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Unilevers Mission For Vitality
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Book Synopsis Unilever's Mission for Vitality by : David Austen-Smith
Download or read book Unilever's Mission for Vitality written by David Austen-Smith and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This case walks students through the types of dilemmas that executives face in the real world. Dove and Axe are two highly successful brands owned by Unilever, a portfolio company (www.unilever.com). Dove is a female-oriented beauty product brand that exhorts "real beauty" and not the unachievable standards that the media portrays. In contrast, Axe is a brand that purportedly "gives men the edge in the mating game." Axe's risqué commercials portray the supermodel-type beauty ideal that Dove is trying to change.Unilever had always been a company of brands, i.e., the consumer knew the brands but not the company. Recently, however, the company attempted to unify with an umbrella mission for all of its brands. This change would turn Unilever into a company with brands, potentially increasing consumer awareness and encouraging cross-purchases between the different brands. However, this new strategy raised questions about the conflicting messages between the brands' marketing campaigns, most notably between Unilever's two powerhouse brands, Dove and Axe.
Book Synopsis Unilever's Mission for Vitality by : David Austen-Smith
Download or read book Unilever's Mission for Vitality written by David Austen-Smith and published by . This book was released on 2017 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dove and Axe were two highly successful brands owned by Unilever, a portfolio company. Dove was a female-oriented beauty product brand that exhorted "real beauty" and not the unachievable standards that the media portrayed. In contrast, Axe was a brand that purportedly "gives men the edge in the mating game." Their risqué commercials always portrayed the supermodel-type beauty ideal that Dove was trying to change. Unilever had always been a company of brands where the consumer knew the brands but not the company, but recently there had been the idea to unify the company with an umbrella mission for all of its brands. This would turn Unilever into a company with brands, potentially increasing consumer awareness and encourage cross-purchases between the different brands. However, this raised questions about the conflicting messages between the brands' marketing campaigns, most notably between Unilever's two powerhouse brands, Dove and Axe. The case begins with COO Alan Jope anticipating an upcoming press meeting in New York City to discuss Unilever's current (i.e., 2005) performance and announce Unilever's decision to create an umbrella mission statement for the company. This case focuses on the central question of whether or not consistency between brand messages is necessary or inherently problematic. The Unilever's Mission for Vitality case was created to help students and managers develop an appreciation for how the values underlying a marketing campaign can affect and alter an organization's culture. The case focuses on how two products and marketing campaigns that express conflicting underlying values (as reflected in the Dove Real Beauty and the Axe Effect campaigns) within the same corporation can give rise to a number of unintended organizational and marketing complications.
Book Synopsis The Lonely Quest of Unilever's CEO Paul Polman by : Jeroen Smit
Download or read book The Lonely Quest of Unilever's CEO Paul Polman written by Jeroen Smit and published by Anthem Press. This book was released on 2023-07-25 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.
Book Synopsis Positioning the Brand by : Rik Riezebos
Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Book Synopsis Organizing for Sustainability by : Susan Albers Mohrman
Download or read book Organizing for Sustainability written by Susan Albers Mohrman and published by Emerald Group Publishing. This book was released on 2011-07-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on rich empirical data about cases of organizations working to build a more sustainable future, this volume tests the applicability of the formal knowledge base about management and organizations, while refining, modifying and extending it to increase its usefulness in addressing the challenges of organizing for sustainable effectiveness.
Download or read book Beyond Good Company written by B. Googins and published by Springer. This book was released on 2016-04-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Book Synopsis Brands on a Mission by : Myriam Sidibe
Download or read book Brands on a Mission written by Myriam Sidibe and published by Routledge. This book was released on 2020-05-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Book Synopsis Olympic Marketing by : Alain Ferrand
Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Book Synopsis Bootstrap Leadership by : Steve Arneson
Download or read book Bootstrap Leadership written by Steve Arneson and published by Berrett-Koehler Publishers. This book was released on 2010-05-10 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arneson was named one of America’s top leadership consultants by Leadership Excellence magazine in 2008 Enables leaders at all levels to design a complete self-directed leadership development program Concise, accessible, practical and flexible Leadership training can be inconsistent in the best of times. In tough economic times it’s often one of the first things that even the most progressive companies cut back on. And you can’t necessarily depend on finding that mentor you’ve been looking for either. Now more than ever, if you’re going to advance your career you need to lift yourself up by your own bootstraps. But not entirely: Steve Arneson is here to give you a boost. In Bootstrap Leadership Arneson, one of America’s top leadership coaches, offers a complete blueprint for designing your own personal leadership development program. In fifty brief, to-the-point chapters he provides practical ideas and techniques that have been proven successful in his work with executives at Fortune 500 companies like AOL, PepsiCo and Capital One. Surprisingly, most of these ideas cost nothing to implement, nor do they require any elaborate equipment or infrastructure—they’re open to anyone with sufficient initiative, drive and ambition. The chapters are entirely self-contained and can be read in any order and at any pace. You can read one a week and you’ll have a comprehensive year-long self-improvement program (with two weeks off for vacation). Or you can choose a chapter that speaks to a particular challenge you’re facing at work or one that just seems intriguing. There’s a self-assessment at the beginning of the book to suggest specific chapters that fit your developmental needs. No one is going to just hand that next promotion. You have to earn it by developing and demonstrating your leadership skills. And ultimately it’s not just about you—true leaders make everyone around them better. Bootstrap Leadership shows you how.
