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Users Preference Of Decision Strategies Examined In Social And Consumer Choice Domains
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Book Synopsis Social Science Research by : Anol Bhattacherjee
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Applying Social Cognition to Consumer-Focused Strategy by : Frank R. Kardes
Download or read book Applying Social Cognition to Consumer-Focused Strategy written by Frank R. Kardes and published by Psychology Press. This book was released on 2006-04-21 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Book Synopsis Globalized Consumer Insights in the Digital Era by : Sahin, Fatih
Download or read book Globalized Consumer Insights in the Digital Era written by Sahin, Fatih and published by IGI Global. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Book Synopsis Persuasive Recommender Systems by : Kyung-Hyan Yoo
Download or read book Persuasive Recommender Systems written by Kyung-Hyan Yoo and published by Springer Science & Business Media. This book was released on 2012-08-17 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.
Download or read book MIS Quarterly written by and published by . This book was released on 2007 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management Strategies and Technology Fluidity in the Asian Business Sector by : Ordóñez de Pablos, Patricia
Download or read book Management Strategies and Technology Fluidity in the Asian Business Sector written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2017-12-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate success or failure of a business, in modern society, depends on a variety of factors across all levels of the organization. By utilizing dynamic technology and management techniques, businesses can more efficiently reach their goals and become successful in the growing market. Management Strategies and Technology Fluidity in the Asian Business Sector is a critical scholarly resource that examines the collaboration in business, management, and technology in Asia. Featuring coverage on a broad range of topics such as business ethics, entrepreneurship, and international trade, this book is geared towards academicians, students, and managers seeking current research on business in Southeast Asia.
Download or read book CHI 2006 written by Rebecca Grinter and published by Association for Computing Machinery (ACM). This book was released on 2006 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Paradox of Choice by : Barry Schwartz
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668462885 Total Pages :2012 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Book Synopsis Active and Healthy Aging and Quality of Life: Interventions and Outlook for the Future, volume II by : Shekhar Chauhan
Download or read book Active and Healthy Aging and Quality of Life: Interventions and Outlook for the Future, volume II written by Shekhar Chauhan and published by Frontiers Media SA. This book was released on 2024-09-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth of older populations, as a consequence of demographic changes, is a huge global challenge. The growing proportion of older adults not only burdens the healthcare system, specifically, in developing countries but also posits a challenge at the household level, specifically, in nuclear and one-person households. For societies as a whole to avoid costly and negative effects, it is crucial to increase their knowledge of how to promote good health among older adults, so that they can live longer and enjoy a better quality of life. Active aging is the process of optimizing opportunities for health, participation, and security in order to enhance quality of life as people age. An active and healthy life has remained one of the most important aspirations for all people, both young and older adults alike. This ambition has become a genuine possibility for many due to a rising life expectancy among people of diverse attributes across the world. While celebrating longer life and more financial security in later life than ever before, we need to challenge how these aspirations can be sustained, through our own behavioral responses and through public policy, institutional reforms, and innovations. The challenge is to identify, recommend, and promote strategies and interventions that stimulate and sustain the activity, independence, and health of people of all ages, especially older adults, and, in the process, promote the well-being and quality of life of people and make public welfare systems more sustainable.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Human-Computer Interaction in Various Application Domains by : Constantine Stephanidis
Download or read book Human-Computer Interaction in Various Application Domains written by Constantine Stephanidis and published by CRC Press. This book was released on 2024-08-23 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human-Computer Interaction (HCI) is a multidisciplinary research and applied field targeted to studying people interacting with information technology and designing usable and efficient systems for them. This book outlines the state‐of‐the‐art of HCI research in the respective domain such as health, games, transportation, industry, and entertainment. This book Bridges the gap between theory and practice by presenting how to apply HCI methods and tools in specific domains. Offers concrete examples of HCI use in real-world situations. Presents case-specific best practices, tips, and tricks. Includes chapters that are well-studied and purposefully selected, representing important theoretical, practical, and research areas in HCI. Includes domains ranging from the roots and the classic approaches of human-computer interaction to contemporary advancements. This book is a fascinating read for individuals interested in Human-Computer Interaction research and applications.
Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Book Synopsis A multidisciplinary approach towards understanding and solving social dilemmas by : Lei Wang
Download or read book A multidisciplinary approach towards understanding and solving social dilemmas written by Lei Wang and published by Frontiers Media SA. This book was released on 2023-04-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AI-Driven Marketing Research and Data Analytics by : Masengu, Reason
Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Book Synopsis Qualitative Approaches to Pedagogical Engineering by : Elomari, Driss
Download or read book Qualitative Approaches to Pedagogical Engineering written by Elomari, Driss and published by IGI Global. This book was released on 2024-10-29 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative approaches to pedagogical engineering offer a nuanced understanding of educational design by focusing on the dynamics of teaching and learning processes. Qualitative approaches explore the lived experiences, perceptions, and interactions of educators and learners, examining how educational technologies, instructional strategies, and curriculum designs impact real-world classroom environments. By exploring factors such as teacher-student relationships, classroom culture, and the application of pedagogical theories, qualitative research in pedagogical engineering helps enhance educational practices. Further exploration into pedagogical engineering may help create meaningful responses to the needs of diverse learning communities. Qualitative Approaches to Pedagogical Engineering explores perspectives in pedagogical engineering, emphasizing qualitative approaches. It examines how qualitative research methods can enhance the design and implementation of educational technologies at the intersection of education and technology. This book covers topics such as blended learning, iterative design, and higher education, and is a useful resource for education professionals, teachers, academicians, administrators, scientists, and researchers.
