Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Mediatizing the Nation, Ordering the World

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Publisher : Oxford University Press
ISBN 13 : 0198882203
Total Pages : 273 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Mediatizing the Nation, Ordering the World by : Andrew Dougall

Download or read book Mediatizing the Nation, Ordering the World written by Andrew Dougall and published by Oxford University Press. This book was released on 2024-08-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a timely and engaging account of how technologies of communication media impact nationalist challenges to global order, shedding new light on how they matter, how they have changed, and how their evolution transforms the conditions of possibility for nationalist order challengers. In the 21st century, we have become accustomed to close entanglements between resurgent nationalism and digital media. In Mediatizing the Nation, Ordering the World, Andrew Dougall shows that the relationship between media and nationalist order contestation is far older. Comparing Trump's breakthrough in the 21st century United States with a similar - but unsuccessful - movement in 19th century Britain, the book argues that communication media shaped these episodes by differently patterning the constitution and distribution of meaning on which they relied. Underpinning this argument is a novel theorization of media in world politics that draws on insights from media and communications scholarship, in addition to international relations. Among the book's key contributions are to explain how media affect vertical challenges to the structure of international orders; to reframe IR's theoretical engagement with the relationship between media and order; and to situate the internet within a longer history of this relationship, contributing to a more balanced view of its impact.

The Marvelous Clouds

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Publisher : University of Chicago Press
ISBN 13 : 022625397X
Total Pages : 419 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis The Marvelous Clouds by : John Durham Peters

Download or read book The Marvelous Clouds written by John Durham Peters and published by University of Chicago Press. This book was released on 2015-06-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An ambitious re-writing—a re-synthesis, even—of concepts of media and culture . . . It is nothing less than an attempt at a history of Being.” —Los Angeles Review of Books When we speak of clouds these days, it is as likely that we mean data clouds or network clouds as cumulus or stratus. In their sharing of the term, both kinds of clouds reveal an essential truth: that the natural world and the technological world are not so distinct. In The Marvelous Clouds, John Durham Peters argues that though we often think of media as environments, the reverse is just as true—environments are media. Peters defines media expansively as elements that compose the human world. Drawing from ideas implicit in media philosophy, Peters argues that media are more than carriers of messages: they are the very infrastructures combining nature and culture that allow human life to thrive. Through an encyclopedic array of examples from the oceans to the skies, The Marvelous Clouds reveals the long prehistory of so-called new media. Digital media, Peters argues, are an extension of early practices tied to the establishment of civilization such as mastering fire, building calendars, reading the stars, creating language, and establishing religions. New media do not take us into uncharted waters, but rather confront us with the deepest and oldest questions of society and ecology: how to manage the relations people have with themselves, others, and the natural world. A wide-ranging meditation on the many means we have employed to cope with the struggles of existence—from navigation to farming, meteorology to Google—The Marvelous Clouds shows how media lie at the very heart of our interactions with the world around us.

Media Environments and Mental Disorder

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Author :
Publisher : McFarland
ISBN 13 : 1476678820
Total Pages : 301 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Media Environments and Mental Disorder by : William Indick

Download or read book Media Environments and Mental Disorder written by William Indick and published by McFarland. This book was released on 2021-04-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information environments that modern society requires us to master and engage in are based in literacy and digital communication. Mediated information not only passes through our brains, it alters and rewires them. Since our environment, to a large extent, is shaped by the way we perceive, understand, and communicate information, we can even think of mental disorders as symptoms of maladaptation to our media environments. This book uses this "media ecology" model to explore the effects of media on mental disorders. It traces the development of media from the most basic forms--the sights and sounds expressed by the human body--to the most technologically complex media created to date, showing how each medium of communication relates to specific mental disorders such as anxiety, depression, schizophrenia, and autism. As the digital age proceeds to envelop us in an environment of infinite and instantly accessible information, it's crucial to our own mental health to understand how the various forms of media influence and shape our minds and behaviors.

Mapping the Media and Communication Landscape of Central Asia

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Publisher : Rowman & Littlefield
ISBN 13 : 1793633495
Total Pages : 381 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Mapping the Media and Communication Landscape of Central Asia by : Elira Turdubaeva

Download or read book Mapping the Media and Communication Landscape of Central Asia written by Elira Turdubaeva and published by Rowman & Littlefield. This book was released on 2023-02-16 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central Asian post-independence media and communication industries, professional practices, education, persisting and evolving values, and traditions remain critically understudied with a notable scarcity of research and scholarly publications on the complex and increasingly changing communicative ecology landscape of this region. Mapping the Media and Communication Landscape of Central Asia: An Anthology of Emerging and Contemporary Issues addresses this gap in literature by exploring, analyzing, and shedding light to the field, practice, research and critical inquiry of media and mass communication in four countries in Central Asia—Kyrgyzstan, Tajikistan, Kazakhstan, and Uzbekistan. This book includes local authors as well as new and emerging researchers from this region to contextualize the issues explored and provide a supportive dialogue between different points of view.

Patterns of News Consumption in a High-Choice Media Environment

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Publisher : Springer Nature
ISBN 13 : 3031419545
Total Pages : 218 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Patterns of News Consumption in a High-Choice Media Environment by : Raluca Buturoiu

Download or read book Patterns of News Consumption in a High-Choice Media Environment written by Raluca Buturoiu and published by Springer Nature. This book was released on 2023-10-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a Romanian case study, this book sheds light on the supply and demand of news and information in the current digital era, dominated by unprecedented dramatic changes. In addition to identifying patterns of journalistic reporting and news consumption, the book offers a thorough approach to how the classic theories in media and communication studies can be reinterpreted in the current attention economy and media abundance paradigm. The research data included in this book provide a snapshot of media consumption patterns and encompass experts’ views and predictions about how media habits and diets might evolve. The book will appeal to students, researchers, and scholars of media and communication studies, political communication, and journalism, as well as practitioners interested in a better understanding of news consumption patterns in a high-choice media environment.

Beyond Media

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Publisher : Transaction Publishers
ISBN 13 : 9781412818094
Total Pages : 316 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Beyond Media by : Richard Wade Budd

Download or read book Beyond Media written by Richard Wade Budd and published by Transaction Publishers. This book was released on with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. "Beyond Media "broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture. The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. It is followed by an extensive chapter tracing the development of the traditional concept of mass communication, with a dialogue between Lee Thayer and Leslie Moeller, two prominent scholars in the field. A summary of important theories and research findings in the field completes this section. Eight chapters follow which examine other major mass media institutions. Key figures from each field, Victor Danilov on museums, David Davidson on libraries, Paola Soleri on architecture, Roberta Mueller on art, Richard Rudman on politics, James Hitchcock on the church, Vincent Sardi on restaurants, and Ken Weissman and Maxine Fox on theater, discuss the roles of their respective institutions in the mass production and distribution of information.

Reimagining Journalism and Social Order in a Fragmented Media World

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Author :
Publisher : Routledge
ISBN 13 : 1000706788
Total Pages : 486 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Reimagining Journalism and Social Order in a Fragmented Media World by : Robert E. Gutsche, Jr.

Download or read book Reimagining Journalism and Social Order in a Fragmented Media World written by Robert E. Gutsche, Jr. and published by Routledge. This book was released on 2020-06-09 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines journalism’s ability to promote and foster cohesive and collective action while critically examining its place in the intensifying battle to maintain a society’s social order. From chapters discussing the challenges journalists face in covering populism and Donald Trump, to chapters about issues of race in the news, intersections of journalism and nationalism, and increased mobilities of audiences and communicators in a digital age, Reimagining Journalism and Social Order in a Fragmented Media World focuses on the pitfalls and promises of journalism in moments of social contestation. Rich with perspectives from across the globe, this book connects journalism studies to critical scholarship on social order and social control, nationalism, social media, geography, and the function of news as a social sphere. In a fragmented media world and in times of social contestation, Reimagining Journalism and Social Order in a Fragmented Media World provides readers with insights as to how journalism operates in order to highlight—and enhance—elements and actions that bring about order. This book was originally published as a special issue of Journalism Studies and a special issue of Journalism Practice.

Dynamic Media Environments

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000899268
Total Pages : 123 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Dynamic Media Environments by : Katherine G. Fry

Download or read book Dynamic Media Environments written by Katherine G. Fry and published by Taylor & Francis. This book was released on 2023-06-16 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible introduction to understanding the current media environment and the culture it contains, this book provides an indispensable guide to dynamic media literacy in the digital environment. Katherine G. Fry draws from philosophies of technology and communication, from media ecology, critical cultural theory, and critical pedagogy to explain the dimensions of media environments. Fry introduces an essential dynamic media environment model that can be used as a framework for understanding global social challenges. The model extends media literacy education and practice by de-centering media messages, instead explaining media as environments – as cultures created by and within our dominant form of communication. Exploring progressive education philosophies that advocate inclusion, independence, empathy, and critical thinking toward problem-solving in a rapidly changing world, this book includes media literacy examples, global case studies, exercises, and learning tools to facilitate learning the full scope of the current media environment. This book explores how the digital communication environment operates on many dimensions so that we, as citizens, as players within the shifting digital environment, can act to shape it. Essential reading for students and scholars of media and communication studies, media literacy, and media education, as well as other disciplines where media is used as a lens to examine issues within society.

