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Author : Constantine E. Scaros
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.:/5 (26 download)
Download or read book Toward an Ordering of the Media Environment written by Constantine E. Scaros and published by . This book was released on 1976 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Antonio Lopez
Publisher : North Atlantic Books
ISBN 13 : 1583944591
Total Pages : 209 pages
Book Rating : 4.5/5 (839 download)
Download or read book The Media Ecosystem written by Antonio Lopez and published by North Atlantic Books. This book was released on 2012-07-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Media Ecosystem, Antonio Lopez draws together the seemingly disparate realms of ecology and media studies to present a fresh and provocative interpretation of the current state of the mass media—and its potential future. Lopez explores the connections between media and the environment, arguing that just as the world's powers have seized and exploited the physical territories and natural resources of the earth, so, too, have they colonized the "cultural commons"—the space of ideas that everyone shares. He identifies the root of the problem in the privileging of "mechanistic" thinking over ecological intelligence, which recognizes that people live in a relationship with every other living thing on the planet. In order to create a more sustainable media ecosystem—just like the preservation of organic ecosystems—we must reconnect our daily media activities to their impact on others and the environment. To become "organic media practitioners," we must become aware of the impact of media use on the environment; recognize media's influence on our perception of time, space, and place; understand media's interdependence with the global economy; be conscious of media's interaction with cultural beliefs; and develop an ethical framework in order to act upon these understandings. Above all, Lopez calls for media producers and consumers alike to bring a sense of ritual and collaboration back to the process of communication, utilizing collective intelligence and supporting a new culture of participation. Containing both wide-reaching analysis and practical tips for more conscious media use, The Media Ecosystem is designed for all those who seek a more sustainable future. The Media Ecosystem is part of the EVOLVER EDITIONS Manifesto Series.
Author : Robert E. Gutsche, Jr.
Publisher : Routledge
ISBN 13 : 1000706788
Total Pages : 486 pages
Book Rating : 4.0/5 (7 download)
Download or read book Reimagining Journalism and Social Order in a Fragmented Media World written by Robert E. Gutsche, Jr. and published by Routledge. This book was released on 2020-06-09 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines journalism’s ability to promote and foster cohesive and collective action while critically examining its place in the intensifying battle to maintain a society’s social order. From chapters discussing the challenges journalists face in covering populism and Donald Trump, to chapters about issues of race in the news, intersections of journalism and nationalism, and increased mobilities of audiences and communicators in a digital age, Reimagining Journalism and Social Order in a Fragmented Media World focuses on the pitfalls and promises of journalism in moments of social contestation. Rich with perspectives from across the globe, this book connects journalism studies to critical scholarship on social order and social control, nationalism, social media, geography, and the function of news as a social sphere. In a fragmented media world and in times of social contestation, Reimagining Journalism and Social Order in a Fragmented Media World provides readers with insights as to how journalism operates in order to highlight—and enhance—elements and actions that bring about order. This book was originally published as a special issue of Journalism Studies and a special issue of Journalism Practice.
Author : United States. General Accounting Office
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.:/5 (31 download)
Download or read book Status of Open Recommendations written by United States. General Accounting Office and published by . This book was released on 1991 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Jenkins
Publisher : MIT Press
ISBN 13 : 0262513625
Total Pages : 146 pages
Book Rating : 4.2/5 (625 download)
Download or read book Confronting the Challenges of Participatory Culture written by Henry Jenkins and published by MIT Press. This book was released on 2009-06-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning
Author : John Durham Peters
Publisher : University of Chicago Press
ISBN 13 : 022625397X
Total Pages : 419 pages
Book Rating : 4.2/5 (262 download)
Download or read book The Marvelous Clouds written by John Durham Peters and published by University of Chicago Press. This book was released on 2015-06-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An ambitious re-writing—a re-synthesis, even—of concepts of media and culture . . . It is nothing less than an attempt at a history of Being.” —Los Angeles Review of Books When we speak of clouds these days, it is as likely that we mean data clouds or network clouds as cumulus or stratus. In their sharing of the term, both kinds of clouds reveal an essential truth: that the natural world and the technological world are not so distinct. In The Marvelous Clouds, John Durham Peters argues that though we often think of media as environments, the reverse is just as true—environments are media. Peters defines media expansively as elements that compose the human world. Drawing from ideas implicit in media philosophy, Peters argues that media are more than carriers of messages: they are the very infrastructures combining nature and culture that allow human life to thrive. Through an encyclopedic array of examples from the oceans to the skies, The Marvelous Clouds reveals the long prehistory of so-called new media. Digital media, Peters argues, are an extension of early practices tied to the establishment of civilization such as mastering fire, building calendars, reading the stars, creating language, and establishing religions. New media do not take us into uncharted waters, but rather confront us with the deepest and oldest questions of society and ecology: how to manage the relations people have with themselves, others, and the natural world. A wide-ranging meditation on the many means we have employed to cope with the struggles of existence—from navigation to farming, meteorology to Google—The Marvelous Clouds shows how media lie at the very heart of our interactions with the world around us.
Author : Charlene J. Brown
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Media and the People written by Charlene J. Brown and published by . This book was released on 1978 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henrik Bodker
Publisher : Routledge
ISBN 13 : 1317850033
Total Pages : 238 pages
Book Rating : 4.3/5 (178 download)
Download or read book Environmental Journalism written by Henrik Bodker and published by Routledge. This book was released on 2014-10-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental journalism is an increasingly significant area for study within the broader field of journalism studies. It connects the concerns of politics, science, business, culture and the natural world whilst also exploring the boundaries between the local, regional and global. A central and typical focus for its concerns are the global summits convened to share scientific knowledge about global warming and to formulate policies to mitigate its consequences in particular locales. But reporting environmental change creates difficulties for journalists who are often ill equipped to resolve the uncertainties in the disputed scientific accounts of climate change. This research-based collection focuses on aspects of environmental journalism in Australia, France, Norway, Sweden, the UK and the USA. Contributors present case studies of media reporting of the environment, and explore considerations of objectivity and advocacy in journalistic coverage of the environment and climate change. This book was originally published as a special issue of Journalism Studies.
Author : United States. Congress. Senate. Committee on Environment and Public Works. Subcommittee on Toxic Substances, Environmental Oversight, Research and Development
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.F/5 ( download)
Download or read book Oversight of the Environmental Protection Agency's Enforcement Program written by United States. Congress. Senate. Committee on Environment and Public Works. Subcommittee on Toxic Substances, Environmental Oversight, Research and Development and published by . This book was released on 1990 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cubbage, Jayne
Publisher : IGI Global
ISBN 13 : 1522540601
Total Pages : 423 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Media Literacy in Higher Education Environments written by Cubbage, Jayne and published by IGI Global. This book was released on 2018-05-11 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.
Author : Andrea L. Press
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 (97 download)
Download or read book The New Media Environment written by Andrea L. Press and published by Wiley-Blackwell. This book was released on 2010-07-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies examines the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new - and thoroughly saturated - media environment. Explores how recent changes in our media affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the internet The perfect introduction to the field of media studies Chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated' Discusses the development of cable and satellite television, VCRs, DVDs, the internet and personal computers Emphasizes the broader political, social, and economic context within which these important new technologies have developed
Author : Shaun Moores
Publisher : Routledge
ISBN 13 : 1134543727
Total Pages : 228 pages
Book Rating : 4.1/5 (345 download)
Download or read book Media/Theory written by Shaun Moores and published by Routledge. This book was released on 2007-05-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an established author with a growing international profile in media studies, Media/Theory is an accessible yet challenging guide to ways of thinking about media and communications in modern life. Shaun Moores draws on ideas from a range of disciplines in the humanities and social sciences, and expertly connects the analysis of media and communications with key themes in contemporary social theory. Examining core issues of time and space, Moores also examines matters of interactions, signification and identity, and argues that media studies is bound up in the wider processes of the modern world and not just about studying the media. This book makes a distinctive contribution towards rethinking the shape and direction of media studies today, and for students at advanced undergraduate or postgraduate level.
Author : Xiheng Chen
Publisher : Springer Nature
ISBN 13 : 9819751888
Total Pages : 218 pages
Book Rating : 4.8/5 (197 download)
Download or read book Towards an Integrated Environmental Permit in China written by Xiheng Chen and published by Springer Nature. This book was released on with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael S. Tooms
Publisher : John Wiley & Sons
ISBN 13 : 1119021766
Total Pages : 740 pages
Book Rating : 4.1/5 (19 download)
Download or read book Colour Reproduction in Electronic Imaging Systems written by Michael S. Tooms and published by John Wiley & Sons. This book was released on 2016-01-26 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the move of cinema away from film, the adoption of electronic-based production throughout all media is now complete. In order to exploit its advantages, the accurate definition, measurement and reproduction of colour has become more important than ever to achieve the best fidelity of colour reproduction. This book is concerned with providing readers with all they need to know about colour: how it is perceived and described, how it is measured and generated and how it is reproduced in colour systems. It serves as both a tutorial and a reference book, defining what we mean by colour and providing an explanation of the proper derivation of chromaticity charts and through to the means of ensuring accurate colour management. Key Features: Addresses important theory and common misconceptions in colour science and reproduction, from the perception and characteristics of colour to the practicalities of its rendering in the fields of television, photography and cinematography Offers a clear treatment of the CIE chromaticity charts and their related calculations, supporting discussion on system primaries, their colour gamuts and the derivation of their contingent red, green and blue camera spectral sensitivities Reviews the next state-of-the-art developments in colour reproduction beyond current solutions, from Ultra-High Definition Television for the 2020s to laser projectors with unprecedented colour range for the digital cinema Includes a companion website hosting a workbook consisting of invaluable macro-enabled data worksheets; JPEG files containing images referred to in the book, including colour bars and grey scale charts to establish perceived contrast range under different environmental conditions; and, guides to both the workbook and JPEG files
Author : K?r, Serpil
Publisher : IGI Global
ISBN 13 : 1799810453
Total Pages : 345 pages
Book Rating : 4.7/5 (998 download)
Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Author :
Publisher :
ISBN 13 :
Total Pages : 972 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Office of Environmental Management Technical Reports written by and published by . This book was released on 1997 with total page 972 pages. Available in PDF, EPUB and Kindle. Book excerpt:
