Understanding The Business Of Entertainment

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Understanding the Business of Entertainment

Author : Gregory Bernstein
Publisher : CRC Press
ISBN 13 : 1317680510
Total Pages : 328 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Understanding the Business of Entertainment by : Gregory Bernstein

Download or read book Understanding the Business of Entertainment written by Gregory Bernstein and published by CRC Press. This book was released on 2015-05-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.

The Business of Entertainment

Author : Robert C. Sickels
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0275998398
Total Pages : 744 pages
Book Rating : 4.2/5 (759 download)

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Book Synopsis The Business of Entertainment by : Robert C. Sickels

Download or read book The Business of Entertainment written by Robert C. Sickels and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business. Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter—it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that—hands down—generates more conversations on a daily basis than any other.

The Business of Media Distribution

Author : Jeffrey C. Ulin
Publisher : Routledge
ISBN 13 : 1351136615
Total Pages : 578 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Business of Media Distribution by : Jeffrey C. Ulin

Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

The Law and Business of the Entertainment Industry

Author : Dennis Greene
Publisher : Cognella Academic Publishing
ISBN 13 : 9781609271374
Total Pages : 572 pages
Book Rating : 4.2/5 (713 download)

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Book Synopsis The Law and Business of the Entertainment Industry by : Dennis Greene

Download or read book The Law and Business of the Entertainment Industry written by Dennis Greene and published by Cognella Academic Publishing. This book was released on 2013 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Law and Business of the Entertainment Industry is designed to give the reader an inside understanding of the range of factors that come into play in entertainment industry transactions. The book examines major areas of entertainment industry endeavor such as books, film, music, television, and theater from the transactional side, while also looking at some of their other aspects, such as copyright, right of publicity, and negotiation. Each chapter of the book opens with a dialogue between the course professor and three representative students: an artist student, a business student, and a law student, in order to frame the issues dealt with in the chapter for the diverse perspectives that these students may sometimes bring to the subject matter. After having read these dialogue openings, the reader is then exposed to an informational article and several legal disputes which have been resolved in the courts in each of the subject areas. To stimulate interest in the readers, they will find that these legal disputes often involve well known entities in the entertainment industry, from rock stars and movie stars to television networks and Hollywood Studio and films. To enhance the learning experience for the reader, each chapter closes with a simulated negotiation scenario in the subject area. After having become familiar with both the overt and covert issues in each of these industries, readers can then stage negotiations in class where they role-play characters in the negotiation scenario. This exercise serves as a tool to entrench their knowledge and understanding of the entertainment industry discipline. The author has spent over forty years working in many areas of the entertainment industry. Professor Greene has worked in the television industry, the music industry, the motion picture industry, theater and books. As an artist he has performed all over the world. As an entertainment executive, he has been a Hollywood studio vice-president, run a record label, and been a producer of theater and film. The range of his experiences from having performed at the Woodstock Festival in 1969, to graduating from Columbia, Harvard, and Yale Universities infuses this book with a range of unique perspectives and experiences that makes it stand out from every other book of its type in the marketplace. Professor Frederick Dennis Greene was born in and raised in Harlem and the Bronx in New York City. He graduated from the Hotchkiss School in Lakeville and then went to Columbia University, where he was a founding member of the rock group, ShaNaNa. He performed with the group for fifteen years, touring internationally and appearing on 100 episodes of their internationally syndicated TV series, ShaNaNa. Greene went on to earn a Masters in Education from the Harvard Graduate School of Education and a law degree from Yale Law School. After law school, Greene was a vice-president of production at Columbia Pictures and then a producer at the studio. He then went into law teaching at schools such as the University of Oregon School of Law and Florida A & M University College of Law. He is presently a Professor of Law at the University of Dayton School of Law, where he teaches Constitutional Law and Entertainment Law. He also teaches a film course, Politics, Race and Gender in the Hollywood Film, in the University of Dayton College of Arts and Sciences."

The Business of Television

Author : Ken Basin
Publisher : Routledge
ISBN 13 : 1351254162
Total Pages : 324 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Business of Television by : Ken Basin

Download or read book The Business of Television written by Ken Basin and published by Routledge. This book was released on 2018-07-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry — as well as for executives, agents, managers, and lawyers looking for a reference guide — The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.

