Best Practices in Hospitality and Tourism Marketing and Management

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Author :
Publisher : Springer
ISBN 13 : 3319916920
Total Pages : 369 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Best Practices in Hospitality and Tourism Marketing and Management by : Ana María Campón-Cerro

Download or read book Best Practices in Hospitality and Tourism Marketing and Management written by Ana María Campón-Cerro and published by Springer. This book was released on 2018-07-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

Management Science in Hospitality and Tourism

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Publisher : CRC Press
ISBN 13 : 1482223473
Total Pages : 426 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Management Science in Hospitality and Tourism by : Muzaffer Uysal

Download or read book Management Science in Hospitality and Tourism written by Muzaffer Uysal and published by CRC Press. This book was released on 2017-03-03 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest. This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.

Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management

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Author :
Publisher : IGI Global
ISBN 13 : 1522584951
Total Pages : 318 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management by : Batabyal, Debasish

Download or read book Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management written by Batabyal, Debasish and published by IGI Global. This book was released on 2019-04-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.

Tourism and Hospitality Management in Practice

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Author :
Publisher :
ISBN 13 : 9781003280040
Total Pages : 0 pages
Book Rating : 4.2/5 (8 download)

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Book Synopsis Tourism and Hospitality Management in Practice by : Rebecca Wilson-Mah

Download or read book Tourism and Hospitality Management in Practice written by Rebecca Wilson-Mah and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four chapters, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs. Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, reflective questions, references, further reading and a learning activity. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints for how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving and alternative generation. This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management and business, as well as for professional development programs. For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings and external resources, all available online"--

Theory and Practice in Hospitality and Tourism Research

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Publisher : CRC Press
ISBN 13 : 1138027065
Total Pages : 626 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Theory and Practice in Hospitality and Tourism Research by : Salleh Mohd Radzi

Download or read book Theory and Practice in Hospitality and Tourism Research written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2014-08-12 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including: - Hospitality management - Hospitality & tourism marketing - Tourism management - Technology & innovation in hospitality & tourism - Foodservice & food safety - Gastronomy The book will be of interest to postgraduate students, academics and professionals involved in the fields of hospitality and tourism.

Tourism, Security and Safety

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Author :
Publisher : Routledge
ISBN 13 : 1136352724
Total Pages : 376 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Tourism, Security and Safety by : Yoel Mansfeld

Download or read book Tourism, Security and Safety written by Yoel Mansfeld and published by Routledge. This book was released on 2006-08-11 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both academics and practitioners have started to look into crisis management issues seeking workable solutions in order to mitigate the negative impacts of safety and security incidences on the tourism industry and affected destinations. Tourism, Safety and Security: a multi dimensional analysis brings together the writings of international leading academics and practitioners in this field to discuss prevention measures and crisis management options, in incidences of tourism safety and security. The layout and content of the book are aimed at analyzing different types of safety and security problems as well as finding managerial strategies and tactics to address them. Divided into four sections this book looks at: · Tourism and security issues: including the impact of terror in the hotel market in Israel · Tourism and crime issues: including premises liability, drug trafficking, theft and street robbery · Tourism and safety Issues: including the impact of SARS in Asia and Foot and Mouth Disease in the UK · Tourism crisis management issues: including the 9/11 crisis, public relations, and the aftermath of the Bali bombings Each chapter has a user friendly structure including study objectives, concept definitions and review questions.

