U.S. Army Advertising from the Recruits' Viewpoint

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Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (227 download)

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Book Synopsis U.S. Army Advertising from the Recruits' Viewpoint by : Timothy W. Elig

Download or read book U.S. Army Advertising from the Recruits' Viewpoint written by Timothy W. Elig and published by . This book was released on 1985 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper focuses on the recruits' self-reported media habits, recall of Army advertising by media, and reported response to Army advertising. This paper examines the media habits of Army recruits and profiles the media that are most likely to draw an audience from which the Army needs to recruit in order to sustain a high quality force. While there are many commercial vendors for information on the media habits of young Americans, they are all geared to reporting results only in terms of who is likely to buy a product among those who can afford to buy. The military services cannot depend just on these commercial services to tell them how to reach military-service qualified youth. Recruits were surveyed upon accessioning at all Army Reception Stations. Data from the 1982 and 1983 ARI New Recruit Surveys were examined using log-linear modeling techniques. Media habits were found to differ in significant ways by recruit demographic characteristics (e.g., age, region of country, sex, and ethnic group) as well as recruit quality indicators (i.e., Armed Forces Qualification Test Scores and education). Targeting of Army advertising was shown to be successful in cases like the direct mail campaign to high school students--high school graduates recall the advertising to a much greater extent than do nongraduates over and above any differences in recall related to AFQT. Findings have been utilized in advertising program reviews and program development.

U.S. Army Advertising from the Recruits' Point of View

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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (429 download)

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Book Synopsis U.S. Army Advertising from the Recruits' Point of View by : Timothy W. Elig

Download or read book U.S. Army Advertising from the Recruits' Point of View written by Timothy W. Elig and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising for Military Recruiting, how Effective is It?

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Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Advertising for Military Recruiting, how Effective is It? by : United States. General Accounting Office

Download or read book Advertising for Military Recruiting, how Effective is It? written by United States. General Accounting Office and published by . This book was released on 1976 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Enlisting Masculinity

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Publisher : Oxford University Press
ISBN 13 : 0199842833
Total Pages : 240 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Enlisting Masculinity by : Melissa T. Brown

Download or read book Enlisting Masculinity written by Melissa T. Brown and published by Oxford University Press. This book was released on 2012-02-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is today's All-Volunteer Force still "This Man's Army"? In a nation that has seen the rise of feminism, the decline of blue-collar employment, military defeat in Vietnam, and a general upheaval of traditional gender norms, what kind of man is today's military man? What kind does the military want him to be? In Enlisting Masculinity, Melissa Brown asks whether appeals to and constructions of masculinity remain the underlying basis of military recruiting-and if so, what that notion of masculinity actually is. Are the Army, Air Force, Navy, and Marines courting warriors or breadwinners; patriots or pragmatists; dominant masters of technology, or strong yet compassionate masters of themselves? Is each military branch recruiting the same model of masculinity? Based on an analysis of more than 300 print advertisements published between the early 1970s and 2007, as well as television commercials, recruiting websites, and media coverage of recruiting, Enlisting Masculinity argues that masculinity is still a foundation of the appeals made by the military, but that each branch deploys various constructions of masculinity that serve its particular personnel needs and culture, with conventional martial masculinity being only one among them. The inclusion of a few token women in recruiting advertisements has become routine, but the representations of service make it clear that men are the primary audience and combat their exclusive domain. Each branch constructs soldiering upon a slightly different foundation of masculine ideals and Brown delves into why, how, and what that looks like. The military is an important site for the creation and propagation of ideas of masculinity in American culture, and it is often not given the attention that it warrants as a nexus of gender and citizenship. Although most Americans believe they can ignore the military in the era of the all-volunteer force, when it comes to popular culture and ideas about gender, the military is not a thing apart from society. Building a fighting force, Brown shows, also means constructing a gender. Enlisting Masculinity gives us a unique and important perspective on both military service and prevailing conceptions of masculinity in America.

Military recruiting DOD needs to establish objectives and measures to better evaluate advertising's effectiveness.

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Publisher : DIANE Publishing
ISBN 13 : 1428942483
Total Pages : 36 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Military recruiting DOD needs to establish objectives and measures to better evaluate advertising's effectiveness. by :

Download or read book Military recruiting DOD needs to establish objectives and measures to better evaluate advertising's effectiveness. written by and published by DIANE Publishing. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publicizing Army Recruiting in the Community

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Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Publicizing Army Recruiting in the Community by : United States. Army Recruiting Command

Download or read book Publicizing Army Recruiting in the Community written by United States. Army Recruiting Command and published by . This book was released on 1976 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Attitudes, Aptitudes, and Aspirations of American Youth

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Publisher : National Academies Press
ISBN 13 : 0309085314
Total Pages : 343 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Attitudes, Aptitudes, and Aspirations of American Youth by : National Research Council

Download or read book Attitudes, Aptitudes, and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.

