Autocar

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Publisher :
ISBN 13 :
Total Pages : 674 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Autocar by :

Download or read book Autocar written by and published by . This book was released on 2004 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating a Brand Identity: A Guide for Designers

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Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking

Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Skoda Felicia Service & Repair Manual

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Publisher :
ISBN 13 : 9781859605059
Total Pages : 300 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Skoda Felicia Service & Repair Manual by : Mark Coombs

Download or read book Skoda Felicia Service & Repair Manual written by Mark Coombs and published by . This book was released on 1999 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Skoda Fabia W To 06

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Publisher : Haynes Publishing
ISBN 13 : 9781844253760
Total Pages : 368 pages
Book Rating : 4.2/5 (537 download)

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Book Synopsis Skoda Fabia W To 06 by : A. K. Legg

Download or read book Skoda Fabia W To 06 written by A. K. Legg and published by Haynes Publishing. This book was released on 2006 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hatchback, Saloon & Estate, inc. vRS and special/limited editions. Petrol: 1.2 litre (1198cc) 3-cyl & 1.4 litre (1390cc & 1397cc) 4-cyl. Does NOT cover 1.0 litre (997cc) or 2.0 litre (1984cc) petrol engines. Diesel: 1.4 litre (1422cc) 3-cyl & 1.9 litre (1896cc) 4-cyl, inc. turbo.

Car

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Publisher : W. W. Norton & Company
ISBN 13 : 9780393318616
Total Pages : 396 pages
Book Rating : 4.3/5 (186 download)

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Book Synopsis Car by : Mary Walton

Download or read book Car written by Mary Walton and published by W. W. Norton & Company. This book was released on 1997 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This astonishing journey into the belly of one of our most important industries, a portrait of the energy and ingenuity of America at work, follows the 1996 Ford Taurus from its conception to its public debut.

The Meaningful Brand

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Publisher : Springer
ISBN 13 : 1137365595
Total Pages : 226 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Meaningful Brand by : N. Hollis

Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Original VW Beetle

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Publisher : Bay View Books Limited
ISBN 13 : 9781901432275
Total Pages : 144 pages
Book Rating : 4.4/5 (322 download)

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Book Synopsis Original VW Beetle by : Laurence Meredith

Download or read book Original VW Beetle written by Laurence Meredith and published by Bay View Books Limited. This book was released on 1999 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: No automobile is more recognizable than the Volkswagen Beetle. Introduced as an affordable motor vehicle for postwar Germany, the little Beetle grew to iconic status in both the automotive world and the world of pop culture. This year-by-year, full-color tribute to the "People's Car" begins with the first models in 1945 and goes on to cover the Beetle's 33-year production run in Germany, it's continued manufacture in Mexico starting in 1978, and the introduction in Spring 1998 of the New Beetle -- a car that reasserted the model's popularity, posted remarkable sales and, like its forebear, transcended the automotive world to become a pop culture sensation.

International Industrial Networks and Industrial Restructuring in Central and Eastern Europe

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Publisher : Springer Science & Business Media
ISBN 13 : 1402078447
Total Pages : 251 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis International Industrial Networks and Industrial Restructuring in Central and Eastern Europe by : S. Radosevic

Download or read book International Industrial Networks and Industrial Restructuring in Central and Eastern Europe written by S. Radosevic and published by Springer Science & Business Media. This book was released on 2004-08-03 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Industrial Networks and Industrial Restructuring in Central and Eastern Europe analyses the role of international industrial networks in industrial restructuring and corporate growth in central Europe, Russia and Ukraine. It shows that two distinct patterns of international industrial integration - domestic vs. foreign led modernisations - have developed in these two regions which have significant effects on patterns of growth and integration of these economies. International Industrial Networks and Industrial Restructuring in Central and Eastern Europe is based on a number of industry and firm case studies which are analysed and interpreted within the current international business and political economy literature. The publication provides valuable insights to managers and policy-makers who are interested in understanding different strategic options for business activity in Central and East European countries. For the academic reader, it offers a new perspective on international, industrial networks in which theories on strategic management and on industry restructuring and corporate growth are merged into a new view of growth and transformation process.

