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Author : ToniAnn Cestare
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Understanding the Antecedents and Outcomes of Brand Evangelism in the Digital Environment written by ToniAnn Cestare and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : ToniAnn Cestare
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (122 download)
Download or read book Understanding the Antecedents and Outcomes of Brand Evangelisim in the Digital Environment written by ToniAnn Cestare and published by . This book was released on 2018 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erol, Gülbu?
Publisher : IGI Global
ISBN 13 :
Total Pages : 385 pages
Book Rating : 4.3/5 (693 download)
Download or read book Advancements in Socialized and Digital Media Communications written by Erol, Gülbu? and published by IGI Global. This book was released on 2024-01-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world, digital communication presents a dual role of advantage and challenge. The surge in social media platforms and technological innovations has revolutionized interpersonal interaction, information accessibility, and communication methods. Nonetheless, this intricate landscape poses significant obstacles for scholars, researchers, and students across diverse domains. The infusion of social media into realms such as communication science, advertising, and public relations underscores the need for authoritative resources that can illuminate current trends and future projections in digital communication. Moreover, given the dynamic nature of digital technologies and social media platforms, continuous and pertinent research is imperative to fathom their societal impact and communication implications. Offering a definitive solution to the challenges presented by the digital communication revolution, Advancements in Socialized and Digital Media Communications, edited by Ebru Gülbu? Erol and Michael Kuyucu, emerges as a pivotal work. This book provides a comprehensive compilation of both empirical and theoretical insights, spanning a spectrum of digital communication facets. Encompassing disciplines like public relations, journalism, marketing, cinema, and radio television, the book equips researchers, academics, and students with comprehensive perspectives, research findings, comparative analyses, and in-depth case studies. Addressing a diverse audience, from seasoned scholars to curious professionals and the public, the book's thought-provoking chapters traverse social networks, digital radio, video-sharing platforms, advertising, and reputation management, offering a well-rounded grasp of digital communication's intricacies. By delivering up-to-date and extensive explorations of digital media and communication, this book empowers readers to navigate the complexities of this swiftly evolving realm.
Author : Samuel K. Doss
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (697 download)
Download or read book "Spreading the Good Word" written by Samuel K. Doss and published by . This book was released on 2010 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Fournier
Publisher : Routledge
ISBN 13 : 1136470972
Total Pages : 501 pages
Book Rating : 4.1/5 (364 download)
Download or read book Consumer-Brand Relationships written by Susan Fournier and published by Routledge. This book was released on 2012-03-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Author : Bernd Schmitt
Publisher : Now Publishers Inc
ISBN 13 : 1601984529
Total Pages : 73 pages
Book Rating : 4.6/5 (19 download)
Download or read book Experience Marketing written by Bernd Schmitt and published by Now Publishers Inc. This book was released on 2011 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.
Author : S. Umit Kucuk
Publisher : Springer
ISBN 13 : 3030003809
Total Pages : 200 pages
Book Rating : 4.0/5 (3 download)
Download or read book Brand Hate written by S. Umit Kucuk and published by Springer. This book was released on 2018-09-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Author : T. RAMAYAH; PUI MUN LEE; EDWARD H. K. NG.
Publisher : Springer Nature
ISBN 13 : 2384762575
Total Pages : 681 pages
Book Rating : 4.3/5 (847 download)
Download or read book PROCEEDINGS OF THE 2024 INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS, MANAGEMENT SCIENCE AND SOCIAL DEVELOPMENT (AEMSS 2024) written by T. RAMAYAH; PUI MUN LEE; EDWARD H. K. NG. and published by Springer Nature. This book was released on 2024 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roland Schegg
Publisher : Springer
ISBN 13 : 3319511688
Total Pages : 774 pages
Book Rating : 4.3/5 (195 download)
Download or read book Information and Communication Technologies in Tourism 2017 written by Roland Schegg and published by Springer. This book was released on 2017-01-03 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The contents of the book are based on the 2017 ENTER eTourism conference, held in Rome. The volume will be of interest to all academics and practitioners who wish to keep abreast of the latest developments in eTourism.
Author : Felipe Pantoja
Publisher : Springer Nature
ISBN 13 : 3030425452
Total Pages : 658 pages
Book Rating : 4.0/5 (34 download)
Download or read book Enlightened Marketing in Challenging Times written by Felipe Pantoja and published by Springer Nature. This book was released on 2020-09-17 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author : Leo Paul Dana
Publisher : Psychology Press
ISBN 13 : 0789013029
Total Pages : 144 pages
Book Rating : 4.7/5 (89 download)
Download or read book Global Marketing Co-operation and Networks written by Leo Paul Dana and published by Psychology Press. This book was released on 2000 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection gives insight into the often confusing world of international business. It offers research and theory on such issues as building networks, using group dynamics, choosing the best time to internationalize, and taking advantage of government-funded overseas trade missions to develop international markets. It will teach you how small businesses and giant multinationals can cooperate to the benefit of both.
Author : Wilson Ozuem
Publisher : Universal-Publishers
ISBN 13 : 1627347402
Total Pages : 386 pages
Book Rating : 4.6/5 (273 download)
Download or read book Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands written by Wilson Ozuem and published by Universal-Publishers. This book was released on 2019-11-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.
Author : Ana Tur Porcar
Publisher : Springer
ISBN 13 : 3319624555
Total Pages : 230 pages
Book Rating : 4.3/5 (196 download)
Download or read book Inside the Mind of the Entrepreneur written by Ana Tur Porcar and published by Springer. This book was released on 2017-09-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book connects entrepreneurship and psychology research by focusing on the personality dimensions of entrepreneurs, entrepreneurial cognition, entrepreneurial leadership, and gender behavior. It features state of the art interdisciplinary research offering a unified perspective on entrepreneurial psychology. Individual chapters address advances related to entrepreneurial intentions, complexity management, personality psychology, intrapreneurial behavior, entrepreneurial communities and demographic changes, among others. Laboratory experiments that study entrepreneurial behavior round out the coverage.
Author : C. Whan Park
Publisher : Now Publishers Inc
ISBN 13 : 1601981007
Total Pages : 50 pages
Book Rating : 4.6/5 (19 download)
Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Author : Frank Smith
Publisher : Routledge
ISBN 13 : 1135619727
Total Pages : 569 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Reading written by Frank Smith and published by Routledge. This book was released on 2004-05-20 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Reading revolutionized reading research and theory when the first edition appeared in 1971 and continues to be a leader in the field. In the sixth edition of this classic text, Smith's purpose remains the same: to shed light on fundamental aspects of the complex human act of reading--linguistic, physiological, psychological, and social--and on what is involved in learning to read. The text critically examines current theories, instructional practices, and controversies, covering a wide range of disciplines but always remaining accessible to students and classroom teachers. Careful attention is given to the ideological clash that continues between whole language and direct instruction and currently permeates every aspect of theory and research into reading and reading instruction. To aid readers in making up their own minds, each chapter concludes with a brief statement of "Issues." Understanding Reading: A Psycholinguistic Analysis of Reading and Learning to Read, Sixth Edition is designed to serve as a handbook for language arts teachers, a college text for basic courses on the psychology of reading, a guide to relevant research on reading, and an introduction to reading as an aspect of thinking and learning. It is matchless in integrating a wide range of topics relative to reading while, at the same time, being highly readable and user-friendly for instructors, students, and practitioners.
Author : Richard E. Petty
Publisher : Psychology Press
ISBN 13 : 1317782364
Total Pages : 531 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
