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TrendWatching

Author : Ron Insana
Publisher : HarperBusiness
ISBN 13 : 9780060084622
Total Pages : 272 pages
Book Rating : 4.0/5 (846 download)

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Book Synopsis TrendWatching by : Ron Insana

Download or read book TrendWatching written by Ron Insana and published by HarperBusiness. This book was released on 2002-11-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plummeting stock prices. Decimated 401(k) accounts. Shocking corporate scandals. Thus is the beginning of the twenty-first century. The boundless prosperity of the 1990s is now a remnant of history. With the turn of the millennium came a national reversal of fortune. In a period of under twelve months, the Nasdaq Composite index lost over 60 percent of its value, costing average Americans billions of dollars.If only we could've seen it coming. But perhaps it wasn't our lack of vision that blinded us to the approaching disaster. Perhaps all we needed to do was change our perspective. Too often we invest on whims and headlines, instincts and hot tips. We focus on the short-term possibilities and ignore the long-term picture. In this groundbreaking account, best-selling author and renowned CNBC anchor Ron Insana proves that we can profit from the best of times while preparing for the worst. Through an impressively illuminating investigation of financial market bubbles, manias, and trends, Insana shows how to predict confidently the seemingly erratic financial market booms and busts, getting in while the getting is good and getting out before we are gotten. We've all heard the adage: History repeats itself. In economic terms this truism could not be truer. Delving deep into the history of American investing, Insana’s enlightening study charts both well-known and widely overlooked events, proving definitively that the ups and downs of financial markets follow astonishingly similar patterns. Bubbles replicate those before them, trends imitate other trends, and the cycle repeats itself time and again. With keen insight, Insana, one of the world's top business journalists, will teach you how to recognize key signs and indicators so that you can determine when a bubble is forming, how long it will continue growing, and at what point it's going to burst. Too often, the public is the last in and the last out of the game. We lose money because we react to the decisions of others rather than anticipating fads on our own. Insana's eye-opening investigation will teach you how to stop following the herd and start finding your own way to investment success. Drawing on concrete evidence from the past to forecast the real-world changes of the future, this fascinating study paves the path for more secure, more dependable, and more profitable investing. It's your money.

Blogs, Wikipedia, Second Life, and Beyond

Author : Axel Bruns
Publisher : Peter Lang
ISBN 13 : 9780820488660
Total Pages : 436 pages
Book Rating : 4.4/5 (886 download)

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Book Synopsis Blogs, Wikipedia, Second Life, and Beyond by : Axel Bruns

Download or read book Blogs, Wikipedia, Second Life, and Beyond written by Axel Bruns and published by Peter Lang. This book was released on 2008 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores our developing participatory online culture, establishing the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. Argues that what is emerging is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collarborative communities: produsage.

Retailization

Author : Lars Thomassen
Publisher : Kogan Page Publishers
ISBN 13 : 9780749446895
Total Pages : 252 pages
Book Rating : 4.4/5 (468 download)

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Book Synopsis Retailization by : Lars Thomassen

Download or read book Retailization written by Lars Thomassen and published by Kogan Page Publishers. This book was released on 2006 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a study on how corporations and their brands deal with this era. This book shows how to establish a business approach that can better meet the needs of shoppers by activating revolutionary selling situations. It articulates that corporations must undertake a radical reinvention of how they reach their customers to sell their products.

How to Succeed at Retail

Author : Keith Lincoln
Publisher : Kogan Page Publishers
ISBN 13 : 0749450169
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How to Succeed at Retail by : Keith Lincoln

Download or read book How to Succeed at Retail written by Keith Lincoln and published by Kogan Page Publishers. This book was released on 2007 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are the world's best retail brands? Is there a formula for success you can learn from?How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast paced and accessible, it concludes with an operational methodology which can be applied to any and every business.By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads.

The Fairchild Dictionary of Retailing 2nd Edition

Author : Rona Ostrow
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628927259
Total Pages : 482 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis The Fairchild Dictionary of Retailing 2nd Edition by : Rona Ostrow

Download or read book The Fairchild Dictionary of Retailing 2nd Edition written by Rona Ostrow and published by Bloomsbury Publishing USA. This book was released on 2008-07-23 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.

Private Label

Author : Keith Lincoln
Publisher : Kogan Page Publishers
ISBN 13 : 0749457392
Total Pages : 312 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Private Label by : Keith Lincoln

Download or read book Private Label written by Keith Lincoln and published by Kogan Page Publishers. This book was released on 2009-05-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.

The Inscrutable Shopper

Author : Stella Minahan
Publisher : Business Expert Press
ISBN 13 : 1606491725
Total Pages : 153 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis The Inscrutable Shopper by : Stella Minahan

Download or read book The Inscrutable Shopper written by Stella Minahan and published by Business Expert Press. This book was released on 2011-09-06 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

The Everything Guide to Crowdfunding

Author : Thomas Elliott Young
Publisher : Simon and Schuster
ISBN 13 : 1440550344
Total Pages : 288 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Guide to Crowdfunding by : Thomas Elliott Young

Download or read book The Everything Guide to Crowdfunding written by Thomas Elliott Young and published by Simon and Schuster. This book was released on 2012-12-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of the crowd to turn your dreams into reality! Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them. The Everything Guide to Crowdfunding is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including: Gaining an online presence Tapping into the crowd Understanding the different crowdfunding platforms Designing a successful campaign plan Promoting your campaign with social media, search engine optimization, and affiliate marketing Dealing with donors after your campaign ends Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding.

Disruptive Business

Author : Alexander Manu
Publisher : CRC Press
ISBN 13 : 1317149475
Total Pages : 202 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Disruptive Business by : Alexander Manu

Download or read book Disruptive Business written by Alexander Manu and published by CRC Press. This book was released on 2016-05-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy. Alexander Manu believes that organizations must treat innovation not as a process to be managed but as an outcome that changes people's lives. In Disruptive Business he explains how innovation is the moment when human behaviour is changed by a particular invention, discovery or event. This position challenges the current understanding of innovation, as well as the current ecology in which innovation operates in organizations: its management, methods, tools, language, focus and metrics. The challenge extends to some of the labels currently applied to innovation typologies, such as 'disruptive innovation', seen today as addressing purely the technological side of an invention, rather than the more complex motivational and behavioural side. Alexander Manu considers that a disruption is not manifest in the moment a new technology is introduced. The disruption is the human being and manifest only when human motivation embraces the technology and uses it to modify and improve everyday life. Our acceptance and appropriation of new technologies creates the business disruption. Manu makes the case that successful innovation outcomes are answers to conscious or subconscious goals residing in human motivation, and motivation starts in desire. This position is consistent with the history of innovations that have changed, improved and reshaped human life, and also consistent with their roots and ethos. Humans are a 'perpetually wanting animal', bound to desire, to seek media for a better self and to need innovation. In this dynamic, innovation is the constant and business is the variable. The role of business is to create the tools, objects and services through which people can manifest what they want and who they are. The book provides a new perspective of current behavioural disruptions which are relevant to the continuity of business, as well as a set of practical methodologies for business design, aimed at creating innovation outcomes of value to users.

Promoting Fashion

Author : Barbara Graham
Publisher : Laurence King Publishing
ISBN 13 : 1529429943
Total Pages : 388 pages
Book Rating : 4.5/5 (294 download)

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Book Synopsis Promoting Fashion by : Barbara Graham

Download or read book Promoting Fashion written by Barbara Graham and published by Laurence King Publishing. This book was released on 2022-12-22 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

How to Research Trends (Revised Edition)

Author : Els Dragt
Publisher :
ISBN 13 : 9789063696825
Total Pages : 0 pages
Book Rating : 4.6/5 (968 download)

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Book Synopsis How to Research Trends (Revised Edition) by : Els Dragt

Download or read book How to Research Trends (Revised Edition) written by Els Dragt and published by . This book was released on 2023-11-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings. - Interviews with professionals that provide insights on how to implement trends. - Various activities and tools to be used individually or in a team. - A dedicated chapter on how to set up your own trend practice within your organization.

Leadership in Recreation and Leisure Services

Author : Timothy S. O'Connell
Publisher : Human Kinetics
ISBN 13 : 1492583502
Total Pages : 320 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Leadership in Recreation and Leisure Services by : Timothy S. O'Connell

Download or read book Leadership in Recreation and Leisure Services written by Timothy S. O'Connell and published by Human Kinetics. This book was released on 2018-10-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership in Recreation and Leisure Services presents cutting-edge guidance and helps students apply their newfound knowledge as they prepare to enter the rapidly changing leisure services field. This text presents fresh insights on leadership from the most prominent voices in the field today. The contributors present a comprehensive look at modern leadership, identify the challenges future leaders will face, and reveal how future leaders can best prepare to meet those challenges. Leadership in Recreation and Leisure Services provides • a detailed look at the collaborative approach to leadership in leisure services that represents a new direction in the field; • insight into classical leadership as well as innovative and modern leadership theory and best practices; and • an understanding of the roles and functions students will fulfill as they enter the profession. The material, designed for undergraduate recreation and leisure services leadership courses, is presented in three parts. Part I explores personal leadership issues, including communication skills, negotiation strategies, and leadership styles. Part II delves into professional leadership, examining topics such as group dynamics, supervision practices, and team leadership. Part III explores organizational leadership, including internal and external leadership and professional development. The authors present new theories of leadership from research in the field of recreation and leisure. Several learning aids—including chapter-opening scenarios, key terms, glossary, references, and chapter-ending questions for reflection and discussion—appear throughout the text. In addition, each chapter features a Leisure Leaders sidebar that profiles a leader in the field who addresses preparation for the job, a peek at day-to-day work, and advice for aspiring leaders. And a Best Practices sidebar showcases an organization whose innovative leadership has led to positive organizational outcomes. Leadership in Recreation and Leisure Services helps students understand the range of leadership skills they need to develop for successful careers.

The Complete Guide to Affiliate Marketing on the Web

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601381255
Total Pages : 386 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Complete Guide to Affiliate Marketing on the Web by : Bruce C. Brown

Download or read book The Complete Guide to Affiliate Marketing on the Web written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2009 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your website is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your website for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Keeping Up with Emerging Technologies

Author : Nicole Hennig
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440854416
Total Pages : 189 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Keeping Up with Emerging Technologies by : Nicole Hennig

Download or read book Keeping Up with Emerging Technologies written by Nicole Hennig and published by Bloomsbury Publishing USA. This book was released on 2017-06-21 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of technological change demands that today's information professionals and educators not only be constantly acquiring new knowledge and skills, but also that they cultivate the ability to make sound judgments on which technologies to embrace. Today's librarians and information specialists know it's imperative that they keep up with new technologies. But not all technologies are equally important, either within the library setting or to library patrons. So how does one decide which ones to pursue and integrate into services? In the uphill battle to stay current with new and emerging technologies, deciding which ones to pursue and integrate into services is a major challenge. A secondary problem is simply finding the time to consider the question. Readers of Keeping Up with Emerging Technologies will learn all of the best practices and skills to keep up with new technologies and to analyze the ability of specific technologies to meet recognized user needs—all in this single source. You'll learn the best ways to gather information about new technologies and user needs, to evaluate and analyze information, to curate technology information for others, to set up experiments and evaluate the results, and to present your findings to persuade decision-makers. Written by the former head of user experience at MIT's library system, this guidebook serves information professionals, educators, education technology specialists, and anyone with "emerging technology" or "innovation" in their job titles. It will also be useful for library administrators and those who manage these positions as well as for students seeking a technology-oriented or curriculum-design career path in libraries.

Story Circle

Author : John Hartley
Publisher : John Wiley & Sons
ISBN 13 : 9781444310573
Total Pages : 328 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis Story Circle by : John Hartley

Download or read book Story Circle written by John Hartley and published by John Wiley & Sons. This book was released on 2009-04-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Story Circle is the first collection ever devoted to acomprehensive international study of the digital storytellingmovement, exploring subjects of central importance on the emergentand ever-shifting digital landscape. Covers consumer-generated content, memory grids, the digitalstorytelling youth movement, participatory public history, audiencereception, videoblogging and microdocumentary Pinpoints who is telling what stories where, on what terms, andwhat they look and sound like Explores the boundaries of digital storytelling from China andBrazil to Western Europe and Australia

New Routes to Library Success

Author : Elisabeth Doucett
Publisher : American Library Association
ISBN 13 : 0838913199
Total Pages : 240 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis New Routes to Library Success by : Elisabeth Doucett

Download or read book New Routes to Library Success written by Elisabeth Doucett and published by American Library Association. This book was released on 2015-04-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.

On Trend

Author : Devon Powers
Publisher : University of Illinois Press
ISBN 13 : 0252051734
Total Pages : 309 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis On Trend by : Devon Powers

Download or read book On Trend written by Devon Powers and published by University of Illinois Press. This book was released on 2019-10-16 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see—and live—the future.