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Towards Global Guidelines For Television Audience Measurement
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Book Synopsis Towards Global Guidelines for Television Audience Measurement by : Audience Research Methods (ARM) Group
Download or read book Towards Global Guidelines for Television Audience Measurement written by Audience Research Methods (ARM) Group and published by . This book was released on 1999 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television Audiences Across the World by : J. Bourdon
Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Book Synopsis Advertising Organizations and Publications by : John Philip Jones
Download or read book Advertising Organizations and Publications written by John Philip Jones and published by SAGE Publications. This book was released on 2000-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Book Synopsis When East Meets West by : Fran Blumberg
Download or read book When East Meets West written by Fran Blumberg and published by Cambridge Scholars Publishing. This book was released on 2008-12-18 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impetus for this book was a series of guest lectures for the “Issues in Applied Cognition” Institute sponsored by Fordham University’s Graduate School of Education May 26-27, 2005 and convened at Fordham University in New York City and May 30-June 7, 2005 at The Beijing Center for Language and Culture in Beijing. The book that has since emerged is designed to serve as a reference that brings together theoretical perspectives, research findings, and cultural practice in the examination of media from a primarily Sino-American vantage point, as commented upon by Chinese, U.S., and U.K. researchers and practitioners. The need for such a reference is prompted by China’s status as a nascent superpower and the ramifications of that emerging status for collaborative ventures and exchange of information with the U.S. Clearly, one flourishing context in which this “sharing” will occur is media. The goal of this volume is to provide the basis for consideration of the theoretical and practical issues that both China and the United States media will encounter as they move toward greater economic and political interdependence. This discussion is approached through the lens of media practice, research, and education and includes the voices of media market researchers, journalists and editors, developers of children’s educational programs, and academicians. Collectively, the chapters offer a select set of snapshots of how media in China and the U.S. look at one point in time. This moment is one that includes China preparing for the Beijing 2008 Olympics and the U.S. grappling with its involvement in an unpopular war. However, these images may capture what has been referred to in photojournalism as a “decisive moment” in the fledgling media interdependency between the U.S. and China.
Book Synopsis Take It from Me... by : Chintamani Rao
Download or read book Take It from Me... written by Chintamani Rao and published by Partridge Publishing. This book was released on 2019-11-24 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the principles to be drawn, and the lessons to be learnt, remain fresh and relevant for anyone with an interest in marketing, advertising and the media today.
Book Synopsis The Handbook of International Market Research Techniques by : Robin Birn
Download or read book The Handbook of International Market Research Techniques written by Robin Birn and published by . This book was released on 2000 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the market research profession continues to develop, the breadth and scope of tools available is expanding. This handbook seeks to provide a shortcut to obtaining this new knowledge, as well as an insight into the experience of leading market research practitioners. The topics covered include market research survey planning, advertising research, modelling and report writing.
Download or read book Admap written by and published by . This book was released on 2009 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report by : Advertising Research Foundation
Download or read book Annual Report written by Advertising Research Foundation and published by . This book was released on 1999 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Radio and Television Audience Research by : Graham Mytton
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Download or read book Media in Motion written by and published by . This book was released on 1998 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Essential Link with Audiences Worldwide by : Oliver Zöllner
Download or read book An Essential Link with Audiences Worldwide written by Oliver Zöllner and published by Vistas. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communications written by and published by . This book was released on 1998 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Targeting international audiences by : Oliver Zöllner
Download or read book Targeting international audiences written by Oliver Zöllner and published by . This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Education and Labor Publisher : ISBN 13 : Total Pages :132 pages Book Rating :4.:/5 (327 download)
Book Synopsis H.R. 5504 by : United States. Congress. House. Committee on Education and Labor
Download or read book H.R. 5504 written by United States. Congress. House. Committee on Education and Labor and published by . This book was released on 2010 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ARF/ESOMAR Worldwide and Electronic Broadcast Audience Research Symposium by : Worldwide Electronic and Broadcast Audience Research Symposium
Download or read book ARF/ESOMAR Worldwide and Electronic Broadcast Audience Research Symposium written by Worldwide Electronic and Broadcast Audience Research Symposium and published by . This book was released on 1996 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Al Jazeera and the Global Media Landscape by : Tine Ustad Figenschou
Download or read book Al Jazeera and the Global Media Landscape written by Tine Ustad Figenschou and published by Routledge. This book was released on 2013-10-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes how and why Al Jazeera English (AJE) became the channel of choice to understand the massive protests across the Arab world 2011. Aiming to explain the ‘Al Jazeera moment,’ it tracks the channel’s bumpy road towards international recognition in a longitudinal, in-depth analysis of the channel’s editorial profile and strategies. Studying AJE from its launch in mid-November 2006 to the ‘Arab Spring’, it explains and problematizes the channel’s ambitious editorial agenda and strategies, examines the internal conflicts, practical challenges and minor breakthroughs in its formative years. The Al Jazeera-phenomenon has received massive attention, but it remains under-researched. The growth of transnational satellite television has transformed the global media landscape into a complex web of multi-vocal, multimedia and multi-directional flows. Based on a combination of policy-, production- and content analysis of comprehensive empirical data the book offers an innovative perspective on the theorization of global news contra-flows. By problematizing the distinctive characteristics of AJE, it examines the strategic motivation behind the channel and the ways in which its production processes and news profile are meant to be different from its Anglo-American competitors. These questions underscore a central nexus of the book: the changing relationship between transnational satellite news and power.
Book Synopsis Advertising, Promotion, and New Media by : Marla R. Stafford
Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