Strategic Management for Hospitality and Tourism

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Author :
Publisher : Routledge
ISBN 13 : 1351188496
Total Pages : 375 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Strategic Management for Hospitality and Tourism by : Fevzi Okumus

Download or read book Strategic Management for Hospitality and Tourism written by Fevzi Okumus and published by Routledge. This book was released on 2019-10-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Human Resource Management for the Hospitality and Tourism Industries

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Author :
Publisher : Routledge
ISBN 13 : 1136397175
Total Pages : 321 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Human Resource Management for the Hospitality and Tourism Industries by : Dennis Nickson

Download or read book Human Resource Management for the Hospitality and Tourism Industries written by Dennis Nickson and published by Routledge. This book was released on 2007-02-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated look at HRM policies and practices in the tourism and hospitality industries A comprehensive contextualisation of the nature of the industries, the dynamics of service quality and the variety of HR policies and practices, including a realistic treatment of training, labour markets, employee relations and remuneration International examples showcase good practice in a variety of organisations, such as Prêt a Manger, Marriott and South West Airlines, as well as a number of examples of good practice in SMEs

Island Tourism

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Author :
Publisher : John Wiley & Sons, Incorporated
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Island Tourism by : Michael V. Conlin

Download or read book Island Tourism written by Michael V. Conlin and published by John Wiley & Sons, Incorporated. This book was released on 1995-07-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter-related themes, including policy areas; public/private sector planning partnerships; product development; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.

Revenue Management for Hospitality and Tourism

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Author :
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999500
Total Pages : 270 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Revenue Management for Hospitality and Tourism by : Alan Fyall

Download or read book Revenue Management for Hospitality and Tourism written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2013-05-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.

Managing Hospitality Organizations

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544356862
Total Pages : 579 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Managing Hospitality Organizations by : Robert C. Ford

Download or read book Managing Hospitality Organizations written by Robert C. Ford and published by SAGE Publications. This book was released on 2018-11-30 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Students will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership.

Hospitality Management Education

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Author :
Publisher : Routledge
ISBN 13 : 1136379282
Total Pages : 303 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Hospitality Management Education by : Kaye Sung Chon

Download or read book Hospitality Management Education written by Kaye Sung Chon and published by Routledge. This book was released on 2013-04-03 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help students succeed now and in the future in any aspect of the hospitality field! Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field offers, and ways to best prepare students for a career in the industry or in academia. Within Hospitality Management Education, you'll find exhibits, figures, tables, and insight into innovative practice methods that will strengthen your skills as an educator and contributor to the growing success of this discipline. Containing research and first-hand accounts, Hospitality Management Education offers you insight into qualities and strategies that make educators or employees effective and successful in the industry. You'll find useful information to help you better prepare students and enhance your teaching skills, such as: understanding the history and advances of hospitality management education during the past 75 years stressing the difference between the hospitality industry and other industries to help prospective hospitality students understand the unique rigors of hospitality examining degree programs in the United Kingdom, Australia, and the United States to identify common global teaching trends, differences, and program outcomes enhancing student learning and education programs by linking academic hospitality programs to industry through internships, involvement with industry associations, and advisory councils assuring quality in academic programs through accreditation, certification, outside peer reviews, outside reviews by the industry, and administrative reviews of the faculty preparing for a professional academic career through strategic career planning, networking, and targeting hospitality programs Hospitality Management Education discusses educational trends as a whole over the past decade to give you insight into future directions of hospitality such as increased specialization, growing numbers of faculty, more funding, and increased academic focus on research and scholarship. In this valuable volume, you'll find methods and suggestions that will make you a more knowledgeable and effective educator!

Hospitality Management Education

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Author :
Publisher : Routledge
ISBN 13 : 1136379355
Total Pages : 320 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Hospitality Management Education by : Kaye Sung Chon

Download or read book Hospitality Management Education written by Kaye Sung Chon and published by Routledge. This book was released on 2013-04-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field offers, and ways to best prepare students for a career in the industry or in academia. Within Hospitality Management Education, you'll find exhibits, figures, tables, and insight into innovative practice methods that will strengthen your skills as an educator and contributor to the growing success of this discipline.Containing research and first-hand accounts, Hospitality Management Education offers you insight into qualities and strategies that make educators or employees effective and successful in the industry. You'll find useful information to help you better prepare students and enhance your teaching skills, such as: understanding the history and advances of hospitality management education during the past 75 years stressing the difference between the hospitality industry and other industries to help prospective hospitality students understand the unique rigors of hospitality examining degree programs in the United Kingdom, Australia, and the United States to identify common global teaching trends, differences, and program outcomes enhancing student learning and education programs by linking academic hospitality programs to industry through internships, involvement with industry associations, and advisory councils assuring quality in academic programs through accreditation, certification, outside peer reviews, outside reviews by the industry, and administrative reviews of the faculty preparing for a professional academic career through strategic career planning, networking, and targeting hospitality programs Hospitality Management Education discusses educational trends as a whole over the past decade to give you insight into future directions of hospitality such as increased specialization, growing numbers of faculty, more funding, and increased academic focus on research and scholarship. In this valuable volume, you'll find methods and suggestions that will make you a more knowledgeable and effective educator!

