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Una Mirada De La Cultura Corporativa
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Book Synopsis Una mirada de la cultura corporativa by : Olga Lucía Anzola M.
Download or read book Una mirada de la cultura corporativa written by Olga Lucía Anzola M. and published by . This book was released on 2003 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este trabajo da a conocer algunos de los hallazgos del proyecto de investigación "Culturas corporativas y perdurabilidad organizacional", contextualizando esta corriente con la realidad nacional, al estudiar elementos relevantes de distintos sectores y teniendo en cuenta las características del trabajador colombiano.
Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Download or read book No Rules Rules written by Reed Hastings and published by Penguin. This book was released on 2020-09-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
Book Synopsis ReFocus: The Films of Pablo Larrain by : Hatry Laura Hatry
Download or read book ReFocus: The Films of Pablo Larrain written by Hatry Laura Hatry and published by Edinburgh University Press. This book was released on 2020-09-21 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pablo Larrain is among the most prominent filmmakers in contemporary Chilean cinema. Having created a highly original cinematic language and established a focused critical dialogue about Chile's troubled contemporary history, his work presents an unflinching portrait of one of the most notorious regimes of modern Latin America (indeed, the world) and its problematic aftermath. In a straightforward, often surprising, and reliably controversial series of films, Larrain never retreats in the face of violence or the painful truths that still undergird Chilean reality. Assessing his work in the context of film aesthetics, philosophy, history, adaptation studies and cultural studies, ReFocus: The Films of Pablo Larran is the first book-length English-language anthology about this important director's cinema, offering a wide range of perspectives by a diverse range of international scholars.
Book Synopsis Entrepreneurial Development and Innovation in Family Businesses and SMEs by : Masouras, Andreas
Download or read book Entrepreneurial Development and Innovation in Family Businesses and SMEs written by Masouras, Andreas and published by IGI Global. This book was released on 2020-06-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country’s sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation’s role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.
Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Corporate Foundations by : Lonneke Roza
Download or read book Handbook on Corporate Foundations written by Lonneke Roza and published by Springer Nature. This book was released on 2019-10-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies increasingly play a meaningful role in civil society and the philanthropic sector through Corporate Social Responsibility (CSR) and Corporate Philanthropy (CP). The most well studied form of allocating these resources is through outright contributions to operating external foundations and other nonprofit organizations. However, far less is known about the use of corporate foundations, separate and independent nonprofit entities aimed at channeling corporate giving to a social mission related to a company. Corporate foundations are often linked to the founding company through their name, funding, trustees, administration and potential employee involvement. As these foundations are growing in number, size and importance and becoming increasingly visible in the philanthropic sector, the urgency to understand their role and functioning becomes more important. The primary aim of this volume is to deliver a holistic analysis of the current state-of-the-art on corporate foundations. For that reason, the book includes different perspectives on and use a hybrid concept of corporate foundations. The book includes three main parts. First, looking further into the organizational processes of corporate foundations, the book analyzes governance and operations as major aspects of organizational performance. Second, it sheds light on the role of corporate foundations in various institutional settings. Lastly, the book includes various stakeholder perspectives on corporate foundations, including corporate employees, beneficiaries, and their non-profit partners. By reading the book, readers will build a comprehensive understanding of the role and functioning of corporate foundations, understand new avenues for research and, in case they are practitioners in the field, find practical advice rooted in academic research.
Book Synopsis Hacia la empresa razonable by : Joaquín Garralda
Download or read book Hacia la empresa razonable written by Joaquín Garralda and published by Editorial Almuzara. This book was released on 2008-11 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joaquín Garralda determina los parámetros básicos que conforman el modelo del comportamiento empresarial sostenible y responsable desde la perspectiva de la RC. Con prólogo de Ramón Jáuregui.
