The Media Handbook

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Author :
Publisher : Routledge
ISBN 13 : 1135194548
Total Pages : 239 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE

The Ultimate Celebrity Address & Phone Book - autograph collecting and media guide

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Author :
Publisher :
ISBN 13 : 1411617533
Total Pages : 402 pages
Book Rating : 4.4/5 (116 download)

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Book Synopsis The Ultimate Celebrity Address & Phone Book - autograph collecting and media guide by : Cord G. Coslor

Download or read book The Ultimate Celebrity Address & Phone Book - autograph collecting and media guide written by Cord G. Coslor and published by . This book was released on 2005 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now 400 pages! Over 14,000 listings in 43 celebrity categories! The Ultimate Celebrity Address & Phone Book is now available! Quit wasting time and money on downloading and buying endless celebrity lists and books that are full of outdated and incorrect addresses. Because... there's only one directory you need! This book is years of research into previously unknown addresses and other contact information, for every celebrity catagory, compiled into one book! In every category, there are only home, office, and management addresses, phone numbers, and other contact information given... including fax #s and e-mail addresses. This guide is GUARANTEED to bring you success!To show our confidence in our data, we are willing to pay you $.50 (fifty cents) for each address that you find in our book to be incorrect. We are making it our job to provide you with current and successful addresses. Chapters with autograph collecting tips and resources.... PERFECT FOR AUTOGRAPH COLLECTORS, FUND RAISERS, ORTHE MEDIA!

The Gold Standard

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Author :
Publisher : Business Plus
ISBN 13 : 044655796X
Total Pages : 231 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis The Gold Standard by : Mike Krzyzewski

Download or read book The Gold Standard written by Mike Krzyzewski and published by Business Plus. This book was released on 2009-04-06 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Half a book on basketball, half a book on management techniques, The Gold Standard captures Coach K's personal style and approach to getting different (and sometimes difficult) people to work hard and succeed in reaching a common goal. "In all forms of leadership, whether you are a coach, a CEO, or a parent, there are four words that, when said, can bring out the best in your team, your employees, and your family...I BELIEVE IN YOU. These four words can mean the difference between a fear of failure and the courage to try." In his previous bestselling books, Coach K has guided readers to success the way he has guided his teams at Duke University—with the power of his inspirational words and phenomenal leadership skills. But that was with college kids. Now, Coach K has stepped up to take on an entirely new challenge: volunteering to coach the US Olympic Basketball team. Comprised of some of the biggest NBA stars, Coach K had to work with huge egos and personal rivalries in order to create an American team that could win against the best competition in the world and restore Team USA to the gold standard of basketball. This is more than a celebratory book—it's Coach K's first-hand account of how he dealt with such stars as Lebron James, Kobe Bryant, Carmelo Anthony, and all the rest to buy into his "total team" play.

Making the American Team

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Publisher : University of Illinois Press
ISBN 13 : 9780252066542
Total Pages : 290 pages
Book Rating : 4.0/5 (665 download)

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Book Synopsis Making the American Team by : Mark Dyreson

Download or read book Making the American Team written by Mark Dyreson and published by University of Illinois Press. This book was released on 1998 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: One day in front of the television would convince any alien that the entirety of American culture is built around sports. Politics and business are abustle with sports metaphors and endorsements by athletes. "Home runs," "bottom of the ninth," "fourth and ten," "slam dunk," and similar phrases litter the daily vocabulary. No matter how dire the news, sports will be reported as usual. How did this single-minded fascination come to be? Mark Dyreson locates the invasion of sport at the heart of American culture at the turn of the century. It was then that social reformers and political leaders believed that sport could revitalize the "republican experiment," that a new sense of national identity could forge a new sense of community and a healthy political order as it would serve to link America's thinking classes with the experiences of the masses. Nowhere was this better exemplified than in American accounts of the Olympic Games held between 1896 and 1912. In connecting sport to American history and culture, Dyreson has stepped up to the plate and hit one out of the park. A volume in the series Sport and Society, edited by Benjamin G. Rader and Randy Roberts

Descriptive, Annotated, Indexed Catalogue of Current Holdings

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Author :
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Descriptive, Annotated, Indexed Catalogue of Current Holdings by : Gisela Schlüter Terrell

Download or read book Descriptive, Annotated, Indexed Catalogue of Current Holdings written by Gisela Schlüter Terrell and published by . This book was released on 1992 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

U.S. Olympic Team Media Guide

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Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (197 download)

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Book Synopsis U.S. Olympic Team Media Guide by : United States Olympic Committee

Download or read book U.S. Olympic Team Media Guide written by United States Olympic Committee and published by . This book was released on 1988 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Omniverse Sports League™ : Official 2024 Media Guide

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Author :
Publisher : Lacche-Media, LLC
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.8/5 (886 download)

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Book Synopsis Omniverse Sports League™ : Official 2024 Media Guide by : Justin Curtis Ermer Lacche

Download or read book Omniverse Sports League™ : Official 2024 Media Guide written by Justin Curtis Ermer Lacche and published by Lacche-Media, LLC. This book was released on 2023-12-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Omniverse Sports League™ completed its third official sports & esports season: Publishing the all-time scores, stats and records of its six teams and affiliates.

