United States Linear Tv Ad Buying A Deep Dive

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United States Linear TV Ad Buying: A Deep Dive

Author : Kinetic319
Publisher : Kinetic319
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)

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Book Synopsis United States Linear TV Ad Buying: A Deep Dive by : Kinetic319

Download or read book United States Linear TV Ad Buying: A Deep Dive written by Kinetic319 and published by Kinetic319. This book was released on 2023-05-31 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linear TV advertising is a crucial tool for advertisers, allowing them to obtain more reach and credibility while also allowing businesses to target specific audiences. Despite the benefits, it can be expensive and difficult to measure its effectiveness. As an advertiser, it's important to be able to measure the efficacy of your campaigns at all times. You need to make sure your campaigns are continuing to show growth and aren't remaining stagnant - after all, that's no way to grow a business! Upward momentum is essential if you want to be successful in advertising. The good news is that, with the right knowledge, advertisers can leverage all the benefits of linear TV advertising without the headaches. This eBook will provide marketers with an overview of linear TV ad buying in the United States. It will cover the advantages and disadvantages of the process, what that process actually looks like, and how you can measure the effectiveness of a linear TV ad campaign.

TV Outside the Box

Author : Neil Landau
Publisher : CRC Press
ISBN 13 : 1317439716
Total Pages : 521 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis TV Outside the Box by : Neil Landau

Download or read book TV Outside the Box written by Neil Landau and published by CRC Press. This book was released on 2015-12-22 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV Outside the Box: Trailblazing in the Digital Television Revolution explores the new and exploding universe of on-demand, OTT (Over the Top) networks: Netflix, Amazon, Hulu, Crackle, CW Seed, Vimeo, AwesomenessTV, and many more. Featuring in-depth conversations with game-changing content creators, industry mavericks, and leading cultural influencers, TV Outside the Box is essential reading for anyone interested in the dynamics of a global media revolution – while it’s happening. Readers will discover: How the new "disruptors" of traditional television models are shaping the future of the television and feature film business. You’ll hear directly from the visionaries behind it all – from concept genesis to predictions for the future of streaming platforms; their strategies for acquisitions and development of new original content; and how the revolution is providing unprecedented opportunities for both established and emerging talent. What’s different about storytelling for the progressive, risk-taking networks who are delivering provocative, groundbreaking, binge-worthy content, without the restraints of the traditional, advertiser-supported programming model. Through interviews with the showrunners, content creators, and producers of dozens of trailblazing series – including Orange Is the New Black, House of Cards, Transparent, and many more – you’ll learn how and why the best and the brightest TV content creators and filmmakers are defining the new digital entertainment age – and how you can, too.

The Attention Economy and How Media Works

Author : Karen Nelson-Field
Publisher : Springer Nature
ISBN 13 : 9811515409
Total Pages : 161 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis The Attention Economy and How Media Works by : Karen Nelson-Field

Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

Strengthening Forensic Science in the United States

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309142393
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strengthening Forensic Science in the United States by : National Research Council

Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

Machine Learning in Action

Author : Peter Harrington
Publisher : Simon and Schuster
ISBN 13 : 1638352453
Total Pages : 558 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Machine Learning in Action by : Peter Harrington

Download or read book Machine Learning in Action written by Peter Harrington and published by Simon and Schuster. This book was released on 2012-04-03 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Machine Learning in Action is unique book that blends the foundational theories of machine learning with the practical realities of building tools for everyday data analysis. You'll use the flexible Python programming language to build programs that implement algorithms for data classification, forecasting, recommendations, and higher-level features like summarization and simplification. About the Book A machine is said to learn when its performance improves with experience. Learning requires algorithms and programs that capture data and ferret out the interestingor useful patterns. Once the specialized domain of analysts and mathematicians, machine learning is becoming a skill needed by many. Machine Learning in Action is a clearly written tutorial for developers. It avoids academic language and takes you straight to the techniques you'll use in your day-to-day work. Many (Python) examples present the core algorithms of statistical data processing, data analysis, and data visualization in code you can reuse. You'll understand the concepts and how they fit in with tactical tasks like classification, forecasting, recommendations, and higher-level features like summarization and simplification. Readers need no prior experience with machine learning or statistical processing. Familiarity with Python is helpful. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside A no-nonsense introduction Examples showing common ML tasks Everyday data analysis Implementing classic algorithms like Apriori and Adaboos Table of Contents PART 1 CLASSIFICATION Machine learning basics Classifying with k-Nearest Neighbors Splitting datasets one feature at a time: decision trees Classifying with probability theory: naïve Bayes Logistic regression Support vector machines Improving classification with the AdaBoost meta algorithm PART 2 FORECASTING NUMERIC VALUES WITH REGRESSION Predicting numeric values: regression Tree-based regression PART 3 UNSUPERVISED LEARNING Grouping unlabeled items using k-means clustering Association analysis with the Apriori algorithm Efficiently finding frequent itemsets with FP-growth PART 4 ADDITIONAL TOOLS Using principal component analysis to simplify data Simplifying data with the singular value decomposition Big data and MapReduce

