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Author : Leigh McAlister
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (94 download)
Download or read book Variety Seeking Behavior written by Leigh McAlister and published by . This book was released on 1982 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leigh Mcalister
Publisher : Sagwan Press
ISBN 13 : 9781376983029
Total Pages : 74 pages
Book Rating : 4.9/5 (83 download)
Download or read book A Dynamic Attribute Satiation Model of Variety Seeking Behavior written by Leigh Mcalister and published by Sagwan Press. This book was released on 2018-02-07 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Johannes Cornelia Maria van Trijp
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.E/5 ( download)
Download or read book Variety-seeking in Product Choice Behavior written by Johannes Cornelia Maria van Trijp and published by . This book was released on 1995 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: a first-order process).
Author : Teck-Hua Ho
Publisher : Springer Science & Business Media
ISBN 13 : 0792382269
Total Pages : 258 pages
Book Rating : 4.7/5 (923 download)
Download or read book Product Variety Management written by Teck-Hua Ho and published by Springer Science & Business Media. This book was released on 1998-09-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
Author : Adamantios Diamantopoulos
Publisher : Springer Science & Business Media
ISBN 13 : 3834937223
Total Pages : 604 pages
Book Rating : 4.8/5 (349 download)
Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Author : Al-Suqri, Mohammed Nasser
Publisher : IGI Global
ISBN 13 : 1466681578
Total Pages : 345 pages
Book Rating : 4.4/5 (666 download)
Download or read book Information Seeking Behavior and Technology Adoption: Theories and Trends written by Al-Suqri, Mohammed Nasser and published by IGI Global. This book was released on 2015-02-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasingly complex and ubiquitous data available through modern technology, digital information is being utilized daily by academics and professionals of all disciplines and career paths. Information Seeking Behavior and Technology Adoption: Theories and Trends brings together the many theories and meta-theories that make information science relevant across different disciplines. Highlighting theories that had their base in the early days of text-based information and expanding to the digitization of the Internet, this book is an essential reference source for those involved in the education and training of the next-generation of information science professionals, as well as those who are currently working on the design and development of our current information products, systems, and services.
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sanjeev P. Sahni
Publisher : Springer
ISBN 13 : 9811371733
Total Pages : 173 pages
Book Rating : 4.8/5 (113 download)
Download or read book Piracy in the Digital Era written by Sanjeev P. Sahni and published by Springer. This book was released on 2019-06-21 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds an empirical basis towards creating broader prevention and intervention programs in curbing digital piracy. It addresses the psychosocial, cultural and criminological factors associated with digital piracy to construct more efficient problem-solving mechanisms. Digital piracy including online piracy involves illegal copying of copyrighted materials. This practice costs the software industry, entertainment industry, and governments billions of dollars every year. Reports of the World Intellectual Property Organization (WIPO) and Business Software Alliance (BSA) view piracy largely in the light of economic factors; the assumption being that only those who cannot afford legitimate copies of software, music, and movies indulge in it. Drawing on research and theories from various disciplines like psychology, sociology, criminology, and law, the authors have designed an empirical study to understand the contribution of psychological, cultural and criminological factors to digital piracy. The chapters include data from India and China, which continue to be on the Special 301 report priority watch list of the WIPO, and Serbia, which has been on the watch list 4 times. They examine the role of self-control, self-efficacy, perceived punishment severity, awareness about digital piracy, peer influence, neutralization techniques, novelty seeking, pro-industry factors and other socio-demographic factors in predicting digital piracy. This book addresses a large readership, comprising academics and researchers in psychology, criminology and criminal justice, law and intellectual property rights, social sciences, and IT, as well as policymakers, to better understand and deal with the phenomenon of digital piracy.
Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Author : Daniele Scarpi
Publisher : Springer Nature
ISBN 13 : 3030438767
Total Pages : 207 pages
Book Rating : 4.0/5 (34 download)
Download or read book Hedonism, Utilitarianism, and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Author : Tella, Adeyinka
Publisher : IGI Global
ISBN 13 : 1522502971
Total Pages : 387 pages
Book Rating : 4.5/5 (225 download)
Download or read book Information Seeking Behavior and Challenges in Digital Libraries written by Tella, Adeyinka and published by IGI Global. This book was released on 2016-07-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital libraries have been established worldwide to make information more readily available, and this innovation has changed the way information seekers interact with the data they are collecting. Faced with decentralized, heterogeneous sources, these users must be familiarized with high-level search activities in order to sift through large amounts of data. Information Seeking Behavior and Challenges in Digital Libraries addresses the problems of usability and search optimization in digital libraries. With topics addressing all aspects of information seeking activity, the research found in this book provides insight into library user experiences and human-computer interaction when searching online databases of all types. This book addresses the challenges faced by professionals in information management, librarians, developers, students of library science, and policy makers.
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3319687506
Total Pages : 315 pages
Book Rating : 4.3/5 (196 download)
Download or read book Marketing Transformation: Marketing Practice in an Ever Changing World written by Patricia Rossi and published by Springer. This book was released on 2017-11-16 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Alexander Chernev
Publisher : Now Pub
ISBN 13 : 9781601985347
Total Pages : 74 pages
Book Rating : 4.9/5 (853 download)
Download or read book Product Assortment and Consumer Choice written by Alexander Chernev and published by Now Pub. This book was released on 2012 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice. Taking a consumer's perspective to examine how product assortment influences decision making and choice, this monograph defines the consumer aspect of assortment research to answer three key questions. First, how do consumers perceive the variety of items in an assortment? The first part of this review examines factors that influence consumer perceptions of the variety of an assortment. In particular, it investigates how factors such as assortment size, the degree of distinctiveness of assortment options, the dispersion of option frequencies, and the organization of the assortment influence consumer perceptions of assortment variety. Second, how do consumers choose an item from a given assortment? The second part discusses factors that influence consumer choice of an item from a given assortment. It examines the impact of assortment size on the purchase likelihood from a given assortment, the number of options purchased, and the particular options chosen from the assortment. Third, how do consumers choose among assortments? The third part examines factors that influence consumer choice among assortments. In particular, it investigates how assortment size, assortment structure, and purchase quantity influence consumers' choice of an assortment. Conceptual analysis of the existing research in each of these three areas is summarized in a series of research propositions that integrate current findings and offer directions for future research. Product Assortment and Consumer Choice: An Interdisciplinary Review concludes with a discussion of the theoretical contributions and managerial implications of existing product assortment research and identify venues for further investigation.
Author : John Clement Maloney
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 (512 download)
Download or read book Attitude Research Plays for High Stakes written by John Clement Maloney and published by . This book was released on 1979 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barbara E. Kahn
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 ( download)
Download or read book Measuring Variety-seeking and Reinforcement Behaviors Using Panel Data written by Barbara E. Kahn and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Ratneshwar
Publisher : Routledge
ISBN 13 : 1134293755
Total Pages : 382 pages
Book Rating : 4.1/5 (342 download)
Download or read book Inside Consumption written by S. Ratneshwar and published by Routledge. This book was released on 2005-11-16 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
Author : Arch G. Woodside
Publisher : Routledge
ISBN 13 : 1136380787
Total Pages : 308 pages
Book Rating : 4.1/5 (363 download)
Download or read book Market-Driven Thinking written by Arch G. Woodside and published by Routledge. This book was released on 2012-06-25 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
