Una guía completa para iniciar una agencia de marketing en redes sociales con capital cero

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ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.6/5 (759 download)

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Book Synopsis Una guía completa para iniciar una agencia de marketing en redes sociales con capital cero by : Tatiana Jami

Download or read book Una guía completa para iniciar una agencia de marketing en redes sociales con capital cero written by Tatiana Jami and published by . This book was released on 2020-08-16 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¡Aprenda paso a paso cómo comenzar el marketing en redes sociales como principiante en 2020!Cubro cada paso en detalle sobre cómo iniciar, escalar y automatizar una agencia de marketing en redes sociales. No más perder el tiempo con "gurús" que esconden el valor y mienten.Con estas estrategias de marketing en redes sociales, su agencia de marketing en redes sociales estará en funcionamiento y no gastará NADAEstas son las estrategias que utilicé al principio de mi agencia de marketing en redes sociales. SMM ha sido la fuerza motriz para mí para convertirme en completamente libre financieramente en los últimos años. Por eso creo que comenzar una SMMA es uno de los mejores modelos de negocios que existen en este momento.

A Complete Guide how to Start Social Media Marketing Agency with Zero Capital

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Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.6/5 (759 download)

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Book Synopsis A Complete Guide how to Start Social Media Marketing Agency with Zero Capital by : Tatiana Jami

Download or read book A Complete Guide how to Start Social Media Marketing Agency with Zero Capital written by Tatiana Jami and published by . This book was released on 2020-08-16 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn step by step how to start social media marketing as a beginner in 2020! I cover every single step in detail on how to start, scale, and automate a social media marketing agency No more wasting time with "gurus" who hide the value and lie.With these social media marketing strategies, your social media marketing agency will be up and running and you will spend NOTHINGThese are the strategies I used at the beginning of my social media marketing agency. SMM has been the driving force for myself to becoming completely financially free over the last few years, That's why I believe that starting a SMMA is one of the best business models out there right now.

Um guia completo para iniciar uma agência de marketing de mídia social com capital zero

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Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.6/5 (759 download)

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Book Synopsis Um guia completo para iniciar uma agência de marketing de mídia social com capital zero by : Tatiana Jami

Download or read book Um guia completo para iniciar uma agência de marketing de mídia social com capital zero written by Tatiana Jami and published by . This book was released on 2020-08-16 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aprenda passo a passo como iniciar o marketing de mídia social como um novato em 2020!Eu abordo cada etapa em detalhes sobre como iniciar, dimensionar e automatizar uma agência de marketing de mídia social Chega de perder tempo com "gurus" que escondem o valor e mentem.Com essas estratégias de marketing de mídia social, sua agência de marketing de mídia social estará pronta e funcionando e você não gastará NADAEssas são as estratégias que usei no início da minha agência de marketing de mídia social. SMM tem sido a minha força motriz para me tornar completamente livre financeiramente nos últimos anos. É por isso que acredito que começar um SMMA é um dos melhores modelos de negócios que existem atualmente.

Mercadeo en las Redes Sociales: una Guía Estratégica

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Publisher : Leonardo Gómez
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Mercadeo en las Redes Sociales: una Guía Estratégica by : Leonardo Gómez

Download or read book Mercadeo en las Redes Sociales: una Guía Estratégica written by Leonardo Gómez and published by Leonardo Gómez . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Quieres aprender a aprovechar al máximo el mercadeo en redes sociales? Si es así, sigue leyendo ... ¿No estás seguro de qué plataforma de redes sociales es adecuada para ti? ¿Quieres ser más visible y crear más seguidores? ¿Desea aumentar las ventas en la tienda o en línea? Tener una estrategia efectiva de mercadeo en las redes sociales te ayudará a lograrlo. La “Guía estratégica de mercadeo en redes sociales” te mostrará cómo interactuar y conectarte con tu audiencia para que tu comercialización en redes sociales sea un éxito. Dentro de este libro, aprenderás: - Las mejores técnicas de marketing en redes sociales. - El único método que ayudará a impulsar las ventas. - Cómo aprovechar las diferentes plataformas de mercadeo en redes sociales. - Un truco simple que puedes hacer para interactuar con tu público objetivo. - Aprenda por qué el marketing en redes sociales falla para algunas personas. - Y mucho, mucho más. Los métodos y conocimientos probados son muy fáciles de seguir. Incluso si eres nuevo en el mercadeo de redes sociales, aún podrás alcanzar altos niveles de éxito. Si deseas crear una audiencia sólida y tener un ROI (Retorno de inversión) positivo de Social Media Marketing, haga clic en "Comprar ahora".

