Tout savoir sur... MARKETPLACES

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Publisher : Editions Kawa
ISBN 13 : 2918866725
Total Pages : 325 pages
Book Rating : 4.9/5 (188 download)

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Book Synopsis Tout savoir sur... MARKETPLACES by : Laura Cohen

Download or read book Tout savoir sur... MARKETPLACES written by Laura Cohen and published by Editions Kawa. This book was released on 2013-07-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le top des audiences du e-commerce en France est occupé par les marketplaces, ou places de marché. Ces galeries marchandes du web accueillent des vendeurs sur leur plateforme et mettent en relation acheteurs et vendeurs dans un cadre de confiance réglementé et sécurisé. Pourquoi attirent-elles autant ? D’abord, parce qu’elles représentent l’avenir du e-commerce, une évolution inéluctable ; elles sont devenues un canal de vente incontournable en exploitant au mieux les avantages d’Internet. Elles séduisent et suscitent un véritable engouement : elles ont de beaux jours devant elles. Ensuite, pour les nombreux avantages qu’elles procurent dans un modèle gagnant pour tous les acteurs : l’opérateur de la place de marché rencontre rentabilité et croissance en augmentant son offre, le vendeur accède à un trafic et une visibilité immense, à un canal de vente et un chiffre d’affaires additionnel et le consommateur a, quant à lui, un large choix, des prix bas et une garantie du site. Alors il faut foncer ! En ces temps difficiles, tous les moyens pour lancer ou augmenter votre business sont bons. Que vous soyez un particulier, un professionnel ou une grande marque, ce livre est le mode d’emploi des places de marché. Parce que vendre en ligne ne s’improvise pas, vous aurez ainsi en main toutes les clés pour réussir. Comprendre le fonctionnement, connaître les marketplaces et leurs avantages, savoir lesquelles choisir, comment faire. Marche à suivre, bonnes pratiques à respecter, conseils, avis des experts et des professionnels, tout y est pour vous guider. Que ce soit pour vous lancer ou augmenter vos performances, ce livre vous permettra de maximiser vos chances de réussir et d’optimiser vos ventes. Laura Cohen Diplômée de marketing à la Sorbonne, son mémoire intitulé « Les Places de marché électroniques » remporte le prix du Cercle du Marketing Direct 2012. Son intérêt pour les places de marché débute lors de son expérience en tant que marchand professionnel. Ayant été responsable de la boutique en ligne d’une marque sur PriceMinister, elle perçoit rapidement le potentiel des places de marché et s’implique dans ce secteur en plein essor.

Marketplaces : l'avenir du e-commerce

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Author :
Publisher :
ISBN 13 : 9782918866718
Total Pages : 199 pages
Book Rating : 4.8/5 (667 download)

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Book Synopsis Marketplaces : l'avenir du e-commerce by : Laura Cohen (économiste.)

Download or read book Marketplaces : l'avenir du e-commerce written by Laura Cohen (économiste.) and published by . This book was released on 2013 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le top des audiences du e-commerce en France est occupé par les marketplaces, ou places de marché. Ces galeries marchandes du web accueillent des vendeurs sur leur plateforme et mettent en relation acheteurs et vendeurs dans un cadre de confiance réglementé et sécurisé. Pourquoi attirent-elles autant ? D'abord, parce qu'elles représentent l'avenir du e-commerce, une évolution inéluctable ; elles sont devenues un canal de vente incontournable en exploitant au mieux les avantages d'Internet. Elles séduisent et suscitent un véritable engouement : elles ont de beaux jours devant elles. Ensuite, pour les nombreux avantages qu'elles procurent dans un modèle gagnant pour tous les acteurs : l'opérateur de la place de marché rencontre rentabilité et croissance en augmentant son offre, le vendeur accède à un trafic et une visibilité immense, à un canal de vente et un chiffre d'affaires additionnel et le consommateur a, quant à lui, un large choix, des prix bas et une garantie du site. Alors il faut foncer ! En ces temps difficiles, tous les moyens pour lancer ou augmenter votre business sont bons. Que vous soyez un particulier, un professionnel ou une grande marque, ce livre est le mode d'emploi des places de marché. Parce que vendre en ligne ne s'improvise pas, vous aurez ainsi en main toutes les clés pour réussir. Comprendre le fonctionnement, connaître les marketplaces et leurs avantages, savoir lesquelles choisir, comment faire. Marche à suivre, bonnes pratiques à respecter, conseils, avis des experts et des professionnels, tout y est pour vous guider. Que ce soit pour vous lancer ou augmenter vos performances, ce livre vous permettra de maximiser vos chances de réussir et d'optimiser vos ventes. [4e de couv.]

Canadiana

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Publisher :
ISBN 13 :
Total Pages : 866 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Canadiana by :

Download or read book Canadiana written by and published by . This book was released on 1982 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hard Drive

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Publisher : Harper Collins
ISBN 13 : 0887306292
Total Pages : 443 pages
Book Rating : 4.8/5 (873 download)

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Book Synopsis Hard Drive by : James Wallace

Download or read book Hard Drive written by James Wallace and published by Harper Collins. This book was released on 1993-06 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story behind the rise of a tyrannical genius, how he transformed an industry, and why everyone is out to get him.In this fascinating expos , two investigative reporters trace the hugely successful career of Microsoft founder Bill Gates. Part entrepreneur, part enfant terrible, Gates has become the most powerful -- and feared -- player in the computer industry, and arguably the richest man in America. In Hard Drive, investigative reporters Wallace and Erickson follow Gates from his days as an unkempt thirteen-year-old computer hacker to his present-day status as a ruthless billionaire CEO. More than simply a "revenge of the nerds" story though, this is a balanced analysis of a business triumph, and a stunningly driven personality. The authors have spoken to everyone who knows anything about Bill Gates and Microsoft -- from childhood friends to employees and business rivals who reveal the heights, and limits, of his wizardry. From Gates's singular accomplishments to his equally extraordinary brattiness, arrogance, and hostility (the atmosphere is so intense at Microsoft that stressed-out programmers have been known to ease the tension of their eighty-hour workweeks by exploding homemade bombs), this is a uniquely revealing glimpse of the person who has emerged as the undisputed king of a notoriously brutal industry.

