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Author : Larry J. Marks
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)
Download or read book Towards a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry J. Marks
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book Toward a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pirjo Rajaniemi
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (37 download)
Download or read book Conceptualization of Product Involvement as a Property of a Cognitive Structure written by Pirjo Rajaniemi and published by . This book was released on 1992 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Puthankurissi S. Raju
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.0/5 ( download)
Download or read book Product Familiarity, Brand Name and Price Influences on Product Evaluation written by Puthankurissi S. Raju and published by . This book was released on 1976 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert L. King
Publisher : Springer
ISBN 13 : 331917049X
Total Pages : 407 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference written by Robert L. King and published by Springer. This book was released on 2015-04-27 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Rajesh Kanwar
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.0/5 ( download)
Download or read book Toward Conceptualizing and Measuring Cognitive Structures written by Rajesh Kanwar and published by . This book was released on 1980 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Gomes
Publisher : Springer
ISBN 13 : 3319131478
Total Pages : 361 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference written by Roger Gomes and published by Springer. This book was released on 2015-01-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Jerry Neil Conover
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (962 download)
Download or read book Familiarity and the Structure of Product Knowledge written by Jerry Neil Conover and published by . This book was released on 1982 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D.P. Ausubel
Publisher : Springer Science & Business Media
ISBN 13 : 9401594546
Total Pages : 227 pages
Book Rating : 4.4/5 (15 download)
Download or read book The Acquisition and Retention of Knowledge: A Cognitive View written by D.P. Ausubel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1963 an initial attempt was made in my The Psychology of Meaningful Verbal Learning to present a cognitive theory of meaningful as opposed to rote verbal learning. It was based on the proposition that the acquisition and retention of knowl edge (particularly of verbal knowledge as, for example, in school, or subject-matter learning) is the product of an active, integrative, interactional process between instructional material (subject matter) and relevant ideas in the leamer's cognitive structure to which the new ideas are relatable in particular ways. This book is a full-scale revision of my 1963 monograph, The Psychology of Meaningful Verbal Learning, in the sense that it addresses the major aforementioned and hitherto unmet goals by providing for an expansion, clarification, differentiation, and sharper focusing of the principal psychological variables and processes involved in meaningful learning and retention, i.e., for their interrelationships and interactions leading to the generation of new meanings in the individual learner. The preparation of this new monograph was largely necessitated by the virtual collapse of the neobe havioristic theoretical orientation to learning during the previous forty years; and by the meteoric rise in the seventies and beyond of constructivist approaches to learning theory.
Author : Richard O. Young
Publisher : Taylor & Francis
ISBN 13 : 1136911898
Total Pages : 417 pages
Book Rating : 4.1/5 (369 download)
Download or read book How Audiences Decide written by Richard O. Young and published by Taylor & Francis. This book was released on 2011-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.
Author : Ray, Nilanjan
Publisher : IGI Global
ISBN 13 : 1466687002
Total Pages : 448 pages
Book Rating : 4.4/5 (666 download)
Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-08-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Author : Naresh Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857244760
Total Pages : 307 pages
Book Rating : 4.8/5 (572 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Emerald Group Publishing. This book was released on 2010-12-02 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.
Author : Joseph Michael Berta
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (18 download)
Download or read book The Relationship Between Product Familiarity, Cognitive and Affective Reactions Towards an Advertisement, and Conative Reactions Towards the Productcategory written by Joseph Michael Berta and published by . This book was released on 1989 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klaus Schöfer
Publisher : diplom.de
ISBN 13 : 383244145X
Total Pages : 90 pages
Book Rating : 4.8/5 (324 download)
Download or read book Word-of-Mouth: Influences on the choice of Recommendation Sources written by Klaus Schöfer and published by diplom.de. This book was released on 2001-05-16 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The idea of understanding consumer behaviour as a sequential decision-making process is one that is common in marketing. The decision-making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post-purchase evaluation. This decision-making process is affected by a number of other more complex influences. Some of these influences relate to the wider environment in which the decision is being made while others relate to the individual who makes the decision. In this context, .. [o]ne of the most widely accepted notions in consumer behavior is that word-of-mouth communication (hereafter WOM) plays an important role in shaping consumers' attitudes and behaviors. More specifically, WOM communications between consumers are a topic of interest in both the pre-purchase and post-purchase decision-making literature. Research into the diffusion of innovations has focused on modelling the role of WOM in product adoption at various stages of the diffusion process. WOM has also been studied as a mechanism through which consumers convey both informational and normative influences in the product evaluation. Finally, WOM has been identified as an important post-purchase complaining option. Although WOM plays an important role in consumer pre-purchase and post-purchase decision-making, research into this phenomenon has been fragmented. Importantly, relatively little attention has been directed at understanding key issues with respect to WOM recommendation sources and the factors that influence their use. The aim of the present work is to add to this small body of empirical research. The main part of this paper is divided into two chapters. Chapter 2, that follows an introduction to the work, is a theoretical one. It is a review of the literature on consumer decision-making and the individual and environmental influences on it. Emphasis is being placed on WOM communication and its role in understanding consumer behaviour. Chapter 3 focuses on the choice of WOM recommendation sources. Empirical research is presented which explores the influences on the choice over WOM recommendation sources. Finally, concluding remarks and recommendations for further research can be found in chapter 4. Inhaltsverzeichnis:Table of Contents: Chapter 1: Introduction1 Chapter 2: Literature Review3 2.1Consumer Decision-Making3 2.1.1The Decision-Making Process4 2.1.1.1Problem [...]
Author : Richard O. Young
Publisher : Routledge
ISBN 13 : 1317417178
Total Pages : 481 pages
Book Rating : 4.3/5 (174 download)
Download or read book Persuasive Communication written by Richard O. Young and published by Routledge. This book was released on 2016-07-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Author : Shaoming Zou
Publisher : Emerald Group Publishing
ISBN 13 : 0857244485
Total Pages : 300 pages
Book Rating : 4.8/5 (572 download)
Download or read book International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2011-01-27 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Author : A. Camillo
Publisher : Springer
ISBN 13 : 1137429593
Total Pages : 376 pages
Book Rating : 4.1/5 (374 download)
Download or read book Global Enterprise Management, Volume I written by A. Camillo and published by Springer. This book was released on 2015-05-06 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Enterprise Management unites theory, academic knowledge, and practitioner experience to provide students, educators, and practitioners with the skills to succeed in the global managerial landscape.
