Social Marketing and Social Change

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111823524X
Total Pages : 592 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Marketing and Social Change by : R. Craig Lefebvre

Download or read book Social Marketing and Social Change written by R. Craig Lefebvre and published by John Wiley & Sons. This book was released on 2013-01-18 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

Tools for Change

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Publisher : eBook Partnership
ISBN 13 : 1904235786
Total Pages : 151 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis Tools for Change by : Becky Malby

Download or read book Tools for Change written by Becky Malby and published by eBook Partnership. This book was released on 2006-01-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a passionate reflection of the belief that the ideas embedded in the theories of living systems explain how organisations really work and offer insights into how to intervene effectively in complex systems. The authors have been working with these ideas for many years, exploring the implications for leadership and for organisational processes, and experimenting with practices. This book shares what they have learnt. The intent is to enhance your capacity and capability to intervene effectively in your own organisation. This toolkit is aimed at anyone leading organisational change. For those of you commissioning organisational development, or putting in place OD processes, there are specific practices here that we hope you find useful.

Leading Change Step-by-Step

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Publisher : John Wiley & Sons
ISBN 13 : 0470915277
Total Pages : 230 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Leading Change Step-by-Step by : Jody Spiro

Download or read book Leading Change Step-by-Step written by Jody Spiro and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, step-by-step guide to leading change efforts for sustainable results Leading Change Step-by-Step offers a comprehensive and tactical guide for change leaders. Spiro's approach has been field-tested for more than a decade and proven effective in a wide variety of public sector organizations including K-12 schools, universities, international agencies and non-profits. The book is filled with proven tactics for implementing change successfully, with helpful tools to put change efforts into practice (including forms, rubrics, and helpful questions to ask). Also included are success stories that show how this approach has been used effectively in 22 states and internationally. The tools reveal how the leader analyzes situations, identifies the groups needed to get desired results, and works with them effectively to do so. Includes engaging self-analyses for leaders to inform their leadership when putting in place a change initiative Jody Spiro is an experienced leader of systems change for public, nonprofit, and private sector organizations Offers information on assessing a situation, engaging stakeholders, planning "early wins," minimizing resistance, building a supportive culture and much more This important resource shows how to translate a vision of a sustainable educational reform into a series of coordinated action steps.

Marine Conservation: Knowledge, Experience and Tools for Change

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Publisher : Frontiers Media SA
ISBN 13 : 2889746119
Total Pages : 267 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Marine Conservation: Knowledge, Experience and Tools for Change by : Shaili Johri

Download or read book Marine Conservation: Knowledge, Experience and Tools for Change written by Shaili Johri and published by Frontiers Media SA. This book was released on 2022-03-08 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hard and Soft Sides of Change Management

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1950496880
Total Pages : 479 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis The Hard and Soft Sides of Change Management by : Kathryn Zukof

Download or read book The Hard and Soft Sides of Change Management written by Kathryn Zukof and published by Association for Talent Development. This book was released on 2021-03-23 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change isn’t going anywhere. Learn how to manage it. We live in a wild world of volatility, unpredictability, chaos, and ambiguity, with change seemingly as the only constant. Change can be difficult. It often induces resistance, panic, and fatigue. And, as you may expect or have experienced first-hand, many organizations aren’t handling change all that well, with many efforts resulting in failure. What you may not realize, however, is that some workplace change initiatives are stunning successes, rolling out smoothly and more easily embraced. Why do some change initiatives fail while others succeed? How can organizations and employees handle change better? In The Hard and Soft Sides of Change Management, Kathryn Zukof offers practices and approaches to help you and your organization roll out, receive, and manage change effectively. Namely, Zukoff shows that you need to manage the process (or the “hard”) side and the people (or the “soft”) side of change and find the sweet spot between the two. She demonstrates that when you integrate both sides, you and your organization can make change less of a hit-or-miss affair. Successful change management means deploying sound project management techniques that increase the odds of achieving the outcomes of your change initiative. It also means helping employees understand the need and vision for change, so they feel less threatened by it and become excited and energized by what’s ahead. To deliver best results, you need to: Define the change and how to get there—with project charters and plans. Involve the right people in the right ways—from dedicated change teams to affected stakeholders. Build support, understanding, and awareness—with communication, training, and resistance management plans. Assess progress and adjust along the way—through action reviews and steps to tackle thorny issues. Capturing the inherently messy nature of workplace change—from technology implementations, mergers and acquisitions, and business transformations to office relocations and more—this book offers tangible insights to help you and your organization tackle change challenges. Follow the book’s tools and practices to lessen the messy and objectionable parts of change and actively give your change initiatives the best chance for positive outcomes.

Changing Minds Changing Tools

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Publisher : MIT Press
ISBN 13 : 0262037866
Total Pages : 390 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Changing Minds Changing Tools by : Vsevolod Kapatsinski

Download or read book Changing Minds Changing Tools written by Vsevolod Kapatsinski and published by MIT Press. This book was released on 2018-07-24 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that uses domain-general learning theory to explain recurrent trajectories of language change. In this book, Vsevolod Kapatsinski argues that language acquisition—often approached as an isolated domain, subject to its own laws and mechanisms—is simply learning, subject to the same laws as learning in other domains and well described by associative models. Synthesizing research in domain-general learning theory as it relates to language acquisition, Kapatsinski argues that the way minds change as a result of experience can help explain how languages change over time and can predict the likely directions of language change—which in turn predicts what kinds of structures we find in the languages of the world. What we know about how we learn (the core question of learning theory) can help us understand why languages are the way they are (the core question of theoretical linguistics). Taking a dynamic, usage-based perspective, Kapatsinski focuses on diachronic universals, recurrent pathways of language change, rather than synchronic universals, properties that all languages share. Topics include associative approaches to learning and the neural implementation of the proposed mechanisms; selective attention; units of language; a comparison of associative and Bayesian approaches to learning; representation in the mind of visual and auditory experience; the production of new words and new forms of words; and automatization of repeated action sequences. This approach brings us closer to understanding why languages are the way they are, Kapatsinski contends, than approaches premised on innate knowledge of language universals and the language acquisition device.

Making Sense of Change Management

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749440879
Total Pages : 292 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Making Sense of Change Management by : Esther Cameron

Download or read book Making Sense of Change Management written by Esther Cameron and published by Kogan Page Publishers. This book was released on 2004 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for academics and professionals alike, this book is an attempt to make change easier. It is aimed at anyone who wants to understand wy change happens, how it happens and what needs to be done to make change a welcome, rather than a dreaded concept.

Making Change Work

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Publisher : Quality Press
ISBN 13 : 0873896114
Total Pages : 109 pages
Book Rating : 4.8/5 (738 download)

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Book Synopsis Making Change Work by : Brien Palmer

Download or read book Making Change Work written by Brien Palmer and published by Quality Press. This book was released on 2004-01-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations strive to remain ahead of the competition, there will inevitably and often come the need for change. All successful organizations regularly use change to improve processes and increase performance. While these times of change can be a great opportunity for an organization, it also can be a time of stress and angst for all involved. Not all organizations are in a position to make these changes effectively and efficiently, and for many their efforts often fall short of the intended goals. Making Change Work: Practical Tools for Overcoming Human Resistance to Change was written to help organizations prepare for and successfully implement change. The price of a failed change effort can be steep, both monetarily and in a loss of credibility. Making Change Work will first provide tools to measure your organization's readiness to change, helping make sure that the efforts will not be doomed to fail from the beginning. The book then provides many tools to apply sequentially and logically in order to gain acceptance of the change throughout the organization. In helping your organization make change successfully, Making Change Work addresses buy-in, acceptance, motivation, anticipation, fear, uncertainty, and all the other messy human considerations that cause change to fail in the real world.

Power, Process and Participation

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Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Power, Process and Participation by : Rachel Slocum

Download or read book Power, Process and Participation written by Rachel Slocum and published by . This book was released on 1995 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers innovative, accessible tools to enable facilitators to empower those people who are frequently omitted from decision-making processes. Focuses on participatory capacity building in ways that address the practical needs and strategic interests of the disadvantaged and disempowered. Also examines how differences in class, ethnicity, race, cast, religion, age and status can also lead to the politics of exclusion.