Download or read book Rosa-dos-ventos written by and published by . This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Los mitos de Silvia by : Jorge Cagigas
Download or read book Los mitos de Silvia written by Jorge Cagigas and published by Editorial Almuzara. This book was released on 2012-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: El mundo de los Recursos Humanos está plagado de generalizaciones que traen de cabeza a los responsables de esta área de negocio. Tanto es así que en más de una ocasión preguntas como si es mejor contar con gente leal a la hora de elegir un equipo o no, si la experiencia es la condición básica a la hora de incorporar a alguien a una empresa, si pedir una cláusula de blindaje es una muestra de desconfianza hacía el candidato, cómo elaborar un código de conducta o cuál es la mejor forma de medir el impacto en la formación de un empleado, resuenan en sus adentros cual dilema indescifrable. Con el fin de arrojar luz sobre dichas dudas o situaciones, los diez autores de Los mitos de Silvia (Plácido Fajardo, Ignacio Mazo, Carlos Espinosa, Aránzazu Montes, Jorge Cagigas, Eugenio de Andrés, Juan Pablo Ventosa, Amparo Díaz-Llairó, Javier Martín de la Fuente y Carlos Sánchez) han elaborado un ameno y sencillo manual que, a buen seguro, ayudará a más de un profesional a tener la respuesta adecuada en diferentes situaciones o a valorar si la decisión que se toma es la mejor.
Download or read book Rosa-dos-ventos written by Eva Grinstein and published by . This book was released on 2005 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Arte Contemporáneo Desde Chile by : Fatima Bercht
Download or read book Arte Contemporáneo Desde Chile written by Fatima Bercht and published by America's Society Art Gallery. This book was released on 1990 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Reputation and Competitiveness by : Rosa Chun
Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Book Synopsis Kilmann-Saxton Culture-Gap Survey by : Ralph H. Kilmann
Download or read book Kilmann-Saxton Culture-Gap Survey written by Ralph H. Kilmann and published by . This book was released on 2011-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kilmann-Saxton Culture-Gap Survey is a self-report assessment that takes only fifteen minutes to complete and another ten minutes to graph the Culture-Gap Profile of a work group of five to fifteen members This profile pinoints the difference between actual and desired cultural norms. Additional Culture-Gap Profiles can be calculated for larger work units, including the entire organization. Following completion of these graphs, the members of one or more work groups can begin discussing how to close the largest Culture-Gaps that were identified in four areas: Task Support, Task Innovation, Social Relationships, and Personal Freedom. Previously, unconscious, unstated "rules of the game" (actual norms) often undermined everyone's best efforts and intentions. Once the these culture-gaps have been closed (or at least brought within an acceptable threshold), members can effectively proceed with other change initiatives and improvement programs.
Book Synopsis Larry Ellison: el visionario detrás de Oracle by : MAX EDITORIAL
Download or read book Larry Ellison: el visionario detrás de Oracle written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-23 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro, nos embarcaremos en un viaje a través de la vida de Larry Ellison, cofundador , CEO y CTO de Oracle Corporation , una de las empresas de software más influyentes del mundo. Desvelaremos su trayectoria, desde sus humildes comienzos hasta convertirse en uno de los hombres más ricos del planeta. Exploraremos sus innovaciones revolucionarias en el mercado del software empresarial, sus inversiones estratégicas en tecnología médica y nuevas empresas de vanguardia, y su filosofía empresarial única moldeada por experiencias y visiones distintas. Nacido en Nueva York en 1944, Larry Ellison tuvo una infancia desafiante. A los nueve años se mudó a Chicago con su madre adoptiva, donde asistió a una escuela pública. A pesar de las dificultades financieras, Ellison siempre demostró fascinación por la tecnología y la informática. Después de algunos años en la Universidad de Illinois en Urbana-Champaign , abandonó sus estudios para perseguir sus sueños en el ámbito de la tecnología. Trabajó en varias empresas, acumulando experiencia y conocimientos que le llevarían a fundar Oracle en 1977, junto con Bob Boehm y Ed Oates . Oracle surgió con la misión de desarrollar un innovador sistema de gestión de bases de datos relacionales (DBMS), Oracle Database. La visión de Ellison era crear un sistema eficiente, escalable y seguro capaz de satisfacer las demandas de las empresas en un mundo cada vez más digitalizado. Su apuesta resultó ser correcta. Oracle Database se convirtió rápidamente en líder del mercado, impulsando a Oracle a la cima de la industria del software empresarial. La compañía amplió su portafolio con varias soluciones de gestión empresarial, análisis de datos y computación en la nube, consolidando su posición como referencia global en tecnologías de la información. Descubra mucho más...
Book Synopsis Social Responsibilities of the Businessman by : Howard R. Bowen
Download or read book Social Responsibilities of the Businessman written by Howard R. Bowen and published by University of Iowa Press. This book was released on 2013-12-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.
Book Synopsis At the threshold of the millennium by :
Download or read book At the threshold of the millennium written by and published by Sidea. This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
