Market Research in Travel and Tourism

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Author :
Publisher : Routledge
ISBN 13 : 9780750630825
Total Pages : 0 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Market Research in Travel and Tourism by : Paul Brunt

Download or read book Market Research in Travel and Tourism written by Paul Brunt and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies

Key Concepts in Tourism Research

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Publisher : SAGE
ISBN 13 : 1446291413
Total Pages : 202 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Key Concepts in Tourism Research by : David Botterill

Download or read book Key Concepts in Tourism Research written by David Botterill and published by SAGE. This book was released on 2012-04-12 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book walks students through the selection and application of research methods within Tourism. Experienced authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique and provides: • authoritative and reliable data • informative cross-referencing • detailed discussion of theories and their critics • suggestions for further reading The book is a vital resource for all students of tourism, leisure and management.

Travel and Tourism

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Publisher : SAGE
ISBN 13 : 184787858X
Total Pages : 240 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Travel and Tourism by : Richard Sharpley

Download or read book Travel and Tourism written by Richard Sharpley and published by SAGE. This book was released on 2006-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically. Designed to complement existing textbooks for the course, the companion provides: - Easy access to the key themes in Travel and Tourism and an overview of its business context - Helpful summaries of the approach taken by the main textbooks on the course - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common pitfalls to avoid - A tutor′s-eye view of what course examiners are looking for - A road map for the book to help readers quickly find the information they need The SAGE Course Companion in Travel and Tourism is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and achieve success in their undergraduate course.

Progressing Tourism Research

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Publisher : Channel View Publications
ISBN 13 : 9781873150474
Total Pages : 394 pages
Book Rating : 4.1/5 (54 download)

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Book Synopsis Progressing Tourism Research by : Herbert William Faulkner

Download or read book Progressing Tourism Research written by Herbert William Faulkner and published by Channel View Publications. This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Bill Faulkner was the father of tourism research in Australia, having spent 20 years in the field, first within government and then in academe. He was a visionary whose impact on the tourism research field extended well beyond Australia. This work contains a collection of Faulkner's publications grouped thematically under the headings Methods, Events, Destinations and Research Agenda. The sections demonstrate how his thinking evolved over time and influenced the intellectual development of the field itself. An introductory chapter describes Faulkner's life and the contribution that he made to the field of tourism research.

Targeted Research

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (612 download)

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Book Synopsis Targeted Research by : Travel and Tourism Research Association (U.S.). Conference

Download or read book Targeted Research written by Travel and Tourism Research Association (U.S.). Conference and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Case Based Research in Tourism, Travel, Hospitality and Events

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Author :
Publisher : Springer Nature
ISBN 13 : 9811646716
Total Pages : 503 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Case Based Research in Tourism, Travel, Hospitality and Events by : Marianna Sigala

Download or read book Case Based Research in Tourism, Travel, Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Capitalizing on Travel Research for Marketing Success

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (15 download)

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Book Synopsis Capitalizing on Travel Research for Marketing Success by : Travel and Tourism Research Association (U.S.). Conference

Download or read book Capitalizing on Travel Research for Marketing Success written by Travel and Tourism Research Association (U.S.). Conference and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media in Travel, Tourism and Hospitality

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Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409485145
Total Pages : 339 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Social Media in Travel, Tourism and Hospitality by : Professor Evangelos Christou

Download or read book Social Media in Travel, Tourism and Hospitality written by Professor Evangelos Christou and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Research Themes for Tourism

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Publisher : CABI
ISBN 13 : 1845936981
Total Pages : 318 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Research Themes for Tourism by : Peter Robinson

Download or read book Research Themes for Tourism written by Peter Robinson and published by CABI. This book was released on 2011 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This book provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festival.

Practical Tourism Research, 2nd Edition

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Publisher : CABI
ISBN 13 : 1780648871
Total Pages : 286 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Practical Tourism Research, 2nd Edition by : Stephen L J Smith

Download or read book Practical Tourism Research, 2nd Edition written by Stephen L J Smith and published by CABI. This book was released on 2016-12-19 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.

Frameworks for Tourism Research

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Publisher : CABI
ISBN 13 : 1845938984
Total Pages : 220 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Frameworks for Tourism Research by : Douglas G. Pearce

Download or read book Frameworks for Tourism Research written by Douglas G. Pearce and published by CABI. This book was released on 2012 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically sets out the main types of frameworks that have been used in tourism research, examining their distinguishing features and how they are used, and illustrating these with specific examples. In this way, the book seeks to assist researchers to become more conscious of the range of frameworks available and be more aware of the opportunities for using them; to foster a critical appreciation of appropriate frameworks, both in their own work and the work of others; and to develop and/or apply frameworks more effectively and thereby enhance the quality of their research and the way in which it is communicated. The book has 10 chapters, an author index, and a subject index.

Travel, Tourism, and Hospitality Research

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Author :
Publisher : New York ; Toronto : Wiley
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Travel, Tourism, and Hospitality Research by : J. R. Brent Ritchie

Download or read book Travel, Tourism, and Hospitality Research written by J. R. Brent Ritchie and published by New York ; Toronto : Wiley. This book was released on 1994-03 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Global Dynamics in Travel, Tourism, and Hospitality

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Publisher : IGI Global
ISBN 13 : 1522502025
Total Pages : 393 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Dynamics in Travel, Tourism, and Hospitality by : Pappas, Nikolaos

Download or read book Global Dynamics in Travel, Tourism, and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.

Research Methods for Tourism Students

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Author :
Publisher : Routledge
ISBN 13 : 1351336185
Total Pages : 603 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Research Methods for Tourism Students by : Ramesh Durbarry

Download or read book Research Methods for Tourism Students written by Ramesh Durbarry and published by Routledge. This book was released on 2017-12-12 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice. The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings. Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.

Tourism Research

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Publisher :
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4.:/5 (75 download)

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Book Synopsis Tourism Research by : Travel and Tourism Research Association (U.S.). Canada Chapter. Conference

Download or read book Tourism Research written by Travel and Tourism Research Association (U.S.). Canada Chapter. Conference and published by . This book was released on 1989 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tourism Research

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Author :
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1906884919
Total Pages : 258 pages
Book Rating : 4.9/5 (68 download)

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Book Synopsis Tourism Research by : Douglas Pearce

Download or read book Tourism Research written by Douglas Pearce and published by Goodfellow Publishers Ltd. This book was released on 2010-03-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading international tourism scholars from a range of disciplines, analyse what progress has been made in tourism research in the last two decades and where research might go in the future.

Tourism Management

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Publisher : Routledge
ISBN 13 : 1136433929
Total Pages : 593 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Tourism Management by : Stephen Page

Download or read book Tourism Management written by Stephen Page and published by Routledge. This book was released on 2011-01-03 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation, government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.