A Basic Guide to Bobsledding

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Publisher : Gareth Stevens Publishing
ISBN 13 : 9780836831016
Total Pages : 168 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis A Basic Guide to Bobsledding by : United States Olympic Committee

Download or read book A Basic Guide to Bobsledding written by United States Olympic Committee and published by Gareth Stevens Publishing. This book was released on 2002 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an introduction to bobsledding, providing information on the sport's rules, history, techniques, strategies, and champions.

Occupational Outlook Quarterly

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Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Occupational Outlook Quarterly by :

Download or read book Occupational Outlook Quarterly written by and published by . This book was released on 1995 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sugar Bowl Media Guides

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Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Sugar Bowl Media Guides by :

Download or read book Sugar Bowl Media Guides written by and published by . This book was released on 1961 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

100 Things Nebraska Fans Should Know & Do Before They Die

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Publisher : Triumph Books
ISBN 13 : 1623682851
Total Pages : 289 pages
Book Rating : 4.6/5 (236 download)

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Book Synopsis 100 Things Nebraska Fans Should Know & Do Before They Die by : Sean Callahan

Download or read book 100 Things Nebraska Fans Should Know & Do Before They Die written by Sean Callahan and published by Triumph Books. This book was released on 2013-11-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The University of Nebraska–Lincoln is one of the most storied and decorated football programs in NCAA history—since its inception in 1890, the program has claimed five National Championships, all of which are explored in this essential guide, along with the personalities, events, and facts that any and every Cornhuskers fan should know. The book recalls the key moments and players from Tom Osborne’s reign on the Nebraska sidelines from the 1970s to the 1990s—an unprecedented period that included 13 conference championships and three national championships—as well as the program’s early years and recent success under head coach Bo Pelini. Author Sean Callahan also includes the unforgettable players who have worn the Scarlet and Cream, including Johnny Rodgers, Mike Rozier, Tommie Frazier, and Ndamukong Suh. More than a century of team history is distilled to capture the essential moments, highlighting the personalities, games, rivalries, and plays that have come together to make Nebraska one of college football’s legendary programs.

Nation Branding and Sports Diplomacy

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Publisher : Springer Nature
ISBN 13 : 3031325508
Total Pages : 291 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Nation Branding and Sports Diplomacy by : Yoav Dubinsky

Download or read book Nation Branding and Sports Diplomacy written by Yoav Dubinsky and published by Springer Nature. This book was released on 2023-07-06 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.

The Athlete as National Symbol

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Author :
Publisher : McFarland
ISBN 13 : 1476638357
Total Pages : 229 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis The Athlete as National Symbol by : Nicholas Villanueva, Jr.

Download or read book The Athlete as National Symbol written by Nicholas Villanueva, Jr. and published by McFarland. This book was released on 2020-01-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:  Examining the phenomenon of nationalism in the world of sport, this collection of new essays identifies moments when athletes became national symbols through their actions on and off the field. Since the break-up of the Soviet Union and Yugoslavia, and related global events of the 1980s and 1990s, scholars have explored how race, ethnicity, gender and sexuality shape and are shaped by nationalism and national participation. Topics include: race, golf and the struggle for social justice in South Africa; sport as a battleground within the Israel/Palestine conflict; multiculturalism and the Olympic Games; and white privilege in sport. These case studies explore the strength (and fragility) associated with national identity, and how athletes become icons for their nations.

Basketball in Long Beach

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Publisher : Arcadia Publishing
ISBN 13 : 1625854617
Total Pages : 176 pages
Book Rating : 4.6/5 (258 download)

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Book Synopsis Basketball in Long Beach by : Mike Guardabascio

Download or read book Basketball in Long Beach written by Mike Guardabascio and published by Arcadia Publishing. This book was released on 2015-09-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long Beach has produced some of California's best teams and players, from the NCAA success of Long Beach State to the CIF dominance of Long Beach Poly. Starting with the early hoop dreams of the 1900s, lace up your kicks, step in the gym and prepare for an unforgettable lesson in California basketball history. Explore the city's most celebrated athletes and teams, including local pioneers of women's basketball, who found an early home on the city's hardcourts. Complete with exclusive photos and interviews, authors Mike Guardabascio and Chris Trevino give a play-by-play of the sport's illustrious past in the city of Long Beach.

The Boys of Winter

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Publisher : Crown
ISBN 13 : 1400047668
Total Pages : 298 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis The Boys of Winter by : Wayne Coffey

Download or read book The Boys of Winter written by Wayne Coffey and published by Crown. This book was released on 2005-10-25 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of the 1980 U.S. Olympic hockey team and the Miracle on Ice, which Sports Illustrated called the greatest moment in sports history—with a new afterword by Ken Morrow for the fortieth anniversary of the Miracle on Ice “An unvarnished and captivating read.”—Parade Once upon a time, they taught us to believe. They were the 1980 U.S. Olympic hockey team, a blue-collar bunch led by an unconventional coach. Their “Miracle on Ice” has become a national fairy tale, but the real Cinderella story is even more remarkable. Wayne Coffey casts a fresh eye on this seminal sports event, giving readers an ice-level view of the amateurs who took on a Russian hockey juggernaut at the height of the Cold War. He details the unusual chemistry of the Americans—formulated by their fiercely determined coach, Herb Brooks—and seamlessly weaves portraits of the boys with the fluid action of the game itself. Coffey also traces the paths of the players and coaches since their stunning victory, examining how the Olympic events affected their lives. Told with warmth and an uncanny eye for detail, The Boys of Winter is an intimate, perceptive portrayal of one Friday night in Lake Placid and the enduring power of the extraordinary.

Amazing Pace

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Publisher : Rodale Books
ISBN 13 : 1609616782
Total Pages : 266 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis Amazing Pace by : Paul Mcmullen

Download or read book Amazing Pace written by Paul Mcmullen and published by Rodale Books. This book was released on 2006-08-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant portrait of American swimmer Michael Phelps—the dominant athlete at the 2004 Olympics—who has relentlessly pushed himself, promoted his sport, and appears poised to ultimately accumulate the most gold medals in Olympic history Before he was old enough to have a driver's license, Michael Phelps had a world record. Before he ever took a college class or turned 20, he had earned distinction by winning 8 medals—6 gold and 2 bronze—at the Athens Olympics, the most in non-boycotted Games. Along the way, he captivated an American television audience and confounded the critics who questioned his ambition. Amazing Pace: • provides the most revealing look yet at a young man who became a world-class athlete before he had the chance to grow up—by respected Baltimore Sun journalist Paul McMullen, who followed Phelps's rise from an obscure 14-year-old to the most scrutinized competitor at the world's biggest sporting event • details the plotting of his career, from turning professional at age 16, to the management of the first crises he encountered Paul McMullen's 5 years of observation add dramatic context to the life of a young athlete whose rise to prominence coincided with the tumult of the first Summer Olympics after 9/11. No Olympian has ever earned 10 gold medals in a career, but Michael Phelps is on pace to achieve that milestone at the 2008 Games in Beijing, China.

Basketball

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313061971
Total Pages : 614 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Basketball by : David L. Porter

Download or read book Basketball written by David L. Porter and published by Bloomsbury Publishing USA. This book was released on 2005-07-30 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its beginnings at the turn of the 20th century to its pervasive presence in 21st-century America, basketball has grown into an undeniably important sport. The 575 entries in this biographical dictionary present concise narratives on the lives and careers on the most important names in basketball history. Entries include both classic players such as Kareem Abdul-Jabbar and Bob Cousy as well as more recently established and up-and-coming stars such as Carmelo Anthony, Kevin Garnett, and LeBron James. Entries for coaches such as the Boston Celtics' Red Auerbach and Mike Krzyzewski from Duke University present the figures who have shaped the game from courtside, while the inclusion of female players and coaches such as Lisa Leslie, Diana Taurasi, and Pat Summitt show that basketball is not just a sport for men. From its beginnings at the turn of the 20th century to its pervasive presence in 21st-century America, basketball has grown into an undeniably important sport. The 575 entries in this biographical dictionary present concise narratives on the lives and careers on the most important names in basketball history. Entries include both classic players such as Kareem Abdul-Jabbar and Bob Cousy as well as more recently established and up-and-coming stars such as Carmelo Anthony, Kevin Garnett, and LeBron James. Entries for coaches such as the Boston Celtics' Red Auerbach and Mike Krzyzewski from Duke University present the figures who have shaped the game from courtside, while the inclusion of female players and coaches such as Lisa Leslie, Diana Taurasi, and Pat Summitt show that basketball is not just a sport for men. This volume is an ideal reference for students seeking easily accessed information on the greats of the game.