Value Enhancement In The Thai Tourism Industry Implications Of The Online Travel Business

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Value Enhancement in the Thai Tourism Industry-Implications of the Online Travel Business

Author : Pongsak Hoontrakul
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Value Enhancement in the Thai Tourism Industry-Implications of the Online Travel Business by : Pongsak Hoontrakul

Download or read book Value Enhancement in the Thai Tourism Industry-Implications of the Online Travel Business written by Pongsak Hoontrakul and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Findings 1. Tourism contributes 6% of Thailand's GDP at 323.5 billion Baht - increasing at 6% per annum, in contrast to 3.4% for GDP (five-year compound averages); this topic demands close attention. 2. The value chain shows the travel intermediaries as a key extractor of revenues from end users and suppliers due to informational barriers. 3. Evolving from low-margin manufacturer to high-margin design and marketing provider is possible by developing domestic (online) travel intermediaries. 4. Travel intermediaries must progress from service of demand-supply matching and payment transferal, to demand enhancement, database analysis, and financial contract issuance for revenue and risk management. 5. The market structure of tourism is analogous to that of agriculture, railroads as well as airlines, characterized by high entry cost and low marginal cost with inadequate information flow between suppliers and consumers. This leads to destructive competition and/or intermediary exploitation, particularly when intermediaries have market power. 6. Dynamic pricing can be extended and managed by online intermediaries. 7. Contracts between intermediaries and hotel operators are comprised of pre-paid contracts and reserved allocations that may involve a fee analogous to an option premium; remaining capacity is sold on a free-sale basis analogous to commission sales. These contract prices exhibit characteristics of spot prices, forwards and options. 8. The agriculture industry resolved the price elasticity risk induced by market structure problems and separation of consumers from producers through the mechanism of forward and futures contracts. This approach offers great promise for the airline and hotel industries. 9. An analytical solution to the hotel operator's seasonal capacity allocation problem can be based on a linear/quadratic programming approach that determines the choice fixed or variable contracts and accommodates risk and seasonality. 10. An analytical solution to the intermediary's problem of assuring supply to meet predictable demand is based primarily of unconstrained maximization of expected revenues by choice of fixed or variable contracts. 11. Intermediaries can profit from economies of scale by developing and exploiting databases. This permits optimization of the agent's problem in contract choice as well as the hotel operator's problem, the latter solution being sold on a consulting basis to hotels lacking the capacity and expertise to analyze demand. 12. The key element in resolving contract choice is generating precise estimates of demand on a seasonal basis. Much of this is a combination of statistical analysis and personal experience and understanding of sub-markets. 13. An important ancillary aspect of the intermediary's operation is the design and marketing of alternative tourism "experiences" in order to balance seasonal disparities and increase domestic value-added capabilities. Specific recommendations 1. An intermediary should design and produce a scheduling tool, such as the example given, for the use of hotel operators in planning their capacity utilization. 2. An intermediary should select its own mix of supply contracts through a tool based on analysis of demand patterns and linked to revenue maximization, as indicated by the example given. The creation of futures markets with standard contracts in hotel rooms and air tickets would enhance the markets in both products and aid risk management.

Value Revelation of Differentiated Goods in the Travel Industry

Author : Pongsak Hoontrakul
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Value Revelation of Differentiated Goods in the Travel Industry by : Pongsak Hoontrakul

Download or read book Value Revelation of Differentiated Goods in the Travel Industry written by Pongsak Hoontrakul and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for hotel and travel-related services can be seen as one in which the goods are differentiated products. Classification by the information content of goods - search goods, experience goods, post-experience goods and credence goods applies well to this market. Corrective measures are suggested for the market imperfections implied by asymmetry of information and transactions costs. Implications of this characterization for national policies and private business strategies in travel-related industries are examined, specifically for Thailand. Mass media marketing campaigns for tourism expansion, over-utilizing our natural resource and commoditizing travel products and cultural tourism, are not advocated. Efforts to achieve balance between demand and capacity through local involvement are more productive for sustainable tourism; examples are given. Innovative development, niche marketing, and high value endeavors are critical elements of a value enhancement business strategy. Internet usage aids in the reduction of informational imperfection. In order that online advertising be effective and directed at the relevant customer needs, it must make use of search engine marketing in the proper context.

