Unlocking The Value Of Your Business

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Unlocking the Customer Value Chain

Author : Thales S. Teixeira
Publisher : Crown Currency
ISBN 13 : 1524763098
Total Pages : 354 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Unlocking the Customer Value Chain by : Thales S. Teixeira

Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Crown Currency. This book was released on 2019-02-19 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Value Maps

Author : Warren D. Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470437561
Total Pages : 404 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Value Maps by : Warren D. Miller

Download or read book Value Maps written by Warren D. Miller and published by John Wiley & Sons. This book was released on 2010-05-24 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for VALUE MAPS "Equivocator, Explorer, Experimenter, Exploiter, Extender—Chapter 12 might be well served as mandatory reading for all subject matter experts! SPARC is not a valuation, per se, but rather a separate consulting engagement that might interest a client—especially if that client is preparing for a sale or planning an exit strategy. Miller has taken the good ideas from five disciplines and married them with value enhancement, creating what could become a very good 'add-on' consulting engagement. NACVA recommends, and looks forward to, further dialogue related to this new approach. This book will open your eyes to new opportunities." —Parnell Black, MBA, CPA, CVA, Chief Executive Officer, National Association of Certified Valuation Analysts (NACVA) "No one illuminates the murky intersection where business strategy and private company value creation meet better than Warren Miller. Now he's focused his extensive professional training and real-world experience to produce this intellectually rich, yet down-to-earth and fun-to-read road map we can all use. Business owners and leaders, financial analysts, management consultants, wealth managers, CPAs, business brokers, private equity investors, business appraisers—no one should plan to increase the value of an enterprise without Value Maps in their passenger seat." —David Foster, CEO, Business Valuation Resources "Private-equity analysts do not often come across scholarly and technical professional reading laced with laugh-out-loud moments! Yet this is exactly what one finds in Value Maps. Warren Miller's advice stems from his career as a finance executive, a CPA, a valuation analyst, and a 'recovering academic.' With pitch-perfect balance, Warren has created both a must-have professional reference guide and a best-practices road map designed to enhance the profitability of your client's business and your own—all in a very readable style with just a 'spoon-full of sugar.' Enjoy the read!" —Gary M. Karlitz, ASA, CPA, Partner-in-Charge, Valuation Services, Forensic Services, and Forensic Accounting, Citrin Cooperman & Company, LLP "Extremely readable, with numerous real-world examples—valuation specialists who don't read this book will soon be looking for a new profession. Miller takes the term 'valuation' to new levels, suggesting that appraisers can indeed add real value to their clients' businesses. Clients should demand that a valuation professional read this book before he or she will be hired." —Alfred M. King, Vice Chairman, Marshall & Stevens, Inc.

Rebuilding the Corporate Genome

Author : Johan C. Aurik
Publisher : John Wiley & Sons
ISBN 13 : 0471273112
Total Pages : 336 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Rebuilding the Corporate Genome by : Johan C. Aurik

Download or read book Rebuilding the Corporate Genome written by Johan C. Aurik and published by John Wiley & Sons. This book was released on 2003-06-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Rebuilding the Corporate Genome "Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage." —Gerard Hoetmer, Senior Vice President, Unilever Bestfoods "If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus." —Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics "This book is a compelling and prescient look at the future of the modern corporation. While the 'corporate genome project' may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry." —Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research in Technology & Innovation, Northwestern University, Kellogg School of Management "Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times." —Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business

The Art of Business Value

Author : Mark Schwartz
Publisher : IT Revolution
ISBN 13 : 1942788053
Total Pages : 163 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis The Art of Business Value by : Mark Schwartz

Download or read book The Art of Business Value written by Mark Schwartz and published by IT Revolution. This book was released on 2016-04-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means—and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business stakeholders. An empowered team needs to understand its goal! Playful and thought-provoking, The Art of Business Value explores what business value means, why it matters, and how it should affect your software development and delivery practices. More than any other IT delivery approach, DevOps (and Agile thinking in general) makes business value a central concern. This book examines the role of business value in software and makes a compelling case for why a clear understanding of business value will change the way you deliver software. This book will make you think deeply about not only what it means to deliver value but also the relationship of the IT organization to the rest of the enterprise. It will give you the language to discuss value with the business, methods to cut through bureaucracy, and strategies for incorporating Agile teams and culture into the enterprise. Most of all, this book will startle you into new ways of thinking about the cutting-edge of Agile practice and where it may lead.

Rembrandts in the Attic

Author : Kevin G. Rivette
Publisher : Harvard Business Press
ISBN 13 : 9780875848990
Total Pages : 248 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis Rembrandts in the Attic by : Kevin G. Rivette

Download or read book Rembrandts in the Attic written by Kevin G. Rivette and published by Harvard Business Press. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. The book offers tools and techniques to help companies utlise their intellectual property and provides a view of trends and historical practices.