Version Control with Git

Author : Jon Loeliger
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449345042
Total Pages : 455 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Version Control with Git by : Jon Loeliger

Download or read book Version Control with Git written by Jon Loeliger and published by "O'Reilly Media, Inc.". This book was released on 2012-08-14 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed on Git for tracking, branching, merging, and managing code revisions. Through a series of step-by-step tutorials, this practical guide takes you quickly from Git fundamentals to advanced techniques, and provides friendly yet rigorous advice for navigating the many functions of this open source version control system. This thoroughly revised edition also includes tips for manipulating trees, extended coverage of the reflog and stash, and a complete introduction to the GitHub repository. Git lets you manage code development in a virtually endless variety of ways, once you understand how to harness the system’s flexibility. This book shows you how. Learn how to use Git for several real-world development scenarios Gain insight into Git’s common-use cases, initial tasks, and basic functions Use the system for both centralized and distributed version control Learn how to manage merges, conflicts, patches, and diffs Apply advanced techniques such as rebasing, hooks, and ways to handle submodules Interact with Subversion (SVN) repositories—including SVN to Git conversions Navigate, use, and contribute to open source projects though GitHub

The Joy of SET

Author : Liz McMahon
Publisher : Princeton University Press
ISBN 13 : 0691192324
Total Pages : 320 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Joy of SET by : Liz McMahon

Download or read book The Joy of SET written by Liz McMahon and published by Princeton University Press. This book was released on 2019-07-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Have you ever played the addictive card game SET? Have you ever wondered about the connections between games and mathematics? . . . The Joy of SET takes readers on a fascinating journey into this seemingly simple card game and reveals its surprisingly deep and diverse mathematical dimensions. Absolutely no mathematical background is necessary to enjoy this book - all you need is a sense of curiosity and adventure. Originally invented in 1974 by Marsha Falco and officially released in 1991, SET has gained a widespread, loyal following. SET's eighty-one cards consist of one, two, or three symbols of different shapes (diamond, oval, squiggle), shadings (solid, striped, open), and colors (green, purple, red). In order to win, players must identify 'sets' of three cards for which each characteristic is the same - or different - on all the cards. SET's strategic and unique design opens connections to a plethora of mathematical disciplines, including geometry, modular arithmetic, combinatorics, probability, linear algebra, and computer simulations. The Joy of SET looks at these areas as well as avenues for further mathematical exploration. As the authors show, the relationship between SET and mathematics runs in both directions - playing this game has generated new mathematics, and the math has led to new questions about the game itself."--Provided by publisher.

Heart: A History

Author : Sandeep Jauhar
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374717001
Total Pages : 288 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Heart: A History by : Sandeep Jauhar

Download or read book Heart: A History written by Sandeep Jauhar and published by Farrar, Straus and Giroux. This book was released on 2018-09-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Intern and Doctored tells the story of the thing that makes us tick For centuries, the human heart seemed beyond our understanding: an inscrutable shuddering mass that was somehow the driver of emotion and the seat of the soul. As the cardiologist and bestselling author Sandeep Jauhar shows in Heart: A History, it was only recently that we demolished age-old taboos and devised the transformative procedures that have changed the way we live. Deftly alternating between key historical episodes and his own work, Jauhar tells the colorful and little-known story of the doctors who risked their careers and the patients who risked their lives to know and heal our most vital organ. He introduces us to Daniel Hale Williams, the African American doctor who performed the world’s first open heart surgery in Gilded Age Chicago. We meet C. Walton Lillehei, who connected a patient’s circulatory system to a healthy donor’s, paving the way for the heart-lung machine. And we encounter Wilson Greatbatch, who saved millions by inventing the pacemaker—by accident. Jauhar deftly braids these tales of discovery, hubris, and sorrow with moving accounts of his family’s history of heart ailments and the patients he’s treated over many years. He also confronts the limits of medical technology, arguing that future progress will depend more on how we choose to live than on the devices we invent. Affecting, engaging, and beautifully written, Heart: A History takes the full measure of the only organ that can move itself.

It's Garry Shandling's Book

Author : Judd Apatow
Publisher : Random House
ISBN 13 : 0525510842
Total Pages : 473 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis It's Garry Shandling's Book by : Judd Apatow

Download or read book It's Garry Shandling's Book written by Judd Apatow and published by Random House. This book was released on 2019-11-12 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Judd Apatow comes an intimate portrait of his mentor, the legendary stand-up comic and star of The Larry Sanders Show, with never-before-seen journal entries and photos, as well as new contributions by fellow comedians and writers. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NEW YORK Garry Shandling was a singular trailblazer in the comedy world. His two hit shows, It’s Garry Shandling’s Show and The Larry Sanders Show, broke new ground and influenced future sitcoms like 30 Rock and Curb Your Enthusiasm, and his stand-up laid the foundation for a whole new generation of comics. There’s no one better to tell Shandling’s story than Judd Apatow—Shandling gave Apatow one of his first jobs and remained his mentor for the rest of his life—and the book expands on Apatow’s Emmy Award-winning HBO documentary, The Zen Diaries of Garry Shandling. Here, Apatow has gathered journal entries, photographs, and essays for a close-up look at the artist who turned his gaze back onto the world of show business. Beyond his success, though, Shandling struggled with fame, the industry of art, and the childhood loss of his brother, which forever affected his personal and professional lives. His diaries show Shandling to be self-aware and insightful, revealing a deep philosophical and spiritual side. Contributions by comedians and other leading lights of the industry, as well as people who grew up with Shandling, along with never-before-seen pieces of scripts and brilliant jokes that he never performed, shed new light on every facet of his life and work. This book is the final word on the lasting impact of the great Garry Shandling.

