Trendstudie 2008

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The impact of a strong global Employer Brand in the war for talent

Author : Romy Kupfernagel
Publisher : diplom.de
ISBN 13 : 3836640015
Total Pages : 62 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis The impact of a strong global Employer Brand in the war for talent by : Romy Kupfernagel

Download or read book The impact of a strong global Employer Brand in the war for talent written by Romy Kupfernagel and published by diplom.de. This book was released on 2009-12-18 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Defining the task: Microsoft, Google, Cisco or the German E.ON- Führungsgesellschaften : each of them is a well-known company that not only stands for economic success but also for a specific image. Besides, all of them are companies that head the top 100 of the Best Workplaces in Europe in 2009. But, why are companies rewarded as a great place to work at and how do they manage it? Do they only convince with their products and services based on good marketing strategies? In an era of globalisation and a continuous progress in science, technique and economy being competitive poses the most important challenge for a company s success. Of course, product and service quality or customer orientation are important factors but moreover, high qualified people performing in and leading these areas are indispensable. However, even though having an economic crisis actually, this resource is a scarce one and not easy to find. On the one hand, this is caused by a strong socio-demographic change that implicates declining birth rates and thus a rise of ageing workforce. On the other hand, for competing globally companies are demanded to be highly innovative. To expedite innovations and to deal with continuously accelerating progress and more complex technology, skilled workers are needed. Hence, on labour markets the demand for high potentials is increasing whereas the supply is decreasing. As more companies are aware of the possibility to profit from their workforce as a strategic advantage, competition for the best talents grows steadily and leads to a war for talent . Due to the fact that these developments can be recognised all around the world the resource human being becomes incrementally essential. So, companies begin to look for potential specialists and executives not only on national but also on international labour markets. Besides investments in trainings, the further education of older employees and the cooperation with schools or universities, the creation of a strong employer brand may be important. Speaking of buyer s markets employees decide for their individual employer-of- choice. For this purpose, they of course have to know the company and be convinced of the benefits working for it. Thus, to successfully attract and retain the best talent, marketing, brand management and especially a powerful employer brand may be imperative instruments for a company. The creation of a distinctive image and a credible, [...]

Automation, Communication and Cybernetics in Science and Engineering 2009/2010

Author : Sabina Jeschke
Publisher : Springer Science & Business Media
ISBN 13 : 3642162088
Total Pages : 669 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Automation, Communication and Cybernetics in Science and Engineering 2009/2010 by : Sabina Jeschke

Download or read book Automation, Communication and Cybernetics in Science and Engineering 2009/2010 written by Sabina Jeschke and published by Springer Science & Business Media. This book was released on 2011-01-21 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a representative selection of all publications published between 01/2009 and 06/2010 in various books, journals and conference proceedings by the researchers of the institute cluster: IMA - Institute of Information Management in Mechanical Engineering ZLW - Center for Learning and Knowledge Management IfU - Institute for Management Cybernetics, Faculty of Mechanical Engineering, RWTH Aachen University The contributions address the cluster's five core research fields: suitable processes for knowledge- and technology-intensive organizations, next-generation teaching and learning concepts for universities and the economy, cognitive IT-supported processes for heterogeneous and cooperative systems, target group-adapted user models for innovation and technology development processes, semantic networks and ontologies for complex value chains and virtual environments Innovative fields of application such as cognitive systems, autonomous truck convoys, telemedicine, ontology engineering, knowledge and information management, learning models and technologies, organizational development and management cybernetics are presented. The contributions show the unique potential of the broad and interdisciplinary research approach of the ZLW/IMA and the IfU.

From an Affluent Society to a Happy Society: Vital Signs Promising a Change and the Impacts on Industries

Author : Juergen Mohr
Publisher : Diplomica Verlag
ISBN 13 : 3842855788
Total Pages : 99 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis From an Affluent Society to a Happy Society: Vital Signs Promising a Change and the Impacts on Industries by : Juergen Mohr

Download or read book From an Affluent Society to a Happy Society: Vital Signs Promising a Change and the Impacts on Industries written by Juergen Mohr and published by Diplomica Verlag. This book was released on 2011-02 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facts and figures indicate a continuously increasing societal welfare. But what about its impacts on the environment? The growing wealth has been accompanied by environmental degradation, deforestation, losses in bio-diversity, global warming, air pollution, depletion of the ozone layer, and overfishing. Recent measurements have been performed related to the depletion of natural resources showing that humans currently use the resources of 1.25 Earths. At the current consumption levels of high-income countries, the world could only sustainably support 1.75 billion people, not the 6.5 billion living on Earth today. Fortunately ecological awareness is consensus today and reaches far more social levels than just greenies and do-gooders - see the LOHAS trend in this book as an example. Governments have recognized that environmental protection is a worldwide concern that can be solved solely through co-operation. Especially renewable energy has reached the top of the agendas of the United Nations, the G8, and other multilateral fora. At the last conference of the UN climate council the participants noticed that the technologies, required to limit the greenhouse gas emission, are available and affordable. Thus the framework for a change is established and available. It’s up to mankind to carry out the transformation. This book gives an insight into the current social transformation that is underway. Research indicates that societies are undergoing a decisive and formative value transformation, away from a pure materialistic and monetary mindset towards a lifestyle of health and sustainability and a better quality of life. Surveys also revealed that although people, especially in the developed countries, continuously got richer over the last 50 years they did not become happier. This finding was responsible that the science of happiness research experienced a tremendous increasing attention over the last 10 years and that even on governmental level the opinion became accepted that we have to go beyond GDP. Impacts of this value transformation are already visible today in several industries. Starting with a brief description of the historical evolution of the industries, followed by some critical words about welfare and environmental pollution vital signs indicating that societies worldwide are going through a change are highlighted. A deeper look will be taken into the powerful LOHAS trend, corporate social responsibility, governmental and non-governmental initiatives - especially the discussion to go beyond GDP and the mighty upcoming science happiness research - and the remarkable boom of the renewable energies. Before concluding with a short summary, the impacts of that transformation on several industries are identified and described.

Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000933237
Total Pages : 717 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand by : Alastair M. Morrison

Download or read book Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-09-25 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbook showcases a diverse range of perspectives with insights from around the globe. It reviews the interactions among trends and issues, and it emphasises the importance of tracking and interpreting these on a global scale. The book is organized into three parts, with Part I focusing on supply-side trends including transport, attractions, culture, heritage tourism, technology, policies, and destination management. Part II critically reviews the external factor trends, including the impact of terrorism, multi-crisis destinations, Generation Z’s important contributions to the sector, the regulation of sharing economy platforms and nature tourism in future. Part III focuses on market-led trends such as bleisure, glamping, VFR travel, transformational tourism and new trends in wellness tourism following the post-COVID era. The book also provides predictions for the upcoming decades. This Handbook will be a vital tool for researchers, students, and practitioners in the tourism and hospitality sector to further develop their knowledge and expertise in the field. It examines business and policy implications, offering guidance for developing sustainable competitive advantage.

Anatomy of a Trend

Author : Henrik Vejlgaard
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Anatomy of a Trend by : Henrik Vejlgaard

Download or read book Anatomy of a Trend written by Henrik Vejlgaard and published by . This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.

European B2C E-Commerce in the Banking Sector

Author : Caroline Möckel
Publisher : diplom.de
ISBN 13 : 3836645769
Total Pages : 233 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis European B2C E-Commerce in the Banking Sector by : Caroline Möckel

Download or read book European B2C E-Commerce in the Banking Sector written by Caroline Möckel and published by diplom.de. This book was released on 2010-04-28 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Based on the findings of the correlation analysis described in chapter 7.1, factors of influence and variables statistically not related to financial B2C e-commerce can now be distinguished. While the focus of this part of the analysis lies on factors showing significant correlation coefficients in relation to the research topic, this does not mean that the non-correlated factors are not of importance or somewhat connected. The statistical measurements may not be suitable for this type of analysis, survey results may be misleading or the situation will have changed in the last two years after the investigation. On the other hand, the observed correlations do not necessarily equal a causal relationship and the high complex matter can not be explained by single variables as influence factors. The conducted correlation analysis only serves as an indicator for potential influence factors or accelerators and has to be carefully evaluated. Keeping these considerations in mind, the statistical analysis within the scope of this masters dissertation will support the following conclusions and interpretations. First of all, computer usage and skills as well as internet usage and skills need to be on a high level in a country to facilitate financial B2C e-commerce. Residents of countries with higher levels for the subject of examination will probably already have gained adequate skills, as indicated by a medium strong negative relation to computer courses taken in the last three months and other online activities such as online information search and online banking positively correlated. While online banking is partially included in the variable e_comm representing financial B2C e-commerce through customer s usage of online financial services, this particular result may not be totally conclusive. However, it seems logical that consumers with good computer and internet skills also spending a lot of time with advanced activities on the internet may also engage in financial B2C e-commerce. This assumption narrows down the target group and excludes a certain clientele from online product offers of financial institutions - banks will need to adapt their web portals accordingly, set up initiatives improving computer and web skills of their consumers and meet their consumers on the internet, e.g. with advertising while they are using search engines. Practical evidence supporting these interpretations can be found in several examples of [...]

Working and Learning in Times of Uncertainty

Author : Sandra Bohlinger
Publisher : Springer
ISBN 13 : 9463002448
Total Pages : 238 pages
Book Rating : 4.4/5 (63 download)

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Book Synopsis Working and Learning in Times of Uncertainty by : Sandra Bohlinger

Download or read book Working and Learning in Times of Uncertainty written by Sandra Bohlinger and published by Springer. This book was released on 2015-11-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses the challenges of globalisation and uncertainty impacting on working and learning at individual, organisational and societal levels. Each of the contributions addresses two overall questions: How is working and learning affected by uncertainty and globalisation? And, in what ways do individuals, organisations, political actors and education systems respond to these challenges?Part 1 focuses on the micro level of working and learning for understanding the learning processes from an individual point of view by reflecting on learners’ needs and situations at work and in school-work transitions. Part 2 addresses the meso level by discussing sector-specific and organisational approaches to working and learning in times of uncertainty. The chapters represent a broad range of branches including public services (police work), the automotive sector and the health sector (elderly care). Finally, Part 3 addresses the macro level of working and learning by analysing how to govern, structure and organise vocational, professional and adult education at the boundaries of work, education and policy making."

The Origin of Dialogue in the News Media

Author : Regula Hänggli
Publisher : Springer Nature
ISBN 13 : 303026582X
Total Pages : 283 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis The Origin of Dialogue in the News Media by : Regula Hänggli

Download or read book The Origin of Dialogue in the News Media written by Regula Hänggli and published by Springer Nature. This book was released on 2019-09-03 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a new theoretical framework for studying the interaction between political parties, the news media and citizens. The model addresses how political actors develop and push different arguments in a debate, how the news media select and communicate these arguments, and how they ultimately influence citizens’ democratic decisions. The author promotes dialogue as a convincing concept for analyzing the quality of public debate and advances a series of arguments for why and how this concept helps improve our understanding of key processes in democracy. Based on a detailed analysis of rich empirical data collected from referendum campaigns in Switzerland, the book is relevant beyond the specific context and applicable to election campaigns and public debates more broadly.

Perspectives in Business Informatics Research

Author : Peter Forbrig
Publisher : Springer Science & Business Media
ISBN 13 : 3642161006
Total Pages : 242 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Perspectives in Business Informatics Research by : Peter Forbrig

Download or read book Perspectives in Business Informatics Research written by Peter Forbrig and published by Springer Science & Business Media. This book was released on 2010-09-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 9th International Conference on Perspectives in Business Informatics Research (BIR) in Rostock, Germany, in September 2010. The 14 full and 4 short papers accepted for BIR were selected from 53 submissions. They are organized in topical sessions on knowledge and information management; ontologies; models and workflows; business information systems; and databases and mobile computing .

Religion in the Age of Re-Globalization

Author : Roland Benedikter
Publisher : Springer Nature
ISBN 13 : 3030808572
Total Pages : 412 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Religion in the Age of Re-Globalization by : Roland Benedikter

Download or read book Religion in the Age of Re-Globalization written by Roland Benedikter and published by Springer Nature. This book was released on 2021-12-13 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise introduction into twenty-one trends that are transforming the role of religion and spirituality in “re-globalizing” societies. In referring to processes of “re-globalization”, the book draws attention to profound ongoing changes in the patterns and mechanisms of contemporary globalization. Inter- and transdisciplinary in its approach, clearly structured, and easy to read, the book analyzes the impact of religious self-understanding, rhetoric, and practice on five core fields: economics, politics, culture, demography, and technology. In turn, it describes the effects of these five fields on religion and spirituality themselves. This book represents a broad, encompassing overview of the main transformations that religion is undergoing today. Roland Benedikter combines a “big picture” approach with a keen attention to the details of specific case studies. With its clear and accessible structure and timely examples, this book is ideally suited for students of international relations and religious studies, and will also appeal to researchers engaged in those fields and to interested general readers. The book is also apt to serve as an encompassing basis for contemporary debates in civil society, including both grassroots and expert discussions.

Learning and Collaboration Technologies. Designing Learning Experiences

Author : Panayiotis Zaphiris
Publisher : Springer
ISBN 13 : 3030218147
Total Pages : 456 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Learning and Collaboration Technologies. Designing Learning Experiences by : Panayiotis Zaphiris

Download or read book Learning and Collaboration Technologies. Designing Learning Experiences written by Panayiotis Zaphiris and published by Springer. This book was released on 2019-07-10 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11590 and 11591 constitutes the refereed proceedings of the 6th International Conference on Learning and Collaboration Technologies, LCT 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCII 2019, in Orlando, FL, USA in July 2019. The 1274 full papers and 209 posters presented at the HCII 2019 conferences were carefully reviewed and selected from 5029 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of applications areas. The papers in this volume are organized in the following topical sections: designing and evaluating learning experiences; theoretical and pedagogical approaches in technology-enhanced learning; cognitive and psychological issues in learning; and technology in STEM education.

The Fashion Forecasters

Author : Regina Lee Blaszczyk
Publisher : Bloomsbury Publishing
ISBN 13 : 1350017159
Total Pages : 296 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis The Fashion Forecasters by : Regina Lee Blaszczyk

Download or read book The Fashion Forecasters written by Regina Lee Blaszczyk and published by Bloomsbury Publishing. This book was released on 2018-03-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

Luxury Tourism

Author : Roland Conrady
Publisher : Springer Nature
ISBN 13 : 3030598934
Total Pages : 330 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Luxury Tourism by : Roland Conrady

Download or read book Luxury Tourism written by Roland Conrady and published by Springer Nature. This book was released on 2020-10-31 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.

2008 Trend Report

Author : Reinier Evers
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.:/5 (225 download)

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Book Synopsis 2008 Trend Report by : Reinier Evers

Download or read book 2008 Trend Report written by Reinier Evers and published by . This book was released on 2007 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trend Qualification and Trading

Author : L. A. Little
Publisher : John Wiley & Sons
ISBN 13 : 0470889667
Total Pages : 320 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Trend Qualification and Trading by : L. A. Little

Download or read book Trend Qualification and Trading written by L. A. Little and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical analysis expert L.A. Little shows how to identify and trade big market moves Significant money can be made in the stock market by following big trends. In Trend Qualification and Trading, market technician L.A. Little explains how to identify and qualify these trends to determine the likelihood that they will continue and produce better trading results. By combining price, volume, different timeframes, and the relationship between the general market, sectors, and individual stocks, Little shows how to measure the strength of stock trends. Most importantly, he demonstrates how to determine if a trend has what it takes to develop into a major move with greater profit potential or if it is basically a false signal. Takes a proven technical approach to identifying and profiting from financial market trends Shows how to best time entries, when to take profits, and when to exit trades Introduces Little's proprietary concept, The Trading Cube, which visually combines time and trend for a given trading instrument Filled with in-depth insights and practical advice, this guide will help you make more of your time in today's markets by providing an in-depth explanation of how to identify and qualify trends.

The new online trade

Author : Gerrit Heinemann
Publisher : Springer Nature
ISBN 13 : 3658407573
Total Pages : 519 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis The new online trade by : Gerrit Heinemann

Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing

Managing the New Workforce

Author : Eddy Ng
Publisher : Edward Elgar Publishing
ISBN 13 : 0857933019
Total Pages : 337 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Managing the New Workforce by : Eddy Ng

Download or read book Managing the New Workforce written by Eddy Ng and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, the latest generation to enter the global workforce, are changing the face of employment. This volume represents the most up-to-date research on the changes and issues from an international cast of generational researchers. Shifting demographics around the world have created a unique historical phenomenon in which a large cohort of employees (i.e., post-war Baby Boomers) are nearing retirement, and a new cadre of younger workers are being recruited to replace them. These twenty-something year-olds, often referred to as ÔGen YÕ or Millennials, represent the workforce of the future and come with their own set of expectations, demands, and work habits. The contributors to this volume, drawn from countries around the world, document the cultural, historical, and social context surrounding this phenomenon. The international perspective makes it possible to examine cross-cultural similarities and differences in HRM practices. This timely book provides an understanding of the new workforce in multiple countries and settings and a valuable reference as scholars and employers seek to understand the values, beliefs, and expectations of the next generation of workers. While scholars and instructors will find this book indispensable, the book will also have implications for domestic and multinational employers, managers, HR practitioners, and career counselors.