Unlocking Our Shared Value

Author : Robert Ndong
Publisher : FriesenPress
ISBN 13 : 1039114903
Total Pages : 238 pages
Book Rating : 4.0/5 (391 download)

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Book Synopsis Unlocking Our Shared Value by : Robert Ndong

Download or read book Unlocking Our Shared Value written by Robert Ndong and published by FriesenPress. This book was released on 2021-09-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa's subsoil is rich in hydrocarbons, precious and base metals, and rare metals that are particularly strategic for the global transition to a low-carbon economy. In this context, the continent's beautiful, serious, and pressing challenge is to ensure that the exploitation of its immense natural resources takes place in compliance with the best international standards in terms of sustainable development and transparent management. Then, the wealth created can contribute to the significant improvement of living conditions for the populations of the host countries, while ensuring the attractiveness and competitiveness vis-à-vis other major mining regions. The mining industry obviously has a central role to play in this dynamic. Balancing the interests of varying stakeholders and shareholders, including those often seen at odds like profitability and environmental and social responsibility, Unlocking Our Shared Value proposes a sustainable vision for the future of the extractives industry in West Africa. Targeted at an audience of corporate professionals and academics, this text thoroughly examines the diverse concerns and factors at play in responsible mining and corporate practice. For corporate executives, operational managers, and sustainability practitioners, this book will provide useful tools, strategies, best practices, and a roadmap to build, strengthen or realign the sustainability journey of their organizations, while helping investors have the whole picture of the risks and opportunities related to sustainability during their investment decisions. Therefore, this work will set a new level of corporate sustainability strategies within the extractive sector in West Africa and around the world.

Business Valuation Manual

Author : Thomas W. Horn
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Valuation Manual by : Thomas W. Horn

Download or read book Business Valuation Manual written by Thomas W. Horn and published by . This book was released on 1985 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Takes the confusion out of finding the dollar value of a business. This new publication takes the established methods used by experts & breaks them down into easy-to-understand, well-defined steps. Designed for both the professional & the non-expert."--NATIONAL PUBLIC ACCOUNTANT. "For our money, the best primer is Thomas Horn's BUSINESS VALUATION MANUAL. It can show where the real sources of value are & where the real potential to improve is."--INC. MAGAZINE. "Horn's guide should be in the library of every small businessman (and quite a few larger organizations)."--THE MIDWEST BOOK REVIEW. "Extremely well-organized & easy to understand. Readers can skip to whichever techniques best fit their needs."--PERSONAL INVESTOR MAGAZINE. "Suggested reading on the ins & outs of buying & selling a business."--SUCCESS! MAGAZINE. "Gives you all the information you need to be on equal footing with Carl Icahn or Donald Trump when assessing a business's worth."--THE ROTARIAN. The newly revised, 1990 edition is now available directly from Charter Oak Press for $29.95, plus $2.50 for UPS shipping. (Booksellers - send STOP order).

Fit for Growth

Author : Vinay Couto
Publisher : John Wiley & Sons
ISBN 13 : 1119268532
Total Pages : 296 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Fit for Growth by : Vinay Couto

Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Know and Grow the Value of Your Business

Author : Tim McDaniel
Publisher : Apress
ISBN 13 : 1430247851
Total Pages : 236 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Know and Grow the Value of Your Business by : Tim McDaniel

Download or read book Know and Grow the Value of Your Business written by Tim McDaniel and published by Apress. This book was released on 2013-02-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman looking to retire said to author and valuation expert Tim McDaniel, “I need to sell my business for $2.5 million to support my country club lifestyle.” The reality was that her business was worth $750,000. How could she have been so wrong? As McDaniel—a veteran of over 2,000 valuation engagements and dozens of M&A deals—knows all too well, most owners work in their businesses and not on their businesses. He has seen the look of surprise on client faces far too often: “It’s only worth that much?!” In the rush of day-to-day work and decisions, business owners sometimes forget that their business is an investment—and something they need to watch, nurture, and care for just as they would a valuable antique vase or painting. Know and Grow the Value of Your Business: An Owner's Guide to Retiring Rich shows readers how to develop the “investment mindset,” value the business, bolster that value and maximize the return on their investment, and, finally, exit the business either through a sale to outside parties or by passing it on to family or other business insiders. This information couldn’t be more important: Typically, 60–80% of a business owner’s wealth is tied up in the value of the business. This is their most important asset, but they usually guess at its value and have no concrete plan to increase it. That’s why this book shows: The importance of treating your ownership interest in a business as something deserving near-daily attention. How a company is valued, and how others outside the business view that value. Steps you can take immediately to increase the value of your business. The different kinds of potential buyers and what attracts them. How to remove yourself from the day-to-day work of the business to plan for a brighter future. How to exit the business on your terms. In short, this book helps business owners get the most for their business when they decide it’s time to move on. What you’ll learn The importance of treating your ownership interest in a business the same way you would treat the shares in your stock portfolio: “Like an Investment.” How a company is valued, using terms that business owners can understand. The ways you can increase the value of your business and how an outside buyer will view your company. Existing exit strategies, and the advantages and disadvantages of each. Why timing might be the most critical component of your exit strategy. How to begin the succession planning process and knowing the critical components of a good succession plan. Who this book is for Those with businesses with revenues up to about $30 million—90 percent of all business owners in the U.S., according to the United States Census Bureau. This amounts to over 12 million businesses in the United States alone. The principles the book espouses will be just as valid in countries besides the U.S. except for the tax advice author Tim McDaniel offers. Table of Contents Country Club Lifestyle The Investment Mindset Valuation Fundamentals Valuation Approaches Growing Your Value Selling Your Business The Hardest Step: Succession Planning Know Your Exit Options Know your Exit Strategy Time for Action Epilogue IRS Revenue Ruling 59-60 Sample Engagement Letter Sample Due Diligence Request Sample Family Business Creed AICPA Statement on Standards for Valuation Services No. 1