Mechanical Engineering: Level 2 NVQ

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Publisher : Routledge
ISBN 13 : 1136378472
Total Pages : 465 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Mechanical Engineering: Level 2 NVQ by : David Salmon

Download or read book Mechanical Engineering: Level 2 NVQ written by David Salmon and published by Routledge. This book was released on 2012-05-04 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoroughly accessible and engaging workbook-style text, ideal for all NVQ students, including Foundation Modern Apprentices. Mechanical Engineering: Level 2 NVQ is a practical and interactive engineering book, written by practicing lecturers and designed for college students and Foundation Modern Apprentices. A highly readable text is supported by numerous assignments provided to build up a portfolio of evidence. Designed so that students can complete the blanks this book can be used as evidence for assessment purposes and as an essential reference guide for their subsequent employment. This book covers the mandatory units (1-3), general support units (4-5) and option units (10-12) required to deliver a full NVQ programme. Key Skills activities are also provided at the relevant points through the book. Mechanical Engineering: NVQ2 is a new single-volume text for the new Performing Engineering Operations NVQs from EMTA and City & Guilds updated and expanded from David Salmon's popular NVQ titles: NVQ Engineering Manufacture: Mandatory Units NVQ Engineering: Mechanical Option Units

Big Data in Complex Systems

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Publisher : Springer
ISBN 13 : 331911056X
Total Pages : 502 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Big Data in Complex Systems by : Aboul Ella Hassanien

Download or read book Big Data in Complex Systems written by Aboul Ella Hassanien and published by Springer. This book was released on 2015-01-02 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides challenges and Opportunities with updated, in-depth material on the application of Big data to complex systems in order to find solutions for the challenges and problems facing big data sets applications. Much data today is not natively in structured format; for example, tweets and blogs are weakly structured pieces of text, while images and video are structured for storage and display, but not for semantic content and search. Therefore transforming such content into a structured format for later analysis is a major challenge. Data analysis, organization, retrieval, and modeling are other foundational challenges treated in this book. The material of this book will be useful for researchers and practitioners in the field of big data as well as advanced undergraduate and graduate students. Each of the 17 chapters in the book opens with a chapter abstract and key terms list. The chapters are organized along the lines of problem description, related works, and analysis of the results and comparisons are provided whenever feasible.

Essentials of Marketing

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Publisher : Pearson Education
ISBN 13 : 9780273708186
Total Pages : 564 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Essentials of Marketing by : Frances Brassington

Download or read book Essentials of Marketing written by Frances Brassington and published by Pearson Education. This book was released on 2007 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module - whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire

Advertising and Promotion

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Publisher : SAGE
ISBN 13 : 1529756146
Total Pages : 330 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Advertising and Promotion by : Chris Hackley

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Dead Lies Dreaming

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Publisher : Tordotcom
ISBN 13 : 1250267013
Total Pages : 400 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Dead Lies Dreaming by : Charles Stross

Download or read book Dead Lies Dreaming written by Charles Stross and published by Tordotcom. This book was released on 2020-10-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: When magic and superpowers emerge in the masses, Wendy Deere is contracted by the government to bag and snag supervillains in Hugo Award-winning author Charles Stross' Dead Lies Dreaming: A Laundry Files Novel. As Wendy hunts down Imp—the cyberpunk head of a band calling themselves “The Lost Boys”— she is dragged into the schemes of louche billionaire Rupert de Montfort Bigge. Rupert has discovered that the sole surviving copy of the long-lost concordance to the one true Necronomicon is up for underground auction in London. He hires Imp’s sister, Eve, to procure it by any means necessary, and in the process, he encounters Wendy Deere. In a tale of corruption, assassination, thievery, and magic, Wendy Deere must navigate rotting mansions that lead to distant pasts, evil tycoons, corrupt government officials, lethal curses, and her own moral qualms in order to make it out of this chase alive. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Artificial Intelligence: Methodology, Systems, and Applications

