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Book Synopsis Advertising to Children on TV by : Barrie Gunter
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Book Synopsis Brought to You By by : Lawrence R. Samuel
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Book Synopsis The Ad-Makers by : Tom von Logue Newth
Download or read book The Ad-Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Book Synopsis Television Commercials by : Charles Anthony Wainwright
Download or read book Television Commercials written by Charles Anthony Wainwright and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creating Effective TV Commercials by : Huntley Baldwin
Download or read book Creating Effective TV Commercials written by Huntley Baldwin and published by . This book was released on 1982 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publisher : ISBN 13 : Total Pages :896 pages Book Rating :4.:/5 (31 download)
Book Synopsis Possible Anticompetitive Effects of Sale of Network TV Advertising: December 12-14, 1966 by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Download or read book Possible Anticompetitive Effects of Sale of Network TV Advertising: December 12-14, 1966 written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publisher : ISBN 13 : Total Pages :1424 pages Book Rating :4.:/5 (6 download)
Book Synopsis Possible Anticompetitive Effects of Sale of Network TV Advertising by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Download or read book Possible Anticompetitive Effects of Sale of Network TV Advertising written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 1424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publisher : ISBN 13 : Total Pages :536 pages Book Rating :4.:/5 (31 download)
Book Synopsis Possible Anticompetitive Effects of Sale of Network TV Advertising: May 24-26, June 2, 3, 1966. 1967 by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Download or read book Possible Anticompetitive Effects of Sale of Network TV Advertising: May 24-26, June 2, 3, 1966. 1967 written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Select Committee on Nutrition and Human Needs Publisher : ISBN 13 : Total Pages :110 pages Book Rating :4.:/5 (319 download)
Book Synopsis TV advertising of food to children, Washington, D.C. March 12, 1973 by : United States. Congress. Senate. Select Committee on Nutrition and Human Needs
Download or read book TV advertising of food to children, Washington, D.C. March 12, 1973 written by United States. Congress. Senate. Select Committee on Nutrition and Human Needs and published by . This book was released on 1973 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Television Commercial by : Harry Wayne McMahan
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consuming Images by : Gary D. Rhodes
Download or read book Consuming Images written by Gary D. Rhodes and published by Edinburgh University Press. This book was released on 2020-01-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Book Synopsis The Best Thing on TV, Commercials by : Jonathan Price
Download or read book The Best Thing on TV, Commercials written by Jonathan Price and published by Penguin Group. This book was released on 1978 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's the best thing on TV--commercials. And here they are in all their glory, in the pages of Jonathan Price's funny, provocative, and perceptive inside look at how commercials are made, who watches them, and what they're supposed to do. ... The Best Thing on TV is illustrated with reproductions of actual storyboards and behind-the-scenes photographs, and it concludes with a Hit Parade of the best ads from thirty years of TV."--Cover.
Book Synopsis United States Linear TV Ad Buying: A Deep Dive by : Kinetic319
Download or read book United States Linear TV Ad Buying: A Deep Dive written by Kinetic319 and published by Kinetic319. This book was released on 2023-05-31 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linear TV advertising is a crucial tool for advertisers, allowing them to obtain more reach and credibility while also allowing businesses to target specific audiences. Despite the benefits, it can be expensive and difficult to measure its effectiveness. As an advertiser, it's important to be able to measure the efficacy of your campaigns at all times. You need to make sure your campaigns are continuing to show growth and aren't remaining stagnant - after all, that's no way to grow a business! Upward momentum is essential if you want to be successful in advertising. The good news is that, with the right knowledge, advertisers can leverage all the benefits of linear TV advertising without the headaches. This eBook will provide marketers with an overview of linear TV ad buying in the United States. It will cover the advantages and disadvantages of the process, what that process actually looks like, and how you can measure the effectiveness of a linear TV ad campaign.
Book Synopsis Advances in Cross-Section Data Methods in Applied Economic Research by : Nicholas Tsounis
Download or read book Advances in Cross-Section Data Methods in Applied Economic Research written by Nicholas Tsounis and published by Springer Nature. This book was released on 2020-02-24 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology. Featuring select contributions from the 2019 International Conference on Applied Economics (ICOAE 2019) held in Milan, Italy, this book explores areas such as applied macroeconomics, applied microeconomics, applied financial economics, applied international economics, applied agricultural economics, applied marketing and applied managerial economics. International Conference on Applied Economics (ICOAE) is an annual conference that started in 2008, designed to bring together economists from different fields of applied economic research, in order to share methods and ideas. Applied economics is a rapidly growing field of economics that combines economic theory with econometrics, to analyze economic problems of the real world, usually with economic policy interest. In addition, there is growing interest in the field of applied economics for cross-section data estimation methods, tests and techniques. This volume makes a contribution in the field of applied economic research by presenting the most current research. Featuring country specific studies, this book is of interest to academics, students, researchers, practitioners, and policy makers in applied economics, econometrics and economic policy.
Book Synopsis TV Advertising; Business, Technology, and Systems by : Lawrence Harte
Download or read book TV Advertising; Business, Technology, and Systems written by Lawrence Harte and published by . This book was released on 2010-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. Between 2004 and 2010, over 1/3rd of money budgeted on television advertising campaigns ($17 billion per year in the United States) had shifted to Internet advertising. Television advertising is changing to better compete and in some cases outperform Internet advertising. TV systems have been evolving into two-way media distribution networks (cable modems, IPTV, mobile video). This allows TV systems to better identify who should receive certain types of ads and to get immediate feedback on how they are reacting to the commercials. You will discover how targeted and addressable advertising can be used to better select commercials for viewers and how interactive commercials allow viewers to select, store, and expand (telescope) commercials. These advanced advertising systems can provide more value for the viewer, create more sales for the advertiser, and earn more revenue for the broadcaster. The book describes the roles of TV ad agencies and how some of them are starting to change to take advantage of new targeted advertising options. This includes ways that ad messages can be linked (integrated) across multiple media channels (such as TV networks and the Internet). You will learn new efficient and effective ways to produce quality and efficient television commercials and understand new ways that advertisers can setup and control their own TV ad campaigns using web portals. Discover some of the new tracking capabilities that are installed in set top boxes that provide viewing information back to the television system. This viewer tracking software allows an advertiser to learn if their ad was watched and for how long the commercial was viewed.
Book Synopsis TV Commercials: How to Make Them by : Ivan Cury
Download or read book TV Commercials: How to Make Them written by Ivan Cury and published by Taylor & Francis. This book was released on 2013-01-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Book Synopsis Children's Television Advertising by : Thomas E. Barry
Download or read book Children's Television Advertising written by Thomas E. Barry and published by . This book was released on 1977 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
