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Author :
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.E/5 ( download)
Download or read book U.S. Specialty Beer & Microbrewery Markets written by and published by . This book was released on 1999 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christian Garavaglia
Publisher : Springer
ISBN 13 : 3319582356
Total Pages : 513 pages
Book Rating : 4.3/5 (195 download)
Download or read book Economic Perspectives on Craft Beer written by Christian Garavaglia and published by Springer. This book was released on 2017-12-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Author : Victor J. Tremblay
Publisher : MIT Press
ISBN 13 : 9780262201513
Total Pages : 406 pages
Book Rating : 4.2/5 (15 download)
Download or read book The U.S. Brewing Industry written by Victor J. Tremblay and published by MIT Press. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.
Author : Dale Philip Van Wieren
Publisher :
ISBN 13 : 9780964616707
Total Pages : 427 pages
Book Rating : 4.6/5 (167 download)
Download or read book American Breweries II written by Dale Philip Van Wieren and published by . This book was released on 1995 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Garrett Oliver
Publisher : OUP USA
ISBN 13 : 0195367138
Total Pages : 962 pages
Book Rating : 4.1/5 (953 download)
Download or read book The Oxford Companion to Beer written by Garrett Oliver and published by OUP USA. This book was released on 2012 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts"-- Provided by publisher.
Author : Tom Acitelli
Publisher :
ISBN 13 : 1613743882
Total Pages : 418 pages
Book Rating : 4.6/5 (137 download)
Download or read book The Audacity of Hops written by Tom Acitelli and published by . This book was released on 2013 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.
Author : Chapman, Nathaniel
Publisher : Bristol University Press
ISBN 13 : 1529201799
Total Pages : 228 pages
Book Rating : 4.5/5 (292 download)
Download or read book Beer and Racism written by Chapman, Nathaniel and published by Bristol University Press. This book was released on 2020-10-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.
Author : Jim Koch
Publisher : Macmillan + ORM
ISBN 13 : 1250070511
Total Pages : 254 pages
Book Rating : 4.2/5 (5 download)
Download or read book Quench Your Own Thirst written by Jim Koch and published by Macmillan + ORM. This book was released on 2016-04-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, and Forbes Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. “Boston Beer’s Jim Koch offers readers a six-pack of wisdom.” – The Boston Globe Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it. Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching you own thirst – or someone else’s? "Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career." —Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co
Author : Josh Noel
Publisher : Chicago Review Press
ISBN 13 : 1613737246
Total Pages : 280 pages
Book Rating : 4.6/5 (137 download)
Download or read book Barrel-Aged Stout and Selling Out written by Josh Noel and published by Chicago Review Press. This book was released on 2018-06-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
Author : Steve Hindy
Publisher : St. Martin's Press
ISBN 13 : 113743788X
Total Pages : 274 pages
Book Rating : 4.1/5 (374 download)
Download or read book The Craft Beer Revolution written by Steve Hindy and published by St. Martin's Press. This book was released on 2014-04-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Author : Maureen Ogle
Publisher : HMH
ISBN 13 : 0547536917
Total Pages : 452 pages
Book Rating : 4.5/5 (475 download)
Download or read book Ambitious Brew written by Maureen Ogle and published by HMH. This book was released on 2007-10-08 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post
Author : Keith Villa
Publisher : Brewers Publications
ISBN 13 : 1938469704
Total Pages : 216 pages
Book Rating : 4.9/5 (384 download)
Download or read book Brewing with Cannabis written by Keith Villa and published by Brewers Publications. This book was released on 2021-08-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brewing with Cannabis introduces the convergence of marijuana and brewing in the modern craft beer movement. Explore the varied history of how the cannabis plant became federally illegal and dive into both historic and current laws on decriminalization and legalization of cannabis in the U.S. Learn about the agriculture and biology of cannabis, unique characteristics of the plant, and the similarities between cannabis and hop plants. Find out all that is needed to successfully grow cannabis plants in the comfort of your own home (where state legal). Examine the active components of cannabis and the chemistry of how they interact with beer. Discover how to de-carboxylate THC-A into the fully psychoactive form of THC and learn methods of adding cannabis and CBD to non-alcoholic beer and homebrew for different effects. Delve into how and why the plant produces compounds such as cannabinoids and terpenes, how they function, and how to incorporate them into beer recipes. Both homebrewers and professional brewers will be inspired by a wide-range of extract-based and all-grain recipes they can adopt or use as guidance when creating non-alcoholic beer or homebrew. Designed as a practical guide to use in brewing, the final chapter will inspire readers on how the discovery of new cannabinoids and terpenes may be used in the future. This book will be especially useful to brewers seeking information on the responsible and state legal of use of cannabis in brewing.
