Value Creation 40 Customer Oriented Planning Development And Management Of Products And Services Colour Interior

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Digital and Social Media Marketing

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Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Design Student's Handbook

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Author : Jane Bartholomew
Publisher : Routledge
ISBN 13 : 1317341244
Total Pages : 504 pages
Book Rating : 4.3/5 (173 download)

Book Synopsis The Design Student's Handbook by : Jane Bartholomew

Download or read book The Design Student's Handbook written by Jane Bartholomew and published by Routledge. This book was released on 2015-07-17 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is design? What are the main design disciplines, and how do they interrelate? How does design theory and context help you improve your studio work? What do you need to know by the end of your course to get a good career? What can you do to become a knowledgeable designer and improve your skills so that you stand out from the crowd? Whether you are already studying design, thinking about choosing a course, or are well on your way to finding your first job, this essential and uniquely comprehensive book will introduce you to the world of design and support you throughout your studies and on into the industry. Key features Develops your core skills and supports you in making the most of your studies. Describes the multi-disciplinary design world by exploring the various design disciplines – graphics, fashion and textiles, three-dimensional design, craft, spatial, interactive media, and theatre, film and television. Contains crucial practical information so you’re ready for your career - placements, working with industry and self-employment, networking, job-seeking and how to succeed in your own business. Covers the key practical, theoretical and cultural fundamentals of design to help you understand and inform your practice - chapters on creativity and innovation, history, culture and context, how to communicate design, colour theory, aesthetics, and how to design with ethical, social and responsible considerations. Comprises chapters written by designers and lecturers, all experts in their fields. Includes stories, career profiles and first-hand quotes by students, established designers and industry specialists exploring what it’s like to study and to work in the design industry today. Identifies important books and websites for further reading. The Design Student’s Handbook will guide you along the road to a successful and fulfilling career and is an essential text for studying any of the design disciplines.

GPCL Assistant Manager Book - Gujarat Power Corporation Limited - 5 Full Length Mock Tests (Solved Objective Questions) with Free Access to Online Tests

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Author : EduGorilla Prep Experts
Publisher : EduGorilla Community Pvt. Ltd.
ISBN 13 : 9390893771
Total Pages : 59 pages
Book Rating : 4.3/5 (98 download)

Book Synopsis GPCL Assistant Manager Book - Gujarat Power Corporation Limited - 5 Full Length Mock Tests (Solved Objective Questions) with Free Access to Online Tests by : EduGorilla Prep Experts

Download or read book GPCL Assistant Manager Book - Gujarat Power Corporation Limited - 5 Full Length Mock Tests (Solved Objective Questions) with Free Access to Online Tests written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on 2022-12-20 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Best Selling Book for GPCL Assistant Manager Exam with objective-type questions as per the latest syllabus given by the GPCL. - Compare your performance with other students using Smart Answer Sheets in EduGorilla's GPCL Assistant Manager Exam Practice Kit. - GPCL Assistant Manager Exam Preparation Kit comes with 5 Full-length Mock Tests with the best quality content. - Increase your chances of selection by 16X. - GPCL Assistant Manager Exam Prep Kit comes with well-structured and 100% detailed solutions for all the questions. - Clear exam with good grades using thoroughly Researched Content by experts.

Bulletin of the Atomic Scientists

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Author :
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4./5 ( download)

Book Synopsis Bulletin of the Atomic Scientists by :

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1961-05 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Value Proposition Design

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Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118968077
Total Pages : 323 pages
Book Rating : 4.1/5 (189 download)

Book Synopsis Value Proposition Design by : Alexander Osterwalder

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Customer Centricity

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Author : Peter Fader
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (113 download)

Book Synopsis Customer Centricity by : Peter Fader

Download or read book Customer Centricity written by Peter Fader and published by . This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Logistics Management and Strategy

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Author : Alan Harrison
Publisher : Pearson UK
ISBN 13 : 1292183721
Total Pages : 607 pages
Book Rating : 4.2/5 (921 download)

Book Synopsis Logistics Management and Strategy by : Alan Harrison

Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design

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Author :
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Design by :

Download or read book Design written by and published by . This book was released on 1987-07 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Logistics and Supply Chain Management ePub eBook

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Author : Martin Christopher
Publisher : Pearson UK
ISBN 13 : 0273760017
Total Pages : 273 pages
Book Rating : 4.2/5 (737 download)

Book Synopsis Logistics and Supply Chain Management ePub eBook by : Martin Christopher

Download or read book Logistics and Supply Chain Management ePub eBook written by Martin Christopher and published by Pearson UK. This book was released on 2013-07-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain.

Human Resource Executive

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Author :
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.3/5 (512 download)

Book Synopsis Human Resource Executive by :

Download or read book Human Resource Executive written by and published by . This book was released on 1993 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Developments

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Author :
Publisher :
ISBN 13 :
Total Pages : 618 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Developments by :

Download or read book Developments written by and published by . This book was released on 2003 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management

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Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Backpacker

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Author :
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4./5 ( download)

Book Synopsis Backpacker by :

Download or read book Backpacker written by and published by . This book was released on 2001-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Managing and Using Information Systems

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Author : Keri E. Pearlson
Publisher : John Wiley & Sons
ISBN 13 : 1119244285
Total Pages : 338 pages
Book Rating : 4.1/5 (192 download)

Book Synopsis Managing and Using Information Systems by : Keri E. Pearlson

Download or read book Managing and Using Information Systems written by Keri E. Pearlson and published by John Wiley & Sons. This book was released on 2016-01-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and Using Information Systems: A Strategic Approach, Sixth Edition, conveys the insights and knowledge MBA students need to become knowledgeable and active participants in information systems decisions. This text is written to help managers begin to form a point of view of how information systems will help, hinder, and create opportunities for their organizations. It is intended to provide a solid foundation of basic concepts relevant to using and managing information.

Handbook on Customer Centricity

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Author : Robert W. Palmatier
Publisher : Edward Elgar Publishing
ISBN 13 : 1788113608
Total Pages : 384 pages
Book Rating : 4.7/5 (881 download)

Book Synopsis Handbook on Customer Centricity by : Robert W. Palmatier

Download or read book Handbook on Customer Centricity written by Robert W. Palmatier and published by Edward Elgar Publishing. This book was released on 2019 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.

Bulletin of the Atomic Scientists

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Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Black Enterprise

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Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4./5 ( download)

Book Synopsis Black Enterprise by :

Download or read book Black Enterprise written by and published by . This book was released on 2000-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.