Redefining Tourism and Hospitality

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Author :
Publisher :
ISBN 13 : 9788119907700
Total Pages : 0 pages
Book Rating : 4.9/5 (77 download)

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Book Synopsis Redefining Tourism and Hospitality by :

Download or read book Redefining Tourism and Hospitality written by and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Hospitality Management

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Author :
Publisher : Wiley Global Education
ISBN 13 : 1119367549
Total Pages : 432 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Introduction to Hospitality Management by : Dennis R. Reynolds

Download or read book Introduction to Hospitality Management written by Dennis R. Reynolds and published by Wiley Global Education. This book was released on 2021-08-13 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity–and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and a myriad of other trends contribute to the dynamic nature of this exciting field. Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensive analysis of this rewarding field. Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry’s multifaceted nature lends itself to broad exploration, and this text provides: Clear guidance through topics related to foodservice operations, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing Emphasis on career planning and job placement strategies, giving students a head start in charting their future in hospitality A combination of Drs. Reynolds and Barrows’ two leading textbooks, Introduction to Management in the Hospitality Industry and Introduction to the Hospitality Industry, into one cohesive, comprehensive edition Substantial coverage of internet commerce and marketing Case studies, including actual interviews with industry professionals, to reinforce primary learning objectives and build critical thinking skills An emphasize on real-world skills and practical methods employed by management professionals Methods to prepare students for job placement in multiple areas of the hospitality and tourism industry Introduction to Hospitality Management is an essential text for students learning about, or with an interest in, the hospitality industry. Written in a clear and accessible style, this important book leaves readers with a strong grasp of the topics and trends most important to a career in the hospitality industry

The Routledge Handbook of Tourism and Hospitality Education

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Author :
Publisher : Routledge
ISBN 13 : 1135018952
Total Pages : 603 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Handbook of Tourism and Hospitality Education by : Dianne Dredge

Download or read book The Routledge Handbook of Tourism and Hospitality Education written by Dianne Dredge and published by Routledge. This book was released on 2014-10-03 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

Hospitality and Tourism Management Program (HTMP) Year 2 Student Textbook

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Author :
Publisher : Educational Institute
ISBN 13 : 9780133458527
Total Pages : 0 pages
Book Rating : 4.4/5 (585 download)

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Book Synopsis Hospitality and Tourism Management Program (HTMP) Year 2 Student Textbook by : & Lodging Association American Hotel & Lodging Association

Download or read book Hospitality and Tourism Management Program (HTMP) Year 2 Student Textbook written by & Lodging Association American Hotel & Lodging Association and published by Educational Institute. This book was released on 2013-06-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hospitality and Tourism Management Program has been designed to help students develop and practice performing the knowledge, skills, and tasks required for success as an employee in the hospitality and tourism industry. Features Throughout the Book: Pineapple Fun Fact Boxes: Pineapple Fun Fact boxes will highlight interesting facts about the hospitality and tourism industry. ADA Boxes: ADA boxes will highlight how federal requirements determine what the hospitality and tourism industry must do to meet the needs of guests with disabilities. Green Practices Boxes: Green Practices boxes will highlight the benefits of running a sustainable green hospitality and tourism business. Diversity Boxes: Diversity boxes will highlight the ways in which diversity affects the hospitality and tourism industry.