Author :
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.3/5 (91 download)
Download or read book USITC Publication written by and published by . This book was released on 1995 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cindy Kuzma
Publisher : Bloomsbury Publishing
ISBN 13 : 1472961412
Total Pages : 241 pages
Book Rating : 4.4/5 (729 download)
Download or read book Rebound written by Cindy Kuzma and published by Bloomsbury Publishing. This book was released on 2019-08-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading mental skills coach and contributing editor to Runner's World (US), this is a practical guide to building the psychological resilience that athletes need to recover from injury and rebound stronger. Injuries affect every athlete, from the elite Olympian to the weekend racer. In the moment, a traumatic crash, a torn muscle, or a stress fracture can feel like the most devastating event possible. While some athletes are destroyed by the experience, others emerge from their recovery better, stronger, and more confident than ever. The key to a swifter, stronger comeback is the use of mental skills: psychological tools that enable an athlete to take control of their recovery and ultimately use the experience to their advantage. Injury and other setbacks are inevitable – but with training, overcoming them skillfully and confidently is possible. This book will provide a clear, compelling explanation of psychological recovery from injury and a practical guide to building mental resilience. Weaving together personal narratives from star athletes, scientific research, and the specialized clinical expertise of mental skills coach Carrie Jackson Cheadle, it will contain more than 45 Mental Skills and Drills that athletes can use at every phase of their recovery process. These same strategies can help athletes who aren't currently injured reduce their vulnerability to injury, and enable any individual to reach new heights within their sport and beyond.
Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)
Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.
Author : Erik Strøjer Madsen
Publisher : Oxford University Press
ISBN 13 : 0192596829
Total Pages : 349 pages
Book Rating : 4.1/5 (925 download)
Download or read book New Developments in the Brewing Industry written by Erik Strøjer Madsen and published by Oxford University Press. This book was released on 2020-05-07 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for the breweries, discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract brewing, and knowledge exchange for small sized breweries. Structured in two parts, with a focus on institutions (Part I) and ownership (Part II) respectively, this book examines the link between institutions and governance in one of the most dynamic and innovative industries.
Author : Mark Dredge
Publisher : Ryland Peters & Small
ISBN 13 : 1909313378
Total Pages : 526 pages
Book Rating : 4.9/5 (93 download)
Download or read book Craft Beer World written by Mark Dredge and published by Ryland Peters & Small. This book was released on 2014-02-21 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft Beer World is the must-have companion for anyone who appreciates decent beer. The last few years have seen an explosion in the popularity of craft beers across the globe, with excellent new brews being produced everywhere from Copenhagen to Colorado, Amsterdam to Auckland. With more amazing beers available than ever before, it's hard to know which ones to choose. That's where Craft Beer World comes in. Gathering together over 300 of the most innovative and tastiest beers you need to try, and divided into 50 different catagories, you will find the best of the best each style has to offer. Every category comes with an explanation of the key characteristics of the style - whether it's an American IPA bursting with citrusy C-hops or an Imperial Stout full of dark roasted malts - along with an example of a classic brew and a selection of cutting edge versions that are certain to become instant favourites. So whether you're looking for bitter beers or balanced flavours, a hit of hops or a hint of coffee, the reviews will point you in the right direction to find the perfect beer to suit your tastebuds. Also included throughout the book are interesting nuggets of beer information, covering everything from the catalyst that has caused the astonishing growth in craft beer through to matching beer with food and how to serve your drinks.Mark Dredge is an award-winning beer writer and runs the popular blog Pencil and Spoon where he writes about anything ale-related. Mark has won awards from the British Guild of Beer Writers in 2009, 2010 and 2011, his work is featured in leading publications across the globe and he's an international beer judge.
