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Author : David Tanner
Publisher : Debono Thinking Systems
ISBN 13 : 9780789121943
Total Pages : 186 pages
Book Rating : 4.1/5 (219 download)
Download or read book Total Creativity in Business and Industry written by David Tanner and published by Debono Thinking Systems. This book was released on 1997 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : David Parrish
ISBN 13 : 0953825450
Total Pages : 117 pages
Book Rating : 4.9/5 (538 download)
Download or read book T-Shirts and Suits: A Guide to the Business of Creativity written by and published by David Parrish. This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keith Granet
Publisher : Chronicle Books
ISBN 13 : 1616895535
Total Pages : 191 pages
Book Rating : 4.6/5 (168 download)
Download or read book The Business of Creativity written by Keith Granet and published by Chronicle Books. This book was released on 2016-12-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.
Author : Ed Catmull
Publisher : Random House
ISBN 13 : 0679644504
Total Pages : 367 pages
Book Rating : 4.6/5 (796 download)
Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author : Keith Granet
Publisher : Chronicle Books
ISBN 13 : 1648960340
Total Pages : 224 pages
Book Rating : 4.6/5 (489 download)
Download or read book The Business of Design written by Keith Granet and published by Chronicle Books. This book was released on 2021-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Author : Mariusz Soltanifar
Publisher : Springer Nature
ISBN 13 : 3030539148
Total Pages : 339 pages
Book Rating : 4.0/5 (35 download)
Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Author : Michael C Fanning
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.6/5 (62 download)
Download or read book Business Creativity written by Michael C Fanning and published by . This book was released on 2020-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Creativity is the first volume of a series of textbooks called Fundamentals of Sustainable Entrepreneurship, which has won multiple awards in Africa and Europe. It is a comprehensive guidebook for aspiring entrepreneurs who desperately want to acquire the critical business tools to generate a brilliant idea and turn it into an innovative start-up company.In a refreshingly enjoyable and well-illustrated how-to guide for first-time entrepreneurs... Michael C. Fanning serves up 17 bite-sized Lectures ... helping start-up founders to: -Accelerate their entrepreneurial mind-sets by providing them with proven and tested scientific methods that foster creativity in business.-Identify and change the self-sabotaging beliefs and behaviours that stop them from creating and maintaining sustainable enterprises.-Learn to apply various hands-on techniques to collect constructive feedback from industry experts to formulate a successful product launch.By the end of Business Creativity, first-time entrepreneurs will be educated, empowered and equipped to apply creative thinking while attempting to develop innovative products, processes and services which help carry out the United Nations' Sustainable Development Goals (SDGs).[ Each entrepreneur purchasing this textbook through Amazon will automatically be granted access to the online course 'Business Creativity' via PhilTech Business Academy's website: https: //www.PhilTech.Academy provided that they email their proof of purchase of the textbook to this email address: [email protected] ]In order to finalize this textbook, Michael C. Fanning has traveled extensively and met with Government officials in Stuttgart, where he took part in the Autumn School for Sustainable Entrepreneurship at Social Impact Lab Stuttgart (Germany). He also worked in France for two months to refine the entrepreneurship curriculum, which makes up the full series of 8 textbooks and called Fundamentals of Sustainable Entrepreneurship. He trained and collected feedback from entrepreneurs in Gabon, Cameroon, Burundi and Nigeria.He was invited by the President of Egypt H.E Abdul Fattah El-sisi to take part in the Arab and African Youth Platform in Aswan (Egypt) where he met with the president on live Egyptian television. Further, through this presidential event, he was introduced to Nelson Mandela and Winnie Mandela's grandson; Zondwa Mandela who gave him a training on Social Entrepreneurship while he was in Egypt. Lastly, this book was refined even further when Michael C. Fanning had the immense privilege to take part in the 2nd edition of the Pan African Youth Forum held at the African Union's Headquarters located in Addis Ababa (Ethiopia). The African Union was a great opportunity to be exposed to the 2063 Agenda, as well as the 1 Million campaign by 2021 initiated by the President of the African Union Commission; H.E Moussa Faki.
Author : Richard E. Caves
Publisher : Harvard University Press
ISBN 13 : 9780674001640
Total Pages : 472 pages
Book Rating : 4.0/5 (16 download)
Download or read book Creative Industries written by Richard E. Caves and published by Harvard University Press. This book was released on 2000 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys," such as Heaven's Gate."--BOOK JACKET.
Author : Peter Tschmuck
Publisher : Springer Science & Business Media
ISBN 13 : 9781402042744
Total Pages : 312 pages
Book Rating : 4.0/5 (427 download)
Download or read book Creativity and Innovation in the Music Industry written by Peter Tschmuck and published by Springer Science & Business Media. This book was released on 2006-01-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts the effects of new communication technologies and the Internet on the creation of music in the early 21st century. It examines how the music industry will be altered by the Internet, music online services and MP3-technology. This is done through an integrated model based on an international history of the industry since the phonograph’s invention in 1877, and thus, the history of the music industry is described in full detail for the first time.
Author : Len Ferman
Publisher :
ISBN 13 : 9781516541942
Total Pages : 326 pages
Book Rating : 4.5/5 (419 download)
Download or read book Business Creativity and Innovation: Perspectives and Best Practices written by Len Ferman and published by . This book was released on 2018-09-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems. Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer's needs, and the implementation of innovation processes and practices. Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making. The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit. A former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University's Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation.
Author : Bob Schmetterer
Publisher : John Wiley & Sons
ISBN 13 : 0471454532
Total Pages : 257 pages
Book Rating : 4.4/5 (714 download)
Download or read book Leap written by Bob Schmetterer and published by John Wiley & Sons. This book was released on 2003-03-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!
Author : Jim Shorthose
Publisher : CRC Press
ISBN 13 : 1317005074
Total Pages : 466 pages
Book Rating : 4.3/5 (17 download)
Download or read book Understanding Creative Business written by Jim Shorthose and published by CRC Press. This book was released on 2016-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.
Author : Rosamund Davies
Publisher : SAGE
ISBN 13 : 1446291162
Total Pages : 507 pages
Book Rating : 4.4/5 (462 download)
Download or read book Introducing the Creative Industries written by Rosamund Davies and published by SAGE. This book was released on 2013-04-22 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.
Author : Andrés Hatum
Publisher : Edward Elgar Publishing
ISBN 13 : 1788110153
Total Pages : 179 pages
Book Rating : 4.7/5 (881 download)
Download or read book Mastering Creativity in Organizations written by Andrés Hatum and published by Edward Elgar Publishing. This book was released on 2017-10-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies best practices, leadership styles, and organizational structures for the stimulation of organizational creativity, with an aim to help any company – not just companies in creative fields or industries – become an organization in which new ideas flow, new processes are developed, and new products are brought to market. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.
Author : Sam Stern
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781609941536
Total Pages : 300 pages
Book Rating : 4.9/5 (415 download)
Download or read book Corporate Creativity written by Sam Stern and published by Berrett-Koehler Publishers. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to dramatic innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. Evidence shows that most creative acts are not planned for, and come from where they are least expected. It is impossible to predict what they will be, who will be involved, and when and how they will happen. This is the true nature of corporate creativity, and it is where a company's creative potential really.
Author : Dave Stewart
Publisher : Pearson Education
ISBN 13 : 0132118432
Total Pages : 398 pages
Book Rating : 4.1/5 (321 download)
Download or read book Business Playground written by Dave Stewart and published by Pearson Education. This book was released on 2010-07-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking. Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book. The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to: Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct “the perfect brainstorm”—yes, such a thing really does exist Create a work culture that’s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren’t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.” Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground
Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 163369996X
Total Pages : 204 pages
Book Rating : 4.6/5 (336 download)
Download or read book HBR's 10 Must Reads on Creativity (with bonus article "How Pixar Fosters Collective Creativity" By Ed Catmull) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-11-10 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your organization support creativity—or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you ignite the creative spark across your organization. This book will inspire you to: Discover the elements of creativity and learn how to influence them Harness the creative potential of a diverse team Encourage curiosity and experimentation Avoid breakdowns in creative collaboration Overcome the fear that blocks your innate creativity Bring breakthrough ideas to life This collection of articles includes "Reclaim Your Creative Confidence" by Tom Kelley and David Kelley; "How to Kill Creativity" by Teresa Amabile; "How Pixar Fosters Collective Creativity" by Ed Catmull; "Putting Your Company's Whole Brain to Work" by Dorothy Leonard and Susaan Straus; "Find Innovation Where You Least Expect It" by Tony McCaffrey and Jim Pearson; "The Business Case for Curiosity" by Francesca Gino; "Bring Your Breakthrough Ideas to Life" by Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade; "Collaborating with Creative Peers" by Kimberly D. Elsbach, Brooke Brown-Saracino, and Francis J. Flynn; "Creativity Under the Gun" by Teresa Amabile, Constance Noonan Hadley, and Steven J. Kramer; "Strategy Needs Creativity" by Adam Brandenburger; and "How to Build a Culture of Originality" by Adam Grant. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
