United States Governmental Information Operations and Strategic Communications

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Publisher :
ISBN 13 : 9781584876007
Total Pages : 80 pages
Book Rating : 4.8/5 (76 download)

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Book Synopsis United States Governmental Information Operations and Strategic Communications by : Steve Tatham

Download or read book United States Governmental Information Operations and Strategic Communications written by Steve Tatham and published by . This book was released on 2013-12 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products, it does not easily translate to the conflict- and crisis-riven societies to which it has been routinely applied since September 11, 2001.

U.S. Governmental Information Operations and Strategic Communications

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Author :
Publisher : Lulu.com
ISBN 13 : 9781304871800
Total Pages : 80 pages
Book Rating : 4.8/5 (718 download)

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Book Synopsis U.S. Governmental Information Operations and Strategic Communications by : Strategic Studies Institute

Download or read book U.S. Governmental Information Operations and Strategic Communications written by Strategic Studies Institute and published by Lulu.com. This book was released on 2014-02 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products...

U. S. Governmental Information Operations and Strategic Communications - a Discredited Tool Or User Failure? Implications for Future Conflict

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Author :
Publisher : CreateSpace
ISBN 13 : 9781497519350
Total Pages : 80 pages
Book Rating : 4.5/5 (193 download)

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Book Synopsis U. S. Governmental Information Operations and Strategic Communications - a Discredited Tool Or User Failure? Implications for Future Conflict by : U. S. Army U.S. Army War College

Download or read book U. S. Governmental Information Operations and Strategic Communications - a Discredited Tool Or User Failure? Implications for Future Conflict written by U. S. Army U.S. Army War College and published by CreateSpace. This book was released on 2014-04-02 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the prism of operations in Afghanistan, this monograph examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It will assess whether current practice is fit for purpose in possible future operations and will argue that the U.S. Government has for many years been encouraged by large contractors to approach communications objectives through techniques heavily influenced by advertising and marketing. These techniques attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. The author will argue that while an attitudinal approach may work in convincing U.S. citizens to buy consumer products, it does not easily translate to the conflict- and crisis-riven societies to which it has been applied. In these cases, the United States would have been far better advised to work directly to mitigate undesired behaviors, and forego attempts to change the underlying attitudes. The author argues that the United States must now actively operationalize the significant body of social and behavioral science research which has become available, in order to mitigate specific undesired behaviors on the ground: either in advance, as a tool of strategic deterrence in Phase 0 operations or in Phase 1, 2, 3, and 4 operations as a component coupled to conventional military and diplomatic responses. The monograph closes with a brief examination of Chinese and Russian developments in this highly specialized area.

Information Operations Matters

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Publisher : Potomac Books, Inc.
ISBN 13 : 1597976598
Total Pages : 222 pages
Book Rating : 4.5/5 (979 download)

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Book Synopsis Information Operations Matters by : Leigh Armistead

Download or read book Information Operations Matters written by Leigh Armistead and published by Potomac Books, Inc.. This book was released on 2011-09 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduced in 1998 by the Department of Defense, the concept of information operations (IO) proposed to revolutionize the ways in which warfare, diplomacy, and business were conducted. However, this transformation has not come to fruition. Two large gaps remain: between policy and theory, and between the funding needs of IO initiatives and the actual funds the federal bureaucracy is willing to provide to support these operations. These two discrepancies are central to the overall discussions of Information Operations Matters. Leigh Armistead explains why these gaps exist and suggests ways to close them. Also in discussing best practices in IO, he clarifies how the key agencies of the U.S. government can use the inherent power of information to better conduct future strategic communication campaigns. Information Operations Matters presents a more pragmatic approach to IO, recommending that IO policy be made surrounding usable concepts, definitions, theories, and capabilities that are attainable with the resources available. To meet the threats of the future as well as those facing us today, Armistead argues, it is necessary to use this new area of operations to the greatest extent possible.

Strategic Communication

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386412
Total Pages : 252 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Strategic Communication by : Christopher Paul

Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Leading the Narrative

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Publisher : Naval Institute Press
ISBN 13 : 1612510698
Total Pages : 155 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Leading the Narrative by : Mari K Eder

Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Ten Years on

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Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Ten Years on by : United States. Congress. House. Committee on Armed Services. Subcommittee on Emerging Threats and Capabilities

Download or read book Ten Years on written by United States. Congress. House. Committee on Armed Services. Subcommittee on Emerging Threats and Capabilities and published by . This book was released on 2011 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information Operations: Putting the "I" Back into DIME

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1428916164
Total Pages : 87 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Information Operations: Putting the "I" Back into DIME by :

Download or read book Information Operations: Putting the "I" Back into DIME written by and published by DIANE Publishing. This book was released on with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion and Power

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Publisher : Georgetown University Press
ISBN 13 : 1589019423
Total Pages : 306 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Persuasion and Power by : James P. Farwell

Download or read book Persuasion and Power written by James P. Farwell and published by Georgetown University Press. This book was released on 2012-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or—viewed from a military perspective—satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.