Entertainment Industry

Author : Mark Vinet
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis Entertainment Industry by : Mark Vinet

Download or read book Entertainment Industry written by Mark Vinet and published by . This book was released on 2020-01-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW REVISED EDITION - The entertainment industry is a multi-billion dollar business that showcases the work, services, talent, and creativity of a cross-section of the international workforce. The modern entertainment industry is the convergence of the business of music, books, movies, television, radio, Internet, video games, theater, fashion, sports, art, merchandising, copyright, trademarks, and contracts. Employment opportunities abound in this vibrant, eclectic and exciting universe - open to anyone willing to learn and work diligently with creative enthusiasm. To be on the cutting edge of this ever-changing industry, one must possess an in-depth knowledge of the many areas that converge to form modern show business. Entertainment lovers of all ages will enjoy this engaging overview of an evolving industry; from its basic and traditional roots to today's exciting technological innovations that rapidly and constantly influence the entertainment we enjoy. Experience a fascinating and enthralling odyssey while exploring dozens of artistic disciplines that can lead to success in the international entertainment field. A spotlight shines on a variety of business options, specific endeavors, crucial information, general knowledge, detailed advice, and the art of negotiating entertainment agreements. Discover the different types of jobs and careers available in the entertainment industry and the effective tools used to produce & market products. Learn the fundamental and essential provisions of publishing & intellectual property, including! deal-making and standard contracts used by professionals in the entertainment industry. ENTERTAINMENT INDUSTRY is the second in a series of books dealing with the entertainment business by author, musician, radio host, entertainment lawyer, and historian Mark Vinet. It offers an in-depth study and detailed analysis of the diverse, colorful, and creative art forms that fill the leisure and recreational time of North Americans. This book contains the author's personal entertainment industry rules, tenets, advice, principles, opinions, philosophies, and concepts developed over a thirty-year career in show business as an artist, musician, writer, performer, businessman, manager, and entertainment/copyright/trademark lawyer. -- WADEM Publishing

Entertainment Industry Economics

Author : Harold L. Vogel
Publisher : Cambridge University Press
ISBN 13 : 113946499X
Total Pages : 503 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Entertainment Industry Economics by : Harold L. Vogel

Download or read book Entertainment Industry Economics written by Harold L. Vogel and published by Cambridge University Press. This book was released on 2007-04-23 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.

Blockbusters

Author : Anita Elberse
Publisher : Henry Holt and Company
ISBN 13 : 142994532X
Total Pages : 321 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Blockbusters by : Anita Elberse

Download or read book Blockbusters written by Anita Elberse and published by Henry Holt and Company. This book was released on 2013-10-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.

The Business of Culture

Author : Joseph Lampel
Publisher : Psychology Press
ISBN 13 : 1135609233
Total Pages : 345 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis The Business of Culture by : Joseph Lampel

Download or read book The Business of Culture written by Joseph Lampel and published by Psychology Press. This book was released on 2006-04-21 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.

Understanding the Business of Media Entertainment

Author : Gregory Bernstein
Publisher : Routledge
ISBN 13 : 0429665172
Total Pages : 429 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Understanding the Business of Media Entertainment by : Gregory Bernstein

Download or read book Understanding the Business of Media Entertainment written by Gregory Bernstein and published by Routledge. This book was released on 2019-05-28 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life, such as the growing clout of digital companies and the rise of streaming providers like Netflix and Amazon, the transformation of independent film development and distribution, and changes to the media ownership landscape. Award-winning screenwriter and entertainment attorney Gregory Bernstein gives an insider's look at the filmmaking business, from copyright law and government media regulation to development, distribution, revenue, the role of agents, managers, and unions, entertainment contracts, and more. Other topics covered include: Hollywood's growth and the current conglomerates that own most of the traditional media. How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects and engage in marketing and distribution. The kinds of revenues studios earn and how they account for these revenues.

The Business of Show

Author : Adam Cates
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781499236415
Total Pages : 0 pages
Book Rating : 4.2/5 (364 download)

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Book Synopsis The Business of Show by : Adam Cates

Download or read book The Business of Show written by Adam Cates and published by Createspace Independent Publishing Platform. This book was released on 2014-08-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'THE BUSINESS OF SHOW: A Guide to the Entertainment Business for the Performing Artist' contains vital information for the career-driven performer venturing down the professional path. More than 90 successful actors, singers, dancers, directors, choreographers, artistic directors, producers, agents, and casting directors contribute current insightful facts about working in today's entertainment industry. A wealth of topics-marketing, networking, type, strategy, auditions, education, where the work is, rejection, contract negotiations, rehearsal protocol, understudies, unions, agents, managers, tax deductions, professional conduct, survival jobs, career longevity, career transition, and much more-are made accessible through humor, real stories, and to-the-point advice. With a fresh and honest focus, THE BUSINESS OF SHOW will prepare you to pursue your dreams of working in "the biz" with passion and, more than ever, a comprehensive understanding of the business side.

Entertainment Science

Author : Thorsten Hennig-Thurau
Publisher : Springer
ISBN 13 : 3319892924
Total Pages : 865 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis Entertainment Science by : Thorsten Hennig-Thurau

Download or read book Entertainment Science written by Thorsten Hennig-Thurau and published by Springer. This book was released on 2018-08-01 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

The Business of Media Distribution

Author : Jeff Ulin
Publisher : Taylor & Francis
ISBN 13 : 113605765X
Total Pages : 432 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The Business of Media Distribution by : Jeff Ulin

Download or read book The Business of Media Distribution written by Jeff Ulin and published by Taylor & Francis. This book was released on 2012-12-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.

The Television Entrepreneurs

Author : Raymond Boyle
Publisher : Routledge
ISBN 13 : 1317014405
Total Pages : 184 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Television Entrepreneurs by : Raymond Boyle

Download or read book The Television Entrepreneurs written by Raymond Boyle and published by Routledge. This book was released on 2016-03-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: With business seemingly everywhere on television, from the risks of the retail and restaurant trade to pitching for investment or competing to become the next 'apprentice', The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, this book examines our changing relationship with entrepreneurship and the role played by television in shaping our understanding of the world of business. The book identifies the key structural shifts in both the television industry and the wider economy that account for these changing representations, whilst examining the extent to which television's developing interest in business and entrepreneurial issues is simply a response to wider social and economic change in society. Does a more commercial and competitive television marketplace, for instance, mean that the medium itself, through a particular focus on drama, entertainment and performance, now plays a key role in re-defining how society frames its engagements with business, finance, entrepreneurship, risk and wealth creation? Mapping the narratives of entrepreneurship constructed by television and analysing the context that produces them, The Television Entrepreneurs investigates how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.

The Producer's Business Handbook

Author : John J. Lee, Jr.
Publisher : Taylor & Francis
ISBN 13 : 1136050493
Total Pages : 212 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The Producer's Business Handbook by : John J. Lee, Jr.

Download or read book The Producer's Business Handbook written by John J. Lee, Jr. and published by Taylor & Francis. This book was released on 2012-11-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Producer's Business Handbook provides a model for making a successful business of independent filmmaking. It will give you a comprehensive understanding of the business of entertainment and supply you with the information and tools you'll need to successfully engage all related aspects of global production and exploitation. The handbook also provides a global orientation to the relationships that the most successful producers have with the various participants in the motion picture industry. This includes how producers direct their relationships with domestic and foreign studios, agencies, attorneys, talent, completion guarantors, banks, and private investors. It provides a thorough orientation to operating production development and single purpose production companies, from solicitation of literary properties through direct rights sales, and the management of global distribution relationships. Also presented is an in-depth discussion of the team roles needed to operate these companies, as well as how to attach and direct them. For those outside of the US, this book also includes information about how to produce successful films without government funding. This edition has been updated to include comprehensive information on the internal greenlighting process, government financing, and determining actual cost-of-money. It includes new simplified project evaluation tools, expediting funding and distribution. Together with its companion CD-ROM, which contains valuable forms and spreadsheets; tutorials; and samples, this handbook presents both instruction and worksheet support to independent producers at all levels of experience.

The Entertainment Economy

Author : Michael Wolf
Publisher : Crown Currency
ISBN 13 : 0307555968
Total Pages : 282 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Entertainment Economy by : Michael Wolf

Download or read book The Entertainment Economy written by Michael Wolf and published by Crown Currency. This book was released on 2010-02-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

Entertainment Management

Author : Stuart Moss
Publisher : CABI
ISBN 13 : 1780640234
Total Pages : 327 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Entertainment Management by : Stuart Moss

Download or read book Entertainment Management written by Stuart Moss and published by CABI. This book was released on 2014-06-16 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.