The Tools

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Publisher : Random House
ISBN 13 : 0679644458
Total Pages : 195 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis The Tools by : Phil Stutz

Download or read book The Tools written by Phil Stutz and published by Random House. This book was released on 2012-05-29 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Change can begin right now. Learn to bring about dynamic personal growth using five uniquely effective tools—from psychotherapist Barry Michels and psychiatrist Phil Stutz, subject of the Netflix documentary Stutz. “These tools are emotional game changers. They do nothing less than deliver you to your best and most powerful self.”—Kathy Freston, author of Quantum Wellness The Tools offers a solution to the biggest complaint patients have about therapy: the interminable wait for change to begin. The traditional therapeutic model sets its sights on the past, but psychiatrist Phil Stutz and psychotherapist Barry Michels employ an arsenal of techniques—“the tools”—that allow patients to use their problems as levers that access the power of the unconscious and propel them into action. Suddenly, through this transformative approach, obstacles become new chances—to find courage, embrace discipline, develop self-expression, deepen creativity. A dynamic, results-oriented practice, The Tools aims to deliver relief from persistent problems and restore control and hope right away. Every day presents challenges—big and small—that the tools transform into opportunities to bring about bold and dramatic change in your life. Stutz and Michels teach you how to: • Get Unstuck: Master the things you are avoiding and live in forward motion. • Control Anger: Free yourself from out-of-control rage and never-ending grudges. • Express Yourself: Learn the secret of true confidence and find your authentic voice. • Combat Anxiety: Stop obsessive worrying and negative thinking. • Find Discipline: Activate willpower and make the most of every minute. With The Tools, Stutz and Michels allow you to realize the full range of your potential. Their goal is nothing less than for your life to become exceptional—exceptional in its resiliency, in its experience of real happiness, and in its understanding of the human spirit.

Tools to Change Your Organization: The Change Leadership Collection (2 Books)

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633691918
Total Pages : 269 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Tools to Change Your Organization: The Change Leadership Collection (2 Books) by : John P. Kotter

Download or read book Tools to Change Your Organization: The Change Leadership Collection (2 Books) written by John P. Kotter and published by Harvard Business Review Press. This book was released on 2015-10-13 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This digital collection, curated by Harvard Business Review, includes John P. Kotter’s Leading Change, With a New Preface by the Author, named one of the twenty-five most influential business-management books by TIME.com, and his thought-provoking and practical Managing Your Boss, with John J. Gabarro. Learn how to lead transformational change in your organization as well as how to build a healthy, productive bond with your boss—one of the most crucial working relationships you’ll have in your career.

The Essential Fundraising Handbook for Small Nonprofits

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Publisher :
ISBN 13 : 9780989600811
Total Pages : 278 pages
Book Rating : 4.6/5 (8 download)

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Book Synopsis The Essential Fundraising Handbook for Small Nonprofits by : Kirsten Bullock

Download or read book The Essential Fundraising Handbook for Small Nonprofits written by Kirsten Bullock and published by . This book was released on 2013-09-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time for the small nonprofit to shine. Finding the right tools and strategies for your nonprofit is the ultimate goal of The Essential Fundraising Handbook. Most fundraising books focus on nonprofits with large budgets, leaving smaller nonprofits to figure out what is relevant for their goals. That is the inspiration behind The Essential Fundraising Handbook for Small Nonprofits. Currently, there are no fundraising books that comprehensively deal with the specific challenges of running a nonprofit on a small budget. Small nonprofits have a unique set of challenges and require a special kind of creativity when fundraising. The Essential Fundraising Handbook focuses on these challenges in a powerful way. Written by a panel of consultants and experts with over 112 combined years of experience, this book walks nonprofit leaders and staff through the techniques and strategies that have guided some of the most successful nonprofits (large and small). Using these successful principles, readers will get detailed case studies, worksheets, and strategies for almost every type of fundraising activity including: * Grant writing * Board development * Donor engagement * Communications * Auctions * Major gifts * And much more! No matter your fundraising goal, The Essential Fundraising Handbook for Small Nonprofits offers advice and insight that anyone involved with fundraising can use in one volume. It's time for your fundraising goals to reach your dreams.

The Change Champion's Field Guide

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Publisher : John Wiley & Sons
ISBN 13 : 1118416376
Total Pages : 839 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Change Champion's Field Guide by : Louis Carter

Download or read book The Change Champion's Field Guide written by Louis Carter and published by John Wiley & Sons. This book was released on 2013-06-11 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly a decade later, leading change pioneers in the field have realigned to bring you the second edition of the Change Champion's Fieldguide. This thoroughly revised and updated edition of the Change Champion's Field Guide is filled with the information, tools, and strategies needed to implement a best practice change or leadership development initiative where everyone wins. In forty-five chapters, the guide's contributors, widely acknowledged as the "change champions" and leaders in the fields of organizational change and leadership development, explore the competencies and practices that define an effective change leader. Change Champions such as Harrison Owen, Edgar Schein, Marv Weisbord, Sandra Janoff, Mary Eggers, William Rothwell, Dave Ulrich, Marshall Goldsmith, Judith Katz, Peter Koestenbaum, Dick Axelrod, David Cooperrider, and scores of others provide their sage advice, practical applications, and examples of change methods that work. Change Champion's Field Guide examines the topic of leadership and change within four main topics including: Key elements of leading successful and results-driven change Tools, models, instruments, and strategies for leading change Critical success and failure factors Trends and research on innovation, change, and leadership Guidelines on how to design, implement, and evaluate change and leadership initiatives Fresh case studies that highlight leading companies who are implementing successful change in innovative and inspired ways.