Media, Politics and Environment

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Publisher : Springer Nature
ISBN 13 : 303131252X
Total Pages : 293 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Media, Politics and Environment by : Detlef Briesen

Download or read book Media, Politics and Environment written by Detlef Briesen and published by Springer Nature. This book was released on 2023-07-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental protection has not equally established itself as a permanent fixture in the political systems of all countries: to date, governments and entire societies have responded to environmental challenges in a variety of ways, and concrete environmental policy is still a highly national matter. Moreover, the perception of environmental problems varies considerably on a global scale. The reasons normally cited for these differences largely stem from the environmental policy debates themselves, e.g. poverty, ignorance, capital interests, etc. In contrast, this book shows that concrete environmental policy emerges from a complex interplay of mass media and political conflicts: first, the mass media provide the framework for national environmental policy through agenda-setting, framing and scandalization; second, the mass media thereby change values in the political and social discourse, e.g. by altering the perception of global commons and expanding the possibilities of interest articulation; and third, this can lead to political decision-making processes in which legal and other measures for environmental protection are enforced. The book systematically compares industrialized countries such as Germany and Japan with several rapidly emerging countries in South and Southeast Asia.

Russia, Disinformation, and the Liberal Order

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Publisher : Cornell University Press
ISBN 13 : 1501777653
Total Pages : 340 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Russia, Disinformation, and the Liberal Order by : Stephen Hutchings

Download or read book Russia, Disinformation, and the Liberal Order written by Stephen Hutchings and published by Cornell University Press. This book was released on 2024-10-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the prism of the first comprehensive account of RT, the Kremlin's primary tool of foreign propaganda, Russia, Disinformation and the Liberal Order sheds new light on the provenance and nature of disinformation's threat to democracy. Interrogating the communications strategies pursued by authoritarian states and grassroots populist movements, the book reveals the interlinked nature of today's global media-politics pathologies. Stephen Hutchings, Vera Tolz, Precious Chatterje-Doody, Rhys Crilley, and Marie Gillespie provide a systematic investigation into RT's history, institutional culture, and journalistic ethos; its activities across multiple languages and media platforms; its audience-targeting strategies and audiences' engagements with it; and its response to the war in Ukraine and associated bans on the network. The authors' analysis challenges commonplace notions of disinformation as something that Russia brings to the West, where passive publics are duped by the Kremlin's communications machine, and reveals the reciprocal processes through which Russia and disinformation infiltrate and challenge the liberal order. Russia, Disinformation and the Liberal Order provides provocative insights into the nature and extent of the challenge that Russia's propaganda operation poses to the West. The authors contend that the challenge will be met only if liberals reflect on liberalism's own internal tensions and blind spots and defend the values of open-minded impartiality.

Designing XR

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Publisher : Emerald Group Publishing
ISBN 13 : 1802623655
Total Pages : 324 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Designing XR by : Peter (Zak) Zakrzewski

Download or read book Designing XR written by Peter (Zak) Zakrzewski and published by Emerald Group Publishing. This book was released on 2022-02-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Designing XR, H+C immersion is presented as a multi-dimensional design problem which addresses the question of: How can transformative design-thinking-based knowledge systems complement the existing HCI invention model to contribute to the creation of more socially viable and humane immersive media environments?

The Environment in the Age of the Internet

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Publisher : Open Book Publishers
ISBN 13 : 1783742461
Total Pages : 154 pages
Book Rating : 4.7/5 (837 download)

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Book Synopsis The Environment in the Age of the Internet by : Heike Graf

Download or read book The Environment in the Age of the Internet written by Heike Graf and published by Open Book Publishers. This book was released on 2016-07-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we talk about the environment? Does this communication reveal and construct meaning? Is the environment expressed and foregrounded in the new landscape of digital media? The Environment in the Age of the Internet is an interdisciplinary collection that draws together research and answers from media and communication studies, social sciences, modern history, and folklore studies. Edited by Heike Graf, its focus is on the communicative approaches taken by different groups to ecological issues, shedding light on how these groups tell their distinctive stories of "the environment". This book draws on case studies from around the world and focuses on activists of radically different kinds: protestors against pulp mills in South America, resistance to mining in the Sámi region of Sweden, the struggles of indigenous peoples from the Arctic to the Amazon, gardening bloggers in northern Europe, and neo-Nazi environmentalists in Germany. Each case is examined in relation to its multifaceted media coverage, mainstream and digital, professional and amateur. Stories are told within a context; examining the "what" and "how" of these environmental stories demonstrates how contexts determine communication, and how communication raises and shapes awareness. These issues have never been more urgent, this work never more timely. The Environment in the Age of the Internet is essential reading for everyone interested in how humans relate to their environment in the digital age.

Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023)

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Publisher : Springer Nature
ISBN 13 : 2384762141
Total Pages : 795 pages
Book Rating : 4.3/5 (847 download)

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Book Synopsis Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023) by : Shoutong Zhu

Download or read book Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023) written by Shoutong Zhu and published by Springer Nature. This book was released on 2024 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This is an open access book. About Education: In a narrow sense refers to specially organized school education; in a broader sense, it refers to the social and practical activities that affect the physical and mental development of people. The significance of education is to make people understand the responsibility and righteousness of human society as a person. Only when a person understands his responsibilities and obligations can he become a useful person. The premise is that only those who fulfill their responsibilities and obligations can become a useful person. This is the purpose of education. About Language: Language is a product of a certain society, a phenomenon unique to society, there is no such thing as language outside of society, there is no society, there is no language, the development of language by social constraints, language with the emergence of society, with the development of society and development, with the death of society and death. Language is the bridge and link between members of society, is the tool for mutual communication and expression of ideas, society can not be separated from language, without language, society will collapse and cease to exist. About Art: The value of art, human core, people's aesthetic attitude determines the value of art. Art is a spiritual product, closely related to our life, it can make enrich our spiritual life. The value of art is not only limited to life, it has great value in society, history and business. As an appreciator, we perceive the beauty of art works through images, sounds, experiences, observations, imaginations, and emotions in multiple dimensions, so as to obtain spiritual and emotional pleasure

The Routledge Companion to Media and Risk

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Publisher : Routledge
ISBN 13 : 1317268229
Total Pages : 844 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Routledge Companion to Media and Risk by : Bishnupriya Ghosh

Download or read book The Routledge Companion to Media and Risk written by Bishnupriya Ghosh and published by Routledge. This book was released on 2020-02-26 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection presents new work in risk media studies from critical humanities perspectives. Defining, historicizing, and consolidating current scholarship, the volume seeks to shape an emerging field, signposting its generative insights while examining its implicit assumptions. When and under what conditions does risk emerge? How is risk mediated? Who are the targets of risk media? Who manages risk? Who lives with it? Who are most in danger? Such questions—the what, how, who, when, and why of risk media—inform the scope of this volume. With roots in critical media studies and science and technology studies, it hopes to inspire new questions, perspectives, frameworks, and analytical tools not only for risk, media, and communication studies, but also for social and cultural theories. Editors Bishnupriya Ghosh and Bhaskar Sarkar bring together contributors who elucidate and interrogate risk media’s varied histories and futures. This book is meant for students and scholars of media and communication studies, science and technology studies, and the interdisciplinary humanities, looking either to deepen their engagement with risk media or to broaden their knowledge of this emerging field.

The Psychology of Political Communicators

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Author :
Publisher : Routledge
ISBN 13 : 0429947305
Total Pages : 238 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Psychology of Political Communicators by : Ofer Feldman

Download or read book The Psychology of Political Communicators written by Ofer Feldman and published by Routledge. This book was released on 2018-09-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely study, Ofer Feldman, Sonja Zmerli, and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Written for students and scholars alike, The Psychology of Political Communicators uses examples from the US, Europe, Asia, and the Middle East to examine the nature, characteristics, content, and reception of communication in three major areas of discourse: The style and nature of language used by political actors in the national and international arenas The discourse used in nationalist populist movements and during negative campaigns The rhetoric of the media as it tries to frame politics, political events, and political actors Collectively, the essays form a solid foundation on which to understand the different roles language plays in the conduct of politics, the way in which these roles are performed in various situations in different societies and cultures, and the political outcomes of verbal behavior. This book will be of interest to scholars and students of political psychology and communication studies.

Mass Media and Political Decision-Making

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Publisher : Bloomsbury Publishing
ISBN 13 : 1474259219
Total Pages : 259 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Mass Media and Political Decision-Making by : Nino Landerer

Download or read book Mass Media and Political Decision-Making written by Nino Landerer and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent have political decision-making processes become mediatized? Based on this question, the author analyzes media coverage and parliamentary actors' (MPs) strategies and perceptions in three conflicted decision-making processes in Switzerland. Mediatization of politics refers to behavioral changes and adaptations of political actors, institutions, and processes that are related to (mass) media. According to some scholars, mediatization may lead to politics of immediacy, conflict, drama, and personalization, thereby challenging established institutions and processes in liberal democracies. The quantitative and qualitative analyses of MPs' strategies and perceptions provide new insights into how political actors may “self-mediatize” in the advent of globalization and polarization. Overall, the book adopts an actor-centric approach and shows that mediatization of politics is not a fate, but a strategic choice.