Tumblr Profits

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Tumblr Profits

Author : RD king
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4./5 ( download)

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Book Synopsis Tumblr Profits by : RD king

Download or read book Tumblr Profits written by RD king and published by 大賢者外語. This book was released on with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the most from your Tumblr business! Tumblr, is a bit like the new kid on the block – everyone want to meet them, but no one is really sure what they will be like, how they will fit into their current environment, and whether they will want to get to know them better. If you do nothing else this month, take some time to learn about Tumblr, because it truly is one of the easiest ways to make money online. Blogging has quickly become one of the most effective ways to make money. That’s because there is so much flexibility within the concept of blogging. Tumblr changes the way we blog in that it is a micro blogging site, which means your messages are shorter. This means they can be more concise. It’s long been proven that visitors are more likely to read shorter messages than longer messages. Tumblr allows you to create short blog posts, post pictures, audios, videos, links, and more. Try to stay on topic, because you will build a much bigger following and people are more likely to stay with you. Below are the information that you are about to learn: Can You Really Make Money on Tumblr How Your Tumblr Blog to Generate Revenue Include Tumblr in Your Social Marketing Approach Use Google Analytics to Determine Your Tumblr Traffic Making Money on Tumblr - Keep it Simple How to Go Viral With Your Tumblr Posts Use Tumblr to Increase Your Site Traffic Tumblr Stats You Should Not Ignore Ways to Use Tumblr Creating Effective Tumblr Strategies Forget Traditional Marketing and Make Money on Tumblr How to Get Massive Tumblr Traffic Build Quality Backlinks Using Tumblr 5 Things You Can Do to Increase Your Tumblr Traffic

Business Models and Strategic Management

Author : Francine Newth
Publisher : Business Expert Press
ISBN 13 : 1606494023
Total Pages : 186 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Business Models and Strategic Management by : Francine Newth

Download or read book Business Models and Strategic Management written by Francine Newth and published by Business Expert Press. This book was released on 2012-12-11 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a book comes along that provides a unique yet simple and powerful approach to understand the business model and the critical role strategic management has in supporting it. Its value is in business model thinking. It brings you a combination of the best contributions of academe and industry that will help build business model-centric organizations. Inside, you’ll learn about strategy from a business model perspective. What does that mean? It means that you’ll first have to think rigorously about your value proposition; your current or future competencies; and your revenue streams and cost structure before developing, adopting, or modifying your strategies. What is the difference between a business model and a strategy? A business model is how a company operates, and a strategy is how a company competes. When the basis of competition changes because a new model disrupts the economics in the industry, it requires an adjustment in business models before any new strategy can work. This book adds a business model level to the traditional strategic management process that is more consistent with current “real-world” practices in strategic thinking and analysis. It takes you deeper into the intricacies of what constitutes a business model and how current strategy derives from it, and offers 7 modules that will show you the key components to manage your business model, to help conduct business model analysis, and to assess the financial viability of a business model, just to name a few.

Instant Profit Guide To Online Digital Ads Mastery

Author : Renee Gade
Publisher : Estalontech
ISBN 13 : 8835895642
Total Pages : 177 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis Instant Profit Guide To Online Digital Ads Mastery by : Renee Gade

Download or read book Instant Profit Guide To Online Digital Ads Mastery written by Renee Gade and published by Estalontech. This book was released on 2020-09-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Profit Guide To Online Digital Ads Mastery Digital Advertising is constantly moving forward and evolving. Stay on top of the trends and times and make sure you know what your competitors are doing in the digital selling space, which means simply ignoring the boom of digital advertising on social media just isn’t an option. If you don’t have a digital advertising strategy yet, it’s time to get going! 2020 happened be an eye-opening year for digital marketers everywhere due to disruption to retail business caused by Coronavirus ( Covid 19 Pandemic ) which coincidently elevated Online business to the next level . Suddenly many new Online businesses sprout up everywhere but most of these new small startup- businesses fail as a result of ineffective marketing & product positioning. Businesses are likely to keep failing, as a result of inadequate marketing strategies & getting new prospects. If businesses utilized pay per click advertising such as Google AdWords and Facebook, they’d be able to position themselves in front of thousands of engaged prospects, in as little as just 10minutes. Download this guide to learn how to fine tune your digital advertising efforts. Whatever method of online marketing you decide to use, you will soon see that the money you have spent on the campaign is in fact worthwhile in terms of the success of your business. To help marketers stay up-to-date and keep ahead of evolving technologies and tools, we have put together all the resources for effective online advertising. If you're not implementing some kind of digital advertising strategy, you're already trailing behind! Instant Profit Guide To Online Digital Ads Mastery comes jam loaded with • A beginner’s guide to online advertising types and concepts • Tips on how to select the right ad network for your business to make sure you are setup for success. • An overview of the different paid channel pricing models • An easy guide to setting up a successful online advertising campaign to make sure you have a gameplan so you know how to improve your success for the future. • Tips every entrepreneur needs to help tackle discrepancies between clicks and visits and for effective paid advertising for their small business. • A guide to using online advertising with Google AdWords and other hot social media platforms- Facebook, Twitter, Instagram, Pinterest, Linkedin and Tumblr. • A guide to using social Mobile Video Ads to Connect with Mobile Users and increase sales. • A guide to PPC tools to do profit analysis and much more Combining online and mobile devices, adults all around the world are expected to spend average 4 hours, 46 minutes with digital media daily , increasing digital’s lead over television to well over one hour per day. Digital advertising is proving its worth to brand marketers every day by creating new desire and demand, increasing engagement and loyalty, and ringing the cash register. Digital Online media not only delivers excellent ROI efficiency, but it makes other media spend work harder. Adding digital online ads to the media mix has a positive impact on the campaign ROI for all media.

28 Day Income Plan

Author : Craig Cottrell
Publisher : Interactive Media Licensing
ISBN 13 :
Total Pages : 193 pages
Book Rating : 4./5 ( download)

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Book Synopsis 28 Day Income Plan by : Craig Cottrell

Download or read book 28 Day Income Plan written by Craig Cottrell and published by Interactive Media Licensing. This book was released on 2023-05-31 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the secrets of affiliate marketing success and take your online business to new heights? Look no further! Introducing my game-changing affiliate marketing eBook, 28 Day Income Plan, designed to equip you with the knowledge, skills, and strategies needed to thrive in the digital marketing world. Imagine having the power to generate passive income, create a life of financial freedom, and be your own boss. With my comprehensive eBook, you'll gain the insider insights and practical tools to make this a reality. Say goodbye to the overwhelming information overload and guesswork. I've distilled over 25 years of industry experience and knowledge into an easy-to-follow roadmap that will accelerate your success in just 28 days. My eBook covers every aspect of affiliate marketing, from the fundamentals to advanced techniques. You'll learn how to identify profitable niches, select the most lucrative affiliate programs, build a captivating website that converts, and attract a loyal audience that trusts your recommendations. But I don't stop there. I'll dive into the world of search engine optimization, social media promotion, email marketing, and so much more. What sets my eBook apart from the rest is its hands-on approach. I believe in learning by doing. That's why you'll have access to practical information, real-world solutions, and step-by-step advice that will transform theory into tangible results. Plus, you'll streamline your workflow and save precious time and effort with my included content and time management calendar examples that you can customize to your exact needs. Download my information packed eBook today and gain the confidence and expertise to become a successful affiliate marketer. Picture yourself earning passive income while you sleep, enjoying the flexibility to work from anywhere, and living life on your own terms. This is your chance to turn your passion for online marketing into a thriving business. Don't let this opportunity pass you by. Take action now and invest in your future as an affiliate marketing superstar. Purchase my eBook and unlock the door to virtually unlimited earning potential, personal fulfillment, and the freedom you deserve. Remember, success favors the bold. Join me today and let's conquer the world of affiliate marketing together! You future success starts here!

How to Make Money Marketing Your Business with Tumblr

Author : Scott Bishop
Publisher : Pearson Education
ISBN 13 : 0132731886
Total Pages : 29 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis How to Make Money Marketing Your Business with Tumblr by : Scott Bishop

Download or read book How to Make Money Marketing Your Business with Tumblr written by Scott Bishop and published by Pearson Education. This book was released on 2011-02-17 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company. Tumblr can be a great way to jump into social media marketing. If you’re already neck deep, it’s a great way to reach an active new audience. The best part: you can feel your way around and measure results without allocating excessive time, money, and resources. Why Tumblr? Because it works.

Make Money With Tumblr

Author : Alex Chase
Publisher : Alex Chase
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4./5 ( download)

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Book Synopsis Make Money With Tumblr by : Alex Chase

Download or read book Make Money With Tumblr written by Alex Chase and published by Alex Chase. This book was released on 2014-11-13 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tumblr is new, hot and growing. It has over 209.3 million blogs and among young people (13-25) is even more popular than Facebook. Building massive Tumblr account is crucial to your success online as marketer, blogger, video creator or even artist. In this book you will learn how to build massive niche related following and get viral. Tumbrl is also one of the best tools for SEO and you will learn how to easily use Tumblr to get to the front page of Google, Youtube or other search engines.

You Only Have to Be Right Once

Author : Randall Lane
Publisher : Penguin
ISBN 13 : 0698185684
Total Pages : 224 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis You Only Have to Be Right Once by : Randall Lane

Download or read book You Only Have to Be Right Once written by Randall Lane and published by Penguin. This book was released on 2014-10-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate insider look at the newest titans of tech—and what you can learn from their success In 2007, twenty-one-year old David Karp launched Tumblr, a simple micro-blogging platform, on a whim. By 2012, it had become one of the top ten online destinations, drawing 170 million visitors. By 2013, Yahoo had acquired Tumblr for over $1 billion. Just like that, a kid who hadn’t even earned his high school diploma was worth over a quarter billion dollars. And he’s not the only one . . . Silicon Valley’s newest billionaires represent a unique and unconventional breed of entrepreneur: young, bold, and taking the world by storm with their extreme speed, insatiable hunger, and progressive leadership. These whiz kids (and, to be fair, a few adults) have the hottest companies in the world. They are all turning just one brilliant insight or hook into money at a rate never before seen in human history—creating companies that, even with no revenue, garner insane valuations. With unique insider access to the world’s most influential and wealthy entrepreneurs, Forbes has dug in to find what these super-entrepreneurs say about their own success. This book, introduced, edited, and updated by Forbes editor Randall Lane, is the first comprehensive look at who these instant tech billionaires are and how they achieved their quick wins. With sixteen illuminating pieces, including two never-before published features, we get behind-the-scenes examinations of the founders of Spotify, Airbnb, Tumblr, Twitter, and more, including: Elon Musk: The billionaire founder of Paypal, electric carmaker Tesla, and private space company SpaceX. His extreme ambition is matched by his preternatural engineering mind; no wonder he was the model for Robert Downey Jr.’s portrayal of Iron Man. Evan Spiegel: The twenty-three-year old declined a $3 billion cash offer from Mark Zuckerberg, after making the mountain come to Mohammed (Snapchat’s HQ is in Los Angeles) —an unheard of request from a young gun to one of the biggest players in Silicon Valley. The story of Snapchat’s origin is even wilder than Facebook’s, but Spiegel’s ability to parlay infamy and popularity into revenue is still up in the air, even as Snapchat’s valuation continues to grow. Alex Karp: An eccentric philosopher with almost no tech background turned a Peter Thiel backed venture, Palantir, into a data-mining champion, with clients like the NSA, the FBI, and the CIA. Amid heated privacy concerns, Karp continues to grow Palantir like crazy, to $196 million in funding and an estimated $1 billion in contracts in 2014. You Only Have to Be Right Once is the definitive collection of everything we can learn from these incredible game changers and what their next moves spell for the future of business.

Social Media

Author : Kelli S. Burns
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 201 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Social Media by : Kelli S. Burns

Download or read book Social Media written by Kelli S. Burns and published by Bloomsbury Publishing USA. This book was released on 2017-03-20 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues. Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills.

Collaborative Production in the Creative Industries

Author : James Graham
Publisher : University of Westminster Press
ISBN 13 : 1911534297
Total Pages : 241 pages
Book Rating : 4.9/5 (115 download)

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Book Synopsis Collaborative Production in the Creative Industries by : James Graham

Download or read book Collaborative Production in the Creative Industries written by James Graham and published by University of Westminster Press. This book was released on 2017-06-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years research into creative labour and cultural work has usually addressed the politics of production in these fields, but the sociotechnical and aesthetic dimensions of collaborative creative work have been somewhat overlooked. This book aims to address this gap. Through case studies that range from TV showrunning to independent publishing, from the film industry to social media platforms such as Tumblr and Wattpad, this collection develops a critical understanding of the integral role collaboration plays in contemporary media and culture. It draws attention to diverse kinds of creative collaboration afforded via the intermediation of digital platforms and networked publics. It considers how these are incorporated into emergent market paradigms and investigates the complicated forms of subjectivity that develop as a consequence. But it also acknowledges historical continuities, not least in terms of the continued exploitation of ‘support personnel’ and of resulting artistic conflicts but also of alternative models that resist the precarious nature of contemporary cultural work. Finally, this volume attempts to situate creative collaboration in broader social and economic contexts, where the experience and outcomes of such work have proved more problematic than the rich potential of their promise would lead us to expect.

A Companion to Media Fandom and Fan Studies

Author : Paul Booth
Publisher : John Wiley & Sons
ISBN 13 : 1119237203
Total Pages : 584 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis A Companion to Media Fandom and Fan Studies by : Paul Booth

Download or read book A Companion to Media Fandom and Fan Studies written by Paul Booth and published by John Wiley & Sons. This book was released on 2018-02-26 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Media Fandom and Fan Studies offers scholars and fans an accessible and engaging resource for understanding the rapidly expanding field of fan studies. International in scope and written by a team that includes many major scholars, this volume features over thirty especially-commissioned essays on a variety of topics, which together provide an unparalleled overview of this fast-growing field. Separated into five sections—Histories, Genealogies, Methodologies; Fan Practices; Fandom and Cultural Studies; Digital Fandom; and The Future of Fan Studies—the book synthesizes literature surrounding important theories, debates, and issues within the field of fan studies. It also traces and explains the social, historical, political, commercial, ethical, and creative dimensions of fandom and fan studies. Exploring both the historical and the contemporary fan situation, the volume presents fandom and fan studies as models of 21st century production and consumption, and identifies the emergent trends in this unique field of study.

New Money

Author : Lana Swartz
Publisher : Yale University Press
ISBN 13 : 0300233221
Total Pages : 270 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis New Money by : Lana Swartz

Download or read book New Money written by Lana Swartz and published by Yale University Press. This book was released on 2020-08-18 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities "In an engaging and timely work, brimming with fascinating anecdotes and historical and literary references, Lana Swartz brilliantly illustrates how financial technologies are quietly transforming how we socialize and what it means to belong."--Jonathan Zittrain, author of The Future of the Internet: And How to Stop It One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what's at stake when we pay. This accessible and insightful analysis comes at a moment of disruption: from "fin-tech" startups to cryptocurrencies, a variety of technologies are poised to unseat traditional financial infrastructures. Swartz explains these changes, traces their longer histories, and demonstrates their consequences. She shows just how important these invisible systems are. Getting paid and paying determines whether or not you can put food on the table. The data that payment produces is uniquely revelatory--and newly valuable. New forms of money create new forms of identity, new forms of community, and new forms of power.

Instant Profits Guide to YouTube Channel Income Success

Author : Hillary Scholl
Publisher : Estalontech
ISBN 13 : 8829510130
Total Pages : pages
Book Rating : 4.8/5 (295 download)

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Book Synopsis Instant Profits Guide to YouTube Channel Income Success by : Hillary Scholl

Download or read book Instant Profits Guide to YouTube Channel Income Success written by Hillary Scholl and published by Estalontech. This book was released on 2018-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Profits Guide to Youtube Channel Income Success It has been proven that even the most traditional companies can be successful using YouTube for their marketing efforts. A relative shift in mindset, and some research to understand on how Youtube channel works and putting away everything you thought you knew about marketing and relearn and focus in to what YouTube can do for your marketing efforts through a unique approach might just do the trick Some good initiatives that worked in the past were disrupted with newer trending technologies. The reality is that commercials that were once effective have now become noise to the majority of the public . So what‘s a marketing guru to do? How can a company stand out from the crowd and rise above the rest of the noise? These has caused more and more companies to switch a part of their marketing efforts to YouTube . The sky is the limit—and that‘s precisely why marketers need to get a copy of :- Instant Profits Guide to Youtube Channel Income Success Marketers that are progressive enough to move forward with their marketing efforts in a revolutionary new way will be sure capture attention and get to their end results using YouTube. There are a few key points to marketing success on YouTube that are important to:- First and foremost get noticed! You certainly want to incorporate a meaningful message, but be sure that it‘s wrapped inside of a very catchy, humorous, or provocative package. You have to be sure that whatever you post to YouTube will stand out from the crowd and demand attention. Create a message and an advertisement that people are just dying to share. If you put something memorable on YouTube, you will create something that people feel compelled to share with their friends and family. You have then created the first steps of viral marketing as the word is spreading for you. This 140 pages User friendly pictorial supportive guide will teach you How to Crush down on competition with YouTube and access to effective tactics used by YouTubePreneurs to make millions from YouTube Channel YouTube has around1 Billion unique users who visit every month with almost 100 billion page views. YouTube is growing at a shocking rate and website owners cannot afford to ignore this social media marketing channel any longer if they want to stay on top of the game in Internet marketing.

Visual Pedagogies

Author :
Publisher : BRILL
ISBN 13 : 9004529845
Total Pages : 370 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Visual Pedagogies by :

Download or read book Visual Pedagogies written by and published by BRILL. This book was released on 2022-12-12 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Pedagogies: Concepts, Cases and Practices takes readers on a journey through practico-theoretical experiments in thought, research and practice. Across disciplines, these authors navigate visuality to enhance pedagogical sensibility to how we observe, analyze, criticize and reflect on through visual processes.

Contemporary Issues in Strategic Management

Author : Paul Phillips
Publisher : Routledge
ISBN 13 : 1317380320
Total Pages : 296 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Contemporary Issues in Strategic Management by : Paul Phillips

Download or read book Contemporary Issues in Strategic Management written by Paul Phillips and published by Routledge. This book was released on 2018-03-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

We Were Yahoo!

Author : Jeremy Ring
Publisher : Post Hill Press
ISBN 13 : 1682615790
Total Pages : 442 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis We Were Yahoo! by : Jeremy Ring

Download or read book We Were Yahoo! written by Jeremy Ring and published by Post Hill Press. This book was released on 2018-01-23 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone paying attention, the beginning of the end for Yahoo! began with decisions made by the first team of executives while the company was on its way up, which set the stage for horrific decisions made by subsequent generations of Yahoo! leadership. Most decisions were either pure incompetence or just lack of vision by CEOs from 2001 to the present. Twenty-one years after its incorporation and sixteen years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Also on that day, the iPhone was more than seven years away from launch, Google was four years from its IPO, Amazon was hemorrhaging money, and Mark Zuckerberg was still in high school! At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google’s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!’s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo’s hand in the Facebook negotiations haunted the rest of the company’s existence. In addition, factors outside of Yahoo’s control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. The story of Yahoo! is a cautionary tale not intended for the faint of heart.

Facebook Nation

Author : Newton Lee
Publisher : Springer Science & Business Media
ISBN 13 : 1461453089
Total Pages : 230 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Facebook Nation by : Newton Lee

Download or read book Facebook Nation written by Newton Lee and published by Springer Science & Business Media. This book was released on 2012-09-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Barack Obama, in his 2011 State of the Union Address, called America "the nation of Edison and the Wright brothers" and "of Google and Facebook." U.S. Chief Information Officer, Steven VanRoekel, said that America has become a "Facebook nation" that demands increased transparency and interactivity from the federal government. Facebook as a nation in 2012 would be the third largest country in the world with over 900 million citizens, after China and India. This book portrays the social media ecosystem as a world of increasing Total Information Awareness, which is essentially a civilian version of the controversial Total Information Awareness program unveiled in 2002 by the Defense Advanced Research Projects Agency (DARPA) at the U.S. Department of Defense. Back in the 60's, DARPA initiated and funded the research and development of Advanced Research Projects Agency Network (ARPANET) that went online in 1969. The success of ARPANET gave rise to the global commercial Internet in the 90's and the new generation of Fortune 500 companies today including Amazon.com, Google, eBay, and Yahoo!. As if life comes full circle in the 21st century, private businesses and the ubiquity of social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies and infrastructures necessary for the DARPA-proposed Total Information Awareness program. WikiLeaks founder Julian Assange called Facebook "the most appalling spying machine that has ever been invented." Indeed, military and civilian technologies have interwoven into every fabric of our society, as Facebook co-founder and CEO Mark Zuckerberg said, "We exist at the intersection of technology and social issues." This book offers discourse and practical advice on the privacy issue in the age of big data, the rise of Facebook nation, and Total Information Awareness. Opening with President Ronald Reagan's 1984 National Security Decision Directive and ending with George Orwell's novel 1984, the author takes us on a roller-coaster ride through Facebook's botched IPO, Carrier IQ, Kony 2012, SOPA/PIPA blackout, cyber bullying, crime fighting, and a host of other timely issues facing our Facebook nation. Social media strategists, information architects, social scientists, policymakers, and academic scholars in the Program in Science, Technology, and Society (STS) will find this book a valuable asset.

Disrupt You!

Author : Jay Samit
Publisher : Macmillan
ISBN 13 : 1250059372
Total Pages : 304 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Disrupt You! by : Jay Samit

Download or read book Disrupt You! written by Jay Samit and published by Macmillan. This book was released on 2015-07-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A digital innovator's examination of the process employed by leading disruptors, showing how to achieve success in a volatile world.