Unleash Your Business Potential

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Unleash Your Inner Company

Author : John Chisholm
Publisher : Greenleaf Book Group
ISBN 13 : 162634213X
Total Pages : 318 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Unleash Your Inner Company by : John Chisholm

Download or read book Unleash Your Inner Company written by John Chisholm and published by Greenleaf Book Group. This book was released on 2015-10-06 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Inner Company distills John Chisholm’s four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to: • Mobilize your passions and perseverance to reinforce each other and achieve your goals • Discover unsatisfied human and customer needs in those areas where you have natural advantages • Match those needs with your resources and strengths (your “STARS”) to assess which needs fit you best • Improve those fits by acquiring and developing the right resources and strengths; differentiate yourself by being not better, but different, from competitors, even well-established ones • Innovate by combining things you already know in novel ways • Partner with firms and individuals so you and your business can focus on what you do best • Evaluate your options and choose the best one for you • Launch and scale up your successful business, uniquely tailored to you and your strengths. Along the way, you will discover: • That you have many more resources and advantages for success than you realize • How and when to choose a co-founder and team members • How to avoid competitors, and thus gain time and space to get established • How to find, nurture, and ride positive feedback loops within yourself, with your team members, and among your customers • How to build and maintain your self-confidence despite setbacks • If, when, and how to raise money • How to evolve and scale your business, no matter how modest, into a large enterprise, if you so desire • When to comply with, or circumvent, or oppose regulations that impede the formation or growth of your business • What you can learn from Apple, Google, Facebook, and Uber. You will learn from the author’s mistakes—as many as he was able to squeeze into the 400 pages of this book—so you don’t make the same ones. Regardless of your background, location, interests, and passions, the timeless and universal insights, principles, anecdotes, and exercises of Unleash Your Inner Company will inspire and guide you from your first steps, through every kind of obstacle, to the ultimate success of your venture.

Unleash Your Career Potential

Author : Karla Blanco
Publisher : Morgan James Publishing
ISBN 13 : 1642793655
Total Pages : 116 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Unleash Your Career Potential by : Karla Blanco

Download or read book Unleash Your Career Potential written by Karla Blanco and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Career Potential provides an individualized, customizable approach to mapping out a dream career. People everywhere were born to grow and have a meaningful career. But most end up feeling stuck, like they are in slow motion, afraid they won’t be able to experience fulfilling relationships if they choose to accelerate their next big career move. Responding to the challenges of an increasingly globalized and digitalized work culture, Unleash Your Career Potential provides the necessary tools to unleash potential and accelerate your career. Karla Blanco’s seven-step process combines practical, actionable advice with deeply inspiring insight that breaks the mold of a traditional vocational guidebook. Karla helps readers design their dream career, understand job level satisfaction, create a “Board of Advisors,” and more. Unleash Your Career Potential is the ideal resource for those who desire a fulfilling career in today’s world and want to take pack the power in their lives right now.

Unleash Your Meeting Potential

Author : Natalie Berkiw
Publisher :
ISBN 13 : 9780999618714
Total Pages : 210 pages
Book Rating : 4.6/5 (187 download)

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Book Synopsis Unleash Your Meeting Potential by : Natalie Berkiw

Download or read book Unleash Your Meeting Potential written by Natalie Berkiw and published by . This book was released on 2017-12-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings are one of the most common business activities across nearly every industry and organization. Billions of dollars are wasted every year on countless, ineffective meetings. Frustrations commonly expressed include a lack of clear purpose, no developed agendas, no one knows why they were invited, not reaching any decisions, discussions running off-track, and a lack of follow up.Meeting management principles and skills are never taught in school, and most organizations fail to offer this as part of their orientation and training programs. And yet, leading meetings is a standard expectation. So where do they expect you to learn this?Imagine if you were trained with a simple, straightforward methodology around leading effective meetings. You would consistently achieve the results you want, people would feel valued for their input, greater collaboration would take place, and all your projects and initiatives would move forward successfully.Unleash Your Meeting Potential¿ guides you through a proven, standardized approach called The 3 Step Meeting Framework¿. This book details everything you should do before, during and after a meeting. You will learn how to:¿Define your meeting purpose, objectives and expected outcomes¿Identify and invite the right people, and select the appropriate meeting format¿Determine the logistics, and develop a meeting appointment¿Create a clear meeting agenda, and lead an effective discussion¿Document the key decisions, action items, and next steps ¿Develop a follow up communication, and hold participants accountable¿And so much more¿Meetings are a powerful enabler to achieving success in your career. If you are looking to lead more effective meetings immediately, this leading, ¿go-to¿ resource book is for you.