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Publisher : Springer
ISBN 13 : 3319447483
Total Pages : 374 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Artificial Intelligence: Methodology, Systems, and Applications by : Christo Dichev

Download or read book Artificial Intelligence: Methodology, Systems, and Applications written by Christo Dichev and published by Springer. This book was released on 2016-08-17 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 17th International Conference on Artificial Intelligence: Methodology, Systems, and Applications, AIMSA 2016, held in Varna, Bulgaria in September 2015. The 32 revised full papers 6 poster papers presented were carefully reviewed and selected from 86 submissions. They cover a wide range of topics in AI: from machine learning to natural language systems, from information extraction to text mining, from knowledge representation to soft computing; from theoretical issues to real-world applications.

Time for a Model Change

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Publisher : Cambridge University Press
ISBN 13 : 9780521837156
Total Pages : 294 pages
Book Rating : 4.8/5 (371 download)

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Book Synopsis Time for a Model Change by : Graeme P. Maxton

Download or read book Time for a Model Change written by Graeme P. Maxton and published by Cambridge University Press. This book was released on 2004-11-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. Although its products have had a fundamental impact on modern society in economic and social terms, the industry has found it hard to adjust to contemporary conditions and is thus no longer esteemed in capital markets. Riven with internal contradictions that inhibit reform, it now faces a stark choice between years of strife or radical change. Highlighting the challenges and opportunities that exist for managers, legislators, financial institutions and potential industry entrants, this book is a wake-up call for those who work in the automotive industry. Most of all, it gives us all cause to reflect on the value of mobility, today and tomorrow. Graeme Maxton is director of AutoPolis, a firm that specializes in the structures and dynamics of the world automotive industry and helps clients position themselves for profitable growth. He is responsible for its activities in Asia and since 1992, has been closely affiliated with the Economist Newspaper Group and chairs all of The Economist's automotive industry conferences throughout the world. He writes for Business China, Business Asia, and various other Group publications, as well as for numerous newspapers throughout Europe and Asia. He is also a television, radio, and press commentator on the industry. Maxton and Wormald were co-authors of Driving Over a Cliff? Business Lessons from the World's Car Industry (Addison Wesley, 1994), which was nominated for the Financial Times Best Book about Business Award. John Wormald is a director and co-founder of Autopolis. He has worked in and for the automotive industry for over 25 years. He advises vehicle manufacturers, component suppliers, distribution and service companies, and financial and government institutions, with a particular emphasis on the downstream distribution and service sectors of the industry. He regularly lectures about the industry, speaks at industry conferences, writes for automotive and general publications, and is quoted and interviewed in the media. He is a co-author of Driving Over a Cliff?

Supply Chains and Total Product Systems

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Publisher : Wiley-Blackwell
ISBN 13 : 1405124091
Total Pages : 504 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Supply Chains and Total Product Systems by : Ed Rhodes

Download or read book Supply Chains and Total Product Systems written by Ed Rhodes and published by Wiley-Blackwell. This book was released on 2006-02-10 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging reader locates supply chain management, lean production and related practice within the holistic concept of total product systems. Demonstrates the strategic relevance of managing supply chains and supply networks to organizational performance and to a range of business functions, including finance, design, production, environmental management, information systems, and marketing. Considers sustainable supply chain management across the service, manufacturing and process sectors. Reflects the radical changes in organizational beliefs, practices and processes that are necessary for a shift to supply chain management in contemporary, global, competitive conditions. Considers particular issues and challenges for micro, small, and medium-sized enterprises. Contains readings that are interdisciplinary and international in focus.

The Bedford Guide for College Writers

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Publisher : Bedford/st Martins
ISBN 13 : 9780312412531
Total Pages : 784 pages
Book Rating : 4.4/5 (125 download)

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Book Synopsis The Bedford Guide for College Writers by : X. J. Kennedy

Download or read book The Bedford Guide for College Writers written by X. J. Kennedy and published by Bedford/st Martins. This book was released on 2004-10-01 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: