Verfahren Der Markenbewertung Ubersicht Bewertung Und Vergleich

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Verfahren der Markenbewertung. Übersicht, Bewertung und Vergleich

Author : Sebastien Meilinger
Publisher :
ISBN 13 : 9783346096357
Total Pages : 26 pages
Book Rating : 4.0/5 (963 download)

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Book Synopsis Verfahren der Markenbewertung. Übersicht, Bewertung und Vergleich by : Sebastien Meilinger

Download or read book Verfahren der Markenbewertung. Übersicht, Bewertung und Vergleich written by Sebastien Meilinger and published by . This book was released on 2020-01-05 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Allgemeines, Note: 1,0, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH (Management & Recht), Veranstaltung: Wissenschaftliches Arbeiten, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, eine selektierte Auswahl von Verfahren der Markenbewertung darzustellen und eine Übersicht über die Vielzahl der Verfahren zu vermitteln. Es soll die Frage beantwortet werden, inwiefern sich das Interbrand-Modell mit den ertragswertorientierten Ansätzen gleicht beziehungsweise über diese hinausgeht. Als erstes gilt es, den Kernbegriff der Marke zu definieren und relevante Beziehungen kurz abzuhandeln. Nach einem vermittelten Überblick über Markenbewertungsverfahren werden die Anforderungen an ein Markenbewertungsmodell zusammengefasst. Anschließend folgt eine Darstellung der kostenorientierten- und der ertragswertorientierten Ansätze. Bevor die ertragswertorientierten Ansätze (EWOA) mit dem von Interbrand gegenübergestellt werden, erfolgt eine kurze Begründung zur Auswahl der Bewertungsobjekte. Zum Schluss werden die Ergebnisse in einer Zusammenfassung dargestellt, welche gleichermaßen Handlungsempfehlungen beinhalten.

Routledge International Handbook of Consumer Psychology

Author : Cathrine V. Jansson-Boyd
Publisher : Taylor & Francis
ISBN 13 : 131753994X
Total Pages : 749 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Routledge International Handbook of Consumer Psychology by : Cathrine V. Jansson-Boyd

Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Customer Satisfaction in Industrial Markets

Author : Christian Homburg
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (119 download)

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Book Synopsis Customer Satisfaction in Industrial Markets by : Christian Homburg

Download or read book Customer Satisfaction in Industrial Markets written by Christian Homburg and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Valuation for Financial Reporting

Author : Michael J. Mard
Publisher : John Wiley & Sons
ISBN 13 : 0470173998
Total Pages : 237 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Valuation for Financial Reporting by : Michael J. Mard

Download or read book Valuation for Financial Reporting written by Michael J. Mard and published by John Wiley & Sons. This book was released on 2007-10-19 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential procedures for the measurement and reporting of fair value in Financial statements Trusted specialists Michael Mard, James Hitchner, and Steven Hyden present reliable and thorough guidelines, case studies, implementation aids, and sample reports for managers, auditors, and valuators who must comply with the Financial Accounting Standards Board Statement of Financial Accounting Standards Nos. 141, Business Combinations; 142, Goodwill and Other Intangible Assets; 144, Accounting for the Impairment or Disposal of Long-Lived Assets; and the new 157, Fair Value Measurements. This important guide: * Explains the new valuation aspects now required by SFAS No. 157 * Presents the new definition of fair value and certain empirical research * Distinguishes fair value from fair market value * Provides a case study that measures the fair values of intangible assets and goodwill under SFAS Nos. 141 and 157 * Includes a detailed case study that tests the impairment of goodwill and long-lived assets and measures the financial impact of such impairment under SFAS Nos. 142 and 144 * Cross-references and reconciles the valuation industry's reporting standards among all of the valuation organizations * Includes two sample valuation reports, one of which is a new USPAP- compliant PowerPoint? presentation format * Includes implementation aids for controlling the gathering of data necessary for analyses and for guiding the valuation work program

Creating Value with Big Data Analytics

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Creating Value with Big Data Analytics by : Peter C. Verhoef

Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Re-Modeling the Brand Purchase Funnel

Author : Alexander Dierks
Publisher : Springer
ISBN 13 : 3658178221
Total Pages : 401 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Re-Modeling the Brand Purchase Funnel by : Alexander Dierks

Download or read book Re-Modeling the Brand Purchase Funnel written by Alexander Dierks and published by Springer. This book was released on 2017-04-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.

Intellectual Property

Author : Russell L. Parr
Publisher : John Wiley & Sons
ISBN 13 : 1119339766
Total Pages : 496 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Intellectual Property by : Russell L. Parr

Download or read book Intellectual Property written by Russell L. Parr and published by John Wiley & Sons. This book was released on 2017-03-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive reference for valuation of intangible assets Intellectual Property, Valuation, Exploitation, and Infringement Damages provides in-depth, up-to-date guidance about the valuation of intangible assets. Covering patents, trademarks, copyrights, trade secrets, and more, this book describes the standards, best practices, and case law relating to valuation, licensing, and infringement damages. Intellectual property strategies are examined from a business economic standpoint, and analytical models are provided to streamline the calculation of valuations, licensing royalty rates, and fair equity splits in joint venture arrangements. Designed to ease the task of attaching monetary value to intangible assets, this invaluable reference includes extensive practical guidance including sample royalty rate information, diffusion sales forecasting models, detailed treatment of investment rate of return, and the valuation of early-stage technology. Intellectual property is rapidly becoming a major profit center for an increasing number of companies, who may invest billions of dollars in development of an irreplaceable asset. This book provides an authoritative reference for exploiting this property to its fullest extent, and quantifying its actual economic value. Now that intangible assets are becoming the cornerstones of corporations, applying a logical, analytical approach to valuation has become more important than ever. Intellectual Property, Valuation, Exploitation, and Infringement Damages provides expert guidance for each stage of the asset's life cycle, with recommended procedures and strategies grounded in case law and real-world practice.