Popular Science

Author :
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Science by :

Download or read book Popular Science written by and published by . This book was released on 2004-12 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Sources of Power

Author : Gary A. Klein
Publisher :
ISBN 13 : 9780262611466
Total Pages : 350 pages
Book Rating : 4.6/5 (114 download)

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Book Synopsis Sources of Power by : Gary A. Klein

Download or read book Sources of Power written by Gary A. Klein and published by . This book was released on 1999 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of naturalistic decision making, which views people as inherently skilled and experienced.

TensorFlow for Deep Learning

Author : Bharath Ramsundar
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491980400
Total Pages : 247 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis TensorFlow for Deep Learning by : Bharath Ramsundar

Download or read book TensorFlow for Deep Learning written by Bharath Ramsundar and published by "O'Reilly Media, Inc.". This book was released on 2018-03-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to solve challenging machine learning problems with TensorFlow, Google’s revolutionary new software library for deep learning. If you have some background in basic linear algebra and calculus, this practical book introduces machine-learning fundamentals by showing you how to design systems capable of detecting objects in images, understanding text, analyzing video, and predicting the properties of potential medicines. TensorFlow for Deep Learning teaches concepts through practical examples and helps you build knowledge of deep learning foundations from the ground up. It’s ideal for practicing developers with experience designing software systems, and useful for scientists and other professionals familiar with scripting but not necessarily with designing learning algorithms. Learn TensorFlow fundamentals, including how to perform basic computation Build simple learning systems to understand their mathematical foundations Dive into fully connected deep networks used in thousands of applications Turn prototypes into high-quality models with hyperparameter optimization Process images with convolutional neural networks Handle natural language datasets with recurrent neural networks Use reinforcement learning to solve games such as tic-tac-toe Train deep networks with hardware including GPUs and tensor processing units

Database Internals

Author : Alex Petrov
Publisher : O'Reilly Media
ISBN 13 : 1492040312
Total Pages : 373 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Database Internals by : Alex Petrov

Download or read book Database Internals written by Alex Petrov and published by O'Reilly Media. This book was released on 2019-09-13 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it’s often difficult to understand what each one offers and how they differ. With this practical guide, Alex Petrov guides developers through the concepts behind modern database and storage engine internals. Throughout the book, you’ll explore relevant material gleaned from numerous books, papers, blog posts, and the source code of several open source databases. These resources are listed at the end of parts one and two. You’ll discover that the most significant distinctions among many modern databases reside in subsystems that determine how storage is organized and how data is distributed. This book examines: Storage engines: Explore storage classification and taxonomy, and dive into B-Tree-based and immutable Log Structured storage engines, with differences and use-cases for each Storage building blocks: Learn how database files are organized to build efficient storage, using auxiliary data structures such as Page Cache, Buffer Pool and Write-Ahead Log Distributed systems: Learn step-by-step how nodes and processes connect and build complex communication patterns Database clusters: Which consistency models are commonly used by modern databases and how distributed storage systems achieve consistency

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Future of Packaging

Author : Tom Szaky
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523095512
Total Pages : 321 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Future of Packaging by : Tom Szaky

Download or read book The Future of Packaging written by Tom Szaky and published by Berrett-Koehler Publishers. This book was released on 2019-02-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards. Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsible reuse and recycling to propel the world towards eradicating overconsumption and waste. Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy. Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.

Launch! Advertising and Promotion in Real Time

Author : Michael Solomon
Publisher : Flat World Knowledge
ISBN 13 : 0982043023
Total Pages : 316 pages
Book Rating : 4.9/5 (82 download)

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Book Synopsis Launch! Advertising and Promotion in Real Time by : Michael Solomon

Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow

Author : Aurélien Géron
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 149203259X
Total Pages : 851 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow by : Aurélien Géron

Download or read book Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow written by Aurélien Géron and published by "O'Reilly Media, Inc.". This book was released on 2019-09-05 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. Now, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how. By using concrete examples, minimal theory, and two production-ready Python frameworks—Scikit-Learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn a range of techniques, starting with simple linear regression and progressing to deep neural networks. With exercises in each chapter to help you apply what you’ve learned, all you need is programming experience to get started. Explore the machine learning landscape, particularly neural nets Use Scikit-Learn to track an example machine-learning project end-to-end Explore several training models, including support vector machines, decision trees, random forests, and ensemble methods Use the TensorFlow library to build and train neural nets Dive into neural net architectures, including convolutional nets, recurrent nets, and deep reinforcement learning Learn techniques for training and scaling deep neural nets