Unleash Your Full Potential

Author : George Wachiuri
Publisher :
ISBN 13 : 9789966183477
Total Pages : 198 pages
Book Rating : 4.1/5 (834 download)

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Book Synopsis Unleash Your Full Potential by : George Wachiuri

Download or read book Unleash Your Full Potential written by George Wachiuri and published by . This book was released on 2015-02-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The critical lessons George has learnt on his way to the top in corporate Kenya, as the CEO of Optiven Ltd, have been key to his continued success in the real estate sector. He unselfishly shares those lessons with you in this great book, Unleash Your Full Potential. Among the highlights are: Starting a business Vision Marketing Social media and business Motivation Innovation Strategic planning Governance

Unleash Quality

Author : Arron S. Angle
Publisher : Quality Press
ISBN 13 : 1951058526
Total Pages : 122 pages
Book Rating : 4.9/5 (51 download)

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Book Synopsis Unleash Quality by : Arron S. Angle

Download or read book Unleash Quality written by Arron S. Angle and published by Quality Press. This book was released on 2019-03-11 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality has been around for years-why would it need to be unleashed? The truth is, the power of quality comes from actions that stem from behaviors-behaviors that apply to every department within a company. In other words, a company's culture. For years, these behaviors have been restrained. Quality has been focused in segments of a company's population, rather than applied to every department from top to bottom. This is where most companies fail in their deployment of quality-by not treating it as a cultural imperative. The aim of this book is to provide guidance on how to correct that in your organization. Inside, you'll find what you need to implement a cultural transformation that will drive long-term sustainable growth and improvement to your organization's bottom line. You'll start by learning the aspects of a behavior-based quality culture and how to unleash an organization's potential by adopting and promoting the behaviors and actions associated with compliance, prevention and improvement. Once this is unleashed, real sustainable profit generation begins. You'll then move into how to implement a behavior-based quality culture at your organization. This will include: Recommendations on strategy development. Considerations for organizational structure. How to build metrics by department that drive change. How to maintain a behavior-based culture of quality. Who should read this book? There is truly something in here for everyone. Executives: This book provides foundational knowledge and a how-to approach to unleash quality to achieve bottom-line results. Quality professionals: Use this book as instructional material for staff and managers about the power of quality. Managers: Apply the knowledge from this book to set the pace for a behavior-based quality culture at your organization.

Find Your Way

Author : Carly Fiorina
Publisher : Tyndale Momentum
ISBN 13 : 1496435699
Total Pages : 257 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis Find Your Way by : Carly Fiorina

Download or read book Find Your Way written by Carly Fiorina and published by Tyndale Momentum. This book was released on 2019 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Find your Way, you will discover the helpful, proven wisdom and deep care that I have experienced in working alongside Carly." --Henry Cloud, best-selling author of Boundaries A perfect gift for graduates! No matter where you are in life, you are not yet all you will be . . . At some point, virtually everyone finds themselves struggling to find their way in life. Perhaps you're just starting out and haven't yet found your personal or professional path. Maybe you've been plugging away for years, trying to live someone else's dream. Maybe you're outwardly successful but plagued by a nagging, soul-level sense of dissatisfaction. Carly Fiorina, who started as a secretary and later became the first female CEO of a Fortune 500 company, can help. Drawing on her own remarkable journey, and empirical evidence accumulated over four decades in the workplace, Carly will show you how to choose a path over a plan, use problems to propel yourself and your organization forward, overcome fear and procrastination, make smart decisions, and reclaim your power and use it for good. Carly Fiorina believes beyond a shadow of a doubt that your potential can be unleashed. In Find Your Way, she shows you the path to getting there.