Unlocking Public Value

Author : Martin Cole
Publisher : John Wiley & Sons
ISBN 13 : 0470054522
Total Pages : 304 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Unlocking Public Value by : Martin Cole

Download or read book Unlocking Public Value written by Martin Cole and published by John Wiley & Sons. This book was released on 2006-10-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to understanding and improving performance and public value This book presents the Public Service Value Model-an innovative, rigorous approach to defining public outcomes and quantifying results-to help readers understand and improve public service delivery. Filled with in-depth insight and expert advice, this guide will arm public service managers-whether in government, nonprofit, or even for-profit organizations-with a practical framework that can be used to define outcomes and manage trade-offs in public service delivery. Martin Cole (Hartford, CT) is Group Chief Executive of Accenture's Government Operating Group. Greg Parston (London, UK) is Executive Director of the Accenture Institute for Public Service Value.

The Three Rules

Author : Michael E. Raynor
Publisher : Penguin
ISBN 13 : 1591846145
Total Pages : 386 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Three Rules by : Michael E. Raynor

Download or read book The Three Rules written by Michael E. Raynor and published by Penguin. This book was released on 2013 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies.

Successful Business Intelligence: Secrets to Making BI a Killer App

Author : Cindi Howson
Publisher : McGraw Hill Professional
ISBN 13 : 0071596143
Total Pages : 258 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Successful Business Intelligence: Secrets to Making BI a Killer App by : Cindi Howson

Download or read book Successful Business Intelligence: Secrets to Making BI a Killer App written by Cindi Howson and published by McGraw Hill Professional. This book was released on 2007-12-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Successful Business Intelligence "If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics "When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." --John Schwarz, CEO, Business Objects "A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent." --Wayne Eckerson, Director, TDWI Research "Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation "This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." --Robert VanHees, CFO, Corporate Express "Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." --Dan Vesset, Vice President, Business Analytics Solution Research, IDC

Unlocking Private Company Wealth

Author : Z. Christopher Mercer
Publisher :
ISBN 13 : 9780970069887
Total Pages : 250 pages
Book Rating : 4.0/5 (698 download)

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Book Synopsis Unlocking Private Company Wealth by : Z. Christopher Mercer

Download or read book Unlocking Private Company Wealth written by Z. Christopher Mercer and published by . This book was released on 2014-09-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Platform Strategy

Author : Laure Claire Reillier
Publisher : Taylor & Francis
ISBN 13 : 1317085515
Total Pages : 222 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Platform Strategy by : Laure Claire Reillier

Download or read book Platform Strategy written by Laure Claire Reillier and published by Taylor & Francis. This book was released on 2017-04-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Michael Porter's Value Chain

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806265908
Total Pages : 28 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Michael Porter's Value Chain by : 50minutes,

Download or read book Michael Porter's Value Chain written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide. The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market. In 50 minutes you will be able to: •Identify the nine functions that generate value within a business •Analyse your company’s activity to make the most of your competitive advantage •Find areas for improvement and take concrete steps to maximise performance ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Reinvent Your Business Model

Author : Mark W. Johnson
Publisher : Harvard Business Press
ISBN 13 : 1633696472
Total Pages : 291 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Reinvent Your Business Model by : Mark W. Johnson

Download or read book Reinvent Your Business Model written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2018-06-19 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success. Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Tap

Author : Anindya Ghose
Publisher : MIT Press
ISBN 13 : 0262340410
Total Pages : 242 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Tap by : Anindya Ghose

Download or read book Tap written by Anindya Ghose and published by MIT Press. This book was released on 2017-04-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.