Yearbook of International Organizations 2014-2015 (Volume 4)

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Author :
Publisher :
ISBN 13 : 9789004272002
Total Pages : 728 pages
Book Rating : 4.2/5 (72 download)

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Book Synopsis Yearbook of International Organizations 2014-2015 (Volume 4) by : Union Of International Associations

Download or read book Yearbook of International Organizations 2014-2015 (Volume 4) written by Union Of International Associations and published by . This book was released on 2014-09-17 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Yearbook of International Organizations provides the most extensive coverage of non-profit international organizations currently available. Detailed profiles of international non-governmental and intergovernmental organizations (IGO), collected and documented by the Union of International Associations, can be found here. In addition to the history, aims and acitvities of international organizations, with their events, publications and contact details, the volumes of the Yearbook include networks between associations, biographies of key people involved and extensive statistical data. Providing both an international organizations and research bibliography, Volume 4 cites over 46,000 publications and information resources supplied by international organizations, and provides nearly 18,000 research citations under 40 subject headings. This volume also includes a research bibliography on international organizations and transnational associations.

Alternatives

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Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Alternatives by :

Download or read book Alternatives written by and published by . This book was released on 1991 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Telecommunication Journal

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Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.2/5 (558 download)

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Book Synopsis Telecommunication Journal by :

Download or read book Telecommunication Journal written by and published by . This book was released on 1985 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Changing Market Relationships in the Internet Age

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Publisher : Presses univ. de Louvain
ISBN 13 : 9782874631191
Total Pages : 198 pages
Book Rating : 4.6/5 (311 download)

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Book Synopsis Changing Market Relationships in the Internet Age by : Jean-Jacques Lambin

Download or read book Changing Market Relationships in the Internet Age written by Jean-Jacques Lambin and published by Presses univ. de Louvain. This book was released on 2013-04-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.

Annual Report

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Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Annual Report by : Privacy Commissioner of Canada

Download or read book Annual Report written by Privacy Commissioner of Canada and published by . This book was released on 1999 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Freedom and Pluralism

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Publisher : Central European University Press
ISBN 13 : 615521185X
Total Pages : 364 pages
Book Rating : 4.1/5 (552 download)

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Book Synopsis Media Freedom and Pluralism by : Beata Klimkiewicz

Download or read book Media Freedom and Pluralism written by Beata Klimkiewicz and published by Central European University Press. This book was released on 2010-05-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.

The Worth of Goods

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199594643
Total Pages : 361 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis The Worth of Goods by : Jens Beckert

Download or read book The Worth of Goods written by Jens Beckert and published by Oxford University Press. This book was released on 2011-06-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on theory and empirical research, this interdisciplinary book brings together leading social scientists to examine how prices are set and how values emerge inside and outside of markets, which have become the central force in the contemporary economy.

Pilgrimage in the Marketplace

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Publisher : Routledge
ISBN 13 : 1134625898
Total Pages : 243 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Pilgrimage in the Marketplace by : Ian Reader

Download or read book Pilgrimage in the Marketplace written by Ian Reader and published by Routledge. This book was released on 2013-09-11 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the dynamics of the marketplace, including marketing and promotional activities by priests and secular interest groups, create the very consumerist markets through which pilgrimages become established and successful – and through which the ‘sacred’ as a category can be sustained. By drawing on examples from several contexts, including Japan, India, China, Vietnam, Europe, and the Muslim world, author Ian Reader evaluates how pilgrimages may be invented, shaped, and promoted by various interest groups. In so doing he draws attention to the competitive nature of the pilgrimage market, revealing that there are rivalries, borrowed ideas, and alliances with commercial and civil agencies to promote pilgrimages. The importance of consumerism is demonstrated, both in terms of consumer goods/souvenirs and pilgrimage site selection, rather than the usual depictions of consumerism as tawdry disjunctions on the ‘sacred.’ As such this book reorients studies of pilgrimage by highlighting not just the pilgrims who so often dominate the literature, but also the various other interest groups and agencies without whom pilgrimage as a phenomenon would not exist.

Documentation Sur la Recherche Féministe

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Documentation Sur la Recherche Féministe by :

Download or read book Documentation Sur la Recherche Féministe written by and published by . This book was released on 1984 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Book of Tiki

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Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Book of Tiki by : Sven A. Kirsten

Download or read book The Book of Tiki written by Sven A. Kirsten and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Sea Dreams around the cocktail bar - on the trail of the forgotten Tiki cult of the Fifties. One of the most bizarre chapters of American Pop Culture awaits rediscovery.

Index de Périodiques Canadiens

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Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Index de Périodiques Canadiens by :

Download or read book Index de Périodiques Canadiens written by and published by . This book was released on 1997 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Perfect Store

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Publisher : Hachette+ORM
ISBN 13 : 031605464X
Total Pages : 245 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis The Perfect Store by : Adam Cohen

Download or read book The Perfect Store written by Adam Cohen and published by Hachette+ORM. This book was released on 2008-12-14 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce. Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons. Adam Cohen's fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, The Perfect Store is indispensable.

The British National Bibliography

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Publisher :
ISBN 13 :
Total Pages : 1922 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The British National Bibliography by : Arthur James Wells

Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2009 with total page 1922 pages. Available in PDF, EPUB and Kindle. Book excerpt: