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Strategic Communication

Author : Christopher Paul
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386412
Total Pages : 252 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Strategic Communication by : Christopher Paul

Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Battles to Bridges

Author : R. S Zaharna
Publisher : Springer
ISBN 13 : 0230277926
Total Pages : 241 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Battles to Bridges by : R. S Zaharna

Download or read book Battles to Bridges written by R. S Zaharna and published by Springer. This book was released on 2010-02-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.

Strategic Communication

Author : Christopher Paul
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 331 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Strategic Communication by : Christopher Paul

Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Persuasion and Power

Author : James P. Farwell
Publisher : Georgetown University Press
ISBN 13 : 1589019423
Total Pages : 306 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Persuasion and Power by : James P. Farwell

Download or read book Persuasion and Power written by James P. Farwell and published by Georgetown University Press. This book was released on 2012-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or—viewed from a military perspective—satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.

Leading the Narrative

Author : Mari K Eder
Publisher : Naval Institute Press
ISBN 13 : 1612510698
Total Pages : 155 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Leading the Narrative by : Mari K Eder

Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

U.S. Governmental Information Operations and Strategic Communications

Author : Strategic Studies Institute
Publisher : Lulu.com
ISBN 13 : 9781304871800
Total Pages : 80 pages
Book Rating : 4.8/5 (718 download)

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Book Synopsis U.S. Governmental Information Operations and Strategic Communications by : Strategic Studies Institute

Download or read book U.S. Governmental Information Operations and Strategic Communications written by Strategic Studies Institute and published by Lulu.com. This book was released on 2014-02 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products...

Whither Strategic Communication?

Author : Christopher Paul
Publisher : Rand Corporation
ISBN 13 : 0833046853
Total Pages : 34 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Whither Strategic Communication? by : Christopher Paul

Download or read book Whither Strategic Communication? written by Christopher Paul and published by Rand Corporation. This book was released on 2009 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of calls to reform U.S. strategic communication and public diplomacy, RAND elected to conduct a survey of existing reform and improvement proposals. The subsequent literature review and interviews with subject-matter experts permitted the identification and categorization of frequently appearing recommendations in this area, which were then grouped into core themes.

U.S. National Strategy for Public Diplomacy and Strategic Communication

Author : United States. Department of State. Office of the Under Secretary for Public Diplomacy and Public Affairs. Policy Coordinating Committee
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (156 download)

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Book Synopsis U.S. National Strategy for Public Diplomacy and Strategic Communication by : United States. Department of State. Office of the Under Secretary for Public Diplomacy and Public Affairs. Policy Coordinating Committee

Download or read book U.S. National Strategy for Public Diplomacy and Strategic Communication written by United States. Department of State. Office of the Under Secretary for Public Diplomacy and Public Affairs. Policy Coordinating Committee and published by . This book was released on 2007 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Future Directions of Strategic Communication

Author : Howard Nothhaft
Publisher : Routledge
ISBN 13 : 1000468259
Total Pages : 284 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Future Directions of Strategic Communication by : Howard Nothhaft

Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

U.S. National Strategy for Public Diplomacy and Strategic Communication

Author : Strategic Communication Strategic Communication and Public Diplomacy Policy Coordinating Committee (PCC)
Publisher : CreateSpace
ISBN 13 : 9781503021198
Total Pages : 34 pages
Book Rating : 4.0/5 (211 download)

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Book Synopsis U.S. National Strategy for Public Diplomacy and Strategic Communication by : Strategic Communication Strategic Communication and Public Diplomacy Policy Coordinating Committee (PCC)

Download or read book U.S. National Strategy for Public Diplomacy and Strategic Communication written by Strategic Communication Strategic Communication and Public Diplomacy Policy Coordinating Committee (PCC) and published by CreateSpace. This book was released on 2014-10-31 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strength, success and security of the United States of America rest on our commitment to certain fundamental values and principles. These values gave birth to our nation, and govern our actions in the world. We believe all individuals, men and women, are equal and entitled to basic human rights, including freedom of speech, worship and political participation. While the forms of government will vary, we believe all people deserve to live in just societies that protect individual and common rights, fight corruption and are governed by the rule of law. Across the world, America seeks to work with other governments and nations in a spirit of partnership that supports human dignity and fosters peace and progress.

Strategic Communication, Corporatism, and Eternal Crisis

Author : Phil Graham
Publisher : Taylor & Francis
ISBN 13 : 1351795813
Total Pages : 133 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Strategic Communication, Corporatism, and Eternal Crisis by : Phil Graham

Download or read book Strategic Communication, Corporatism, and Eternal Crisis written by Phil Graham and published by Taylor & Francis. This book was released on 2017-05-08 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces a century of militarised communication that began in the US in April, 1917 with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.

The Schneider Report

Author : William Schneider, Jr.
Publisher : Cosimo, Inc.
ISBN 13 : 1596051450
Total Pages : 117 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis The Schneider Report by : William Schneider, Jr.

Download or read book The Schneider Report written by William Schneider, Jr. and published by Cosimo, Inc.. This book was released on 2005-07-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactics of terrorism. We must think in terms of global networks, both government and non-government.If we continue to concentrate primarily on states ([i.e., ] 'getting it right' in Iraq, managing the next state conflict better), we will fail.Strategic defense communications require sophisticated methods that map perceptions and influence networks, identify priorities, formulate objectives, develop themes and messages, leverage new strategic and tactical dynamics and, ultimately, monitor success.STRATEGIC COMMUNICATION: A National Model makes the case for innovative visions in communications in this new strategic environment. This recently released study approaches the subject from every vantage point -- from leveraging the private sector to strategic communication direction, coordination, support, and execution. It also includes summary recommendations for managing information dissemination in the post-9/11 era.THE DEFENSE SCIENCE BOARD SUMMER STUDY on the Transition to and from Hostilities was formed in early 2004 and culminated in the production of this final report and summary briefing in August 2004.

Strategic Communication

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1000282368
Total Pages : 339 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Communication by : Jane Johnston

Download or read book Strategic Communication written by Jane Johnston and published by Routledge. This book was released on 2020-09-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

All of the People, All of the Time

Author : Jarol B. Manheim
Publisher : Routledge
ISBN 13 : 1000161188
Total Pages : 231 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis All of the People, All of the Time by : Jarol B. Manheim

Download or read book All of the People, All of the Time written by Jarol B. Manheim and published by Routledge. This book was released on 2020-09-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the uses and abuses of political communication in contemporary American society, employing numerous anecdotes and examples and drawings upon the latest research and theories of communication and political science in America.

U. S. Governmental Information Operations and Strategic Communications - a Discredited Tool Or User Failure? Implications for Future Conflict

Download U. S. Governmental Information Operations and Strategic Communications - a Discredited Tool Or User Failure? Implications for Future Conflict PDF Online Free

Author : U. S. Army U.S. Army War College
Publisher : CreateSpace
ISBN 13 : 9781497519350
Total Pages : 80 pages
Book Rating : 4.5/5 (193 download)

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Book Synopsis U. S. Governmental Information Operations and Strategic Communications - a Discredited Tool Or User Failure? Implications for Future Conflict by : U. S. Army U.S. Army War College

Download or read book U. S. Governmental Information Operations and Strategic Communications - a Discredited Tool Or User Failure? Implications for Future Conflict written by U. S. Army U.S. Army War College and published by CreateSpace. This book was released on 2014-04-02 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the prism of operations in Afghanistan, this monograph examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It will assess whether current practice is fit for purpose in possible future operations and will argue that the U.S. Government has for many years been encouraged by large contractors to approach communications objectives through techniques heavily influenced by advertising and marketing. These techniques attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. The author will argue that while an attitudinal approach may work in convincing U.S. citizens to buy consumer products, it does not easily translate to the conflict- and crisis-riven societies to which it has been applied. In these cases, the United States would have been far better advised to work directly to mitigate undesired behaviors, and forego attempts to change the underlying attitudes. The author argues that the United States must now actively operationalize the significant body of social and behavioral science research which has become available, in order to mitigate specific undesired behaviors on the ground: either in advance, as a tool of strategic deterrence in Phase 0 operations or in Phase 1, 2, 3, and 4 operations as a component coupled to conventional military and diplomatic responses. The monograph closes with a brief examination of Chinese and Russian developments in this highly specialized area.

Principles of Strategic Communication

Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1000398404
Total Pages : 362 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Principles of Strategic Communication by : Derina Holtzhausen

Download or read book Principles of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2021-07-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

Strategies to Enhance Air Force Communication with Internal and External Audiences

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309389046
Total Pages : 51 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Strategies to Enhance Air Force Communication with Internal and External Audiences by : National Academies of Sciences, Engineering, and Medicine

Download or read book Strategies to Enhance Air Force Communication with Internal and External Audiences written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-01-27 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.