Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Unleashing The Power Of Publicity
Download Unleashing The Power Of Publicity full books in PDF, epub, and Kindle. Read online Unleashing The Power Of Publicity ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Unleashing the Power of PR by : Mark Weiner
Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Book Synopsis Unleashing the Power of Publicity by : Pete Williams
Download or read book Unleashing the Power of Publicity written by Pete Williams and published by . This book was released on 2012-04-25 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now you can learn all the insider secrets so your business can instantly receive the publicity it deserves...This jam-packed manual covers everything you will ever need to know to create bucket-loads of cash with free publicity.* Discover the secrets to writing a winning press release in under an hour.* Find out the 6 hooks which the media can't resist.* Uncover the power of the 'So What' test to ensure you succeed.* Learn how to get the media to ask you the questions you want to answer.* Learn how to handle yourself in an interview.* Find out the press release layout techniques that ensures you stand out.* Discover the 'words that work.'* Uncover how to get your press releases into the hands of the journalists that matter.* Find the insider press release layout techniques that help you stand out.* Learn how to capitalise on any exposure you receive for years and years.
Book Synopsis Unleash the Power of Social Media Marketing by : Joe Praveen Sequeira
Download or read book Unleash the Power of Social Media Marketing written by Joe Praveen Sequeira and published by Createspace Independent Publishing Platform. This book was released on 2012-03-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of social strategies that don't work? Have you spent hours on Facebook, Twitter or LinkedIn with nothing to show for it? STOP what you're doing right now. There's a small crop of social marketers that have figured out how to make millions from social marketing. You need their tactics! With the right social media plan, you can GROW your business, make more SALES and collect an army of loyal REPEAT customers. This is not some quick fix solution. But there's a right way to sell in the social sphere, and a wrong way. You need to learn the right way now, so that you can catapult your business ahead of your competition. Get some of the most powerful social marketing advice you'll ever find, inside these pages. Claim your place in the fast paced world of social technology, and build your business on the limitless potential of social sales. 'Unleash the Power of Social Media Marketing' will expose you to explosive, top tier strategies employed by the pros. Transform your social campaign into a systematic money engine, with these closely guarded social secrets!
Book Synopsis Digital Influence by : Joel Backaler
Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Book Synopsis Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online by : Pete Williams
Download or read book Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online written by Pete Williams and published by Preneur Marketing. This book was released on 2011-06-19 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Unleashing the Positive Power of Differences by : Jane A. G. Kise
Download or read book Unleashing the Positive Power of Differences written by Jane A. G. Kise and published by Corwin Press. This book was released on 2013-11-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: All too often, key education initiatives collapse because leaders fail to anticipate and learn from the concerns of those charged with implementation. This illuminating book shows how education leaders can bring opposing groups to common ground, resulting in a solid plan built on diverse wisdom. Acclaimed education coach Jane Kise demonstrates how polarity thinking-a powerful tool for bridging differences developed by Barry Johnson of Polarity Partnerships-provides an alternative to endless debates and either/or thinking. Rather than seeing conflicting forces, the tools help us view them as equally important-even interdependent-concepts, approaches, or models. Readers will find: Ways to recognize polarities, map the positive and negative aspects, and channel energy wasted on disagreement toward a greater common purpose Tools for introducing and working with polarities Polarity mapping to help leaders improve processes for leading change and creating buy-in Ways to use polarity with students as a framework for higher-level thinking
Book Synopsis The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today by : Pete Williams
Download or read book The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today written by Pete Williams and published by Preneur Marketing. This book was released on 2011-06-23 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?Well, The Ultimate Press Release Swipe File is the solution.Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.It's just like having your own publicist on retainer feeding you new story ideas every day.
Book Synopsis Unleashing Your Superpower by : Jeff Tippett
Download or read book Unleashing Your Superpower written by Jeff Tippett and published by . This book was released on 2019-01-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will teach you about the intricacies and nuances of persuasion not from a regurgitated point of view but through the perspective of personal experience-through the lens of a father, a victim, a human being who happens to be an astute observer of life.
