Value Perceptions And Value Orientations Among Young Adult Consumers In Bangalore India

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Youth, Class and Education in Urban India

Author : David Sancho
Publisher : Routledge
ISBN 13 : 1317663942
Total Pages : 190 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Youth, Class and Education in Urban India by : David Sancho

Download or read book Youth, Class and Education in Urban India written by David Sancho and published by Routledge. This book was released on 2015-12-22 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban India is undergoing a rapid transformation, which also encompasses the educational sector. Since 1991, this important new market in private English-medium schools, along with an explosion of private coaching centres, has transformed the lives of children and their families, as the attainment of the best education nurtures the aspirations of a growing number of Indian citizens. Set in urban Kerala, the book discusses changing educational landscapes in the South Indian city of Kochi, a local hub for trade, tourism, and cosmopolitan middle-class lifestyles. Based on extensive ethnographic fieldwork, the author examines the way education features as a major way the transformation of the city, and India in general, are experienced and envisaged by upwardly-mobile residents. Schooling is shown to play a major role in urban lifestyles, with increased privatisation representing a response to the educational strategies of a growing and heterogeneous middle class, whose educational choices reflect broader projects of class formation within the context of religious and caste diversity particular to the region. This path-breaking new study of a changing Indian middle class and new relationships with educational institutions contributes to the growing body of work on the experiences and meanings of schooling for youths, their parents, and the wider community and thereby adds a unique, anthropologically informed, perspective to South Asian studies, urban studies and the study of education.

Sociological Abstracts

Author :
Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sociological Abstracts by :

Download or read book Sociological Abstracts written by and published by . This book was released on 1994 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Cultures of Food

Author : Professor Adam Lindgreen
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459837
Total Pages : 350 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis The New Cultures of Food by : Professor Adam Lindgreen

Download or read book The New Cultures of Food written by Professor Adam Lindgreen and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

Dissertation Abstracts International

Author :
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economic and Political Weekly

Author :
Publisher :
ISBN 13 :
Total Pages : 970 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Economic and Political Weekly by :

Download or read book Economic and Political Weekly written by and published by . This book was released on 1990 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business World

Author :
Publisher :
ISBN 13 :
Total Pages : 1486 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Business World by :

Download or read book Business World written by and published by . This book was released on 1990-04 with total page 1486 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social and Sustainability Marketing

Author : Jishnu Bhattacharyya
Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Consumer Behaviour and Advertising Management

Author : Matin A. Khan
Publisher : New Age International
ISBN 13 : 812241947X
Total Pages : 12 pages
Book Rating : 4.1/5 (224 download)

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Book Synopsis Consumer Behaviour and Advertising Management by : Matin A. Khan

Download or read book Consumer Behaviour and Advertising Management written by Matin A. Khan and published by New Age International. This book was released on 2007-12 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.

Managing Disruptions in Business

Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3030797090
Total Pages : 437 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Managing Disruptions in Business by : Rajagopal

Download or read book Managing Disruptions in Business written by Rajagopal and published by Springer Nature. This book was released on 2022-01-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.

World Development Report 1978

Author :
Publisher : World Bank Publications
ISBN 13 : 0821372823
Total Pages : 135 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis World Development Report 1978 by :

Download or read book World Development Report 1978 written by and published by World Bank Publications. This book was released on 1978 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first report deals with some of the major development issues confronting the developing countries and explores the relationship of the major trends in the international economy to them. It is designed to help clarify some of the linkages between the international economy and domestic strategies in the developing countries against the background of growing interdependence and increasing complexity in the world economy. It assesses the prospects for progress in accelerating growth and alleviating poverty, and identifies some of the major policy issues which will affect these prospects.

The SAGE Handbook of Intercultural Competence

Author : Darla K. Deardorff
Publisher : SAGE
ISBN 13 : 1412960452
Total Pages : 560 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Intercultural Competence by : Darla K. Deardorff

Download or read book The SAGE Handbook of Intercultural Competence written by Darla K. Deardorff and published by SAGE. This book was released on 2009-08-31 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing chapters by some of the world's leading experts and scholars on the subject, this book provides a broad context for intercultural competence. Including the latest research on intercultural models and theories, it presents guidance on assessing intercultural competence through the exploration of key assessment principles.

Online Shopping Habits and Consumer Behavior

Author : Murali Guruswamy
Publisher : GRIN Verlag
ISBN 13 : 3656598150
Total Pages : 66 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy

Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.

Marketing

Author : Dhruv Grewal
Publisher : Irwin Professional Publishing
ISBN 13 : 9780073381176
Total Pages : 335 pages
Book Rating : 4.3/5 (811 download)

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Book Synopsis Marketing by : Dhruv Grewal

Download or read book Marketing written by Dhruv Grewal and published by Irwin Professional Publishing. This book was released on 2009-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

Rethinking education: towards a global common good?

Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231000888
Total Pages : 85 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Rethinking education: towards a global common good? by : UNESCO

Download or read book Rethinking education: towards a global common good? written by UNESCO and published by UNESCO Publishing. This book was released on 2015-05-26 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth and the creation of wealth have cut global poverty rates, yet vulnerability, inequality, exclusion and violence have escalated within and across societies throughout the world. Unsustainable patterns of economic production and consumption promote global warming, environmental degradation and an upsurge in natural disasters. Moreover, while we have strengthened international human rights frameworks over the past several decades, implementing and protecting these norms remains a challenge.These changes signal the emergence of a new global context for learning that has vital implications for education. Rethinking the purpose of education and the organization of learning has never been more urgent. This book is inspired by a humanistic vision of education and development, based on respect for life and human dignity, equal rights, social justice, cultural diversity, international solidarity and shared responsibility for a sustainable future. It proposes that we consider education and knowledge as global common goods, in order to reconcile the purpose and organization of education as a collective societal endeavour in a complex world.

Contesting Stereotypes and Creating Identities

Author : Andrew J. Fuligni
Publisher : Russell Sage Foundation
ISBN 13 : 1610442334
Total Pages : 283 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis Contesting Stereotypes and Creating Identities by : Andrew J. Fuligni

Download or read book Contesting Stereotypes and Creating Identities written by Andrew J. Fuligni and published by Russell Sage Foundation. This book was released on 2007-05-31 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the end of legal segregation in schools, most research on educational inequality has focused on economic and other structural obstacles to the academic achievement of disadvantaged groups. But in Contesting Stereotypes and Creating Identities, a distinguished group of psychologists and social scientists argue that stereotypes about the academic potential of some minority groups remain a significant barrier to their achievement. This groundbreaking volume examines how low institutional and cultural expectations of minorities hinder their academic success, how these stereotypes are perpetuated, and the ways that minority students attempt to empower themselves by redefining their identities. The contributors to Contesting Stereotypes and Creating Identities explore issues of ethnic identity and educational inequality from a broad range of disciplinary perspectives, drawing on historical analyses, social-psychological experiments, interviews, and observation. Meagan Patterson and Rebecca Bigler show that when teachers label or segregate students according to social categories (even in subtle ways), students are more likely to rank and stereotype one another, so educators must pay attention to the implicit or unintentional ways that they emphasize group differences. Many of the contributors contest John Ogbu's theory that African Americans have developed an "oppositional culture" that devalues academic effort as a form of "acting white." Daphna Oyserman and Daniel Brickman, in their study of black and Latino youth, find evidence that strong identification with their ethnic group is actually associated with higher academic motivation among minority youth. Yet, as Julie Garcia and Jennifer Crocker find in a study of African-American female college students, the desire to disprove negative stereotypes about race and gender can lead to anxiety, low self-esteem, and excessive, self-defeating levels of effort, which impede learning and academic success. The authors call for educational institutions to diffuse these threats to minority students' identities by emphasizing that intelligence is a malleable rather than a fixed trait. Contesting Stereotypes and Creating Identities reveals the many hidden ways that educational opportunities are denied to some social groups. At the same time, this probing and wide-ranging anthology provides a fresh perspective on the creative ways that these groups challenge stereotypes and attempt to participate fully in the educational system.

Bibliography of Agriculture

Author :
Publisher :
ISBN 13 :
Total Pages : 1852 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Bibliography of Agriculture by :

Download or read book Bibliography of Agriculture written by and published by . This book was released on 1981 with total page 1852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

World Development Report 2020

Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 1464814953
Total Pages : 545 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis World Development Report 2020 by : World Bank

Download or read book World Development Report 2020 written by World Bank and published by World Bank Publications. This book was released on 2019-11-19 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global value chains (GVCs) powered the surge of international trade after 1990 and now account for almost half of all trade. This shift enabled an unprecedented economic convergence: poor countries grew rapidly and began to catch up with richer countries. Since the 2008 global financial crisis, however, the growth of trade has been sluggish and the expansion of GVCs has stalled. Meanwhile, serious threats have emerged to the model of trade-led growth. New technologies could draw production closer to the consumer and reduce the demand for labor. And trade conflicts among large countries could lead to a retrenchment or a segmentation of GVCs. World Development Report 2020: Trading for Development in the Age of Global Value Chains examines whether there is still a path to development through GVCs and trade. It concludes that technological change is, at this stage, more a boon than a curse. GVCs can continue to boost growth, create better jobs, and reduce poverty provided that developing countries implement deeper reforms to promote GVC participation; industrial countries pursue open, predictable policies; and all countries revive multilateral cooperation.