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User Innovators In The Silver Market
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Book Synopsis User Innovators in the Silver Market by : Konstantin Wellner
Download or read book User Innovators in the Silver Market written by Konstantin Wellner and published by Springer. This book was released on 2015-03-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
Book Synopsis User Innovators in the Silver Market by : Konstantin Wellner
Download or read book User Innovators in the Silver Market written by Konstantin Wellner and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called "Silver Market" segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.
Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher
Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher
Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Book Synopsis The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas by : Florian Denker
Download or read book The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas written by Florian Denker and published by Springer. This book was released on 2017-10-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers’ needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called "lead users" (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas.
Book Synopsis ECIE 2017 12th European Conference on Innovation and Entrepreneurship by : Christophe Loué
Download or read book ECIE 2017 12th European Conference on Innovation and Entrepreneurship written by Christophe Loué and published by Academic Conferences and publishing limited. This book was released on 2017-09-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product Development for Distant Target Groups by : Malte Marwede
Download or read book Product Development for Distant Target Groups written by Malte Marwede and published by Springer. This book was released on 2017-05-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Book Synopsis Innovations and Breakthroughs in the Gold and Silver Industries by : Vaikuntam Iyer Lakshmanan
Download or read book Innovations and Breakthroughs in the Gold and Silver Industries written by Vaikuntam Iyer Lakshmanan and published by Springer Nature. This book was released on 2019-12-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes all aspects of technical innovation related to the gold and silver industries, from ore identification through to processing. It includes details of comminution, pre-concentration and beneficiation, commercially available and recently developed innovative pyro and hydrometallurgical processes, including leaching processes, separation and purification, and recovery and refining. The book focuses on capital and operating cost estimation, process simulation, waste remediation and minimization. Sustainable gold and silver processes are examined with the use of clean technologies and efficient use of energy and water. Topics such as supply and demand of gold and silver, their exchange in major global markets, and the factors that influence gold and silver prices and major economic indices are discussed. Presents emerging trends and innovations in the areas of ore body knowledge, mining, processing, waste management, economics, finance and automation; Describes emerging enablers for the gold and silver industries such as digitization, automation and remote operations; Promotes breakthroughs in mining, processing, waste management, energy and water from an integrated operations perspective.
Book Synopsis Best Practices and New Perspectives in Service Science and Management by : Ordóñez de Pablos, Patricia
Download or read book Best Practices and New Perspectives in Service Science and Management written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2013-04-30 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within global commerce, services and management play a vital role in the economy. Service systems are necessary for organizations, and a multi-disciplinary approach is ideal to establish full understanding of these systems. Best Practices and New Perspectives in Service Science and Management provides original research on all aspects of service science, service management, service engineering, and its supporting technology in order to administer cutting-edge knowledge to encourage the improvement of services. This book is essential for researchers and practitioners in the fields of computer science, software management, and engineering.
Book Synopsis Firms, Markets and Economic Change by : Richard N. Langlois
Download or read book Firms, Markets and Economic Change written by Richard N. Langlois and published by Routledge. This book was released on 1995-07-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditonal western forms of corporate organization have been called into question by the success of Japanese keiretsu. Firms, Markets and Economic Change draws on industrial economics, business strategy, and economic history to develop an evolutionary model to show when innovation is best undertaken. The authors argue that innovation is a complex process that defies neat categorization and government policy should be to facilitate change rather than to direct it.
Book Synopsis The Innovation Imperative Contributing to Productivity, Growth and Well-Being by : OECD
Download or read book The Innovation Imperative Contributing to Productivity, Growth and Well-Being written by OECD and published by OECD Publishing. This book was released on 2015-10-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-timed and targeted innovation boosts productivity, increases economic growth and helps solve societal problems. But how can governments encourage more people to innovate more of the time? And how can government itself be more innovative? The OECD Innovation Strategy provides a set of ...
Book Synopsis Human Aspects of IT for the Aged Population. Design for the Elderly and Technology Acceptance by : Jia Zhou
Download or read book Human Aspects of IT for the Aged Population. Design for the Elderly and Technology Acceptance written by Jia Zhou and published by Springer. This book was released on 2019-07-10 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11592 and 11593 constitutes the refereed proceedings of the 5th International Conference on Human Aspects of IT for the Aged Population, ITAP 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 86 papers presented in these two volumes are organized in topical sections named: Design with and for the Elderly, Aging and Technology Acceptance, Aging and the User Experience, Elderly-Specific Web Design, Aging and Social Media, Games and Exergames for the Elderly, Ambient Assisted Living, Aging, Motion, Cognition, Emotion and Learning.
Book Synopsis Advertising in the Aging Society by : Florian Kohlbacher
Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Book Synopsis Innovation Economics, Engineering and Management Handbook 2 by : Dimitri Uzunidis
Download or read book Innovation Economics, Engineering and Management Handbook 2 written by Dimitri Uzunidis and published by John Wiley & Sons. This book was released on 2021-07-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 2 is the second of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity
Book Synopsis The Management of Technological Innovation by : Mark Dodgson
Download or read book The Management of Technological Innovation written by Mark Dodgson and published by Oxford University Press on Demand. This book was released on 2008-02-07 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization." "This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses."--BOOK JACKET.
Book Synopsis Understanding the Cultural Landscape by : Bret Wallach
Download or read book Understanding the Cultural Landscape written by Bret Wallach and published by Guilford Press. This book was released on 2005-01-21 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compelling book offers a fresh perspective on how the natural world has been imagined, built on, and transformed by human beings throughout history and around the globe. Coverage ranges from the earliest societies to preindustrial China and India, from the emergence in Europe of the modern world to the contemporary global economy. The focus is on what the places we have created say about us: our belief systems and the ways we make a living. Also explored are the social and environmental consequences of human activities, and how conflicts over the meaning of progress are reflected in today's urban, rural, and suburban landscapes. Written in a highly engaging style, this ideal undergraduate-level human geography text is illustrated with over 25 maps and 70 photographs. Note: Many additional photographs related to the themes addressed in the book are available at the author's website (www.greatmirror.com.)
Book Synopsis Disruptive Innovation in Chinese and Indian Businesses by : Peter Ping Li
Download or read book Disruptive Innovation in Chinese and Indian Businesses written by Peter Ping Li and published by Routledge. This book was released on 2013-03-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of China and India as new economic powers in global competition, an obvious question is whether these emerging economies are great opportunities or threats. Whilst answers are bound to differ depending on one’s perspective, it is increasingly clear that more local firms, especially local entrepreneurs, from these emerging economies will play a more critical role in global competition by becoming challengers to global incumbents. Indeed, the fact that the majority of their populations are at the bottom of the pyramid, and thus cannot afford products designed for the developed markets, has made these emerging economies fertile ground for developing and applying disruptive innovations. A novel mix of key attributes distinctive from those of established technologies or business models, disruptive innovations are typically inferior, yet affordable and "good-enough" products or services, which originate in lower-end market segments, but later move up to compete with those provided by incumbent firms. This book sheds new light on disruptive innovations both from and for the bottom of the pyramid in China and India, from the point of view of local entrepreneurs and international firms seeking to operate their businesses there. It covers both the theoretical and practical implications of disruptive innovation using conceptual frameworks alongside detailed case studies, whilst also providing a comparison of conditions and strategic options in India and China. Further, unlike existing studies, this book focuses on the neglected perspective of local challengers as the primary players, and in doing so reveals the extent to which the future landscape of global competition may be shaped by disruptive innovation, as well as its capacity to make the world "flatter" and more sustainable. This unique book will be valuable to both scholars and practitioners interested in disruptive innovation and those working in the fields of Asian studies, international business, economics and globalization.