The Impact of 9-11 on Thailand's Tourism Industry By Focusing on the First-Class Hotel Market In Bangkok

Author : Christian Westbeld
Publisher : GRIN Verlag
ISBN 13 : 9783867466752
Total Pages : 124 pages
Book Rating : 4.4/5 (667 download)

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Book Synopsis The Impact of 9-11 on Thailand's Tourism Industry By Focusing on the First-Class Hotel Market In Bangkok by : Christian Westbeld

Download or read book The Impact of 9-11 on Thailand's Tourism Industry By Focusing on the First-Class Hotel Market In Bangkok written by Christian Westbeld and published by GRIN Verlag. This book was released on 2013-09 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2002 in the subject Business economics - General, grade: 1.8, University of Applied Sciences Wernigerode, language: English, abstract: The tourism and hospitality industry is a major economic driving factor not only for Thailand, but also for many other Asian nations. Therefore, the beginning of this report deals with the regional development after the terrorist attacks. This way the reader will get an understanding of the current situation in Asia and the general impact of 9-11. After a general overview of Thailand, the first class hotel market of Bangkok will be analyzed by its occupancy, ADR and RevPar development. These performance related information create the backbone of this report and support further assumptions and findings. For validity reasons, the results are then compared to two independent surveys. The fourth section is made up of the changes in travel patterns, tourism demand and strategies, followed by a comparison of the two best performing individual hotels and their advantages over competitors. A short outlook for the first-class hotel market and the survey's limitations and a conclusion complete this report. The key aspects of this paper are backed up by extensive research on the topic by the author and a number of interviews with various hotel professionals from first-class Bangkok hotels and professors of local universities. All performance related information is obtained from the "Bangkok Hotel Performance Variance" Report, a document that looks at the monthly performance of the upper 39 hotels in Bangkok. Each participating hotel provides the relevant information for the internally used report.

Effect of E-Business Adoption on the Quality of Travel Agency-Supplier Relationship in Thailand

Author : Kolchai Pinyokul
Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis Effect of E-Business Adoption on the Quality of Travel Agency-Supplier Relationship in Thailand by : Kolchai Pinyokul

Download or read book Effect of E-Business Adoption on the Quality of Travel Agency-Supplier Relationship in Thailand written by Kolchai Pinyokul and published by . This book was released on 2020 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of e-business (the business of buying and selling goods and services on the Internet) has created a new business paradigm, which impacts marketing channels of the service industry, including tourism. This research study applies quantitative methods to examine whether antecedent factors pose impact on e-business when e-business factors affect the relationship between travel agencies and their suppliers. Methods: the structured interview was performed on site. The sample comprised 409 retail travel agencies in Thailand selected by stratified sampling method. The conceptual model was explained by path analyses using SEM. Results and Discussion: For the travel agency, customer pressure yielded the greatest impact on e-payment whereas normative pressure created the most impact on e-procurement. Both customer and normative pressure influenced the travel agencies' short-term trust with their suppliers; however, the latter created greater impact. In addition, e-business adoption caused impact on the agencies' short-term trust toward the suppliers as well as their long-term commitment either directly or indirectly via perceived reciprocity as a mediator. Interestingly, this research work unexpectedly found that epayment was a key contributing factor in building agencies' short-term trust with theirsuppliers.

Service Excellence in Tourism and Hospitality

Author : K. Thirumaran
Publisher : Springer Nature
ISBN 13 : 3030576949
Total Pages : 222 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Service Excellence in Tourism and Hospitality by : K. Thirumaran

Download or read book Service Excellence in Tourism and Hospitality written by K. Thirumaran and published by Springer Nature. This book was released on 2021-01-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.

International Business and Tourism

Author : Tim Coles
Publisher : Routledge
ISBN 13 : 1134096569
Total Pages : 383 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis International Business and Tourism by : Tim Coles

Download or read book International Business and Tourism written by Tim Coles and published by Routledge. This book was released on 2008-03-10 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl

Information and Communication Technologies in Tourism 2018

Author : Brigitte Stangl
Publisher : Springer
ISBN 13 : 3319729233
Total Pages : 539 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Information and Communication Technologies in Tourism 2018 by : Brigitte Stangl

Download or read book Information and Communication Technologies in Tourism 2018 written by Brigitte Stangl and published by Springer. This book was released on 2017-12-22 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.

Cross-Cultural Aspects of Tourism and Hospitality

Author : Erdogan Koc
Publisher : Routledge
ISBN 13 : 1000172066
Total Pages : 351 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Cross-Cultural Aspects of Tourism and Hospitality by : Erdogan Koc

Download or read book Cross-Cultural Aspects of Tourism and Hospitality written by Erdogan Koc and published by Routledge. This book was released on 2020-09-03 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Thailand: 2021 Article IV Consultation-Press Release; Staff Report; and Statement by the Executive Director for Thailand

Author : International Monetary
Publisher : International Monetary Fund
ISBN 13 : 1513573020
Total Pages : 104 pages
Book Rating : 4.5/5 (135 download)

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Book Synopsis Thailand: 2021 Article IV Consultation-Press Release; Staff Report; and Statement by the Executive Director for Thailand by : International Monetary

Download or read book Thailand: 2021 Article IV Consultation-Press Release; Staff Report; and Statement by the Executive Director for Thailand written by International Monetary and published by International Monetary Fund. This book was released on 2021-06-03 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nascent recovery is underway in Thailand following the COVID-19 downturn. Ample policy buffers, underpinned by judicious management of public finances, allowed the authorities to implement a multipronged package of fiscal, monetary, and financial policies to mitigate the COVID-19 impact on households, businesses, and the financial system. This, together with rigorous containment measures, led to a successful flattening of the infection curve during most of 2020. Nevertheless, the pandemic has taken a large toll on the economy, potentially inducing long-term scarring and increasing inequality.

Destination Resilience

Author : Elisa Innerhofer
Publisher : Routledge
ISBN 13 : 1351331922
Total Pages : 220 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Destination Resilience by : Elisa Innerhofer

Download or read book Destination Resilience written by Elisa Innerhofer and published by Routledge. This book was released on 2018-01-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book calls for rethinking the meaning of sustainable development in tourism and explores how sustainability and resilience could be integrated. It argues that these concepts should be seen as interwoven processes, rather than alternative approaches. Resilience should be understood as a fundamental part of sustainable tourism thinking for destination systems. This can be achieved by calling for better governance in implementation and management. With insights from leading experts, chapters focus on resilient destinations from this governance perspective, in which tourism resilience is contextualized as an integral part of pathway creation in the process of moving towards sustainable tourism. The chapters represent a range of theoretical and empirical approaches with a wide international scope to demonstrate how governance is the key issue in sustainable tourism development. This book will appeal to a wide range of research disciplines and students whose modules focus on the relationship between tourism with respect to sustainability planning, governance, environment, and hazards and disasters.

Big Data for Better Tourism Policy, Management, and Sustainable Recovery from COVID-19

Author : Asian Development Bank
Publisher : Asian Development Bank
ISBN 13 : 9292691368
Total Pages : 154 pages
Book Rating : 4.2/5 (926 download)

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Book Synopsis Big Data for Better Tourism Policy, Management, and Sustainable Recovery from COVID-19 by : Asian Development Bank

Download or read book Big Data for Better Tourism Policy, Management, and Sustainable Recovery from COVID-19 written by Asian Development Bank and published by Asian Development Bank. This book was released on 2021-12-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data is already being used to measure, monitor, and manage tourism development, but its potential remains to be fully exploited. This report discusses the trends, opportunities, and challenges in using big data and digitalization in the tourism sector. It highlights how big data is being leveraged for COVID-19 recovery and examines its relationship with statistical frameworks to better measure the economic, social, and environmental impact of tourism. Case studies of partnerships in Asia and the Pacific between the public and private sector demonstrate ways to tap big data.