Relationship Marketing

Author : Manfred Bruhn
Publisher : Pearson Education
ISBN 13 : 9780273676010
Total Pages : 318 pages
Book Rating : 4.6/5 (76 download)

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Book Synopsis Relationship Marketing by : Manfred Bruhn

Download or read book Relationship Marketing written by Manfred Bruhn and published by Pearson Education. This book was released on 2003 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.

Cost of Capital in Litigation

Author : Shannon P. Pratt
Publisher : John Wiley & Sons
ISBN 13 : 0470944919
Total Pages : 323 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Cost of Capital in Litigation by : Shannon P. Pratt

Download or read book Cost of Capital in Litigation written by Shannon P. Pratt and published by John Wiley & Sons. This book was released on 2010-10-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cost of Capital in Litigation addresses cost of capital issues in litigation and discusses major decisions, highlighting how to avoid errors that have often been made by experts. The book helps the attorney and valuation expert understand the decisions within the context of the theory of cost of capital and includes a chapter on cross-examining experts on cost of capital issues. Throughout, there are citation to relevant material and cross-reference to Cost of Capital: Applications and Examples, Fourth Edition.

The Theory of Financial Decisions

Author : Charles W. Haley
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis The Theory of Financial Decisions by : Charles W. Haley

Download or read book The Theory of Financial Decisions written by Charles W. Haley and published by McGraw-Hill Companies. This book was released on 1979 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:

eMarketing eXcellence

Author : PR Smith
Publisher : Routledge
ISBN 13 : 113600338X
Total Pages : 357 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis eMarketing eXcellence by : PR Smith

Download or read book eMarketing eXcellence written by PR Smith and published by Routledge. This book was released on 2012-10-12 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

Customer Equity Management

Author : Roland T. Rust
Publisher : Prentice Hall
ISBN 13 : 9780131419292
Total Pages : 552 pages
Book Rating : 4.4/5 (192 download)

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Book Synopsis Customer Equity Management by : Roland T. Rust

Download or read book Customer Equity Management written by Roland T. Rust and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a practical framework with applied cases, and award-winning research.

Trademark Valuation

Author : Gordon V. Smith
Publisher : John Wiley & Sons
ISBN 13 : 111828318X
Total Pages : 347 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Trademark Valuation by : Gordon V. Smith

Download or read book Trademark Valuation written by Gordon V. Smith and published by John Wiley & Sons. This book was released on 2013-11-04 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations

THE HANDBOOK OF BUSINESS VALUATION AND INTELLECTUAL PROPERTY ANALYSIS

Author : Robert F. Reilly
Publisher : McGraw Hill Professional
ISBN 13 : 9780071429672
Total Pages : 784 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis THE HANDBOOK OF BUSINESS VALUATION AND INTELLECTUAL PROPERTY ANALYSIS by : Robert F. Reilly

Download or read book THE HANDBOOK OF BUSINESS VALUATION AND INTELLECTUAL PROPERTY ANALYSIS written by Robert F. Reilly and published by McGraw Hill Professional. This book was released on 2004-09-20 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: As well as covering traditional valuation issues, this book also seeks to address the complexities associated with measuring the value of intangible assets in a practical context. Provides information on key aspects of business and intellectual property valuation, economic damages analysis, and intercompany transfer price analysis.

The Routledge Companion to Contemporary Brand Management

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751574
Total Pages : 818 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley

Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Accounting and Valuation Guide: Assets Acquired to Be Used in Research and Development Activities

Author : AICPA
Publisher : John Wiley & Sons
ISBN 13 : 1937352781
Total Pages : 208 pages
Book Rating : 4.9/5 (373 download)

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Book Synopsis Accounting and Valuation Guide: Assets Acquired to Be Used in Research and Development Activities by : AICPA

Download or read book Accounting and Valuation Guide: Assets Acquired to Be Used in Research and Development Activities written by AICPA and published by John Wiley & Sons. This book was released on 2016-11-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new guide provides guidance and illustrations regarding the initial and subsequent accounting for, valuation of, and disclosures related to acquired intangible assets used in research and development activities (IPR&D assets). This is a valuable resource for preparers of financial statements, auditors, accountants and valuation specialists seeking an advanced understanding of the accounting, valuation, and disclosures related to acquired IPR&D assets.

User Generated Branding

Author : Ulrike Arnhold
Publisher : Springer Science & Business Media
ISBN 13 : 383498857X
Total Pages : 477 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis User Generated Branding by : Ulrike Arnhold

Download or read book User Generated Branding written by Ulrike Arnhold and published by Springer Science & Business Media. This book was released on 2010-11-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.