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Author : Tore Nilssen
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (753 download)
Download or read book Two Kinds of Consumer Switching Costs written by Tore Nilssen and published by . This book was released on 1990 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul D. Klemperer
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (123 download)
Download or read book Markets with Consumer Switching Costs written by Paul D. Klemperer and published by . This book was released on 1986 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chihiro Suematsu
Publisher : Springer
ISBN 13 : 331906889X
Total Pages : 273 pages
Book Rating : 4.3/5 (19 download)
Download or read book Transaction Cost Management written by Chihiro Suematsu and published by Springer. This book was released on 2014-08-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: All organizations, institutions, business processes, markets and strategies have one aim in common: the reduction of transaction costs. This aim is pursued relentlessly in practice, and has been perceived to bring about drastic changes, especially in the recent global market and the cyber economy. This book analyzes and describes “transactions” as a model, on the basis of which organizations, institutions and business processes can be appropriately shaped. It tracks transaction costs to enable a scientific approach instead of a widely used “state-of-the-art” approach, working to bridge the gap between theory and practice. This open access book analyzes and describes “transactions” as a model...
Author : Cary Cooper
Publisher : Wiley
ISBN 13 : 9781119972518
Total Pages : 0 pages
Book Rating : 4.9/5 (725 download)
Download or read book Wiley Encyclopedia of Management written by Cary Cooper and published by Wiley. This book was released on 2014-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die 3. aktualisierte Auflage der Wiley Encyclopedia of Management umfasst nun 13 Bände und einen eigenen Index-Band. Dieses erste internationale Nachschlagewerk bietet neben Kurzeinträgen zu Schlüsselbegriffen auch übersichtliche Essays zu bahnbrechenden Entwicklungen und aktuellen Diskussionen sowie ausgeklügelte Querverweise. Mit über 30 % mehr Einträgen von über 1500 Autoren weltweit ist diese mehrbändige Enzyklopädie ein wichtiges Referenzwerk für Wissenschaftler, Studenten und Fachexperten.
Author : Marc Pomp
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 ( download)
Download or read book Switch on the Competition written by Marc Pomp and published by . This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Lee
Publisher : Springer
ISBN 13 : 3642213782
Total Pages : 268 pages
Book Rating : 4.6/5 (422 download)
Download or read book Computer and Information Science 2011 written by Roger Lee and published by Springer. This book was released on 2011-06-29 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The series "Studies in Computational Intelligence" (SCI) publishes new developments and advances in the various areas of computational intelligence – quickly and with a high quality. The intent is to cover the theory, applications, and design methods of computational intelligence, as embedded in the fields of engineering, computer science, physics and life science, as well as the methodologies behind them. The series contains monographs, lecture notes and edited volumes in computational intelligence spanning the areas of neural networks, connectionist systems, genetic algorithms, evolutionary computation, artificial intelligence, cellular automata, self-organizing systems, soft computing, fuzzy systems, and hybrid intelligent systems. Critical to both contributors and readers are the short publication time and world-wide distribution - this permits a rapid and broad dissemination of research results. The purpose of the 10th IEEE/ACIS International Conference on Computer and Information Science (ICIS 2011) was held on May16-18, 2011 in Sanya, Hainan Island, China is to bring together scientist, engineers, computer users, students to share their experiences and exchange new ideas, and research results about all aspects (theory, applications and tools) of computer and information science, and to discuss the practical challenges encountered along the way and the solutions adopted to solve them The conference organizers selected the best 20 papers from those papers accepted for presentation at the conference in order to publish them in this volume. The papers were chosen based on review scores submitted by members of the program committee, and underwent further rigorous rounds of review.
Author : Scott Dacko
Publisher : Oxford University Press, USA
ISBN 13 : 0199285993
Total Pages : 660 pages
Book Rating : 4.1/5 (992 download)
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319204009
Total Pages : 231 pages
Book Rating : 4.3/5 (192 download)
Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Author : David S. Evans
Publisher : MIT Press
ISBN 13 : 9780262550581
Total Pages : 388 pages
Book Rating : 4.5/5 (55 download)
Download or read book Paying with Plastic, second edition written by David S. Evans and published by MIT Press. This book was released on 2004-12-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive account of the trillion-dollar payment card industry. The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.