Unleash Your Business Potential

Author : Simon Richard
Publisher :
ISBN 13 : 9781720069355
Total Pages : 134 pages
Book Rating : 4.0/5 (693 download)

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Book Synopsis Unleash Your Business Potential by : Simon Richard

Download or read book Unleash Your Business Potential written by Simon Richard and published by . This book was released on 2018-09-04 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your business is a playbook to ensure each area of your business is performing at an optimal level. Whether you are a start-up or scaleup business, you can use this book to build a solid foundation or review what you're already doing to improve sales, profits & growth potential.

Unleash Your Potential

Author : Genesis Hey Krick
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781978279513
Total Pages : 240 pages
Book Rating : 4.2/5 (795 download)

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Book Synopsis Unleash Your Potential by : Genesis Hey Krick

Download or read book Unleash Your Potential written by Genesis Hey Krick and published by Createspace Independent Publishing Platform. This book was released on 2017-11-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genesis teaches individuals how to claim their talent, reach for their dreams and achieve their goals. Like her personal workshops, this book points the way, step-by-step. She sets the mark for you to get in the race! She knows you believe in your dreams, but to succeed, you have to create an action plan. She tells you how, and as you begin to do it, she guides you, one step at a time. Are you currently feeling uninspired or overwhelmed with life? Do you feel stuck and unsure about how to move forward? With ease, and expertise, Genesis walks you forward to discover more about who you are and how to live your life purpose. Your amazing future waits! Maybe you are ready to get in the race, but you don't know how? You have great potential! However, your goal needs a plan or it's just a dream. Genesis teaches you how to claim your talent, reach for your dreams and achieve your goals. She knows you believe in your dream, but to succeed, you have to put it into action. That's where this book comes in-it helps you move forward to live your purpose, realize your dreams, and unleash your potential. Genesis helps you: Learn how to believe you can-and how to stick with it! Recognize how today's opportunities open doors to success. Be inspired to make necessary changes. Get to know and accept the real you-you are good enough. Let go of restricting habits-people, places, and things. Get rid your of your fear and confusion-train yourself to win. Identify your mission, vision, values-they point the way. Create your plan of action and implement your goals. Enjoy your life-the reality, the lessons, and the risks.

Trust, Tribe, Triumph: Unleash Your Business Potential

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)

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Book Synopsis Trust, Tribe, Triumph: Unleash Your Business Potential by : Shu Chen Hou

Download or read book Trust, Tribe, Triumph: Unleash Your Business Potential written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Blueprint to Business Success Discover the secrets to unleashing your business potential with "Trust, Tribe, Triumph." In this groundbreaking book, you will embark on a journey that will transform the way you do business. Build Unshakable Trust: Learn the art of building trust that forms the bedrock of lasting customer relationships. Discover how trust can be your most powerful asset. Create a Loyal Tribe: Cultivate a community of raving fans and loyal customers who will champion your brand. Explore strategies for nurturing your tribe and turning them into brand advocates. Triumph in Business: Dive into the strategies and insights that successful entrepreneurs and leaders have used to triumph over challenges, achieve their goals, and lead their industries. Adapt and Thrive: In a rapidly changing business landscape, adaptability is key. Find out how to navigate uncertainty and seize opportunities with confidence. Data-Driven Decisions: Harness the power of data to make informed decisions that drive growth and innovation. Learn how data can be your compass in a complex business world. Master the Art of Communication: Elevate your communication skills and connect with your audience on a deeper level. Craft compelling stories that resonate with your tribe and drive results. Diverse Perspectives: Hear from industry leaders and entrepreneurs who share their real-world experiences and insights. Gain diverse perspectives to inspire and inform your own journey. Your Path to Success: "Trust, Tribe, Triumph" provides a roadmap to success, whether you're a seasoned entrepreneur or just starting your business journey. It's time to transform your vision into reality. Don't miss your chance to gain the knowledge, strategies, and inspiration to take your business to the next level. Order your copy of "Trust, Tribe, Triumph" today and unleash your business potential!

Unleash Your Hidden Potential

Author : Avinash Poddar
Publisher : Notion Press
ISBN 13 : 1947349112
Total Pages : 120 pages
Book Rating : 4.9/5 (473 download)

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Book Synopsis Unleash Your Hidden Potential by : Avinash Poddar

Download or read book Unleash Your Hidden Potential written by Avinash Poddar and published by Notion Press. This book was released on 2017-08-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are interested in realizing your hidden potential and performing well in all areas of life, this book will prove to be life-changing for you. It deals with certain aspects of life such as Self Esteem, Responsibility, Goals, Mission, Relationships, and above all, Self-Management. You will learn how to excel in all areas of life and perform to the fullest of your potential. If you want to Unleash your Hidden Potential, this book is for you!

Boundless Potential: Transform Your Brain, Unleash Your Talents, and Reinvent Your Work in Midlife and Beyond

Author : Mark S. Walton
Publisher : McGraw Hill Professional
ISBN 13 : 0071787860
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Boundless Potential: Transform Your Brain, Unleash Your Talents, and Reinvent Your Work in Midlife and Beyond by : Mark S. Walton

Download or read book Boundless Potential: Transform Your Brain, Unleash Your Talents, and Reinvent Your Work in Midlife and Beyond written by Mark S. Walton and published by McGraw Hill Professional. This book was released on 2012-03-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's no better time than now to remake your career and life Neuroscience research reveals that creativity spikes in our later years—making midlife an ideal time to change professions. This breakthrough career-reinvention guide shows workers in their forties and over how to leverage this newfound potential. Boundless Potential empowers you with the knowledge, inspiration, and tools to kick-start anything from a new entrepreneurial venture to a new career. Using case studies, interviews, and revelations from cutting-edge research, it offers a blueprint for personal and work reinvention in midlife and a glimpse of the true lifelong potential of the human mind. Mark S. Walton is a professor of leadership in the U.S. Navy's Advanced Management Program and a distinguished lecturer in management at the Senior Executive Institute and Kenan-Flagler Graduate Business School at the University of North Carolina at Chapel Hill. His book Generating Buy-In was selected by Soundview Executive Summaries as one of the Top 30 business books of the year.

Unleashed

Author : Frances Frei
Publisher : Harvard Business Press
ISBN 13 : 1633697053
Total Pages : 257 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Unleashed by : Frances Frei

Download or read book Unleashed written by Frances Frei and published by Harvard Business Press. This book was released on 2020-06-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.

Unleash Your Cash Flow Mojo

Author : Sandra S. Simmons
Publisher : Money Management Solutions Inc.
ISBN 13 : 0977077187
Total Pages : 77 pages
Book Rating : 4.9/5 (77 download)

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Book Synopsis Unleash Your Cash Flow Mojo by : Sandra S. Simmons

Download or read book Unleash Your Cash Flow Mojo written by Sandra S. Simmons and published by Money Management Solutions Inc.. This book was released on 2013-01-21 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is it that some businesses manage to flourish and become financially successful, and yet many do not? How do they accomplish what seems to be magical success? It is a matter of viewing cash flow management with a bit of a different viewpoint, learning that the old tools, while useful for certain things, are not adequate by themselves, and not making the fatal mistakes that many business owners make in managing their company's money. What are the qualities that empower a business owner to manage cash flow so that they flourish financially? They are simple yet powerful actions that unleash the mojo (magical powers) of substantial, sustainable cash flow. In this book you will discover that unleashing the cash flow mojo is within the grasp of every business owner who cares to make use of it. By reading this book, you will have a better chance than others of unleashing the mojo and using it to good effect. This book is not a motivational tool. It is a guide to a new way of thinking about and handling money. It contains the steps of a system and explains how to avoid the fatal mistakes inherent in managing the cash flow in a business. It even goes so far as to guide you through reversing mistakes you have made with money in the past. The key is the sub-title: The Business Owner's Guide to Predicting, Planning and Controlling Your Company's Cash Flow. Most business owners work in reverse using accounting to look at where the money went (often, more than what came in), rather than PLANNING and CONTROLLING.

Unleashed Potential

Author : Jeff Forrester
Publisher :
ISBN 13 : 9780578703374
Total Pages : 128 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Unleashed Potential by : Jeff Forrester

Download or read book Unleashed Potential written by Jeff Forrester and published by . This book was released on 2020-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wanted more out of your career or life, but just weren't sure where to start? Through constant learning and self-evaluation over the last 30 years Jeff shares simple steps he took to start to unleash his potential. Inside, you will discover powerful, yet simple steps to becoming the best version of you, like: Understand Yourself - identifying strengths and weaknesses Importance of Communication - internal and external communication Developing Yourself - importance of coaches, mentors, tribes, and a confidante Setting the Proper Course - setting BIG life goals, strategies, and tactics Jeff shares real-life stories to assist in making a connection with you and how you can find your way to unleashing your potential. It all begins with self-awareness, being vulnerable, and being confident in who you are. It is scary but incredibly powerful. The next step to unleashing your potential revolves around how you speak to yourself and others. How you communicate with yourself is often overlooked and changing how you speak to yourself internally and externally will impact your life. Third step is the importance of not delegating your professional and personal development to other people but being the driving force behind it. Self-learning is not the only critical aspect in development but also taking advantage of coaches, mentors, tribes, and a confidante. The fourth and final step is setting the proper course. You will hear specifics on setting BIG goals and the importance of setting proper strategies, and tactics to accomplish more than you have in the past. There is never a finish line to unleashing your potential because every day we should be striving to learn and grow, and these 4 areas can become a way of life for you just like they have for Jeff.

Talent Unleashed

Author : Shawn D. Moon
Publisher : Post Hill Press
ISBN 13 : 1682610039
Total Pages : 238 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis Talent Unleashed by : Shawn D. Moon

Download or read book Talent Unleashed written by Shawn D. Moon and published by Post Hill Press. This book was released on 2017-04-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The vast majority of the workforce in any organization possesses far more talent, intelligence, capability, and creativity than their present jobs require or even allow." - Dr. Stephen R. Covey That's what Talent Unleashed is about—unleashing that unlimited store of potential in people. That's a leader's job. And how does a leader do that job? Through 3 leadership conversations—not just individual events, but ongoing discussions designed to help people give the best they can. In these conversations, leaders trade fear for trust, confusion for clarity, and micromanaging for empowerment. The three vital conversations are: The performance Conversation The Voice Conversation The Clearing the Path Conversation Performance Conversations define roles and set clear goals. Leaders hold people accountable for these roles and goals, thus transforming team members from "managed hirelings" to "trusted partners and teammates." Voice Conversations affirm the worth and potential of each person on a team. Leaders help individuals discover their unique gifts, talents, and abilities and align these gifts, talents, and abilities to the great mission of the organization. It is the process that ignites the inner fire. Clear the Path Conversations turn supervisors into leaders who become sources of help and empower people to succeed in their jobs. Leaders help clear away the obstacles from the success pathway.

Unleash Different

Author : Rich Donovan
Publisher : ECW Press
ISBN 13 : 1773052683
Total Pages : 283 pages
Book Rating : 4.7/5 (73 download)

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Book Synopsis Unleash Different by : Rich Donovan

Download or read book Unleash Different written by Rich Donovan and published by ECW Press. This book was released on 2018-09-04 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you discovered a new market comprising 53% of the world’s population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market. Business managers will come to understand how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world’s biggest emerging market, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.

Empowered

Author : Josh Bernoff
Publisher : Harvard Business Press
ISBN 13 : 1422162338
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Empowered by : Josh Bernoff

Download or read book Empowered written by Josh Bernoff and published by Harvard Business Press. This book was released on 2010-09-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.