Marketing Challenges in a Turbulent Business Environment

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Publisher : Springer
ISBN 13 : 3319194283
Total Pages : 671 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing Challenges in a Turbulent Business Environment by : Mark D. Groza

Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Public Service Performance

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Publisher : Cambridge University Press
ISBN 13 : 1139460455
Total Pages : 312 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Public Service Performance by : George A. Boyne

Download or read book Public Service Performance written by George A. Boyne and published by Cambridge University Press. This book was released on 2006-11-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The performance of governments around the globe is constantly in the spotlight, whether as a celebration or indictment of their activities. Providing evidence on strategies to improve the performance of public agencies is therefore essential to the practice of public management. Originally published in 2006, this important contribution to the debate explores issues of measurement, research methodology, and management influences on performance. It focuses on three key questions: what approaches should be adopted to measure the performance of public agencies? What aspects of management influence the performance of public agencies? As the world globalizes, what are the key international issues in performance measurement and management? In examining these questions, the contributors debate both methodological and technical issues regarding the measurement of performance in public organizations, and provide empirical analyses of the determinants of performance. The book concludes with groundbreaking work on the international dimensions of these issues.

Circular Economy

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Publisher : BoD – Books on Demand
ISBN 13 : 1838801669
Total Pages : 130 pages
Book Rating : 4.8/5 (388 download)

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Book Synopsis Circular Economy by : Tao Zhang

Download or read book Circular Economy written by Tao Zhang and published by BoD – Books on Demand. This book was released on 2021-02-10 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, the restriction of resources and the environment is very severe. A circular economy is the only way to sustainable development, but how this works still needs more exploration. The series of studies carried out by the author are described in detail in this book.

Business Planning for Turbulent Times

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Publisher : Earthscan
ISBN 13 : 1849770646
Total Pages : 313 pages
Book Rating : 4.8/5 (497 download)

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Book Synopsis Business Planning for Turbulent Times by : Rafael Rami ́rez

Download or read book Business Planning for Turbulent Times written by Rafael Rami ́rez and published by Earthscan. This book was released on 2012 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is increasingly turbulent and complex, awash with disruptions, tipping points and knock-on effects. These range from the impacts of warfare in the Middle East on energy futures, investment and global currencies to the vast and unpredictable impacts of climate change. All this threatens established strategic planning methods.This book is for business and organizational leaders who want and need to think through how best to deal with increasing turbulence, and with the complexity and uncertainty that come with it. The authors explain in clear language how future orientation and, specifically, modern scenario techniques help to address these conditions. They draw on examples from a wide variety of international settings and circumstances including large corporations, inter-governmental organizations, small firms and municipalities. Readers will be inspired to try out scenario approaches themselves to better address the turbulence that affects them and others with whom they work, live and do business. A key feature of the book is the exchange of insights across the academic-practitioner divide. Scholars of scenario thinking and organizational environments will appreciate the authors' conceptual and methodological advances. What has previously remained jargon only accessible to the highest level of corporate and government futures planners here becomes comprehensible to a wider business and practitioner community.

Chaotics

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Publisher : AMACOM
ISBN 13 : 0814415245
Total Pages : 224 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Chaotics by : Philip Kotler

Download or read book Chaotics written by Philip Kotler and published by AMACOM. This book was released on 2009-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Business Planning for Turbulent Times

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Publisher : Taylor & Francis
ISBN 13 : 1136544194
Total Pages : 336 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Business Planning for Turbulent Times by : Rafael Ramirez

Download or read book Business Planning for Turbulent Times written by Rafael Ramirez and published by Taylor & Francis. This book was released on 2010-02-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is increasingly turbulent and complex, awash with disruptions, tipping points and knock-on effects exemplified by the implosion of financial markets and economies around the globe. This book is for business and organizational leaders who want and need to think through how best to deal with increasing turbulence, and with the complexity and uncertainty that come with it. The authors explain in clear language how future orientation and, specifically, modern scenario techniques help to address these conditions. They draw on examples from a wide variety of international settings and circumstances including large corporations, inter-governmental organizations, small firms and municipalities. Readers will be inspired to try out scenario approaches themselves to better address the turbulence that affects them and others with whom they work, live and do business. This second edition extends the use of scenarios planning and methods to tackle the risk and uncertainty of financial markets and the potentially massive impacts on businesses of all kinds, providing powerful tools to give far thinking executives an advantage in these turbulent times.

Managing Performance in Turbulent Times

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Publisher : John Wiley & Sons
ISBN 13 : 1118161688
Total Pages : 295 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Managing Performance in Turbulent Times by : Ed Barrows

Download or read book Managing Performance in Turbulent Times written by Ed Barrows and published by John Wiley & Sons. This book was released on 2011-10-21 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward playbook for executing world-class strategy for tangible results Designed with three key ideas: leverage the tools that are working, simplify the model, and make the content readable for managers, Managing Performance in Turbulent Times is a road map for the modern strategy manager. Through their simplified execution process the authors—performance management experts—show executives how to get results and execute even in the most difficult conditions. Addresses importance of adaptability to change within today's business environment Explores the environmental turbulence that constantly confounds virtually all organizational systems, with workable solutions Provides a streamlined execution process any organization can use to improve business results Managers need tools to do their jobs better. Filled with proven solutions, this book reveals how to get results through successful strategy execution, presenting a process that will help your organization execute strategy in a simplified, efficient manner.

Economic Turbulence

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Publisher : University of Chicago Press
ISBN 13 : 0226076342
Total Pages : 211 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Economic Turbulence by : Clair Brown

Download or read book Economic Turbulence written by Clair Brown and published by University of Chicago Press. This book was released on 2008-09-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, in every sector of our economy, a business shuts down while another starts up, jobs are created while others are cut, and workers are hired while others are laid off. This constant flux, or turbulence, is a defining characteristic of our free market system, yet it mostly inspires angst about unemployment, loss of earnings, and the overall competitiveness of corporations. But is this endless cycle of fluctuation really so bad for America? Might something positive be going on in the economy as a result of it? In this penetrating work, three esteemed economists seek to answer these questions by exploring the real impact of volatility on American workers and businesses alike. According to the authors, while any number of events--shifts in consumer demand, changes in technology, mergers and acquisitions, or increased competition--can contribute to economic turbulence, our economy as a whole is, by and large, stronger for it, because these processes of creation and destruction make it more flexible and adaptable. The authors also acknowledge and document the adverse consequences of this turbulence on different groups of workers and firms and discuss the resulting policy challenges. Basing their argument on an up-close look into the dealings and practices of five key industries—financial services, retail food services, trucking, semiconductors, and software—the authors demonstrate the positive effects of turbulence on career paths, employee earnings, and firm performance. The first substantial attempt to disentangle and make clear the complexities of this phenomenon in the United States, Economic Turbulence will be viewed as a major achievement and the centerpiece of any discussion on the subject for years to come.

Turbulent Diffusion in the Environment

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Publisher : Springer Science & Business Media
ISBN 13 : 9401025274
Total Pages : 261 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis Turbulent Diffusion in the Environment by : G.T. Csanady

Download or read book Turbulent Diffusion in the Environment written by G.T. Csanady and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rather excessive public preoccupation of the immediate past with what has been labeled the 'environmental crisis' is now fortunately being replaced by a more sus tained and rational concern with pollution problems by public administrators, engineers, and scientists. It is to be expected that members of the engineering profes sion will in the future widely be called upon to design disposal systems for gaseous and liquid wastes which meet strict pollution control regulations and to advise on possible improvements to existing systems of this kind. The engineering decisions involved will have to be based on reasonably accurate quantitative predictions of the effects of pollutants introduced into the atmosphere, ocean, lakes and rivers. A key input for such calculations comes from the theory of turbulent diffusion, which enables the prediction of the concentrations in which pollutants may be found in the neighborhood of a release duct, such as a chimney or a sewage outfall. Indeed the role of diffusion theory in pollution prediction may be likened to the role of applied mechanics (,strength of materials') in the design of structures for adequate strength. At least a certain group of engineers will have to be proficient in applying this particular branch of science to practical problems. At present, training in the theory of turbulent diffusion is available only at the gra duate level and then only in a very few places.

