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Usage Patterns Of The Internet And Traditional Media By College Students A Comparative Analysis
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Book Synopsis Usage Patterns of the Internet and Traditional Media by College Students: a Comparative Analysis by : Shafiqur Rahman
Download or read book Usage Patterns of the Internet and Traditional Media by College Students: a Comparative Analysis written by Shafiqur Rahman and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Individual Differences in Internet Usage Motives by : Bishwash Raj Poudel
Download or read book Individual Differences in Internet Usage Motives written by Bishwash Raj Poudel and published by LAP Lambert Academic Publishing. This book was released on 2014-06-24 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is practically unfeasible to exclude Internet from people's lives. Internet has become a fraction of daily schedule for individuals, foundation of business model for organizations and platform of communication for bureaucracy. An internet is strong source of motivation and has capacity to change people's mindset. Thus, it is noteworthy to know what necessitate individuals behind the use of Internet. In order to address the objective of the research, 122 graduate students including 55 from engineering and 67 from management stream were asked to report their response in three major categories i.e. demographic part, internet usage behavior part and internet usage motive part. The findings demonstrate distinctive patterns of Internet use and usage motives for those of two academic streams. The hypothesis testing showed that management students were highly motivated by social media and entertainment motive in comparison to engineering students. Secondly, it was found that male students were also highly motivated by social media and entertainment motive.
Book Synopsis College Students' Media Consumption Patterns and Perceptions of the Helpfulness of Media in Satisfying Their Needs by : Hsiao-Tung Yang
Download or read book College Students' Media Consumption Patterns and Perceptions of the Helpfulness of Media in Satisfying Their Needs written by Hsiao-Tung Yang and published by . This book was released on 1991 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book News in Their Pockets written by Ran Wei and published by Oxford University Press, USA. This book was released on 2021 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the societal, technological, and user-related factors in understanding why and how digital-savvy college students in Asia's most mobile cities-Shanghai, Hong Kong, Singapore, and Taipei-seek news via the mobile phone, how they evaluate mobile news for credibility and usefulness, and the consequences of this practice: becoming engaged with mobile news, which then teaches them about current affairs. The analyses are situated in the intersection of technological advances from 3G to 4G and marked differences in political and media systems across the four cities, which jointly shape Asia's new generations of citizens. Technologically, the deeply diffused mobile phone motivates civic-minded millennials and centennials in Asia to access news with their phones and engage with the news for civic learning. However, sociopolitical factors impede potential positive outcomes of mobile news consumption. Cross-societal comparisons of survey data collected from two time periods reveal new insights into the interplay of technology and society in consuming mobile news"--
Book Synopsis Uses & Gratifications in College Students' Media Use by : Carrie Lynn Scherer
Download or read book Uses & Gratifications in College Students' Media Use written by Carrie Lynn Scherer and published by . This book was released on 2010 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fear in industries such as print and television that the continued expansion of the Internet is the death of traditional media. The present study uses media complementarity theory and uses and gratifications theory to determine if traditional media and the Internet can exist simultaneously for the fulfillment of health information seeking needs. Primary data analysis of college students revealed a relationship between traditional media use and Internet use for health information seeking in general, and when controlling for perceived gratifications. Furthermore, when examining the role of health orientation in this relationship, results showed that complementarity media use for health information seeking can be examined for all college students, regardless of whether they are active or passive in managing their health.
Book Synopsis Social Presence and Identity in Online Learning by : Patrick R. Lowenthal
Download or read book Social Presence and Identity in Online Learning written by Patrick R. Lowenthal and published by Routledge. This book was released on 2020-06-09 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an investigation into the role which social presence and identity play in online learning environments. Scholars across disciplines have grappled with the questions of what it means for a person to be and to interact online. In the context of online learning, these questions reflect specific concerns related to how well people can learn in a setting limited to mediated interactions and lacking various communication cues. For example, how can a teacher and students come to know each other if they cannot see each other? How can they effectively understand and communicate with each other if they are separated by space and, in many instances, time? These concerns are related to social presence and identity, both of which are complex, multi-faceted, and closely interrelated constructs. The chapters in this book consider how online learning has developed and changed over time in terms of technology, pedagogy, and familiarity. Collectively these chapters show the diverse ways that educational researchers have explored social presence and identity. They also highlight some of the nuanced concerns online educators might have in these areas. This book was originally published as a special issue of Distance Education.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522579109 Total Pages :1765 pages Book Rating :4.5/5 (225 download)
Book Synopsis Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications is a vital reference source covering the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. The publication also highlights the negative behavioral, physical, and mental effects of increased online usage and screen time such as mental health issues, internet addiction, and body image. Showcasing a range of topics including online dating, smartphone dependency, and cyberbullying, this multi-volume book is ideally designed for sociologists, psychologists, computer scientists, engineers, communication specialists, academicians, researchers, and graduate-level students seeking current research on media usage and its behavioral effects.
Book Synopsis Handbook of Political Communication Research by : Lynda Lee Kaid
Download or read book Handbook of Political Communication Research written by Lynda Lee Kaid and published by Routledge. This book was released on 2004-07-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
Book Synopsis Dimensions and Use of the Scholarly Information Environment by :
Download or read book Dimensions and Use of the Scholarly Information Environment written by and published by Digital Library Federation. This book was released on 2002 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Users' expectations of libraries are changing as they find and obtain more information directly from the Web. To better understand how usage patterns are changing, the Digital Library Federation (DLF) and Council on Library and Information Resources (CLIR) commissioned Outsell, Inc., to conduct a large-scale study of undergraduates, graduate students, and faculty members from a wide range of academic institutions. This report includes 158 of the 659 data tables, a few summary observations, and a brief discussion of some possible implications of the findings. To view all 659 tables, click here. CLIR will deposit the raw data tapes with the Inter-University Consortium for Political and Social Research (ICPSR).
Book Synopsis Internet's Influence on Traditional Media in the Contemporary Media Environment by : Su Jung Kim
Download or read book Internet's Influence on Traditional Media in the Contemporary Media Environment written by Su Jung Kim and published by . This book was released on 2007 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This study investigated how traditional media use patterns have been affected by the Internet based on media substitution theory. Using cross-sectional survey data collected biannually from 2001-2005, this study analyzed indicators of time and functional displacement in a long-term perspective. The results showed that time displacement effect of the Internet has lessened and that changes in traditional media use were related to age, education, level of television use. In addition, the Internet was competing with television across all communication needs. Internet users and nonusers showed different patterns of media choice in response to communication needs". -- abstract.
Book Synopsis An Integrated Approach to Communication Theory and Research by : Don W. Stacks
Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2014-04-08 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Book Synopsis Making a World of Difference by : Geoff Walsham
Download or read book Making a World of Difference written by Geoff Walsham and published by John Wiley & Sons. This book was released on 2001-03-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology has become an essential component of contemporary society, allowing much faster and more widespread communication, not least through the growth of the Internet. However, many issues concerned with the human aspects of the use of IT remain problematic despite technological advances. An enhanced ability to collect and process data, or to communicate electronically across time and space, does not necessarily lead to improved human communication and action. This book explores the social aspects of computerisation, using a wide range of detailed case studies, analysed from a variety of conceptual viewpoints. A further distinctive feature of the book is that it draws on empirical material from across the world as a whole, including non-Western countries. It is argued that we should be using IT to support a world in which diversity and difference are respected. Synopsis Making a World of Difference provides a context for the whole debate about the relationship of people and computers. It looks at the role of IS/IT in a modern society and the way it impacts on people, companies, economics etc. Prof. Walsham readily acknowledges that this environment is rapidly changing and that it is therefore important not to focus too closely on current technologies or one particular system of thought, but consider them as one of many other alternatives. It is structured to be of use for academics and business audience - Part 1 is holistic and reflexive, while Parts 2 and 3 are written for the busy manager who can consider the key issues independently.
Book Synopsis Internet Goes to College by : Steve Jones
Download or read book Internet Goes to College written by Steve Jones and published by DIANE Publishing. This book was released on 2008-06 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: College students are heavy users of the Internet compared to the general population. Use of the Internet is a part of college students¿ daily routine, in part because they have grown up with computers. It is integrated into their daily communication habits and has become a technology as ordinary as the telephone or television. This report finds that: College students say the Internet has enhanced their education, and that college social life has been changed by the Internet. The report also discusses the implications of college students¿ Internet use for the future. Charts and tables.
Book Synopsis Digital Media, Youth, and Credibility by : Miriam J. Metzger
Download or read book Digital Media, Youth, and Credibility written by Miriam J. Metzger and published by MIT Press. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten
Book Synopsis The Emerald Handbook of Digital Media in Greece by : Anastasia Veneti
Download or read book The Emerald Handbook of Digital Media in Greece written by Anastasia Veneti and published by Emerald Group Publishing. This book was released on 2020-10-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Digital Media in Greece: Journalism and Political Communication in Times of Crisis presents the empirical applications of digital media in political communication and in a number of social settings including the environment, homelessness, migration and social movements.
Book Synopsis Exotic Alternative Investments by : Kevin R. Mirabile
Download or read book Exotic Alternative Investments written by Kevin R. Mirabile and published by Anthem Press. This book was released on 2021-01-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates investment opportunities such as life settlements, litigation funding, farmlands, royalties, weather derivatives, collectables and other unique asset classes. It provides an in-depth analysis of the returns, risks, opportunities and portfolio effects for anyone who wants to expand their investment horizons. This book is for individual investors, financial advisors, and academics who desire knowledge about investment products beyond just stocks and bonds or vanilla hedge funds, private equity and real estate investments. It provides a critical link to industry data and original research to support the case for adding exotic alternative investments to traditional portfolios.
