Hooked

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Author :
Publisher : Penguin
ISBN 13 : 0698190661
Total Pages : 203 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Hooked by : Nir Eyal

Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Sprint

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Publisher : Random House
ISBN 13 : 1473526809
Total Pages : 288 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Sprint by : Jake Knapp

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Magic and Loss

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501132679
Total Pages : 272 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Magic and Loss by : Virginia Heffernan

Download or read book Magic and Loss written by Virginia Heffernan and published by Simon and Schuster. This book was released on 2017-06-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virginia Heffernan gives a highly informative analysis of what the internet is and can be in an examination of its past, present and future.

The Secret Language of Maps

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Publisher : Ten Speed Press
ISBN 13 : 1984858017
Total Pages : 179 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The Secret Language of Maps by : Carissa Carter

Download or read book The Secret Language of Maps written by Carissa Carter and published by Ten Speed Press. This book was released on 2022-04-19 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly visual exploration of diagrams and data that helps you understand how "maps" are part of everyday thinking, how they tell stories, and how they can reframe your point of view, from Stanford University's world-renowned d.school. “This book is the ultimate legend to mapping all kinds of data.”—Jessica Hagy, Webby Award-winning blogger of Indexed and author of How to Be Interesting (In Ten Simple Steps) Maps aren’t just geographic, they are also infographic and include all types of frameworks and diagrams. Any figure that sorts data visually and presents it spatially is a map. Maps are ways of organizing information and figuring out what’s important. Even stories can be mapped! The Secret Language of Maps provides a simple framework to deconstruct existing maps and then shows you how to create your own. An embedded mystery story about a woman who investigates the disappearance of an old high school friend illustrates how to use different maps to make sense of all types of information. Colorful illustrations bring the story to life and demonstrate how the fictional character’s collection of data, properly organized and “mapped,” leads her to solve the mystery of her friend’s disappearance. You’ll learn how to gather data, organize it, and present it to an audience. You’ll also learn how to view the many maps that swirl around our daily lives with a critical eye, aware of the forces that are in play for every creator.

Divergent Mind

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Publisher : HarperCollins
ISBN 13 : 0062876813
Total Pages : 243 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Divergent Mind by : Jenara Nerenberg

Download or read book Divergent Mind written by Jenara Nerenberg and published by HarperCollins. This book was released on 2020-03-24 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: AUDIBLE EDITOR'S PICK A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and Berkeley-educated writer, entrepreneur, and devoted mother, Jenara Nerenberg was shocked to discover that her “symptoms”--only ever labeled as anxiety-- were considered autistic and ADHD. Being a journalist, she dove into the research and uncovered neurodiversity—a framework that moves away from pathologizing “abnormal” versus “normal” brains and instead recognizes the vast diversity of our mental makeups. When it comes to women, sensory processing differences are often overlooked, masked, or mistaken for something else entirely. Between a flawed system that focuses on diagnosing younger, male populations, and the fact that girls are conditioned from a young age to blend in and conform to gender expectations, women often don’t learn about their neurological differences until they are adults, if at all. As a result, potentially millions live with undiagnosed or misdiagnosed neurodivergences, and the misidentification leads to depression, anxiety, low self-esteem, and shame. Meanwhile, we all miss out on the gifts their neurodivergent minds have to offer. Divergent Mind is a long-overdue, much-needed answer for women who have a deep sense that they are “different.” Sharing real stories from women with high sensitivity, ADHD, autism, misophonia, dyslexia, SPD and more, Nerenberg explores how these brain variances present differently in women and dispels widely-held misconceptions (for example, it’s not that autistic people lack sensitivity and empathy, they have an overwhelming excess of it). Nerenberg also offers us a path forward, describing practical changes in how we communicate, how we design our surroundings, and how we can better support divergent minds. When we allow our wide variety of brain makeups to flourish, we create a better tomorrow for us all.

Managing Humans

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Publisher : Apress
ISBN 13 : 1430202718
Total Pages : 198 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Managing Humans by : Michael Lopp

Download or read book Managing Humans written by Michael Lopp and published by Apress. This book was released on 2007-10-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Humans is a selection of the best essays from Michael Lopp's popular website Rands in Repose(www.randsinrepose.com). Lopp is one of the most sought-after IT managers in Silicon Valley, and draws on his experiences at Apple, Netscape, Symantec, and Borland. This book reveals a variety of different approaches for creating innovative, happy development teams. It covers handling conflict, managing wildly differing personality types, infusing innovation into insane product schedules, and figuring out how to build lasting and useful engineering culture. The essays are biting, hilarious, and always informative.

I Love Me More

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1956072012
Total Pages : 295 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis I Love Me More by : Jenna Banks

Download or read book I Love Me More written by Jenna Banks and published by Greenleaf Book Group. This book was released on 2022-03-08 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to why we should first love ourselves and how to go about it Most women have been conditioned to believe that self-love is selfish and that self-sacrifice is a virtue. Many focus their desire for love and wholeness outside themselves and onto others, such as their partners, only to feel disappointed that they don’t get back what they give. Does this ring true for you? With I Love Me More, entrepreneur, speaker, and single mom Jenna Banks crushes the myths about how we should relate to ourselves. She wants to help you stop freely giving all your power away and start understanding your worth. Jenna uses highly relatable examples from her life story to convey important messages about how you can live a fuller, more rewarding life by embracing your own value and power. I Love Me More details valuable, empowering lessons, including: You must love yourself more than anyone else. It’s okay to say no. Don’t look for external approval. What you feel about yourself is what matters most. How you treat yourself is how you will be treated by others. Always trust your intuition, even when it makes no sense. Your relationship with yourself is the most important relationship you’ll ever have. Jenna’s down-to-earth, personable voice guides you through topics such as defining self-love, the ways we sabotage self-love, how to put yourself first, how to use self-love to be valued at work, how to balance caring for yourself and caring for others, and much more. Following Jenna’s lead, you’ll learn to embrace your inner warrior goddess!

Women in Design

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Author :
Publisher : Laurence King Publishing
ISBN 13 : 9781786275318
Total Pages : 256 pages
Book Rating : 4.2/5 (753 download)

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Book Synopsis Women in Design by : Charlotte Fiell

Download or read book Women in Design written by Charlotte Fiell and published by Laurence King Publishing. This book was released on 2019-10-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offering an alternative, female–focused history, Women in Design is an essential new tome dedicated to the innovators who have shaped the design world" – ELLE Decoration Featuring more than 100 profiles of pioneering women designers, some who have achieved global recognition such as Ray Eames, Charlotte Perriand and Zaha Hadid, it also introduces the fascinating and often untold stories of lesser–known designers, who have similarly shaped and enriched the story of design. An excerpt from the book: "This book is, first and foremost, a celebration of some truly remarkable women whose careers in design have been exceptional. They can rightly be called exceptional because, despite the odds stacked against them, the women featured here created significant bodies of work within what was – and to a certain extent still is – the male–dominated field of design. By highlighting their extraordinary achievements, our intention is to contextualize the role of women in design over the last one hundred years or so in order to trace how the status of female designers has evolved, while at the same time assessing where it stands today. In the past, all too often the work of female designers was overlooked in the literature on design, while also being woefully under–represented in exhibitions and museum collections. This book seeks to redress these outstanding omissions. The primary reasons for this paucity of representation are that – as in other male–dominated professions – women were often either largely excluded from certain areas of endeavour or had no option but to take on subordinate roles. Women designers and their work have, also, all too often been assessed through the lens of the patriarchy, meaning they have either been entirely defined by their gender or their contributions have been subsumed under that of their 'more famous' husbands, brothers, fathers or lovers. This book attempts to tell a very different story, one that appraises their activities within the wider landscape of the feminist movement – both past and present. It is only now that women designers working in developed free–market economies are beginning to enjoy anything like equality with their male counterparts when it comes to professional access and recognition, let alone parity of remuneration. As for women living elsewhere in the world, having any kind of professional career, let alone one in design, is still often largely an impossible dream."

The Twittering Machine

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Author :
Publisher : Verso Books
ISBN 13 : 1788739310
Total Pages : 256 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis The Twittering Machine by : Richard Seymour

Download or read book The Twittering Machine written by Richard Seymour and published by Verso Books. This book was released on 2020-09-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant probe into the political and psychological effects of our changing relationship with social media Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?

Outer Order, Inner Calm

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Author :
Publisher : Harmony
ISBN 13 : 1984822802
Total Pages : 242 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Outer Order, Inner Calm by : Gretchen Rubin

Download or read book Outer Order, Inner Calm written by Gretchen Rubin and published by Harmony. This book was released on 2019-03-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • In this lovely, easy-to-use illustrated guide to decluttering, the beloved author of The Happiness Project shows us how to take control of our stuff—and, by extension, our lives. Gretchen Rubin knows firsthand that creating order can make our lives happier, healthier, more productive, and more creative. But for most of us, a rigid, one-size-fits-all solution doesn't work. When we tailor our approach to suit our own particular challenges and habits, we can find inner calm. With a sense of fun, and a clear idea of what’s realistic for most people, Rubin suggests dozens of manageable tips and tricks for creating a more serene, orderly environment, including: • Never label anything “miscellaneous.” • Ask yourself, “Do I need more than one?” • Don’t aim for minimalism. • Remember: If you can’t retrieve it, you won’t use it. • Stay current with a child’s interests. • Beware the urge to “procrasticlear.” By getting rid of things we don’t use, don’t need, or don’t love, we free our minds (and our shelves) for what we truly value.

The Age of Addiction

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Author :
Publisher : Belknap Press
ISBN 13 : 0674737377
Total Pages : 337 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis The Age of Addiction by : David T. Courtwright

Download or read book The Age of Addiction written by David T. Courtwright and published by Belknap Press. This book was released on 2019-05-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us...Intelligent, incisive, and sometimes grimly entertaining.” —Rod Phillips, author of Alcohol: A History “A fascinating history of corporate America’s efforts to shape our habits and desires.” —Vox We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are deliberately hooking our kids. But what can we do to resist temptations that insidiously rewire our brains? A renowned expert on addiction, David Courtwright reveals how global enterprises have both created and catered to our addictions. The Age of Addiction chronicles the triumph of what he calls “limbic capitalism,” the growing network of competitive businesses targeting the brain pathways responsible for feeling, motivation, and long-term memory. “Compulsively readable...In crisp and playful prose and with plenty of needed humor, Courtwright has written a fascinating history of what we like and why we like it, from the first taste of beer in the ancient Middle East to opioids in West Virginia.” —American Conservative “A sweeping, ambitious account of the evolution of addiction...This bold, thought-provoking synthesis will appeal to fans of ‘big history’ in the tradition of Guns, Germs, and Steel.” —Publishers Weekly

Phys21

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Publisher :
ISBN 13 : 9780998252995
Total Pages : 72 pages
Book Rating : 4.2/5 (529 download)

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Book Synopsis Phys21 by : American Physical Society

Download or read book Phys21 written by American Physical Society and published by . This book was released on 2016-10-14 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report by the Joint Task Force on Undergraduate Physics Programs

The Art of Co-Creation

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Author :
Publisher : Springer
ISBN 13 : 9811085005
Total Pages : 436 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis The Art of Co-Creation by : Bryan R. Rill

Download or read book The Art of Co-Creation written by Bryan R. Rill and published by Springer. This book was released on 2018-08-20 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational development into an evocative and pragmatic “how-to” guidebook. Taking a human-centred rather than process oriented perspective, the book argues that experience design separates true co-creation from other forms of collective efforts and design thinking. Collective moments of creative insight emerge from the space between, an experience of flow and synchronicity from which new ideas spring forth. How to create and hold this space is the secret to the art of co-creation. Collective breakthroughs require stakeholders to undergo a journey from the world of their existing expertise into spaces of new potential. It requires leaders moving from a position of dominating space to holding the space for others, and developing core capacities such as empathy and awareness so that teams can engage each other co-creatively. This book uncovers the secrets of this journey, enabling process designers to develop more effective programs.