U. S. Army War College Information Operations Primer - Fundamentals of Information Operations - Botnet, Stuxnet, Cyber Warfare, NSA, Service Organizations

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Publisher :
ISBN 13 : 9781521058855
Total Pages : 161 pages
Book Rating : 4.0/5 (588 download)

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Book Synopsis U. S. Army War College Information Operations Primer - Fundamentals of Information Operations - Botnet, Stuxnet, Cyber Warfare, NSA, Service Organizations by : Department of Defense

Download or read book U. S. Army War College Information Operations Primer - Fundamentals of Information Operations - Botnet, Stuxnet, Cyber Warfare, NSA, Service Organizations written by Department of Defense and published by . This book was released on 2017-04-13 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This latest revision of the Information Operations Primer provides an overview of Department of Defense (DoD) Information Operations (IO) doctrine and organizations at the joint and individual service levels. It is primarily intended to serve students and staff of the U.S. Army War College as a ready reference for IO information extracted and summarized from a variety of sources. Wherever possible, Internet websites have been given to provide access to additional and more up-to-date information. This booklet is intentionally UNCLASSIFIED so that the material can be easily referenced during course work, while engaged in exercises, and later in subsequent assignments.This booklet begins with an overview of Information Operations, Strategic Communication and Cyberspace Operations. At each level it describes strategies or doctrine, agencies, organizations, and educational institutions dedicated to the information element of national power. Finally, the document concludes with an IO specific glossary and hyperlinks to information operations, cyberspace operations and strategic communication related websites.CHAPTER I - CONCEPTS * Information Operations * Strategic Communication * Cyberspace and Cyberspace Operations * CHAPTER II - STRATEGIES, GUIDANCE & DOCTRINE * National Strategy and Guidance * U.S. International Strategy for Cyberspace * National Framework for Strategic Communication * Department of Defense Strategy and Guidance * DoD Strategy for Operating in Cyberspace * DoD Report on Strategic Communication * DoD Principles of Strategic Communication * Department of Defense Directive (DoDD) 3600.01 Information Operations * Joint Doctrine * Joint Information Operations Doctrine * Service Doctrine * Army Information Doctrine * Marine Corps Information Operations Doctrine * Navy Information Operations Doctrine * Air Force Information Operations Doctrine * CHAPTER III - ORGANIZATIONS * Department of State * Under Secretary of State for Public Diplomacy and Public Affairs * The Center for Strategic Counterterrorism Communications * National Agencies * National Security Agency (NSA) * Department of Defense * Under Secretary of Defense - Policy (USD(P)) * Assistant Secretary of Defense for Public Affairs - Communication Planning and Integration (CPI) * Department of Defense Chief Information Officer (DoD CIO) * Defense Information Systems Agency (DISA) * Information Assurance Technology Analysis Center (IATAC) * Joint Organizations and Educational Institutions * Joint Staff, Deputy Director for Global Operations (DDGO J39) * Joint Spectrum Center (JSC) * Joint Public Affairs Support Element (JPASE) * Joint Information Operations Warfare Center (JIOWC) * U.S. Strategic Command (USSTRATCOM) * U.S. Cyber Command (USCYBERCOM) * U.S. Special Operations Command (USSOCOM) * Joint Forces Staff College - Information Operations Program * Information Operations Center for Excellence Naval Postgraduate School * Service Organizations * Army Cyber Command/2nd Army * Army - 1st Information Operations Command (1st IO Cmd) * Army Reserve Information Operations Command (ARIOC) * United States Army Information Proponent Office (USAIPO) * Marine Corps Information Operations Center * Navy Information Operations Organizations * Air Force Intelligence, Surveillance and Reconnaissance Agency * Headquarters 24th Air Force * 624th Operations Center * 67th Network Warfare Wing * 688th Information Operations Wing * 689th Combat Communications Wing * Glossary * Information Operations, Cyberspace, and Strategic Communication Related Websites

The Schneider Report

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Author :
Publisher : Cosimo, Inc.
ISBN 13 : 1596051450
Total Pages : 117 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis The Schneider Report by : William Schneider, Jr.