Marketing en Redes Sociales

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Publisher :
ISBN 13 : 9781761038600
Total Pages : 0 pages
Book Rating : 4.0/5 (386 download)

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Book Synopsis Marketing en Redes Sociales by : Jason Lazar

Download or read book Marketing en Redes Sociales written by Jason Lazar and published by . This book was released on 2023-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hoy en día, plataformas como Facebook, Twitter e Instagram facilitan enormemente que las empresas transmitan su mensaje, identidad y productos a millones de personas, todo ello sin tener que gastar millones de dólares en el proceso.Pero no nos equivoquemos, el marketing en redes sociales no siempre es tan sencillo como parece...Para tener éxito, primero hay que conocer a fondo las diferentes plataformas de redes sociales y cómo funcionan sus algoritmos. También es fundamental que sepas cómo crear campañas rentables que se adapten a tu público específico.Este libro te ayudará con todo eso y mucho más.En él descubrirás el verdadero potencial que te ofrecen las redes sociales como empresa y como individuo. ¡También comprenderás los mecanismos de marketing de las principales plataformas de redes sociales y descubrirás diversas formas de utilizarlas para hacer crecer tu marca con éxito!

Una guía completa de publicidad digital

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Publisher : Park Publishing House
ISBN 13 : 9781800602199
Total Pages : 230 pages
Book Rating : 4.6/5 (21 download)

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Book Synopsis Una guía completa de publicidad digital by : Leonardo Gómez

Download or read book Una guía completa de publicidad digital written by Leonardo Gómez and published by Park Publishing House. This book was released on 2020-05-21 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Quieres aprender a tener una presencia fuerte y sostenible en las diferentes plataformas de marketing en redes sociales? Si es así, sigue leyendo ... ¿Quieres aprender a ejecutar una campaña de redes sociales? ¿Quieres aumentar las ventas? ¿No está seguro de qué plataforma de redes sociales es adecuada para usted? Dentro de este libro, aprenderás: La mejor manera de crear un perfil de negocios de Instagram atractivo, potente y profesional El único método que ayudará a impulsar las ventas. Cómo convertir a tus seguidores en ventas y fieles seguidores Descubra por qué el marketing en redes sociales falla para algunas personas. Y mucho, mucho más. Los métodos y conocimientos probados son muy fáciles de seguir. Incluso si eres nuevo en el mercadeo de redes sociales, aún podrás alcanzar altos niveles de éxito. Si deseas crear una audiencia sólida y tener un ROI (Retorno de inversión) positivo de Social Media Marketing, haga clic en "Comprar ahora" en la esquina superior derecha ¡AHORA!

Construye tu Negocio Online desde cero

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Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (884 download)

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Book Synopsis Construye tu Negocio Online desde cero by : Mirlo Desolado