Implementing Change Through Learning

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Publisher : Corwin Press
ISBN 13 : 1452278350
Total Pages : 169 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Implementing Change Through Learning by : Shirley M. Hord

Download or read book Implementing Change Through Learning written by Shirley M. Hord and published by Corwin Press. This book was released on 2013-03-20 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead successful, lasting reform in your school or district! There’s no doubt about it: real educational reform happens one school at a time, one classroom at a time. No matter what change your school or district is facing, this definitive book shows how to involve teachers and staff as partners, every step of the way. Shirley Hord and Gene Hall are highly acclaimed experts on K–12 change management with their Concerns-Based Adoption Model (CBAM), a rigorously field-tested approach that has benefitted schools and districts for more than two decades. Now this respected team, joined by co-author James Roussin, shares their hands-on techniques with you in this practical guide. This complete change management program enables you to Understand, predict, and address educator concerns and reactions that may arise during the change process Use a series of powerful Learning Map activities to guide and support individuals and teams to navigate their own change efforts successfully Promote collaboration and learning throughout a change initiative, transforming skeptics into supporters Experience the CBAM model in action through a running case study Implementing Change Through Learning offers realistic, people-centered strategies that help you develop trust and credibility with all teachers and staff involved, setting a foundation for reform that lasts.

The Heart of Change Field Guide

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Publisher : Harvard Business Press
ISBN 13 : 1422148041
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Heart of Change Field Guide by : Dan S. Cohen

Download or read book The Heart of Change Field Guide written by Dan S. Cohen and published by Harvard Business Press. This book was released on 2005-11-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1996, John P. Kotter's Leading Change became a runaway best seller, outlining an eight-step program for organizational change that was embraced by executives around the world. Then, Kotter and co-author Dan Cohen's The Heart of Change introduced the revolutionary "see-feel-change" approach, which helped executives understand the crucial role of emotion in successful change efforts. Now, The Heart of Change Field Guide provides leaders and managers tools, frameworks, and advice for bringing these breakthrough change methods to life within their own organizations. Written by Dan Cohen and with a foreword by John P. Kotter, the guide provides a practical framework for implementing each step in the change process, as well as a new three-phase approach to execution: creating a climate for change, engaging and enabling the whole organization, and implementing and sustaining change. Hands-on diagnostics—including a crucial "change readiness module"—reveal the dynamics that will help or hinder success at each phase of the change process. Both flexible and scaleable, the frameworks presented in this guide can be tailored for any size or type of change initiative. Filled with practical tools, checklists, and expert commentary, this must-have guide translates the most powerful approaches available for creating successful change into concrete, actionable steps for you and your organization. Dan Cohen is the co-author, with John P. Kotter, of The Heart of Change, and a principal with Deloitte Consulting, LLC.

Mapping Dialogue

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Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Mapping Dialogue by : Marianne Mille Bojer

Download or read book Mapping Dialogue written by Marianne Mille Bojer and published by . This book was released on 2008 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a closer look at transformative dialogue tools and processes for social change. It profiles 10 dialogue methods in depth, and another 15 more briefly.

Visual Leaders

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Publisher : John Wiley & Sons
ISBN 13 : 1118494229
Total Pages : 261 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Visual Leaders by : David Sibbet

Download or read book Visual Leaders written by David Sibbet and published by John Wiley & Sons. This book was released on 2012-12-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leaders Visual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It describes seven essential tools for visual leaders—mental models, visual meetings, graphic templates, decision theaters, roadmaps, Storymaps, and virtual visuals—and examples of methods for implementation throughout an organization. Written for all levels of leadership in organizations, from department heads through directors, heads of strategic business units, and "C" level executives Explores how communications has become interactive and graphic and how these tools can be used to shape direction and align people for implementation Brings tools, methods and frameworks to life with stories of real organizations modeling these practices Visual Leaders answers the question of how design thinking and visual literacy can help to orient leaders to the complexity of contemporary organizations in the private, non-profit, and public sectors.