Download or read book The Schneider Report written by William Schneider, Jr. and published by Cosimo, Inc.. This book was released on 2005-07-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactics of terrorism. We must think in terms of global networks, both government and non-government.If we continue to concentrate primarily on states ([i.e., ] 'getting it right' in Iraq, managing the next state conflict better), we will fail.Strategic defense communications require sophisticated methods that map perceptions and influence networks, identify priorities, formulate objectives, develop themes and messages, leverage new strategic and tactical dynamics and, ultimately, monitor success.STRATEGIC COMMUNICATION: A National Model makes the case for innovative visions in communications in this new strategic environment. This recently released study approaches the subject from every vantage point -- from leveraging the private sector to strategic communication direction, coordination, support, and execution. It also includes summary recommendations for managing information dissemination in the post-9/11 era.THE DEFENSE SCIENCE BOARD SUMMER STUDY on the Transition to and from Hostilities was formed in early 2004 and culminated in the production of this final report and summary briefing in August 2004.

Report of the Defense Science Board Task Force on Strategic Communication

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1428980253
Total Pages : 111 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Report of the Defense Science Board Task Force on Strategic Communication by :

Download or read book Report of the Defense Science Board Task Force on Strategic Communication written by and published by DIANE Publishing. This book was released on 2004 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Defense Science Board Summer Study on the Transition to and from Hostilities was formed in early 2004 (the terms of reference are contained in Appendix A) and culminated in the production of a final report and summary briefing in August of 2004. The DSB Task Force on Strategic Communication conducted its deliberations within the overall Summer Study schedule and revisited a topic that was addressed in October 2001.1 Task Force members and Government advisors are identified in Appendix B. The current Strategic Communication Task Force re-examined the purposes of strategic communication and the salience of recommendations in the earlier study. It then considered the following questions: (1) What are the consequences of changes in the strategic communication environment? (2) What Presidential direction and strategic communication means are required? (3) What should be done about public diplomacy and open military information operations? The Task Force met with representatives from the National Security Council (NSC), White House Office of Global Communications, Department of State (DOS), Department of Defense (DOD), Broadcasting Board of Governors (BBG), and the private sector (the schedule of meetings, briefings and discussions is contained in Appendix C). Based on extensive interaction with a broad range of sectors in the government, commercial, and academic worlds, as well as a series of highly interactive internal debates, we have reached the following conclusions and recommendations.

Strategic Communication

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Publisher :
ISBN 13 : 9781905962594
Total Pages : 27 pages
Book Rating : 4.9/5 (625 download)

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Book Synopsis Strategic Communication by : Steve A. Tatham

Download or read book Strategic Communication written by Steve A. Tatham and published by . This book was released on 2008 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This paper attempts to address a perceived gap in UK defence thinking which currently has little documentation on the emerging and cross governmental art of Strategic Communication. After defining the term, this paper attempts to locate its utility within the defence community, considering its relationship with Media and Information Operations. The paper notes, that at its core, Strategic Communication can only be successful when three processes are clearly understood: the role of strategic communication in campaigning, the actual cognitive process of communication and the empirical analysis of target audiences. The dangers of over-reliance upon polling are considered concurrently. The paper concludes with the place of Strategic Communication withinUK military operations, the need for robust measurements of effectiveness and a short assessment of the challenges of emergening and new media"--P. [2] of cover.

Strategic Information Warfare

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Publisher : Rand Corporation
ISBN 13 : 0833048465
Total Pages : 115 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Strategic Information Warfare by : Roger C. Molander

Download or read book Strategic Information Warfare written by Roger C. Molander and published by Rand Corporation. This book was released on 1996-02-28 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Future U.S. national security strategy is likely to be profoundly affected by the ongoing, rapid evolution of cyberspace--the global information infrastructure--and in particular by the growing dependence of the U.S. military and other national institutions and infrastructures on potentially vulnerable elements of the U.S. national information infrastructure. To examine these effects, the authors conducted a series of exercises employing a methodology known as the Day After ... in which participants are presented with an information warfare crisis scenario and asked to advise the president on possible responses. Participants included senior national security community members and representatives from security-related telecommunications and information-systems industries. The report synthesizes the exercise results and presents the instructions from the exercise materials in their entirety.

U. S. Joint Forces Army Command Commander's Handbook for Strategic Communication and Communication Strategy (Joint Warfighting Center), Covering Afghanistan, Iraq, Al-Qaeda, War on Terror, Petraeus

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Author :
Publisher :
ISBN 13 : 9781973373582
Total Pages : 159 pages
Book Rating : 4.3/5 (735 download)

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Book Synopsis U. S. Joint Forces Army Command Commander's Handbook for Strategic Communication and Communication Strategy (Joint Warfighting Center), Covering Afghanistan, Iraq, Al-Qaeda, War on Terror, Petraeus by : Department of Defense

Download or read book U. S. Joint Forces Army Command Commander's Handbook for Strategic Communication and Communication Strategy (Joint Warfighting Center), Covering Afghanistan, Iraq, Al-Qaeda, War on Terror, Petraeus written by Department of Defense and published by . This book was released on 2017-11-23 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: As U.S. Joint Forces Command continues to interact with the combatant commands and Services, we recognize that there is no universal agreement on the best way to plan and execute a strategic communication and related activities strategy. Additionally, there is very little doctrinal guidance, consequently we have updated this pre-doctrinal handbook to help joint force commanders and their staffs understand alternative perspectives, techniques, procedures, "best practices," and organizational options. Strategic communication must be at the heart of U.S. Government efforts to inform and influence key audiences in support of U.S. national interests, policies, and objectives. We seek to achieve this influence by understanding and engaging them with coordinated programs, plans, themes, messages, images, and products synchronized with the actions of all instruments of national power. The U.S. military plays an instrumental supporting role in strategic communication, primarily through information operations, public affairs, visual information, and defense support to public diplomacy. Strategic communication considerations should be associated with every military operation across the entire range of military operations from routine, recurring military activities in peacetime through major operations. Every commander should develop a coordinated and synchronized communication strategy and provide guidance for the support and execution of a coherent effort. Effectively synchronized strategic communication has the potential to achieve national, theater-strategic and operational-level objectives in a manner that could lessen the requirement for combat in many operations. This is especially the case in circumstances where the focus of operations is on gaining and maintaining support of the relevant population, such as in counterinsurgency and other operations associated with irregular warfare. EXECUTIVE SUMMARY * CHAPTER I * STRATEGIC COMMUNICATION CHALLENGES * - Preserving Influence * - Providing Unified Action * - Guidance and Capability Shortfalls * - Addressing Shortfalls * CHAPTER II * ESTABLISHED POLICY AND GUIDANCE * - National Strategic Communication * - Department of State Organization, Processes, and Products * - Department of Defense Organization, Processes, and Guidance * - Joint Doctrine * - Definition Inadequacies * - Nesting * - The Battle of the Narrative * CHAPTER III * CURRENT PRACTICES AND INITIATIVES * SECTION A: JOINT FORCE PRACTICES * - General * - Option 1: Increased Command Emphasis * - Option 2: Tasking an Existing Staff Leader * - Option 3: Direct Planning Team Integration * - Option 4: Centralized Control of All Communication Strategy-Related Activities Under a Separate Directorate * - Option 5: Communication Strategy Director With Small Coordination Staff and Supporting Communication Strategy Working Group * - Key Leader Engagement * - Cards * - Dialogue * - MNF-I Best Practices * - Operational-Level Challenges and Enablers * - USSOUTHCOM's Mani Effort * SECTION B. OTHER STRATEGIC COMMUNICATION INITIATIVES * - Strategic Communication Joint Integrating Concept Development * - Strategic Communication Education * CHAPTER IV * PLANNING AND ASSESSMENT * - General * - Understanding the Operational Environment * - Planning Sequence and Key Considerations * - Some Short, Medium, and Long-Term Planning Techniques * - Assessment * CHAPTER V * OPERATIONAL IMPLICATIONS * - General * - Policy * - Doctrine * - Organization * - Training * - Materiel * - Leadership and Education * - Personnel * - Facilities * - Conclusion

The Future of Information Operations in the United States Army

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Author :
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.:/5 (495 download)

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Book Synopsis The Future of Information Operations in the United States Army by : Walter E. Richter

Download or read book The Future of Information Operations in the United States Army written by Walter E. Richter and published by . This book was released on 2007 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Army's current definition and core capabilities of Information Operations are inadequate to support a national Strategic Communication capability, counter emerging threats to national security, and meet National Defense objectives over the next fifteen years. The visibility and significance of Information Operations (IO) and Strategic Communication within United States' national policy has significantly increased in recent years, receiving repeated emphasis in both the National Defense and National Security Strategies. In response to this, the Department of Defense (DOD) has published Joint Publication 3-13, Information Operations (13 February 2006), stating that DOD informational efforts must be part of a robust Strategic Communication capability that supports governmental activities to understand, inform, and influence relevant foreign audiences. Within combatant commands, IO then supports national Strategic Communication in order to ensure a unity of themes and messages; emphasize success; accurately confirm or refute civilian reporting of US operations; and reinforce the legitimacy of US goals in the international community.

Public Relations in the Military

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Author :
Publisher : Business Expert Press
ISBN 13 : 1637424086
Total Pages : 192 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Public Relations in the Military by : Bob Pritchard

Download or read book Public Relations in the Military written by Bob Pritchard and published by Business Expert Press. This book was released on 2022-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.