Book Synopsis Strategic Management from an Islamic Perspective by : Rodrigue Fontaine
Download or read book Strategic Management from an Islamic Perspective written by Rodrigue Fontaine and published by John Wiley & Sons. This book was released on 2013-07-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fascinating insights into modern strategic management from an Islamic perspective While strategic management is a cornerstone of any MBA program, it's almost always taught from conventional theories and typically American case studies. This book takes those traditional theories and interprets them from an Islamic perspective using more international case studies. Though primarily intended as a textbook for business students, the book is also extremely useful for any Muslim business leaders who want to transform their businesses while complying with Shariah, with a particular focus on developing corporate cultures and structures in sync with Islamic values. Offers a critical review of conventional strategic management theory, suggesting more effective alternatives based on a combination of conventional and Islamic theories Includes international case studies, each with a particularly Islamic angle Written by a successful author team that has written extensively on the subject of business management from an Islamic perspective
Book Synopsis Geographies of Development by : Robert Potter
Download or read book Geographies of Development written by Robert Potter and published by Routledge. This book was released on 2017-12-14 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, Geographies of Development: An Introduction to Development Studies remains a core, balanced and comprehensive introductory textbook for students of Development Studies, Development Geography and related fields. This clear and concise text encourages critical engagement by integrating theory alongside practice and related key topics throughout. It demonstrates informatively that ideas concerning development have been many and varied and highly contested - varying from time to time and from place to place. ? Clearly written and accessible for students, who have no prior knowledge of development, the book provides the basics in terms of a geographical approach to development what situation is, where, when and why. Over 200 maps, charts, tables, textboxes and pictures break up the text and offer alternative ways of showing the information. The text is further enhanced by a range of pedagogical features: chapter outlines, case studies, key thinkers, critical reflections, key points and summaries, discussion topics and further reading. ? Geographies of Development continues to be an invaluable introductory text not only for geography students, but also anyone in area studies, international studies and development studies.
Book Synopsis Organising Knowledge by : Patrick Lambe
Download or read book Organising Knowledge written by Patrick Lambe and published by Elsevier. This book was released on 2014-01-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taxonomies are often thought to play a niche role within content-oriented knowledge management projects. They are thought to be ‘nice to have’ but not essential. In this ground-breaking book, Patrick Lambe shows how they play an integral role in helping organizations coordinate and communicate effectively. Through a series of case studies, he demonstrates the range of ways in which taxonomies can help organizations to leverage and articulate their knowledge. A step-by-step guide in the book to running a taxonomy project is full of practical advice for knowledge managers and business owners alike. Written in a clear, accessible style, demystifying the jargon surrounding taxonomies Case studies give real world examples of taxonomies in use Step-by-step guides take the reader through the key stages in a taxonomy project
Book Synopsis The Dark Side 3 by : Fernanda Sauerbronn
Download or read book The Dark Side 3 written by Fernanda Sauerbronn and published by Routledge. This book was released on 2017-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third collection of outstanding contributions from the Critical Management Studies (CMS) Division of the Academy of Management (AOM) continues to challenge business practice in ways not tackled by other more typical business case studies. There is a critical need for business educators to expose students and managers to the multifaceted phenomena of doing business in the twenty-first century; to support critical, reflective moral development; and to reflect and understand the complexities of organizational life. Is the system broken? Is there need for more systemic change? The cases explore a number of critical issues at some of the largest industries and companies in the world, including wealth creation and human rights in mining, the CSR approaches at Coca-Cola, the palm oil industry, and the supply chain at Apple Inc. Online Teaching Notes to accompany each chapter are available on request with the purchase of the book.
Book Synopsis Strategies of Multinationals in Central and Eastern Europe by : Yordanka Chobanova
Download or read book Strategies of Multinationals in Central and Eastern Europe written by Yordanka Chobanova and published by Springer. This book was released on 2009-08-21 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Book Synopsis The Peak Performing Organization by : Ronald J. Burke
Download or read book The Peak Performing Organization written by Ronald J. Burke and published by Routledge. This book was released on 2008-11-26 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international collection of essays from leading authorities in the field of organizational studies, combines empirical and theoretical evidence and analyses how effective human resource management can lead to successful organizations.
Book Synopsis Plunkett's Food Industry Almanac 2008: Food Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd
Download or read book Plunkett's Food Industry Almanac 2008: Food Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2008 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers almost everything you need to know about the food, beverage and tobacco industry, including: analysis of major trends and markets; historical statistics and tables; major food producers such as Kraft and Frito Lay; and more. It also includes statistical tables, a food industry glossary, industry contacts and thorough indexes.
Book Synopsis Innovations in Stress and Health by : S. Cartwright
Download or read book Innovations in Stress and Health written by S. Cartwright and published by Springer. This book was released on 2011-09-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The costs of stress and ill-health to society are enormous. In recent years, there has been an increasing focus on workplace initiatives to reduce stress and improve individual resilience. This volume brings chief medical officers, leading health professionals and academics to present their views on innovations in the field of stress and health.
