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Value Of Outsourcing Sales And Marketing Executive Summary
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Book Synopsis Outsourcing the Sales Function by : Erin M. Anderson
Download or read book Outsourcing the Sales Function written by Erin M. Anderson and published by South-Western Pub. This book was released on 2005 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Outsourcing field sales is on the rise and the benefits are becoming more obvious. This book is a must-read for senior managers, including marketing and sales executives."--BOOK JACKET.
Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Book Synopsis Entrepreneurial Finance by : Gary Gibbons
Download or read book Entrepreneurial Finance written by Gary Gibbons and published by SAGE Publications. This book was released on 2014-10-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach for entrepreneurs and investors Entrepreneurial Finance provides readers with the fundamental knowledge to finance, start, grow, and value new ventures, without the complex finance terms and calculations. This comprehensive yet practical approach incorporates a global perspective that appeals to entrepreneurs, investors, and students with diverse backgrounds, knowledge, and experience. From Facebook to Camera+, Gary Gibbons, Robert D. Hisrich, and Carlos M. DaSilva use real-world examples and their professional experiences to bring concepts to life. This text is one of the most readable books in the market without compromising high quality content and resources.
Book Synopsis Surviving Supply Chain Integration by : National Research Council
Download or read book Surviving Supply Chain Integration written by National Research Council and published by National Academies Press. This book was released on 2000-03-23 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The managed flow of goods and information from raw material to final sale also known as a "supply chain" affects everythingâ€"from the U.S. gross domestic product to where you can buy your jeans. The nature of a company's supply chain has a significant effect on its success or failureâ€"as in the success of Dell Computer's make-to-order system and the failure of General Motor's vertical integration during the 1998 United Auto Workers strike. Supply Chain Integration looks at this crucial component of business at a time when product design, manufacture, and delivery are changing radically and globally. This book explores the benefits of continuously improving the relationship between the firm, its suppliers, and its customers to ensure the highest added value. This book identifies the state-of-the-art developments that contribute to the success of vertical tiers of suppliers and relates these developments to the capabilities that small and medium-sized manufacturers must have to be viable participants in this system. Strategies for attaining these capabilities through manufacturing extension centers and other technical assistance providers at the national, state, and local level are suggested. This book identifies action steps for small and medium-sized manufacturersâ€"the "seed corn" of business start-up and developmentâ€"to improve supply chain management. The book examines supply chain models from consultant firms, universities, manufacturers, and associations. Topics include the roles of suppliers and other supply chain participants, the rise of outsourcing, the importance of information management, the natural tension between buyer and seller, sources of assistance to small and medium-sized firms, and a host of other issues. Supply Chain Integration will be of interest to industry policymakers, economists, researchers, business leaders, and forward-thinking executives.
Download or read book Computerworld written by and published by . This book was released on 1991-09-23 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Book Synopsis Patterns of Entrepreneurship Management by : Jack M. Kaplan
Download or read book Patterns of Entrepreneurship Management written by Jack M. Kaplan and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today’s complex world. Using its innovative “Roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. To support student venture development and faculty facilitation of associated topics, the authors have added over 30 worksheets that serve as prompts to help students focus on what should be considered at each stage of venture development. For each chapter, specific “Best Practices” associated with each worksheet have been included to help students understand the theory and/or rationale behind the prompts, helping the student connect the work with where they are in the venture process. The authors draw from their extensive experience launching new ventures and educating thousands of students globally to provide a unique hands-on approach to developing the skills required to start and build a company in the modern business environment. Discussions focus on the real-life challenges facing startup founders: important issues such as how to drive continuous innovation and how to create a company culture that maximizes success.
Book Synopsis Entrepreneurship and Innovation by : Tim Mazzarol
Download or read book Entrepreneurship and Innovation written by Tim Mazzarol and published by Springer Nature. This book was released on 2019-11-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
Book Synopsis Organizing Marketing and Sales by : Per Andersson
Download or read book Organizing Marketing and Sales written by Per Andersson and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Book Synopsis Conference Proceedings by : Society of Plastics Engineers. Technical Conference
Download or read book Conference Proceedings written by Society of Plastics Engineers. Technical Conference and published by . This book was released on 1998 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rethinking Sales Management by : Beth Rogers
Download or read book Rethinking Sales Management written by Beth Rogers and published by John Wiley & Sons. This book was released on 2011-02-15 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role. This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.
Book Synopsis Marketing and the Customer Value Chain by : Thomas Fotiadis
Download or read book Marketing and the Customer Value Chain written by Thomas Fotiadis and published by Taylor & Francis. This book was released on 2022-02-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Book Synopsis Nine Keys to World-Class Business Process Outsourcing by : Mary Lacity
Download or read book Nine Keys to World-Class Business Process Outsourcing written by Mary Lacity and published by Bloomsbury Publishing. This book was released on 2015-04-23 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Process Outsourcing (BPO)-the sourcing of business services through external third parties-is a global phenomenon, which generated nearly $300 billion worldwide in 2012. BPO is highly IT-enabled, and on a growth trajectory that impacts across functions of major, medium and small enterprises, including procurement, human resources, accounting and finance, sales, marketing, legal, asset management and key administrative processes. Despite this size and spread, BPO services and the ability of clients to manage their providers, are still evolving and have a mixed record. In the course of their research, the authors have found only 20% of outsourcing arrangements are world-class performers. A further 25% are 'good', 40% are 'OK' and 15% are 'poor'. This book pinpoints and describes in detail the effective practices that characterize the top global BPO performers, including Microsoft, BP, EMC and TalkTalk. The authors provide case illustrations and examples throughout of how world-class practices were generated and evolved, and how they can be applied to real life settings and problem areas.
Book Synopsis The Black Book of Outsourcing by : Douglas Brown
Download or read book The Black Book of Outsourcing written by Douglas Brown and published by Wiley + ORM. This book was released on 2012-06-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including expert advice on how to operate an outsourcing program. Valuable governance checklists, offshoring insights, best practices and one-of-kind resources are featured in this bible of the outsourcing industry. First published in 2005, this topical, bestselling manual explores the evolution of both outsourcing buyers and suppliers. Outsourcing and research gurus Douglas Brown and Scott Wilson chart a course of advice for business leaders charged with managing sourcing initiatives, present a wealth of opportunities for job seekers, and offer insights for entrepreneurial thinkers and investors worldwide
Book Synopsis Business of Medical Practice by : David Edward Marcinko
Download or read book Business of Medical Practice written by David Edward Marcinko and published by Springer Publishing Company. This book was released on 2004 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary team of experts teaches newcomers how to open, staff, and equip an insurance-friendly office for patients, and how to raise the capital necessary for it. New coverage in the second edition includes: How to write a medical office business plan; Compliance methods; Risk and programs; The insurance CPT coding issues; Six-sigma initiatives; Futuristic information technology to track clinical outcomes; Treatment results and medical care; Physician recruitment
Book Synopsis Financial Management for Hospitality Decision Makers by : Chris Guilding
Download or read book Financial Management for Hospitality Decision Makers written by Chris Guilding and published by Routledge. This book was released on 2007-08-22 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Management for Hospitality Decision Makers is written specifically for those 'decision makers' in the industry who need to be able to decipher accountant 'speak' and reports in order to use this information to its best advantage and achieve maximum profits. The area of accounting and finance is a vital but often inaccessible part of the hospitality business. However, having the knowledge and the ability to use it properly makes all the difference to the turnover and success of a business. Financial Management for Hospitality Decision Makers is written specifically for those industry executives who need to be able to decipher, appreciate and utilise valuable financial management tools and techniques in order to realise maximum profits. Highly practical in its scope and approach, this book: · Outlines the procedure and purpose behind various financial activities - including budgeting, year-end financial statement analysis, double-entry accounting, managing and analysing costs, working capital management, and investment decision making · Demonstrates how an appropriate analysis of financial reports can drive your business strategy forward from a well-informed base · Clearly highlights the key financial issues you need to consider in a host of decision making situations · Includes a range of problems to help readers appraise their understanding of concepts - with solutions provided for lecturers at http://textbooks.elsevier.com. At all times, the book rigorously applies itself to the specific needs of the hospitality decision-maker, contextualising and explaining financial decision making and control in this light. Combining a user-friendly structure with frequent international cases, worked examples and sample reports to illuminate the theory, Financial Management for Hospitality Decision Makers is ideal for all students of hospitality, as well as being a vital source of information for practitioners already in the industry.
Download or read book Computerworld written by and published by . This book was released on 1992-02-17 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Book Synopsis Introduction to Management Accounting by : Peter Scott
Download or read book Introduction to Management Accounting written by Peter Scott and published by . This book was released on 2018 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Scott's Introduction to Management Accounting provides a thorough but accessible and engaging introduction to the subject for first year students. This highly practical textbook uses a multitude of worked and real life examples, supportive learning features, crystal clear explanations, and extensive online resources (all fully integrated with the book) to guide students towards a confident understanding of the fundamentals of management accounting. Scott's lively writing style sets the numerical content within an easy-to-follow narrative, and the real life relevance of each tool or technique is explained at every turn. All key areas of first year management accounting courses are covered to provide a solid foundation for more advanced modules. The book's online resources include a wealth of materials which can be downloaded into a university's local VLE. The student resources include: - Interactive Multiple Choice Questions for revising key topics; - Numerical exercises for practising the calculation of accounting information from given sets of data; - 'Go back over this again' features containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning and revise or revisit concepts; - 'Show me how to do it' videos that provide practical demonstrations of dealing with more complex accounting tasks; - Web links for primary source material and articles through which readers can learn more about the companies and organizations discussed in the book. Lecturer resources include PowerPoint slides, examples and solutions, and hundreds of ready-to-use multiple-choice questions, all arranged by chapter. Lecturers can choose to make the online materials available to their students via Dashboard, a learning and assessment tool which provides sophisticated analytics for student achievement and engagement with the resources, also facilitating discussions and course updates.