Strategic Management

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Publisher : BoD – Books on Demand
ISBN 13 : 183962504X
Total Pages : 130 pages
Book Rating : 4.8/5 (396 download)

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Book Synopsis Strategic Management by : Okechukwu Lawrence Emeagwali

Download or read book Strategic Management written by Okechukwu Lawrence Emeagwali and published by BoD – Books on Demand. This book was released on 2019-11-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through select contributions, this edited volume presents a current discourse on strategic management specifically through the lens of industry dynamism. It re-examines the enduring call for dynamic strategies and capabilities at the firm and industry level, drawing case studies from a diverse array of geographic locations. Its findings are presented in two succinct sections: “On Dynamic Strategies” and “On Dynamic Capabilities,” which collectively read as a unit.

How Small-to-Medium Enterprises Thrive and Survive in Turbulent Times

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Publisher : Routledge
ISBN 13 : 1351667084
Total Pages : 188 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis How Small-to-Medium Enterprises Thrive and Survive in Turbulent Times by : Yiu Ha Chu

Download or read book How Small-to-Medium Enterprises Thrive and Survive in Turbulent Times written by Yiu Ha Chu and published by Routledge. This book was released on 2018-07-27 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political and financial upheaval is not a new phenomenon – from the tulip bulb bubble in the Netherlands in the seventeenth century to Black Monday in 1987, businesses throughout history have worked to adapt and cope. However, today’s climate is even more fraught with crises, raising the levels of concern for business, society, and governments. It especially poses a challenge for small businesses, who have to learn to cope with this increasingly turbulent environment, dealing with the difficulties and taking advantage of the new opportunities that turbulence can provide. Understanding how resilience capabilities can be developed to promote sustainable business is imperative. This book provides a new paradigm for conceptualizing resilience capabilities and advances current understanding both theoretically and practically in real-world business settings. Examining the processes of resilience during different phases of crisis reveals why businesses either fail, or outperform their counterparts during times of turbulence. Based on in-depth empirical research, researchers and advanced students in small business, strategic management and risk management will find this an invaluable guide to organizational resilience.

Building Network Capabilities in Turbulent Competitive Environments

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Publisher : CRC Press
ISBN 13 : 1040083420
Total Pages : 149 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Building Network Capabilities in Turbulent Competitive Environments by : Paul Hong

Download or read book Building Network Capabilities in Turbulent Competitive Environments written by Paul Hong and published by CRC Press. This book was released on 2014-12-19 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme

Your Strategy Needs a Strategy

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Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Hypercompetition

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Publisher : Simon and Schuster
ISBN 13 : 1439122636
Total Pages : 350 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Hypercompetition by : Richard A. D'aveni

Download or read book Hypercompetition written by Richard A. D'aveni and published by Simon and Schuster. This book was released on 2010-05-11 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: General Motors and IBM have been battered to their cores. Jack Welch, the chairman of General Electric, called the frenzied competition of the 1980's "a white knuckle decade" and said the 1990s would be worse. In this pathbreaking book that will define this new age of "hypercompetition," Richard D'Aveni reveals how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. To compete in this dynamic environment, D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a brilliant operational model that shows how firms move up "escalation ladders" as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in four arenas of competition. Using this "Four Arena" analysis, D'Aveni explains how competitors engage in a struggle for control by seeking leadership in the arenas of "price and quality," "timing and know-how," "stronghold creation/invasion," and "deep pockets." Winners set the pace in each of these four competitive battlegrounds. Using hundreds of detailed examples from hypercompetitive industries such as computers, software, automobiles, airlines, pharmaceuticals, toys and soft drinks, D'Avenie demonstrates how hypercompetitive firms succeed in dynamic markets by disrupting the status quo and creating a continuous series of temporary advantages. They seize the initiative, D'Aveni explains, by employing a set of strategies he calls the "New 7-S's" Superior Stakeholder Satisfaction, Strategic Soothsaying, Speed, Surprise, Shifting the Rules of Competition, Signaling Strategic Intent, and Simultaneous and Sequential Thrusts. Paradoxically, firms must destroy their competitive advantages to gain advantage, D'Aveni shows. Long-term success depends not on sustaining an advantage through a static, long-term strategy, but instead on formulating a dynamic strategy for the creating, destruction, and recreation of short-term advantages. America must embrace the new reality of hypercompetition, D'Aveni concludes in a compelling analysis of the potential chilling effect of American antitrust laws on competitiveness. This masterful book, essentially an operating manual of strategy and tactics for a new era, will be required reading for managers, planners, consultants, academics, and students of hypercompetitive industries.

Strategic Thinking for Turbulent Times

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Publisher : Springer
ISBN 13 : 1137414006
Total Pages : 171 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Strategic Thinking for Turbulent Times by : M S S el Namaki

Download or read book Strategic Thinking for Turbulent Times written by M S S el Namaki and published by Springer. This book was released on 2014-11-04 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Thinking for Turbulent Times is a conceptual and operational guide to the process of business strategy formulation within a turbulence driven economic and business environment. This book features pioneering work on the process of strategic thinking after the dramatic shift in the fundamental premises of strategic management.

Strategic Flexibility

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Publisher : Wiley
ISBN 13 : 9780471984733
Total Pages : 416 pages
Book Rating : 4.9/5 (847 download)

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Book Synopsis Strategic Flexibility by : Gary Hamel

Download or read book Strategic Flexibility written by Gary Hamel and published by Wiley. This book was released on 1999-01-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with the Strategic Management Society, this books illustrates the best in global strategic management. In particular, the theme of "strategic flexibility"--i.e., the ability to manage effectively in a world of ever-growing change--is introduced.

IT-Enabled Business Capabilities for Turbulent Environments

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Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis IT-Enabled Business Capabilities for Turbulent Environments by : Omar A. El Sawy

Download or read book IT-Enabled Business Capabilities for Turbulent Environments written by Omar A. El Sawy and published by . This book was released on 2016 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: A turbulent business environment is characterized by unpredictability arising from unexpected changes in market demand and consumer preferences, new technology developments, and technological breakthroughs. Our research shows that there are three types of IT-enabled business capabilities that influence strategic advantage in such turbulent environments: operational capabilities (ability in process execution), dynamic capabilities (the planned ability to reconfigure operational capabilities), and improvisational capabilities (the learned ability to spontaneously reconfigure operational capabilities). The higher the turbulence of the business environment, the more critical the enterprise's dynamic and improvisational capabilities become.Historically, IT departments have focused on supporting operational capabilities. Shifting the emphasis to IT-enabled dynamic and improvisational capabilities has significant implications for how the IT function needs to be managed. Our insights into those implications flow from our research into the relationships between an enterprise's IT infrastructure capabilities and the three proposed IT-enabled business capabilities. IT infrastructure capabilities are an awareness of what functionalities the IT infrastructure has to offer, an understanding of when and how to use them, and, when using them, of taking advantage of specific IT functionalities and their combinations.We describe three types of emerging IT infrastructures -- event-drive, service-oriented, and self-learning -- that enterprises will need to embrace to support IT-enabled dynamic and improvisational capabilities. Finally, we provide guidelines for CIOs as they seek to overcome the hurdles they face in turbulent business environments.