A Cross-sectional Comparison of Army Advertising Attributes

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Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis A Cross-sectional Comparison of Army Advertising Attributes by : Todd A. Baker

Download or read book A Cross-sectional Comparison of Army Advertising Attributes written by Todd A. Baker and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Facts about Army Advertising

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Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Facts about Army Advertising by :

Download or read book Facts about Army Advertising written by and published by . This book was released on 1987 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Effects of Mass Media Advertising on U.S. Army Recruiting

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Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (227 download)

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Book Synopsis The Effects of Mass Media Advertising on U.S. Army Recruiting by : Robert N. Mirelson

Download or read book The Effects of Mass Media Advertising on U.S. Army Recruiting written by Robert N. Mirelson and published by . This book was released on 1982 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was the evaluation of the Army advertising program for FY 81. A sample of 300 Army recruits was utilized to determine what attitudes the individuals possessed and if they were affected by mass media messages. In the sample studied, the proper audience was targeted and recruited. Somewhere in the recruitment process, prospects received satisfaction that their wants and needs would be fulfilled by enlisting in the army. A large portion of the sample was motivated enough by Army advertisements to seek further information about the Army, and an even larger portion was directly motivated to enlist. Also, the Army appeared to have a good corporate image among new recruits. It was concluded the Fy 81 advertising program was successful, but further research was required to determine the wide range of effects of Army advertising. (Author).

Evaluating Military Advertising and Recruiting

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Publisher : National Academies Press
ISBN 13 : 9780309091275
Total Pages : 212 pages
Book Rating : 4.0/5 (912 download)

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Book Synopsis Evaluating Military Advertising and Recruiting by : National Research Council

Download or read book Evaluating Military Advertising and Recruiting written by National Research Council and published by National Academies Press. This book was released on 2004-04-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies. Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks "What does a target audience see as attractive or unattractive features of a program?" It is well suited to examination via qualitative methods, such as focus groups, unstructured or open-ended surveys, and interviews. The second category of research question asks "What is the effect of a program on specified attitudes or behavioral intentions?" It is well suited to examination via surveys, experiments, and quasi experiments. The third category of research question asks "What is the effect of a proposed new program on enlistment?" It is well suited to examination via experiments and quasi experiments. The final category of research question asks "What is the effect of an existing program on enlistment?" It is well suited to examination via econometric modeling.

The Effects of Mass Media Advertising on United States Army Recruiting

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Author :
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (92 download)

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Book Synopsis The Effects of Mass Media Advertising on United States Army Recruiting by : Robert N. Mirelson

Download or read book The Effects of Mass Media Advertising on United States Army Recruiting written by Robert N. Mirelson and published by . This book was released on 1982 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technical Report

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Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Technical Report by :

Download or read book Technical Report written by and published by . This book was released on 2000 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Recruiting Policies and Practices for Women in the Military

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Publisher :
ISBN 13 : 9780833098078
Total Pages : 0 pages
Book Rating : 4.0/5 (98 download)

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Book Synopsis Recruiting Policies and Practices for Women in the Military by : Douglas Yeung

Download or read book Recruiting Policies and Practices for Women in the Military written by Douglas Yeung and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This study identifies approaches for bolstering recruiting of women into the armed services during the years in which ground combat jobs are transitioning to include women. RAND conducted in-depth interviews and focus groups with new recruits, recruiters, and recruiting leadership. Several themes emerged from these discussions. Many female recruits in our focus groups preferred female recruiters and female-specific events. Many male recruits in our focus groups reported not being influenced by the policy change to open combat jobs to women. Recruiters and recruits in our focus groups reported dissatisfaction with what they view as burdensome administrative requirements. Both recruiters and recruits recommended launching advertising campaigns showing women serving alongside men in a wide range of military jobs, and debunking stereotypes of military service. Finally, commanders of the recruiting services reported concern over resources available to them in the current environment. We recommend that resources be set aside to specifically target outreach to women, that the services increase the proportion of recruiters who are women and increase their visibility at recruiting events, and that the services work to reduce administrative burdens on recruiters and recruits."--Publisher's description.

U.S. Army Recruiting Advertising Test

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Publisher :
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4.:/5 (251 download)

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Book Synopsis U.S. Army Recruiting Advertising Test by : Rome Arnold & Company

Download or read book U.S. Army Recruiting Advertising Test written by Rome Arnold & Company and published by . This book was released on 1971 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Report

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Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Research Report by :

Download or read book Research Report written by and published by . This book was released on 1990 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Overview of ARI Recruiting Research

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Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Overview of ARI Recruiting Research by : Walter C. Borman

Download or read book Overview of ARI Recruiting Research written by Walter C. Borman and published by . This book was released on 2000 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: