Time Dependent Measures Of Perception In Sensory Evaluation

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Time-Dependent Measures of Perception in Sensory Evaluation

Author : Joanne Hort
Publisher : John Wiley & Sons
ISBN 13 : 0470671386
Total Pages : 411 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Time-Dependent Measures of Perception in Sensory Evaluation by : Joanne Hort

Download or read book Time-Dependent Measures of Perception in Sensory Evaluation written by Joanne Hort and published by John Wiley & Sons. This book was released on 2017-03-20 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.

Time-Dependent Measures of Perception in Sensory Evaluation

Author : Joanne Hort
Publisher : John Wiley & Sons
ISBN 13 : 1118991680
Total Pages : 456 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Time-Dependent Measures of Perception in Sensory Evaluation by : Joanne Hort

Download or read book Time-Dependent Measures of Perception in Sensory Evaluation written by Joanne Hort and published by John Wiley & Sons. This book was released on 2017-02-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.

Descriptive Analysis in Sensory Evaluation

Author : Sarah E. Kemp
Publisher : John Wiley & Sons
ISBN 13 : 0470671394
Total Pages : 756 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Descriptive Analysis in Sensory Evaluation by : Sarah E. Kemp

Download or read book Descriptive Analysis in Sensory Evaluation written by Sarah E. Kemp and published by John Wiley & Sons. This book was released on 2018-03-19 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication. Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions. This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis. Descriptive Analysis in Sensory Evaluation is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.

Application of Neural Technology to Neuro-Management and Neuro-Marketing

Author : Ioan Opris
Publisher : Frontiers Media SA
ISBN 13 : 2889635422
Total Pages : 243 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Application of Neural Technology to Neuro-Management and Neuro-Marketing by : Ioan Opris

Download or read book Application of Neural Technology to Neuro-Management and Neuro-Marketing written by Ioan Opris and published by Frontiers Media SA. This book was released on 2020-04-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sensory Marketing

Author : Aradhna Krishna
Publisher : Routledge
ISBN 13 : 1135429952
Total Pages : 410 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Sensory Marketing by : Aradhna Krishna

Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

Anatomy and Physiology

Author : J. Gordon Betts
Publisher :
ISBN 13 : 9781947172807
Total Pages : 0 pages
Book Rating : 4.1/5 (728 download)

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Book Synopsis Anatomy and Physiology by : J. Gordon Betts

Download or read book Anatomy and Physiology written by J. Gordon Betts and published by . This book was released on 2013-04-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Texture: Measurement and Perception

Author : Andrew J. Rosenthal
Publisher : Boom Koninklijke Uitgevers
ISBN 13 : 9780834212381
Total Pages : 344 pages
Book Rating : 4.2/5 (123 download)

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Book Synopsis Food Texture: Measurement and Perception by : Andrew J. Rosenthal

Download or read book Food Texture: Measurement and Perception written by Andrew J. Rosenthal and published by Boom Koninklijke Uitgevers. This book was released on 1999-02-28 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept behind this book is to take a holistic view of food texture, starting with the determination of food texture, its perception in the mouth, and its measurement by both sensory and instrumental methods, and to examine the relation between those methods. The book has been divided into two sections. The first deals with perception of food texture and techniques for its measurement. The second focuses on individual groups of food commodities. The first section is interlaced with appropriate food-related examples to reinforce the applied nature of the subject.

Sensory Evaluation

Author : Sarah E. Kemp
Publisher : John Wiley & Sons
ISBN 13 : 1444360515
Total Pages : 210 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Sensory Evaluation by : Sarah E. Kemp

Download or read book Sensory Evaluation written by Sarah E. Kemp and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical guide to sensory evaluation methods and techniques in the food, cosmetic and household product industries. It explains the suitability of different testing methods for different situations and offers step-by-step instructions on how to perform the various types of tests. Covering a broad range of food and non-food product applications, the book is designed to be used as a practical reference in the testing environment; a training manual for new recruits into sensory science, and a course book for students undertaking industrial training or academic study.

Smell and Taste Disorders

Author : Christopher H. Hawkes
Publisher : Cambridge University Press
ISBN 13 : 052113062X
Total Pages : 445 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis Smell and Taste Disorders by : Christopher H. Hawkes

Download or read book Smell and Taste Disorders written by Christopher H. Hawkes and published by Cambridge University Press. This book was released on 2018-01-25 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and unique text that details the latest research on smell and taste disorders for use by clinicians and scientists.

Sweeteners

Author : D. Eric Walters
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sweeteners by : D. Eric Walters

Download or read book Sweeteners written by D. Eric Walters and published by . This book was released on 1991 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a symposium at the 199th national ACS meeting, Boston, April 1990. The search continues for the full sucrose-taste experience without the calories. The contributions cover structure-taste studies of peptides, proteins, and other natural products, as well as many synthetic sweeteners; experimental and computation approaches to the study of sweeteners and receptors; and mechanisms of sweet taste perception. Annotation copyrighted by Book News, Inc., Portland, OR

The Neural Bases of Multisensory Processes

Author : Micah M. Murray
Publisher : CRC Press
ISBN 13 : 1439812179
Total Pages : 800 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis The Neural Bases of Multisensory Processes by : Micah M. Murray

Download or read book The Neural Bases of Multisensory Processes written by Micah M. Murray and published by CRC Press. This book was released on 2011-08-25 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become accepted in the neuroscience community that perception and performance are quintessentially multisensory by nature. Using the full palette of modern brain imaging and neuroscience methods, The Neural Bases of Multisensory Processes details current understanding in the neural bases for these phenomena as studied across species, stages of development, and clinical statuses. Organized thematically into nine sub-sections, the book is a collection of contributions by leading scientists in the field. Chapters build generally from basic to applied, allowing readers to ascertain how fundamental science informs the clinical and applied sciences. Topics discussed include: Anatomy, essential for understanding the neural substrates of multisensory processing Neurophysiological bases and how multisensory stimuli can dramatically change the encoding processes for sensory information Combinatorial principles and modeling, focusing on efforts to gain a better mechanistic handle on multisensory operations and their network dynamics Development and plasticity Clinical manifestations and how perception and action are affected by altered sensory experience Attention and spatial representations The last sections of the book focus on naturalistic multisensory processes in three separate contexts: motion signals, multisensory contributions to the perception and generation of communication signals, and how the perception of flavor is generated. The text provides a solid introduction for newcomers and a strong overview of the current state of the field for experts.

The Cambridge Handbook of Applied Perception Research

Author : Robert R. Hoffman
Publisher : Cambridge University Press
ISBN 13 : 1139993534
Total Pages : 1468 pages
Book Rating : 4.1/5 (399 download)

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Book Synopsis The Cambridge Handbook of Applied Perception Research by : Robert R. Hoffman

Download or read book The Cambridge Handbook of Applied Perception Research written by Robert R. Hoffman and published by Cambridge University Press. This book was released on 2015-01-26 with total page 1468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Applied Perception Research covers core areas of research in perception with an emphasis on its application to real-world environments. Topics include multisensory processing of information, time perception, sustained attention, and signal detection, as well as pedagogical issues surrounding the training of applied perception researchers. In addition to familiar topics, such as perceptual learning, the Handbook focuses on emerging areas of importance, such as human-robot coordination, haptic interfaces, and issues facing societies in the twenty-first century (such as terrorism and threat detection, medical errors, and the broader implications of automation). Organized into sections representing major areas of theoretical and practical importance for the application of perception psychology to human performance and the design and operation of human-technology interdependence, it also addresses the challenges to basic research, including the problem of quantifying information, defining cognitive resources, and theoretical advances in the nature of attention and perceptual processes.

Analyzing Sensory Data with R

Author : Sebastien Le
Publisher : CRC Press
ISBN 13 : 1315360373
Total Pages : 223 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Analyzing Sensory Data with R by : Sebastien Le

Download or read book Analyzing Sensory Data with R written by Sebastien Le and published by CRC Press. This book was released on 2018-12-14 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choose the Proper Statistical Method for Your Sensory Data Issue Analyzing Sensory Data with R gives you the foundation to analyze and interpret sensory data. The book helps you find the most appropriate statistical method to tackle your sensory data issue. Covering quantitative, qualitative, and affective approaches, the book presents the big picture of sensory evaluation. Through an integrated approach that connects the different dimensions of sensory evaluation, you’ll understand: The reasons why sensory data are collected The ways in which the data are collected and analyzed The intrinsic meaning of the data The interpretation of the data analysis results Each chapter corresponds to one main sensory topic. The chapters start with presenting the nature of the sensory evaluation and its objectives, the sensory particularities related to the sensory evaluation, details about the data set obtained, and the statistical analyses required. Using real examples, the authors then illustrate step by step how the analyses are performed in R. The chapters conclude with variants and extensions of the methods that are related to the sensory task itself, the statistical methodology, or both.

The Psychology of Time Perception

Author : John Wearden
Publisher : Springer
ISBN 13 : 1137408839
Total Pages : 273 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Psychology of Time Perception by : John Wearden

Download or read book The Psychology of Time Perception written by John Wearden and published by Springer. This book was released on 2016-06-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people perceive time? This book presents a wealth of contemporary and classical research, including some of the history and philosophy of time perception. Influential internal clock-based models of time perception receive an in-depth but non-technical introduction and discussion. The role of cognition and emotion in perceiving time is also explored, as well as questions derived from time experience in daily life, such as why time seems to pass more quickly in one situation rather than another. Classical and modern research on timing in children is reviewed, as well as work on time perception and time experience in older people. Leading recent models of animal timing are also discussed in a non-mathematical way.

Food Oral Processing

Author : Jianshe Chen
Publisher : John Wiley & Sons
ISBN 13 : 1444330128
Total Pages : 412 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Food Oral Processing by : Jianshe Chen

Download or read book Food Oral Processing written by Jianshe Chen and published by John Wiley & Sons. This book was released on 2012-04-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of the latest research findings on the physics, physiology, and psychology of food oral consumption, as well as the experimental techniques available for food oral studies. Coverage includes the main physical and physiological functionalities of the mouth; the location and functionalities of various oral receptors; the main sequences of eating and drinking, and the concomitant food disintegration and destabilisation. Chapters also explain oral processing and its relation to flavour release and texture perception, and there is an introduction to the principles of food rheology as they relate to eating. Food Oral Processing is directed at food scientists and technologists in industry and academia, especially those involved in sensory science and new product development. It will also be of interest to oral physiologists, oral biologists and dentists. The book will be a useful reference for undergraduate and postgraduate students of these disciplines.

Sensory Linguistics

Author : Bodo Winter
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262624
Total Pages : 305 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Sensory Linguistics by : Bodo Winter

Download or read book Sensory Linguistics written by Bodo Winter and published by John Benjamins Publishing Company. This book was released on 2019-04-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most fundamental capacities of language is the ability to express what speakers see, hear, feel, taste, and smell. Sensory Linguistics is the interdisciplinary study of how language relates to the senses. This book deals with such foundational questions as: Which semiotic strategies do speakers use to express sensory perceptions? Which perceptions are easier to encode and which are “ineffable”? And what are appropriate methods for studying the sensory aspects of linguistics? After a broad overview of the field, a detailed quantitative corpus-based study of English sensory adjectives and their metaphorical uses is presented. This analysis calls age-old ideas into question, such as the idea that the use of perceptual metaphors is governed by a cognitively motivated “hierarchy of the senses”. Besides making theoretical contributions to cognitive linguistics, this research monograph showcases new empirical methods for studying lexical semantics using contemporary statistical methods.

Perceptual Organization

Author : Michael Kubovy
Publisher : Routledge
ISBN 13 : 1315512351
Total Pages : 756 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Perceptual Organization by : Michael Kubovy

Download or read book Perceptual Organization written by Michael Kubovy and published by Routledge. This book was released on 2017-03-31 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981, perceptual organization had been synonymous with Gestalt psychology, and Gestalt psychology had fallen into disrepute. In the heyday of Behaviorism, the few cognitive psychologists of the time pursued Gestalt phenomena. But in 1981, Cognitive Psychology was married to Information Processing. (Some would say that it was a marriage of convenience.) After the wedding, Cognitive Psychology had come to look like a theoretically wrinkled Behaviorism; very few of the mainstream topics of Cognitive Psychology made explicit contact with Gestalt phenomena. In the background, Cognition's first love – Gestalt – was pining to regain favor. The cognitive psychologists' desire for a phenomenological and intellectual interaction with Gestalt psychology did not manifest itself in their publications, but it did surface often enough at the Psychonomic Society meeting in 1976 for them to remark upon it in one of their conversations. This book, then, is the product of the editors’ curiosity about the status of ideas at the time, first proposed by Gestalt psychologists. For two days in November 1977, they held an exhilarating symposium that was attended by some 20 people, not all of whom are represented in this volume. At the end of our symposium it was agreed that they would try, in contributions to this volume, to convey the speculative and metatheoretical ground of their research in addition to the solid data and carefully wrought theories that are the figure of their research.