Book Synopsis Unleashing The Power Of Social Media by : Muhammad Jaafar
Download or read book Unleashing The Power Of Social Media written by Muhammad Jaafar and published by Independently Published. This book was released on 2023-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleashing The Power Of Social Media" A Blueprint for Mastering the Social Media Landscape" is a comprehensive guide that teaches businesses of all sizes how to effectively use social media to achieve their marketing and business goals. This book covers the latest trends and best practices for mastering the art of social media marketing, and provides a step-by-step blueprint for building a successful social media strategy. The book starts by providing an overview of the role of social media in marketing, and covers topics such as setting clear goals, defining your target audience, and choosing the right social media platforms for your business. It then delves into the specifics of developing a content calendar, building a strong brand identity, and utilizing social media advertising to reach your target audience. The book also covers advanced topics such as measuring success, utilizing social media for product promotion and sales, collaborating with influencers, and optimizing e-commerce efforts on social media. The book also provide a breakdown on how to use different types of social media advertising such as carousel, stories, and display ads. The book concludes by providing a roadmap for building and engaging with a community, using analytics, and continuously staying up-to-date with the latest trends and best practices. Packed with actionable tips and real-world examples, "Unleashing The Power Of Social Media" is a must-read for anyone looking to master the social media landscape and drive results for their business.
Book Synopsis Unleashing the Power of Unconditional Respect by : Jack Colwell
Download or read book Unleashing the Power of Unconditional Respect written by Jack Colwell and published by Taylor & Francis. This book was released on 2010-06-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, police officers face challenges ranging from petty annoyances to the risk of death in the line of duty. Coupled with these difficulties is, in some cases, lack of community respect for the officers despite the dangers these men and women confront while protecting the public. Exploring issues of courage, integrity, leadership, and charact
Book Synopsis The Future of Competitive Strategy by : Mohan Subramaniam
Download or read book The Future of Competitive Strategy written by Mohan Subramaniam and published by MIT Press. This book was released on 2022-08-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
Book Synopsis Flipping the Switch... by : John G. Miller
Download or read book Flipping the Switch... written by John G. Miller and published by Penguin. This book was released on 2005-12-29 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his bestselling book QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes readers to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life. Similarly, asking the right kind of question-a QBQ-is the first step to empowering what Miller calls the Advantage Principles-five essential practices that will lead to a richer experience in every aspect of life: - LEARNING: live an engaged and energized life through positive personal growth and change - OWNERSHIP: attain goals by becoming a solution-oriented person who solves problems - CREATIVITY: find new ways to achieve by succeeding "within the box" - SERVICE: build a legacy by helping others succeed - TRUST: develop deep and rewarding relationships With compelling real-life stories and keen insights, Miller demonstrates how anyone can find success and satisfaction by "flipping the switch."
Book Synopsis Unleash the Power of Storytelling by : Rob Biesenbach
Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Unleashing the Power of Consultative Selling "Selling the way your customer wants to buy...Not the way you like to sell" by : Richard Grehalva
Download or read book Unleashing the Power of Consultative Selling "Selling the way your customer wants to buy...Not the way you like to sell" written by Richard Grehalva and published by P2P People to People Communications. This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be a man?-Difficult question to answer isn't it? This is my story and my experiences as I was looking for answers to this question. Some men will face a crossroad and get stuck. Some men will continue on the same path that they have always traveled. A few men will get to a place, where it has gotten bad enough, to want to walk down a different road. My reason for writing this book is to discuss the following: What are these crossroads? What are the signs? What are the steps to follow a different road? All I can do is share what I experienced, and what works and what does not work. I also have the teachings I learned from hundreds of men that I have been blessed to be with and work with over these years. I share with you what the Elders taught me and what I have learned from over 20 years of leading men's retreats all over the United States. Along the way, I will pass on some of my dad, Greywolf's teachings. I'm not a therapist, physiologist, pastor, social worker or part of the healthcare community. What I am, is a man who heard his wake up call. And with the help of a group of men began a new journey into becoming a different man. Part of my call was to become a men's retreat leader author, speaker, teacher, facilitator and coach. After many years of doing my own work and leading men's retreats, I discovered there are 7 crossroads a man will face in his life. I do not claim to have all the answers because I cannot provide them.
Book Synopsis Unleashing the Innovators by : Jim Stengel
Download or read book Unleashing the Innovators written by Jim Stengel and published by Crown Currency. This book was released on 2017-09-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
Book Synopsis Legendary Brands by : Laurence Vincent
Download or read book Legendary Brands written by Laurence Vincent and published by Kaplan. This book was released on 2002 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. Author Laurence Vincent has been a keen observer and a frontline player in developing the brand stories of so many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy he applies the theory to specific brand issues. From the frank comments offered by leading brand managers, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.
Download or read book Brandscaping written by Andrew Davis and published by Monumental Shift. This book was released on 2012-08 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.
