Transforming Behaviour

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351538683
Total Pages : 262 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Transforming Behaviour by : Sally Cherry

Download or read book Transforming Behaviour written by Sally Cherry and published by Taylor & Francis. This book was released on 2017-09-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pro-social modelling refers to the process by which the worker acts as a good motivating role model in order to bring out the best in people. The worker engages the client in an empathetic relationship within which they actively reinforce pro-social behaviour and attitudes and discourage anti-social behaviour and attitudes. It has come to be recognized as fundamental to effective work with offenders in the Probation Service, Youth Justice and the Prison Service. It is also equally relevant in other fields such social work, youth work, health care, education, management and parenting. This updated and expanded new edition builds upon the highly successful first edition to provide an accessible guide to what pro-social practice is and how to do it, offering support and practical guidance for managers and practitioners seeking to implement and develop pro-social practice. It has been updated throughout, drawing on a wide range of evidence to relate theory to practice. It includes a wholly new chapter containing five case studies showing pro-social modelling being used in a police force, a prison, an Approved Premise, an educational establishment, and within community supervision Key areas of guidance include:

Transforming Behaviour in the Classroom

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Author :
Publisher : SAGE
ISBN 13 : 1473954983
Total Pages : 177 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Transforming Behaviour in the Classroom by : Geoffrey James

Download or read book Transforming Behaviour in the Classroom written by Geoffrey James and published by SAGE. This book was released on 2016-02-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being able to effectively manage the behaviour in your classroom is one of the basic foundations of good teaching. However creating a positive productive learning environment is challenging as the causes of behavioural issues can be complex and difficult to identify. This book presents a solution-focused approach to behaviour management in primary and secondary schools, starting with the child and offering a flexible methodology and practical strategies for facilitating long-term positive behaviour. Key coverage includes: • An overview of main approaches to behaviour management drawing from educational theory and research • Case studies throughout the book exploring key strategies and issues • How to develop confidence in the classroom as a new teacher • Neuroscience and behaviour: what can we learn from recent scientific discoveries?

Beyond Behaviour Change

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Publisher : Policy Press
ISBN 13 : 1447317564
Total Pages : 328 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Beyond Behaviour Change by : Fiona Spotswood

Download or read book Beyond Behaviour Change written by Fiona Spotswood and published by Policy Press. This book was released on 2016-02-26 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A desire to change behavior--getting people to eat better, approach child discipline differently, or even just take the bus--is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.

Handbook on Pro-Environmental Behaviour Change

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1800882130
Total Pages : 467 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Handbook on Pro-Environmental Behaviour Change by : Birgitta Gatersleben

Download or read book Handbook on Pro-Environmental Behaviour Change written by Birgitta Gatersleben and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Handbook provides a state-of-the-art overview of research on changing behaviour to become less environmentally harmful. Exploring how well-designed, contextually appropriate behaviour change interventions can work, it charts a path that challenges traditional assumptions to maximise environmental impact.

Motivating Change: Sustainable Design and Behaviour in the Built Environment

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Author :
Publisher : Routledge
ISBN 13 : 113504385X
Total Pages : 470 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Motivating Change: Sustainable Design and Behaviour in the Built Environment by : Robert Crocker

Download or read book Motivating Change: Sustainable Design and Behaviour in the Built Environment written by Robert Crocker and published by Routledge. This book was released on 2013-07-24 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s most pressing challenges require behaviour change at many levels, from the city to the individual. This book focuses on the collective influences that can be seen to shape change. Exploring the underlying dimensions of behaviour change in terms of consumption, media, social innovation and urban systems, the essays in this book are from many disciplines, including architecture, urban design, industrial design and engineering, sociology, psychology, cultural studies, waste management and public policy. Aimed especially at designers and architects, Motivating Change explores the diversity of current approaches to change, and the multiple ways in which behaviour can be understood as an enactment of values and beliefs, standards and habitual practices in daily life, and more broadly in the urban environment.

Tiny Habits

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Publisher : Eamon Dolan Books
ISBN 13 : 0358003326
Total Pages : 317 pages
Book Rating : 4.3/5 (58 download)

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Book Synopsis Tiny Habits by : B. J. Fogg

Download or read book Tiny Habits written by B. J. Fogg and published by Eamon Dolan Books. This book was released on 2019 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve.

When the Adults Change, Everything Changes

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Author :
Publisher : Crown House Publishing Ltd
ISBN 13 : 1781352895
Total Pages : 256 pages
Book Rating : 4.7/5 (813 download)

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Book Synopsis When the Adults Change, Everything Changes by : Paul Dix

Download or read book When the Adults Change, Everything Changes written by Paul Dix and published by Crown House Publishing Ltd. This book was released on 2017-06-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can buy in the best behaviour tracking software, introduce 24/7 detentions or scream 'NO EXCUSES' as often as you want but ultimately the solution lies with the behaviour of the adults. It is the only behaviour over which we have absolute control. Drawing on anecdotal case studies, scripted interventions and approaches which have been tried and tested in a range of contexts, from the most challenging urban comprehensives to the most privileged international schools, behaviour training expert and Pivotal Education director Paul Dix advocates an inclusive approach that is practical, transformative and rippling with respect for staff and learners. An approach in which behavioural expectations and boundaries are exemplified by people, not by a thousand rules that nobody can recall. When the Adults Change, Everything Changes illustrates how, with their traditional sanction- and exclusion-led methods, the 'punishment brigade' are losing the argument. It outlines how each school can build authentic practice on a stable platform, resulting in shifts in daily rules and routines, in how we deal with the angriest learners, in restorative practice and in how we appreciate positive behaviour. Each chapter is themed and concludes with three helpful checklists Testing, Watch out for and Nuggets designed to help you form your own behaviour blueprint. Throughout the book both class teachers and school leaders will find indispensable advice about how to involve all staff in developing a whole school ethos built on kindness, empathy and understanding. Suitable for all head teachers, school leaders, teachers, NQTs and classroom assistants in any phase or context, including SEND and alternative provision settings who are looking to upgrade their own classroom management or school behaviour plan. When the Adults Change Everything Changes was a silver winner 2017 Foreword INDIES Awardsin the Education category. Named one of Book Authority's best education reform books of all time. Named one of Book Authority's best education books of all time. Click here to read the review on Humanising Language Teaching. Click here to read the review on Schools Week. Click here to read the review on 'Saved You a Spot' blog. Click here to learn more about When the adults change, everything changes.

Herd

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470685484
Total Pages : 438 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Herd by : Mark Earls

Download or read book Herd written by Mark Earls and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Atomic Habits

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Author :
Publisher : Penguin
ISBN 13 : 0735211299
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 15 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Design for Behaviour Change

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Author :
Publisher : Routledge
ISBN 13 : 1317152522
Total Pages : 354 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Design for Behaviour Change by : Kristina Niedderer

Download or read book Design for Behaviour Change written by Kristina Niedderer and published by Routledge. This book was released on 2017-08-23 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.

Social Practices, Intervention and Sustainability

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Publisher : Routledge
ISBN 13 : 1317810791
Total Pages : 244 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Social Practices, Intervention and Sustainability by : Yolande Strengers

Download or read book Social Practices, Intervention and Sustainability written by Yolande Strengers and published by Routledge. This book was released on 2014-11-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of dramatic environmental change, social change is desperately needed to curb burgeoning consumption. Many calls to action have focused on individual behaviour or technological innovation, with relative silence from the social sciences on other modes and methods of intervening in social life. This book shows how we can go beyond behaviour change in the pursuit of sustainability. Inspired by the ‘practice turn’ in consumption studies, this interdisciplinary book looks through the lens of social practice theory to explore important and timely questions about how to intervene in social life. It discusses a range of applied sustainability topics including energy consumption, housing provision, water demand, transport, climate change, curbside recycling and smart grids, seeking to redefine what intervention is, how it happens, and who or what can intervene to address the growing list of environmental calamities facing contemporary societies. These issues are explored through a range of specific case studies from Australia, the UK and the US, providing theoretical insights that are of international relevance. The book will be of interest to researchers and students in the fields of sociology, consumption studies, environmental studies, geography, and science and technology studies, as well as policy makers and practitioners seeking to intervene in social life for sustainability.

The Handbook of Behavior Change

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1108750117
Total Pages : 730 pages
Book Rating : 4.1/5 (87 download)

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Book Synopsis The Handbook of Behavior Change by : Martin S. Hagger

Download or read book The Handbook of Behavior Change written by Martin S. Hagger and published by Cambridge University Press. This book was released on 2020-07-15 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.

Fostering Sustainable Behavior

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Author :
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Health Psychology and Behaviour Change

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1137579498
Total Pages : 443 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Health Psychology and Behaviour Change by : Katy Tapper

Download or read book Health Psychology and Behaviour Change written by Katy Tapper and published by Bloomsbury Publishing. This book was released on 2021-02-27 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers a fresh approach to health psychology through the theory and practice of behaviour change. Using an array of case studies from around the world, it discusses how we can develop and evaluate behaviour change interventions. The book encourages active engagement with contemporary discussions about health behaviours, covering areas of emerging importance such as weight stigma, vaping, nudges, vaccine hesitancy and paleo-inspired lifestyles. With a focus upon critical thinking, this book will equip students for success in their research projects and beyond. Ideal for students of Health Behaviour Change and Health Psychology, this textbook is also relevant to those taking courses in related fields such as Nursing and Public Health.

Thinking About Behaviour Change

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Author :
Publisher : Silverback Publishing
ISBN 13 : 1912141078
Total Pages : pages
Book Rating : 4.9/5 (121 download)

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Book Synopsis Thinking About Behaviour Change by : Simon Christmas

