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University Of Nike
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Download or read book University of Nike written by Joshua Hunt and published by Melville House. This book was released on 2018-10-23 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
Download or read book Win at All Costs written by Matt Hart and published by HarperCollins. This book was released on 2020-10-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
Download or read book The Nike Effect written by Joshua Hunt and published by National Geographic Books. This book was released on 2020-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A page-turner . . . as suspenseful as a late drive in the fourth quarter to win a championship.”—Los Angeles Review of Books **A New York Post Best Book of the Year** As decades of headline news stories attest, there is nothing Nike won’t do to win. Mistreating employees, eliminating competition, and secrecy are all part of the playbook. There is perhaps no clearer example of this than Nike’s ongoing experiment at the University of Oregon, where the company has donated more than half a billion dollars in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in this dramatic expose, Oregon has paid dearly for this highly lucrative partnership. Here, Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. And it doesn’t stop there: Nike money has shaped everything from Pac 10 televsion deals to the way the college sports are played; from the landscape of Oregon’s campus to the types of research conducted there. Encompassing more than just sports and the academy, The Nike Effect, published originally in hardcover as University of Nike, is a riveting story about the future of our public institutions and our society.
Download or read book Nike Culture written by Robert Goldman and published by SAGE. This book was released on 1998-12-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Download or read book The Story of Nike written by Aaron Frisch and published by The Creative Company. This book was released on 2008-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.
Download or read book Out of Nowhere written by Geoff Hollister and published by Meyer & Meyer Verlag. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
Book Synopsis From an Idea to Nike by : Lowey Bundy Sichol
Download or read book From an Idea to Nike written by Lowey Bundy Sichol and published by HMH Books For Young Readers. This book was released on 2019-02 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Book Synopsis Navajos Wear Nikes by : Jim Kristofic
Download or read book Navajos Wear Nikes written by Jim Kristofic and published by UNM Press. This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navajos Wear Nikes reveals the complexity of modern life on the Navajo Reservation, a world where Anglo and Navajo coexist in a tenuous truce. With tales of gangs and skinwalkers, an Indian Boy Scout troop, a fanatical Sunday school teacher, and the author's own experience of sincere friendships that lead to hozho (beautiful harmony), Kristofic's memoir is an honest portrait of an Anglo boy growing up on and growing to love the Reservation. --publisher's description.
Book Synopsis Nike: Better Is Temporary by : Sam Grawe
Download or read book Nike: Better Is Temporary written by Sam Grawe and published by . This book was released on 2021-01-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.
Download or read book Nike written by Nicholas Flokos and published by Houghton Mifflin Harcourt. This book was released on 2000-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The folder may include clippings, announcements, small exhibition catalogs, advertisements, and other ephemeral items.
Download or read book Just Do it written by Donald R. Katz and published by Random House (NY). This book was released on 1994 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning author penetrates Nike--a company of the future, a dream machine that seeks to redefine culture through the power of sports--to provide this portrait of Phil Knight, who pioneered the company from a two-man operation into a four billion-dollar corporation.
Download or read book Pre written by Tom Jordan and published by Rodale Books. This book was released on 2012-12-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of America's greatest running legend. For five years, no American runner could beat him at any distance over a mile. But at the age of 24, with his best years still ahead, long-distance runner Steve Prefontaine finally lost. Driving alone at night after a party, Prefontaine crashed his sports car, putting a tragic, shocking end to the life and career of one of the most influential, accomplished runners of our time. More than 20 years later, Pre continues to influence the running world. From his humble origins in Coos Bay, Oregon, Pre became the first person to win four NCAA titles in one event. Year after year, he was virtually unbeatable. Instead of becoming one of the new breed of professional track athletes, Pre chose to stay amateur and fight for the adequate funding he felt American amateur athletes deserved. A man of incredible desire and energy, Pre trained relentlessly. In his drive to be the best, he spurred others to do their best. As one racer said, "He ran every race as if it were his last." But Pre not only touched runners; his exciting technique as well as his maverick lifestyle made him a favorite of the fans. A race with Prefontaine in it was automatically an event. His brief but brilliant life—documented by author Tom Jordan—is the tale of a true American hero. This is his story. "Some people create with words or with music or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more than just a race, it's style. It's doing something better than anyone else. It's being creative." —Steve Prefontaine *The e-book edition does not include photos
Download or read book 1972 written by Steve Bence and published by . This book was released on 2021-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its start in 1972, Nike has employed nearly half a million people. Only four have outlasted Steve Bence. In "1972," Nike's Program Director in Footwear Sourcing and Manufacturing - and an All-American runner at Oregon in the 1970s - shares about his coach, Bill Bowerman; his friend, Steve Prefontaine; his running career at the UO; and his 40-plus year at Nike. Regarding the latter, Bence offers the seldom told manufacturing story from Nike's early years. Combined, he has created a book that belongs on every running enthusiast's shelf. Phil Knight, Nike cofounder: "Steve Bence, a nationally ranked 800-meter runner and 40-plus year teammate of mine at Nike, brings a unique perspective on the Nike story. I enjoyed his book and think you will, too."
Download or read book Velocity written by Ajaz Ahmed and published by Random House. This book was released on 2012-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future. Features: - 4 Velocity principles: Speed, Direction, Acceleration, Discipline. - 7 Laws, including 'A Smith & Wesson beats four aces', 'It’s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.
Book Synopsis Corporate Social Responsibility: Case Study of Nike, Inc. by : Michael Watford
Download or read book Corporate Social Responsibility: Case Study of Nike, Inc. written by Michael Watford and published by GRIN Verlag. This book was released on 2014-02-28 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Business economics - Operations Research, grade: A, Stanford University, language: English, abstract: Nike Inc. was founded in 1964 by Bill and Phil as Blue Ribbon Sports. It is headquartered in Oregon, United States and operates on a global scale. The company is traded on NYSE and operates in apparel industry. Its segment markets include athletic footwear and apparel, sports equipment’s, and recreational products. With control of over 60% of the business Nike has become a pop culture and at the same time involved in corporate social responsibilities. Increase in market resulted to be marked as the advertisement of the year in 2003 while in 2004 its annual revenues exceeded $ 13 billion. Nike’s acquisitions include Starter and Umbro (NIKE, INC., 2013). Its subsidiaries include Hurley International and Converse Inc. with over 44,000 employees it made a revenue of US$ 24.128 billion and a net income of US$ 2.223 billion in the fiscal year 2012. In 2 fiscal year 2009 Nike reported a revenue of US$ 19.2 billion. Nike has offices are located over 45 countries. Nike sells products in over 180 countries. Nike Portfolio include top competitive brands which include: NIKE brand ( accessories, footwear, apparel, and equipment); Cole Haan (designs, distributes and markets handbags, luxury shoes, outwear and footwear); Converse ( athletic footwear, apparel and accessories); Hurley International LLC (action sports and youth lifestyle footwear, apparel and accessories); Umbro; Nike Golf; and Jordan brand providing similar products (Carbasho, 2010).
Book Synopsis Believe to Achieve by : Howard White
Download or read book Believe to Achieve written by Howard White and published by Simon and Schuster. This book was released on 2008-06-30 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes we need a hand to help us get to the gifts locked inside us. Believe to Achieve is that helping hand, daring readers of all ages to reach for their most cherished dream and giving them the tools to get there. Author Howard "H" White tells us extraordinary people are simply ordinary people on fire with desire -- and he knows. As Nike, Inc.'s liaison for athletes such as Michael Jordan and Charles Barkley, "H" has had plenty of experience with superstars. But he did not start there. He has known extraordinary people his whole life, from his family and friends to his coaches and teachers. All along the way, Howard has met people who have opened his eyes to his own abilities, and he has spent his life doing the same for others. Full of behind-the-scenes moments with favorite athletes as well as funny anecdotes, Believe to Achieve is an exuberant collection of wisdom that will help you recognize the potential in yourself and see the path to success. It is a handbook for all people who have a goal they do not know how to reach or who want to help others discover their gifts. As Howard says, you can never tell what people are capable of just by looking at them -- even you.
Download or read book Reclaiming America written by Randy Shaw and published by Univ of California Press. This book was released on 2023-04-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have activists taken the bumper-sticker adage "Think Globally, Act Locally" too literally? Randy Shaw argues that they have, with destructive consequences for America. Since the 1970s, activist participation in national struggles has steadily given way to a nearly exclusive focus on local issues. America's political and corporate elite has succeeded in controlling the national agenda, while their adversaries—the citizen activists and organizations who spent decades building federal programs to reflect the country's progressive ideals—increasingly bypass national fights. The result has been not only the dismantling of hard-won federal programs but also the sabotaging of local agendas and community instituions by decisions made in the national arena. Shaw urges activists and their organizations to implement a "new national activism" by channeling energy from closely knit local groups into broader causes. Such activism enables locally oriented activists to shape America's future and work on national fights without traveling to Washington, D.C., but instead working in their own backyards. Focusing on the David and Goliath struggle between Nike and grassroots activists critical of the company's overseas labor practices, Shaw shows how national activism can rewrite the supposedly ironclad rules of the global economy by ensuring fair wages and decent living standards for workers at home and abroad. Similarly, the recent struggles for stronger clean air standards and new federal budget priorities demonstrate the potential grassroots national activism to overcome the corporate and moneyed interests that increasingly dictate America's future. Reclaiming America's final section describes how community-based nonprofit organizations, the media, and the Internet are critical resources for building national activism. Shaw declares that community-based groups can and must combine their service work with national grassroots advocacy. He also describes how activists can use public relations to win attention in today's sprawling media environment, and he details the movement-building potential of e-mail. All these resources are essential for activists and their organizations to reclaim America's progressive ideals.