Author : Richard Schmalensee
Publisher : Elsevier
ISBN 13 : 0444824359
Total Pages : 943 pages
Book Rating : 4.4/5 (448 download)
Download or read book Handbook of Industrial Organization written by Richard Schmalensee and published by Elsevier. This book was released on 1989 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This is Vol 3 of the Handbook of Industrial Organization series (HIO). Vols 1 & 2 published simultaneously in 1989 under the editorship of Richard Schmalensee and Robert Willig. Many of the chapters in these successful volumes were widely cited and appeared on graduate reading lists, and some continue to appear even recently. Since the first volumes published, the field of industrial organization has continued to evolve. As the editors acknowledge in the Preface, these volumes had some gaps and this new volume aims to fill some of those gaps. The aim is to serve as a source, reference and teaching supplement for industrial organization, or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies. The first two volumes of the HIO appeared at roughly the same time as Jean Tirole's book The Theory of Industrial Organization. Together they helped revolutionize the teaching of industrial organization, and provided a state-of-the-art summary. Tirole's book is concerned with the relevant theory, and several reviewers noted that the first two volumes of HIO contained much more discussion of the theoretical literature than of the empirical literature. In most respects, this imbalance was an accurate reflection of the field. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis. *Part of the renown Handbooks in Economics series *Chapters are contributed by some of the leading experts in their fields. *A source, reference and teaching supplement for industrial organizations, or industrial economicists.
Author : Martin S. Hagger
Publisher : Cambridge University Press
ISBN 13 : 1108750117
Total Pages : 730 pages
Book Rating : 4.1/5 (87 download)
Download or read book The Handbook of Behavior Change written by Martin S. Hagger and published by Cambridge University Press. This book was released on 2020-07-15 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.
Author : Patrick M. Emerson
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (123 download)
Download or read book Intermediate Microeconomics written by Patrick M. Emerson and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Klemperer
Publisher :
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4.:/5 (641 download)
Download or read book Markets with Consumer Switching Costs written by Paul Klemperer and published by . This book was released on 1997 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Hamilton Helmer
Publisher :
ISBN 13 : 9780998116303
Total Pages : 210 pages
Book Rating : 4.1/5 (163 download)
Download or read book 7 Powers written by Hamilton Helmer and published by . This book was released on 2016-10-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Powers details a strategy toolset that enables you to build an enduringly valuable company. It was developed by Hamilton Helmer drawing on his decades of experience as a strategy advisor, equity investor and Stanford University teacher. This is must reading for any business person and applies to all businesses, new or mature, large or small.
Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 042951574X
Total Pages : 655 pages
Book Rating : 4.4/5 (295 download)
Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-06-08 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Author : Renato Nazzini
Publisher : OUP Oxford
ISBN 13 : 0191630128
Total Pages : 2114 pages
Book Rating : 4.1/5 (916 download)
Download or read book The Foundations of European Union Competition Law written by Renato Nazzini and published by OUP Oxford. This book was released on 2011-12-01 with total page 2114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Article 102 TFEU prohibits the abuse of a dominant position as incompatible with the internal market. Its application in practice has been controversial with goals as diverse as the preservation of an undistorted competitive process, the protection of economic freedom, the maximisation of consumer welfare, social welfare, or economic efficiency all cited as possible or desirable objectives. These conflicting aims have raised complex questions as to how abuses can be assessed and how a dominant position should be defined. This book addresses the conceptual problems underlying the tests to be applied under Article 102 in light of the objectives of EU competition law. Adopting an interdisciplinary approach, the book covers all the main issues relating to Article 102, including its objectives, its relationship with other principles and provisions of EU law, the criteria for the assessment of individual abusive practices, and the definition of dominance. It provides an in-depth doctrinal and normative commentary of the case law with the aim of establishing an intellectually robust and practically workable analytical framework for abuse of dominance.