Download or read book Thinking About Behaviour Change written by Simon Christmas and published by Silverback Publishing. This book was released on 2015-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How should we think about and understand human behaviour? What’s the role of theoretical models? How can – and should – such models be used in practice? And what can we learn from the many different academic and practical perspectives on the subject? This book, aimed at anyone with an interest in behaviour change, offers a fresh and challenging take on these questions. It comprises a Dialogue, which sets out key debates in a lively and accessible way, and 21 commentaries written from a wide range of standpoints, including academic, commercial and public sector. The initial dialogue was constructed at the invitation of the University College London (UCL) Centre for Behaviour Change, following an event with the title ‘Models of behaviour change: how useful are they?’ hosted by the Centre on 2nd June 2014. Its content draws on the event itself, and on interviews with Jamie Brown (UCL), Nicola Christie (UCL), Anthony Finkelstein* (UCL), Heather Gainforth (UCL), Graham Hart (UCL), Kate Jeffery* (UCL), Mike Kelly (NICE when interviewed), Susan Michie (UCL), John Owens (King’s College London), Alan Penn (UCL), Jeremy Watson (UCL) and Robert West* (UCL). Interviewees who were also speakers at the CBC event are marked with an asterisk. Further chapters contributed by: 2. Katherine Hardyment - Associate Director, Good Business 3. Alan Cribb - Professor of Bioethics and Education, Centre for Public Policy Research, King’s College London 4. Richard L. Wright - Director of Sustainable Behaviour, Unilever 5. Nigel Shardlow - Director of Planning, Sandtable Ltd 6. Robert Holtom - Freelance Consultant and Writer 7. Chris Mills - Research Fellow, UCL Faculty of Laws 8. Michael P Kelly - Honorary Senior Visiting Fellow, Institute of Public Health, University of Cambridge 9. Antonio Cabrales - Professor of Economics, Department of Economics, University College London 9. Angel Sánchez - Professor of Applied Mathematics, Grupo Interdisciplinar de Sistemas Complejos, Departamento de Matemáticas and Institute of UC3M-BS of Financial Big Data, Universidad Carlos III de Madrid 10. John Fox - Professor, Department of Engineering Science, Oxford University 11. Michelle Baddeley - Professor in Economics and Finance, UCL Bartlett Faculty of the Built Environment, University College London 12. Dale Southerton - Director, Sustainable Consumption Institute and Professor of Sociology, University of Manchester (former Director, Sustainable Practices Research Group) 12. Daniel Welch - Research Associate, Sustainable Consumption Institute 13. Peter Fonagy - Freud Memorial Professor of Psychoanalysis, Research Department of Clinical, Educational and Health Psychology, University College London 13. Liz Allison - Director, UCL Psychoanalysis Unit 13. Chloe Campbell - Research Fellow, UCL Psychoanalysis Unit 14. Maurice Biriotti - CEO of SHM and Professor of Medical Humanities, UCL 15. Peter Jones - Professor of Transport and Sustainable Development, Centre for Transport Studies, UCL 16. David Tuckett - Director, Centre for the Study of Decision-Making Uncertainty, UCL 17. David Newkirk - Corporate advisor and educator; formerly CEO, Executive Education, University of Virginia’s Darden School of Business and Senior Partner, Booz Allen Hamilton 18. Deborah Arnott - Chief Executive, ASH (UK) 19. Rob Farrands - Director, Figure Ground Consulting 20. Jonathan Rowson - Director, The Social Brain Centre, RSA 21. Victor J. Strecher - Professor and Director of Innovation and Social Entrepreneurship, University of Michigan School of Public Health What people are saying about the book: This is a wonderful cornucopia of disciplinary perspectives on the age-old question of why we humans so often act against our own values and goals – undermining population and planetary health, to name but two global problems arising from this. Theresa Marteau, Director, Behaviour and Health Research Unit, University of Cambridge Analysing the theories that provide insight into behavior change is critically important for public health. Doing so in the interdisciplinary context is crucial for patients. Whether you want to understand, research, or implement behavior change, this book will provide you with the tools and roadmap to do so. Karina W Davidson, Professor of Medicine, Psychiatry & Cardiology Columbia University College of Physicians & Surgeons Changing human behaviour is an example of what we at UCL call a 'grand challenge' – an issue of global significance which requires a truly interdisciplinary response. This book rises to that 'grand challenge', and shows what can be achieved if we talk and listen to each other. Prof G David Price Vice-Provost (Research) University College London

Classroom Behaviour

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Author :
Publisher : SAGE
ISBN 13 : 1446209393
Total Pages : 281 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Classroom Behaviour by : Bill Rogers

Download or read book Classroom Behaviour written by Bill Rogers and published by SAGE. This book was released on 2011-03-11 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecturers, why waste time waiting for the post to arrive? Request and receive your e-inspection copy today! In this Third Edition of his bestselling book, Bill Rogers looks at the issues facing teachers working in today's classrooms. Describing real situations and dilemmas, he offers advice on dealing with the challenges of the job, and how building up a rapport with both students and colleagues can support good practice. New to this edition are sections on: - dealing with bullying; - teaching students on the autistic spectrum in a mainstream classroom; - working with very challenging students. New features included in the text are: - a wider range of case studies, covering students aged 4 to 18; - questions for discussion; - a Glossary of key terms. Bill Rogers understands the demanding nature of the job, and offers wise words and inspirational encouragement to all those involved in educating our children and young people. Watch a video of Bill Rogers discuss the main challenges facing teachers in schools today; his new book 'Classroom Behaviour, Third Edition' and what advice he would give to aspiring teachers.

The Behaviour Change Wheel

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Author :
Publisher :
ISBN 13 : 9781912141005
Total Pages : 329 pages
Book Rating : 4.1/5 (41 download)

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Book Synopsis The Behaviour Change Wheel by : Susan Michie

Download or read book The Behaviour Change Wheel written by Susan Michie and published by . This book was released on 2014-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.