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Author : Steven H. Chaffee
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.F/5 ( download)
Download or read book Two Sources of Value Change: Salience and Pertinence written by Steven H. Chaffee and published by . This book was released on 1965 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Lee Ruggles
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.F/5 ( download)
Download or read book The Effects of Order and Structure when Two Competing Persuasive Messages are Presented Together written by William Lee Ruggles and published by . This book was released on 1965 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 654 pages
Book Rating : 4.F/5 ( download)
Download or read book Journalism Abstracts written by and published by . This book was released on 1963 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley A. Deetz
Publisher : Routledge
ISBN 13 : 1135148309
Total Pages : 691 pages
Book Rating : 4.1/5 (351 download)
Download or read book Communication Yearbook 15 written by Stanley A. Deetz and published by Routledge. This book was released on 2012-05-23 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2012. The Communication Yearbook 15 focuses on cultural studies and the social production of maning in relation to mass media messages. Included are significant issues in persuasion, language and dominance and interpersonal communication.
Author :
Publisher :
ISBN 13 :
Total Pages : 1378 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts written by and published by . This book was released on 1966 with total page 1378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations and monographs in microform.
Author : Richard Fischer Olson
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.F/5 ( download)
Download or read book Factors Affecting Understanding Between Superintendents and School Boards written by Richard Fischer Olson and published by . This book was released on 1965 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James G. Snider
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.3/5 (91 download)
Download or read book Semantic Differential Technique; a Sourcebook written by James G. Snider and published by . This book was released on 1969 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hans Cornelis Groot
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.:/5 (89 download)
Download or read book Coorientation and Technological Change written by Hans Cornelis Groot and published by . This book was released on 1970 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.F/5 ( download)
Download or read book The Structure and Process of School-community Relations: The structure and process of school-community relations; a summary, by R. F. Carter and W. R. Odell written by and published by . This book was released on 1966 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1964 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Johnson
Publisher : Springer
ISBN 13 : 1137316527
Total Pages : 237 pages
Book Rating : 4.1/5 (373 download)
Download or read book Neuroergonomics written by A. Johnson and published by Springer. This book was released on 2013-02-21 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the foundations and successes of Neuroergonomics, combining neuroscience and ergonomics to enhance efficiency and safety. An overview of the essential areas within the field is given including chapters on brain networks, perception, attention, and performance.
Author : Gary A. Copeland
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313370079
Total Pages : 294 pages
Book Rating : 4.3/5 (133 download)
Download or read book Inside Political Campaigns written by Gary A. Copeland and published by Bloomsbury Publishing USA. This book was released on 1997-04-22 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Author : Peter Suedfeld
Publisher : Routledge
ISBN 13 : 1351315358
Total Pages : 266 pages
Book Rating : 4.3/5 (513 download)
Download or read book Attitude Change written by Peter Suedfeld and published by Routledge. This book was released on 2017-09-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are attitudes and how are they modified? The many opposing theories to answer this question reflects not only the complexity but also the importance of the field. A central concern of social psychology, attitude change is also relevant to the study of human behavior in general, and a matter of major significance to the world outside the laboratory. Valid and useful theories of attitude change are thus of far-reaching consequence. At the same time, the richness and flexibility of attitude structures and the numerous methodological problems involved in studying them make the development of a definitive theory difficult, if not impossible. For these reasons many explanations have been offered but none have been greatly accepted. The essays included here give voice to a broad sampling of these competing viewpoints. For years attention has been directed mostly to the individual's need to maintain harmony within him, and several of the authors focus on this concept. Cognitive dissonance theory is evaluated in particular detail. Ideas derived from other areas of psychology and attitude change theories based on learning, perception, and cognitive motivation are also well represented in this volume. In his introduction, Suedfeld evaluates these major approaches as well as several less well-known alternatives. In weighing the strengths and weaknesses of each system he considers the limits of the applications of the various theories and the problems the theorists face. This book will be welcomed in a variety of undergraduate and graduate courses, and by scholars and educated laymen seeking information on the current state of knowledge in this field.
Author : France Vreg
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)
Download or read book Mass Media and International Understanding written by France Vreg and published by . This book was released on 1969 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Various
Publisher : Routledge
ISBN 13 : 1136630538
Total Pages : 17176 pages
Book Rating : 4.1/5 (366 download)
Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Author :
Publisher :
ISBN 13 :
Total Pages : 1180 pages
Book Rating : 4.:/5 (319 download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Suedfeld
Publisher : Transaction Publishers
ISBN 13 : 0202364232
Total Pages : 268 pages
Book Rating : 4.2/5 (23 download)
Download or read book Attitude Change written by Suedfeld and published by Transaction Publishers. This book was released on with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