Download or read book Construye tu Negocio Online desde cero written by Mirlo Desolado and published by Independently Published. This book was released on 2023-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la era digital, emprender en línea se ha convertido en una opción cada vez más atractiva para aquellos que desean ser sus propios jefes y tener la libertad de trabajar desde cualquier lugar. Sin embargo, iniciar un negocio en línea puede resultar abrumador para quienes no tienen experiencia en el mundo digital. Es por eso que hemos creado "Construye tu Negocio Online desde cero: La guía completa". En este ebook encontrarás todas las herramientas y conocimientos que necesitas para lanzar tu negocio en línea con éxito, desde la idea inicial hasta la monetización y la optimización continua. Comenzarás por definir tu idea de negocio, identificar tu nicho de mercado y analizar a la competencia. Luego, te guiaremos en el proceso de establecer tu presencia en línea, elegir el nombre de dominio y el proveedor de alojamiento web adecuado. El siguiente paso es la creación y desarrollo del sitio web, donde te mostraremos cómo elegir la plataforma adecuada, diseñar y estructurar el sitio web, y desarrollar un contenido efectivo. Luego, te sumergirás en la estrategia de marketing digital, incluyendo SEO y SEM, redes sociales y email marketing. Pero no termina ahí. También aprenderás a monetizar tu sitio web mediante modelos de monetización, publicidad en línea y comercio electrónico. Y una vez que tu negocio esté en marcha, te enseñaremos a analizar los resultados y optimizar continuamente para maximizar el éxito. Además, en este ebook también encontrarás secciones sobre analítica avanzada, marketing de contenidos, automatización de procesos, influencer marketing y gestión de crisis en redes sociales, para ayudarte a llevar tu negocio en línea al siguiente nivel. "Construye tu Negocio Online desde cero: La guía completa" es la guía definitiva para aquellos que quieren emprender en línea sin experiencia previa y sin perder tiempo y recursos en el proceso. Obtén la libertad de ser tu propio jefe y trabaja desde cualquier lugar con la ayuda de esta guía completa y valiosa. Por último, nos encantaría recibir tus comentarios y opiniones sobre este ebook. Si lo encuentras útil y valioso, por favor déjanos una reseña en la plataforma de venta. Tu opinión nos ayudará a mejorar y a llegar a más personas que buscan construir su negocio en línea. ¡Gracias de antemano por tu apoyo y confianza en nosotros!

Marketing en Redes Sociales Para Pequeñas Empresas

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Publisher :
ISBN 13 : 9781088075234
Total Pages : 0 pages
Book Rating : 4.0/5 (752 download)

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Book Synopsis Marketing en Redes Sociales Para Pequeñas Empresas by : Jon Law

Download or read book Marketing en Redes Sociales Para Pequeñas Empresas written by Jon Law and published by . This book was released on 2022-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Está buscando hacer crecer su pequeña empresa? Si es así, nunca ha habido un mejor momento para hacerlo. Las redes sociales han irrumpido en la escena global como el medio dominante de conexión y colaboración. Si bien han surgido nuevos desafíos, las pequeñas empresas tienen más oportunidades que nunca de explotar en un panorama competitivo habilitado por el marketing en redes sociales y el espacio más amplio del marketing digital. La mayoría de los libros de marketing en redes sociales predican estrategias obsoletas que se detienen en los anuncios de Facebook y consejos sobre el crecimiento de las redes sociales que se reducen a "ser uno mismo". Decidí crear una guía actualizada que le muestre exactamente cómo navegar por el espacio del marketing en redes sociales a través de las experiencias que he tenido en la construcción de la influencia social y la rentabilidad de docenas de pequeñas empresas. Me concentro en 3 aspectos clave del marketing en redes sociales: Cómo establecer una estrategia digital y presencia social En la primera parte del libro, te muestro exactamente cómo encontrar y llegar a tu público objetivo. Existen muchas plataformas sociales, como Facebook, Instagram, Youtube, TikTok, LinkedIn, etc. Cada plataforma tiene sus propias fortalezas y debilidades: elegir las correctas para enfocarse es esencial para que pueda identificar y conectarse rápidamente con su público objetivo. Cómo construir una audiencia Una vez que haya descubierto dónde encontrar a su audiencia y haya establecido una estrategia digital y social óptima, es importante retenerlos mediante la creación constante de contenido valioso. Esto lleva mucho tiempo, por lo que exploraremos cómo automatizar el proceso y subcontratar la creación de contenido. Esto liberará tiempo para que pueda trabajar en su negocio, no en su negocio. Cómo anunciar y optimizar Una vez que haya encontrado a su audiencia y haya publicado un gran contenido, es hora de ganar algo de dinero. No hay manera más fácil de hacer crecer y escalar un negocio que los anuncios en las redes sociales. El marketing en redes sociales es de pago para ganar, y te mostraré cómo ganar. En resumen, Social Media Marketing for Small Businesses presenta un camino probado hacia el éxito medible para el espíritu empresarial y los dueños de negocios. El mundo se ha vuelto digital: ¿sucumbirá a la entropía, la confusión y la competencia, o aprovechará ese hecho para construir un negocio más fuerte? ? Entonces, si está listo para llevar su negocio al siguiente nivel, desplácese hacia arriba y presione el botón AGREGAR AL CARRITO.

Mercadotecnia en Medios Sociales (Marketing Digital)

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Mercadotecnia en Medios Sociales (Marketing Digital) by : Patricia Sommer

Download or read book Mercadotecnia en Medios Sociales (Marketing Digital) written by Patricia Sommer and published by . This book was released on 2022-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Information Literacy and Intercultural Dialogue

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Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

World Literature, Cosmopolitanism, Globality

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641135
Total Pages : 246 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis World Literature, Cosmopolitanism, Globality by : Gesine Müller

Download or read book World Literature, Cosmopolitanism, Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.

Tapirs

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Publisher : IUCN
ISBN 13 : 9782831704227
Total Pages : 176 pages
Book Rating : 4.7/5 (42 download)

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Book Synopsis Tapirs by : Daniel M. Brooks

Download or read book Tapirs written by Daniel M. Brooks and published by IUCN. This book was released on 1997 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descended from a long and ancient lineage, tapirs are important tropical forest seed dispersers. However, today, all species of tapirs are threatened to various degrees by habitat destruction and hunting. This action plan was written with wildlife biologists, ecologists, administrators, educators and local conservation officials in mind and is aimed at those countries with tapir populations. It provides a brief natural history of each species and its objective is to aid in their conservation by catalyzing conservation action. In addition, it is hoped that the contents of the plan will stimulate further research into this fascinating group of animals.

Sustainable procurement

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Publisher : Public Administration and Citizenship Program
ISBN 13 : 8587426311
Total Pages : 69 pages
Book Rating : 4.5/5 (874 download)

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Book Synopsis Sustainable procurement by : Luciana Stocco Betiol

Download or read book Sustainable procurement written by Luciana Stocco Betiol and published by Public Administration and Citizenship Program. This book was released on 2015-12-15 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It's a fight against time." That is how the book begins, presenting a historical background of how the topic of sustainable production and consumption was included in the global agenda and reached Brazil. It is clear in the work who and what the potential actors and instruments that interact for that purpose are. In a fun way, thematic infographics show the impact from consumption and production, inspired by Life Cycle Assessment (LCA). In Chapters 2 and 3, readers will find inspiring examples of institutional procurement collected through exclusive interviews, news articles, corporate reports and scientific articles describing successful experiences in the public and private sectors, highlighting which institutions broke the resistance and became protagonists in the use of transformation potential through sustainable consumption and production. In Chapter 4, under a guidance perspective, two tools are recommended for continuously improving management of public and business procurement - the former was developed by ICLEI, for the Procura+ campaign, and the latter by the UN Global Compact. Also, propositions are presented in order to incorporate sustainability attributes in the procurement and supply management systems. Based on our experiences with consultancies and projects in partnership with governments, business platforms and academic researches, a survey was conducted with about 50 institutions, among public bodies and businesses, organizing lessons learnt and calling attention for facilitators and barriers of institutional consumption aimed at sustainability. Among the institutions we surveyed, we picked up the examples described in this work. Finally, in Chapter 5, under an integrated perspective of sectors and actors, including individual consumers, we made a critical analysis of the advancements and challenges faced in the past years, and point to guidelines for the future of the so-wanted 'inclusive green economy', considering institutional procurement as an essential tool to (re)build a global scenario that is more favorable to sustainable development.

The State of Food Security and Nutrition in the World 2021

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Publisher : Food & Agriculture Org.
ISBN 13 : 925134325X
Total Pages : 240 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis The State of Food Security and Nutrition in the World 2021 by : Food and Agriculture Organization of the United Nations

Download or read book The State of Food Security and Nutrition in the World 2021 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-07-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, several major drivers have put the world off track to ending world hunger and malnutrition in all its forms by 2030. The challenges have grown with the COVID-19 pandemic and related containment measures. This report presents the first global assessment of food insecurity and malnutrition for 2020 and offers some indication of what hunger might look like by 2030 in a scenario further complicated by the enduring effects of the COVID-19 pandemic. It also includes new estimates of the cost and affordability of healthy diets, which provide an important link between the food security and nutrition indicators and the analysis of their trends. Altogether, the report highlights the need for a deeper reflection on how to better address the global food security and nutrition situation. To understand how hunger and malnutrition have reached these critical levels, this report draws on the analyses of the past four editions, which have produced a vast, evidence-based body of knowledge of the major drivers behind the recent changes in food security and nutrition. These drivers, which are increasing in frequency and intensity, include conflicts, climate variability and extremes, and economic slowdowns and downturns – all exacerbated by the underlying causes of poverty and very high and persistent levels of inequality. In addition, millions of people around the world suffer from food insecurity and different forms of malnutrition because they cannot afford the cost of healthy diets. From a synthesized understanding of this knowledge, updates and additional analyses are generated to create a holistic view of the combined effects of these drivers, both on each other and on food systems, and how they negatively affect food security and nutrition around the world. In turn, the evidence informs an in-depth look at how to move from silo solutions to integrated food systems solutions. In this regard, the report proposes transformative pathways that specifically address the challenges posed by the major drivers, also highlighting the types of policy and investment portfolios required to transform food systems for food security, improved nutrition, and affordable healthy diets for all. The report observes that, while the pandemic has caused major setbacks, there is much to be learned from the vulnerabilities and inequalities it has laid bare. If taken to heart, these new insights and wisdom can help get the world back on track towards the goal of ending hunger, food insecurity, and malnutrition in all its forms.

Value Chain Finance

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Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)

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Book Synopsis Value Chain Finance by : Lucian Peter Christoph Peppelenbos

Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.

Emerging Theories in Health Promotion Practice and Research

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Publisher : John Wiley & Sons
ISBN 13 : 0470522887
Total Pages : 912 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Emerging Theories in Health Promotion Practice and Research by : Ralph J. DiClemente

Download or read book Emerging Theories in Health Promotion Practice and Research written by Ralph J. DiClemente and published by John Wiley & Sons. This book was released on 2009-09-29 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Here is a 'must-read' for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising new approaches is presented for consideration and exploration in our contemporary behavioral science arsenal." — M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society for Public Health Education "This book is an essential addition to the health practice and research literature, concentrating on theories that have not been extensively covered elsewhere and that have great currency. It provides an up-to-date rendition on the interplay among contemporary public health concerns, sound public health practice, and the theoretical bases for practice."— Robert M. Goodman, PhD, MPH, Dean and Professor, School of Health, Physical Education, and Recreation, Indiana University "The authors of Emerging Theories provide vivid descriptions of the state of the science in health promotion and presents an exciting map for future research. Understanding and using theories is the hallmark of an excellent practitioner. Creating and elaborating theories is the mark of an excellent researcher. This text will be very valuable for both." — Noreen M. Clark, PhD, Myron E. Wegman Distinguished University Professor; Director, Center for Managing Chronic Disease, University of Michigan "Emerging Theories captures the dynamic growth in theories of health promotion and illustrates how divergent theoretical perspectives are being integrated into richer explanatory and practice models." — Matthew W. Kreuter, PhD, MPH, Professor of Social Work and Medicine; Director, Health Communication Research Laboratory, Washington University in St. Louis

Tourism and Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1136434054
Total Pages : 465 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Tourism and Entrepreneurship by : Jovo Ateljevic

Download or read book Tourism and Entrepreneurship written by Jovo Ateljevic and published by Routledge. This book was released on 2017-12-04 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship. Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship; the role and nature of individual and collective entrepreneurship in different contexts; the role of tourism in responding to development opportunities created by global forces; and finally, issues associated with tourism strategies and policies. Divided into four parts, the book reflects on the most relevant areas of tourism entrepreneurship: * Understanding the conceptual basis of tourism entrepreneurship * Creative use of entrepreneurship and processes of social innovation * Tourism entrepreneurship mediating the global–local divide * Sectoral strategies and policy issues of tourism entrepreneurship Tourism and Entrepreneurship: International Perspective: * Explains the impact of tourism entrepreneurship on places and overall regional and destination development * Examines the role of the public sector in facilitating the need for sustainable tourism development * Examines the effects and implications of funding schemes and support programmes * Takes the owner, manager and entrepreneur as the starting point of analysis to explore specific issues * Allows practitioners and policy-makers to explore practical applications and best practice of theory through a diverse range of international case studies * Contributed to by an international team of leading scholars in tourism and entrepreneurship This book is a unique combination of theory, case studies and discussion highlighting the importance of entrepreneurial tourism activity for economic success. It is essential reading for students and researchers in both tourism and entrepreneurship.