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Tourists Perception On The Tourism Product
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Book Synopsis Tourists’ Perceptions and Assessments by : Arch G. Woodside
Download or read book Tourists’ Perceptions and Assessments written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2014-06-30 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume examines unconscious and conscious cognitions occurring before, during and following virtual and actual leisure-related planned and unplanned travel. It includes a global review of the literature on tourists' perceptions and assessments by Woodside and Metin.
Book Synopsis Progress in Tourism Marketing by : Metin Kozak
Download or read book Progress in Tourism Marketing written by Metin Kozak and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Book Synopsis Tourists' Perception on the Tourism Product by : Margerete Ipun
Download or read book Tourists' Perception on the Tourism Product written by Margerete Ipun and published by . This book was released on 1999 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourist Behavior by : Narendra Kumar
Download or read book Tourist Behavior written by Narendra Kumar and published by CRC Press. This book was released on 2023-01-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying tourist behavior—what tourists do, what their preferences are, etc.—provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists’ motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.
Book Synopsis Tourism Product Development in China, Asian and European Countries by : Yuhua Luo
Download or read book Tourism Product Development in China, Asian and European Countries written by Yuhua Luo and published by Springer Nature. This book was released on 2020-05-21 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage.
Book Synopsis Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market by : Doreen Kupke
Download or read book Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market written by Doreen Kupke and published by GRIN Verlag. This book was released on 2014-06-24 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism industries biggest brands. Nowadays, travelers are overwhelmed with places, which fit in their holiday scheme. The tourism market is crowded by destinations and the outcome is the substitutability of places. (Pike, 2005) Destination branding is a way to differentiate a destination from its existing competitors. Branding a country is a complex and multilevel business. One of the core aspects in destination branding is to identify and differentiate a destination through to a positive destination image. The destination image is a crucial part in the travelers' decision making process and verifiable influence the tourist behavior. Therefore the destination image has become one of the major concepts in destination marketing. Special focus is given to the destination image theory, which is a major aspect in destination branding. (Echtner & Ritchie, 2003; Qu et al., 2011; Wang & Pizam, 2011) Just as product brands, destination brands are living entities. They have to be managed continuously and changed over time, to ensure a fit to environmental changes. (Wang & Pizam, 2011) Sweden has therefore developed a national branding and sales strategy for the tourism industry to implement until 2020 and fully launched in 2013. (Gaßmann, 2013) A part of this strategy is the creation of special themes to present a holistic Sweden image and destination brand. (Communication Guide, 2013) Among others, this strategy will be used to compare the presented and advertised Sweden image with the image perception on the German source market, to analyze compliance or incongruity. Germany is an interesting and important source market for the Swedish tourism industry. According to the research of the UNWTO, Germany is one of the biggest spenders in the tourism industry in 2011 (UNWTO, 2012). Based to the results from IBIS, the Swedish Border Survey about foreign visitors in Sweden, Germany hold the fourth place, after Norway, Finland and Denmark considering the amount of travelers to the country in 2011, with 1.796.016 visitors (IBIS, 2012). Taking this into account, presenting a positive, fitting and attractive country image has to be one of Sweden's main aims. [...]
Book Synopsis The Routledge Handbook of Cultural Tourism by : Melanie K. Smith
Download or read book The Routledge Handbook of Cultural Tourism written by Melanie K. Smith and published by Routledge. This book was released on 2013 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Section One: History Philosophy and Theory 1. The Nineteenth Century 'Golden Age' of Cultural Tourism: How the Beaten Track of the Intellectuals became the Modern Tourist Trail 2. Cultivated Pursuits: Cultural tourism as Metempsychosis and Metensomatosis 3. Talking Tourists: The Intimacies of Inter-cultural Dialogue 4. The (Im)mobility of Tourism Imaginaries 5. Reflections on Globalization and Cultural Tourism 6. Philosophy and the Nature of the Authentic 7. The Multilogical Imagination: Tourism Studies and the Imperative for Postdisciplinary Knowing Section Two: Politics, Policy and Economics 8. Tourism Policy Challenges: Balancing Acts, Co-operative Stakeholders and Maintaining Authenticity 9. Co-operation as a Central Element of Cultural Tourism: A German Perspective 10. Territory, Culture, Nationalism, and the Politics of Place 11. Cultural Lessons: the Case of Portuguese Tourism during Estado Novo 12. The Establishment of National Heritage Tourism: Celebrations for the 150th Anniversary of the Unification of Italy 13. Potential Methods for Measuring Economic Impacts of Cultural Tourism 14. The Economic Impacts of Cultural Tourism 15. The Economic Value of Cultural Tourism: Determinants of Cultural Tourists' Expenditures 16. Can the Value Chain of a Cultural Tourism Destination be Measured? Section Three: Social Patterns and Trends 17. Cultural Tourism and the Mobilities Paradigm 18. Erasmus Students - the 'Ambassadors' of Cultural Tourism 19. Performing and Recording Culture: Reflexivity in Tourism Research 20. Cosmopolitanism and Hospitality 21. Hospitality 22. A Darker Type of Cultural Tourism 23. Tattoo Tourism in the Contemporary West and in Thailand Section Four: Community and Development 24. Tourism, Anthropology and Cultural Configuration Souvenirs and Cultural Tourism 25. Documenting Culture through Film in Touristic Settings 26. Understanding Indigenous Tourism 27. Indigenous Tourism and the Challenge of Sustainability 28. Maori Tourism: A Case Study of Managing Indigenous Cultural Values 29. Social Entrepreneurship and Cultural Tourism in Developing Economies Section Five: Landscapes and Destinations 30. Space and Place-making Space, Culture and Tourism31. The Development of the Historic Landscape as a Cultural Tourism Product32. Finding a Place for Heritage in South East Asian cities 33. Campus Tourism, Universities and Destination Development 34. Cultural Heritage Resources of Traditional Agricultural Landscapes - Inspired by Chinese Experiences35. Special Interest Cultural Tourism Products: The Case of Gyimes in Transylvania Section Six: Regeneration and Planning 36. Tourism Development Trajectories- From Culture to Creativity? 37. Critiquing Creativity in Tourism 38. Cultural Tourism Development in the Post-Industrial City: Development Strategies and Critical Reflection 39. After the Crisis: Cultural Tourism and Urban Regeneration in Europe 40. From the Dual Tourist City to the Creative Melting Pot: the Liquid Geographies of Global Cultural Consumption 41. Regeneration and Cultural Quarters: Changing Urban Cultural Space 42. 'Ethnic Quarters': Exotic Islands of Trans-national Hotbeds of Innovation? 43. Ethnic Tourism: Who is Exotic for Whom? Section Seven: The Tourist and Visitor Experience 44. The Tactical Tourist - Growing Self-awareness and Challenging the Strategists: Visitor Groups in Berlin 45. Cultural Routes, Trails and the Experience of Place 46. Cultural Value Perception in the Memorable Tourism Experience 47. An Experiential Approach to Differentiating Tourism Offers in Cultural Heritage 48. Visitor Experiences in Cultural Spaces 49. Engaging with Generation Y at Museums Conclusions and Future Directions for Cultural Tourism Research.
Book Synopsis Hospitality Operations by : Jack D. Ninemeier
Download or read book Hospitality Operations written by Jack D. Ninemeier and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes vocational guidance material for careers in hotels, private club management, cruise lines, casinos, professional sports, amusement and theme parks, and trade shows management, among other topics.
Download or read book Tourism Branding written by Liping Cai and published by Emerald Group Publishing. This book was released on 2009-12-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.
Book Synopsis Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry by : Demir, Mahmut
Download or read book Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry written by Demir, Mahmut and published by IGI Global. This book was released on 2021-06-25 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism sector has been deeply affected particularly in economic terms by the COVID-19 pandemic. This crisis has led to new practices and radical changes. Scientists emphasize that mankind will face pandemics more frequently in the forthcoming years. Thus, it is important to understand the negative impacts the COVID-19 pandemic had on the tourism sector as well as the measures that were and are being put in place to protect the industry during future outbreaks. The Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry is a comprehensive reference source that reflects upon the evaluations of the experienced and ongoing pandemic crisis in the context of the tourism sector. The positive and negative effects experienced by tourism employees and tourists are examined, and post-pandemic processes and business practices are evaluated. Covering topics including consumer rights in tourism, dynamic changes in the tourism industry, and employment in tourism, this book is suitable for travel agencies, restaurateurs, hotel managers, brand managers, marketers, advertisers, managers, executives, hospitality personnel, policymakers, government officials, tourism practitioners, students, academicians, and researchers seeking the latest sustainable policies and practices that are being utilized to increase the productivity of the tourism sector and will allow it to thrive in the years to come.
Book Synopsis Information and Communication Technologies in Tourism 2021 by : Wolfgang Wörndl
Download or read book Information and Communication Technologies in Tourism 2021 written by Wolfgang Wörndl and published by Springer Nature. This book was released on 2021-01-11 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Book Synopsis Entertainment Tourism by : Jian Ming Luo
Download or read book Entertainment Tourism written by Jian Ming Luo and published by Routledge. This book was released on 2017-11-06 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the concept of entertainment and tourism in the global environment, focusing on entertainment tourism development in Las Vegas, USA and Macau, China. Macau has become one of the most famous gaming destinations in the world, now surpassing Las Vegas in terms of gaming revenue. This book explores the market for entertainment tourism market and major trends, such as Virtual Reality, as well as the experience of tourists using entertainment products. This book is a valuable resource not only for social science researchers, but also for those in related fields, such as entertainment service providers and tourism officers, among many others.
Book Synopsis A Manual for Evaluating the Quality Performance of Tourist Destinations and Services by : European Commission
Download or read book A Manual for Evaluating the Quality Performance of Tourist Destinations and Services written by European Commission and published by . This book was released on 2005 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Tourism Destination Marketing by : Metin Kozak
Download or read book Advances in Tourism Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2009-09-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Book Synopsis ISCONTOUR 2015 - Tourism Research Perspectives by : Roman Egger
Download or read book ISCONTOUR 2015 - Tourism Research Perspectives written by Roman Egger and published by BoD – Books on Demand. This book was released on 2015-04-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems). The target audience include international students (also PhDs), graduates, teachers and lecturers from the field of tourism and leisure management as well as companies and anyone interested in the conference topic areas. Issues to be covered at the conference include the following areas within a tourism context: Marketing & Management Tourism Product Development & Sustainability Information and Communication Technologies
Book Synopsis Marketing in Travel and Tourism by : Victor T. C. Middleton
Download or read book Marketing in Travel and Tourism written by Victor T. C. Middleton and published by Routledge. This book was released on 2001 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. Explains the concepts and principles of marketing Extensive use of case histories and examples A classic work of reference
Book Synopsis Innovation and Product Development in Tourism by : Bibiana Walder
Download or read book Innovation and Product Development in Tourism written by Bibiana Walder and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2006 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