Tourism in Africa

Author : Iain Christie
Publisher : World Bank Publications
ISBN 13 : 1464801975
Total Pages : 325 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Tourism in Africa by : Iain Christie

Download or read book Tourism in Africa written by Iain Christie and published by World Bank Publications. This book was released on 2014-06-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents how tourism initiates economic development and how constraints to the growth of tourism in Sub-Saharan Africa can be addressed. With 24 case studies that illustrate tourism development, it reveals that despite destination challenges, the basic elements needed to initialize or intensify success are applicable across the region.

ETourism

Author : Dimitrios Buhalis
Publisher : Pearson Education
ISBN 13 : 9780582357402
Total Pages : 412 pages
Book Rating : 4.3/5 (574 download)

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Book Synopsis ETourism by : Dimitrios Buhalis

Download or read book ETourism written by Dimitrios Buhalis and published by Pearson Education. This book was released on 2003 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By exploring the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that ETourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that tourism ICTs increasingly determine the competitiveness of the organization, and therefore, they are critical for the competitiveness of the industry in the longer term. The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating. Features and benefits: Strategic perspective demonstrates the contribution of ICTs to the competitiveness of tourism organizations and destinations A wealth of international examples ensure global application and relevance Extensive use of case studies and illustrative examples demonstrate the link between theory and real world tourism situations Discussion topics encourage students to analyse further the information covered Extensive bibliography and further reading encourage more advanced study Associated website featuring up-to-date FT articles and power point slides create a comprehensive teaching and learning package. Dr Dimitrios Buhalis is Course Leader of the MSc in eTourism and Director of the Centre for eTourism Research (CeTR) at the University of Surrey. He is also Adjunct Professor at the Institut de Management Hotelier International (Cornell University - ESSEC Business School) in Paris. He serves as Vice President of the International Federation of Information Technology and Tourism (IFITT) and has chaired several ENTER conferences. He regularly works as adviser for the World Tourism Organisation, the World Tourism and Travel Council and the European Commission.

Tourism Risk Management for the Asia Pacific Region

Author : Jeff Wilks
Publisher :
ISBN 13 : 9781920704759
Total Pages : 110 pages
Book Rating : 4.7/5 (47 download)

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Book Synopsis Tourism Risk Management for the Asia Pacific Region by : Jeff Wilks

Download or read book Tourism Risk Management for the Asia Pacific Region written by Jeff Wilks and published by . This book was released on 2004 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments, industry representative groups and individual businesses are all seeking to develop improved management of risks so that potential crises can be avoided. This AICST report offers a broad coverage of risks related to tourism in the Asia Pacific region and strategic approaches to managing these risks. A comprehensive list of websites is provided on a separate CD-ROM [NOT AVAILABLE WITH PDF PURCHASE] recognising that this medium changes daily and the current list is only a sample of the material available on the Internet. This publication is also available for free download at www.crctourism.com.au

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Author : Daniel Thomas Cook
Publisher : John Wiley & Sons
ISBN 13 : 0470672846
Total Pages : 630 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by : Daniel Thomas Cook

Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

The Social Psychology of Tourist Behaviour

Author : Philip L. Pearce
Publisher : Elsevier
ISBN 13 : 1483146677
Total Pages : 166 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis The Social Psychology of Tourist Behaviour by : Philip L. Pearce

Download or read book The Social Psychology of Tourist Behaviour written by Philip L. Pearce and published by Elsevier. This book was released on 2013-10-22 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Psychology of Tourist Behaviour is a seven-chapter book that describes tourists, tourism, and tourist psychology. The book particularly explores economic, geographical, anthropological, and sociological studies of tourism. Subsequent chapters look into the social role of tourist; an approach to tourist motivation; social contact between tourists and hosts; and environmental settings of tourist behavior. The book will be useful for advanced undergraduates, graduate students and relevant practitioners, and in some cases for a rather broader public in the field of social psychology.

Marketing Tourist Destinations in Emerging Economies

Author : Ishmael Mensah
Publisher : Springer Nature
ISBN 13 : 3030837114
Total Pages : 315 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Tourist Destinations in Emerging Economies by : Ishmael Mensah

Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.