Design for Belonging

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Author :
Publisher : Ten Speed Press
ISBN 13 : 1984858025
Total Pages : 167 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Design for Belonging by : Susie Wise

Download or read book Design for Belonging written by Susie Wise and published by Ten Speed Press. This book was released on 2022-04-19 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, illustrated guide to using the tools of design to create feelings of inclusion, collaboration, and respect in groups of any type or size—a classroom, a work team, an international organization—from Stanford University's d.school. “This is a beautiful book. Wise has applied the gift and imagination and lenses of the d.school to one of our most precious questions: how to create belonging.”—Priya Parker, author of the Art of Gathering and host of the New York Times podcast Together Apart Belonging brings out the best in everyone. Whether you’re a parent, teacher, community organizer, or leader of any sort, your group is unlikely to thrive if the individuals don’t feel welcomed, included, and valued for who they are. The good news is that you can use design to create feelings of inclusion in your organization: rituals that bring people together, spaces that promote calm, roles that create a sense of responsibility, systems that make people feel respected, and more. You can’t force feelings, but in Design for Belonging, author and educator Susie Wise explains how to use simple levers of design to set the stage for belonging to emerge. For example, add moveable furniture to a meeting space to customize for your group size; switch up the role of group leader regularly to increase visibility for everyone; or create a special ritual for people joining or leaving your organization to welcome fresh per­spectives and honor work well done. Inspiration and stories from leaders and scholars are paired with frameworks, tools, and tips, providing an opportunity to try on different approaches. By the end of the book, you’ll be able to spot where a greater sense of belonging is needed and actively shape your world to cultivate it—whether it’s a party, a high-stakes meeting, or a new national organization.

Making Conversation

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Author :
Publisher : HarperCollins
ISBN 13 : 0062933914
Total Pages : 197 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Making Conversation by : Fred Dust

Download or read book Making Conversation written by Fred Dust and published by HarperCollins. This book was released on 2020-12-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful. Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open—two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions. How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the seven elements essential to successful exchanges: Commitment, Creative Listening, Clarity, Context, Constraints, Change, and Create. Taken together, these seven elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work.

Will it Fly?

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Author :
Publisher : Flynndustries, LLC
ISBN 13 : 9780997082302
Total Pages : 0 pages
Book Rating : 4.0/5 (823 download)

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Book Synopsis Will it Fly? by : Pat Flynn

Download or read book Will it Fly? written by Pat Flynn and published by Flynndustries, LLC. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.

Moments of Mindfulness

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Author :
Publisher : Parallax Press
ISBN 13 : 1937006468
Total Pages : 140 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Moments of Mindfulness by : Thich Nhat Hanh

Download or read book Moments of Mindfulness written by Thich Nhat Hanh and published by Parallax Press. This book was released on 2013-10-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Live more mindfully with this illustrated mindfulness journal featuring Thich Nhat Hahn’s most inspirational quotes, meditations, and teachings on peace, love, and compassion. Includes blank pages for personal reflection! This beautifully designed gift book contains many of the best-loved inspirational quotations and passages from Zen master Thich Nhat Hanh. Basic meditation instructions and messages of peace, love, insight, understanding, and compassion accompany two-color illustrations throughout, with blank pages for personal reflections and inspiration. Moments of Mindfulness is a perfect journal for spiritual exploration. Moments of Mindfulness is intended to be used as a personal notebook or to simply read for everyday inspiration, and to help bring mindful practices and reflection to daily life. With beautiful details and design it makes a wonderful gift.