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Author : Robert A. Pollak
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.:/5 (342 download)
Download or read book Two Essays in the Theory of Consumer Behavior written by Robert A. Pollak and published by . This book was released on 1964 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Morris B. Holbrook
Publisher : SAGE
ISBN 13 : 0803972970
Total Pages : 433 pages
Book Rating : 4.8/5 (39 download)
Download or read book Consumer Research written by Morris B. Holbrook and published by SAGE. This book was released on 1995-06-09 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.
Author : Meng Zhang
Publisher :
ISBN 13 : 9780494219492
Total Pages : 216 pages
Book Rating : 4.2/5 (194 download)
Download or read book Two Essays on the Impact of Goals on Consumer Behavior written by Meng Zhang and published by . This book was released on 2006 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation includes two essays on the impact of goals on consumer behavior. The first essay investigates the moderating role of regulatory focus in resolving product choice involving conflicting goals. Specifically, the results of four experiments demonstrate that when both a high-level and a low-level consumer goal are active, but cannot be satisfied by a single product, consumers with a promotion focus are more likely to choose a product that satisfies the high-level goal whereas consumers with a prevention focus are more likely to choose a product that satisfies the low-level goal. These experiments also find that these effects occur because the promotion focus and the prevention focus has different effects on the accessibility of the high-level and low-level goals, and the accessibility of goals, in turn mediates the effects on conflicting product choice. The results of five experiments show that (1) the brand-as-means is different from other brands that are perceived to be equally capable of satisfying this goal. Specifically, when the goal is activated, both its cognitive properties (e.g., activation) and its motivational properties (e.g., wanting and specific affective experience) get transferred to the brand-as-means, but not to other brands (experiment 1 to 3), and (2) when the goal is activated, the brand-as-means is more likely to be selected over other brands (experiment 4 and 5). The second essay examines situations in which there are multiple brands in a product category that consumers perceive as equally capable of satisfying an active goal. Based on the recent goal system theory in social psychology (Kruglanski et al. 2002), we propose the concept of brand-as-means and demonstrate how it differs from other brands. We conceptualize brand-as-means as a consumer's idiosyncratic way to achieve their personal goal. Others may use other brands to achieve the same goal, but these brands could vary by consumer. We further propose that the brand-as-means is a part of a consumer's goal system, whereas other brands are exclusively represented in the consumer' knowledge structure.
Author : Richard E. Quandt
Publisher : Edward Elgar Publishing
ISBN 13 : 9781782543176
Total Pages : 876 pages
Book Rating : 4.5/5 (431 download)
Download or read book The Collected Essays of Richard E. Quandt written by Richard E. Quandt and published by Edward Elgar Publishing. This book was released on 1992-01-01 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Richard Quandt has made a major contribution to the development of economics in the 20th century. The range and significance of his work has long required a collection of his essays which will allow his contribution to be assessed as a whole. Despite an early interest in microeconomic theory, Richard Quandt has devoted most of his career to econometrics and, in particular, modal split estimation. More recently his work has focused on the econometrics of disequilibrium models with reference to both free market and planned economies. As well as outlining his many articles in microtheory, general econometrics, disequilibrium modeling, financial economics and the economics of planned economies, this collection should have a particular value for all scholars interested in the emergence of the new economies in Eastern Europe, a subject to which Professor Quandt has applied himself in recent years. This book includes an introduction by Professor Quandt describing his early life in Budapest and the circumstances which led him to study economics in America.
Author : Morris B Holbrook
Publisher :
ISBN 13 : 9781032908861
Total Pages : 0 pages
Book Rating : 4.9/5 (88 download)
Download or read book Consumer Behavior written by Morris B Holbrook and published by . This book was released on 2024-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angus Deaton
Publisher : Cambridge University Press
ISBN 13 : 9780521067553
Total Pages : 0 pages
Book Rating : 4.0/5 (675 download)
Download or read book Essays in the Theory and Measurement of Consumer Behaviour: In Honour of Sir Richard Stone written by Angus Deaton and published by Cambridge University Press. This book was released on 2008-07-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Angus Deaton, winner of the 2015 Nobel Memorial Prize in Economic Sciences, this volume features early work on the theory and measurement of consumer behaviour. Featuring contributions from leading economists such as Anthony Atkinson, Nicholas Stern, John Muellbauer and Deaton himself, the book offers papers on a wide range of topics. Topics covered range from theory to econometrics, from Engel curves to labour supply and fertility, and from consumer demand in England to consumer behaviour in the USSR. These papers were written and collected for this volume to honour Sir Richard Stone on the occasion of his retirement from his chair at the University of Cambridge.
Author : Angus Deaton
Publisher : Cambridge University Press
ISBN 13 : 9780521296762
Total Pages : 468 pages
Book Rating : 4.2/5 (967 download)
Download or read book Economics and Consumer Behavior written by Angus Deaton and published by Cambridge University Press. This book was released on 1980-05-30 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Author : Daniel J. Howard
Publisher : Psychology Press
ISBN 13 : 9781138844872
Total Pages : 0 pages
Book Rating : 4.8/5 (448 download)
Download or read book Social Influence and Consumer Behavior written by Daniel J. Howard and published by Psychology Press. This book was released on 2014-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.
Download or read book Mitteil. d. Deutschen Ges. f. Natur- u. Volkerkunde Ostasiens written by and published by . This book was released on 1965 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert East
Publisher : SAGE
ISBN 13 : 1446241858
Total Pages : 345 pages
Book Rating : 4.4/5 (462 download)
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2008-05-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Author : Michael R. Baye
Publisher : Springer Science & Business Media
ISBN 13 : 3642465870
Total Pages : 126 pages
Book Rating : 4.6/5 (424 download)
Download or read book Consumer Behavior, Cost of Living Measures, and the Income Tax written by Michael R. Baye and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This material is based upon work supported by the National Science Foundation under grant #SES-8410190. Any opinions, findings, and conclusions or recommendations expressed in this publication are those of the authors and do not necessari~y reflect the views of the National Science Foundation. This support was crucial to the completion of this project, and we are grateful for it. As is usually the case when doing academic research, we are also indebted to a number of individuals. Robert Gillingham, John Greenlees, Jack Triplett, and Paul Harte-Chen freely gave of their time to share their ideas concerning income-based cost of living indices. Seminar participants at the BLS, the University of Karlsruhe, and Tilburg University provided insightful comments on preliminary portions of the manuscript. Bill Stober provided encouragement, and Desmond Lo and Albert Tsui read parts of the manuscript. We owe a special thanks to Bert Balk for providing detailed handwritten comments on a preliminary draft. Evelyn Buchanan and Audrey Abel did an excellent job of typing and retyping numerous drafts of the manuscript. Finally, a very warm thanks to our wives, for enduring. CONTENTS Page PREFACE PART I.
Author : Raghunath Singh Rao
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (319 download)
Download or read book Two Essays on the Marketing of Durable Goods written by Raghunath Singh Rao and published by . This book was released on 2007 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Hamilton
Publisher : Taylor & Francis
ISBN 13 : 9780415037600
Total Pages : 416 pages
Book Rating : 4.0/5 (376 download)
Download or read book Talcott Parsons written by Peter Hamilton and published by Taylor & Francis. This book was released on 1992 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talcott Parsons (1904-79) is widely regarded as one of the most important sociologists of the twentieth century. These four volumes provide an essential guide to the thought and work of this major sociologist.
Author : Angus Deaton
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (47 download)
Download or read book Essays in the Theory and Measurement of Consumer Behaviour written by Angus Deaton and published by . This book was released on 1981 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dale Weldeau Jorgenson
Publisher : MIT Press
ISBN 13 : 9780262100625
Total Pages : 588 pages
Book Rating : 4.1/5 (6 download)
Download or read book Welfare: Aggregate consumer behavior written by Dale Weldeau Jorgenson and published by MIT Press. This book was released on 1997 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first of two volumes of Dale Jorgenson's empirical studies of consumer behaviour. It focuses on an econometric model of demand obtained by aggregating over a population of consumers with heterogeneous preferences.
Author : Yuet-Chang Joseph Lin
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (319 download)
Download or read book Two Essays in Industrial Organization Theory written by Yuet-Chang Joseph Lin and published by . This book was released on 1986 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Franklin Dunbar
Publisher :
ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Quarterly Journal of Economics written by Charles Franklin Dunbar and published by . This book was released on 1969 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 1-22 include the section "Recent publications upon economics".
