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Book Synopsis Time and Media Markets by : Alan B. Albarran
Download or read book Time and Media Markets written by Alan B. Albarran and published by Routledge. This book was released on 2003-01-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
Book Synopsis Organizational Change in the Global Media Markets by : Dominik Dreyer
Download or read book Organizational Change in the Global Media Markets written by Dominik Dreyer and published by diplom.de. This book was released on 2003-05-05 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The global media industry has been subject to radical changes in its structure in recent years. International media companies have reached a dominant position in the global media markets through an enormous wave of mergers. Since the year 2000 the three biggest ever media mergers have taken place. AOL merged with Time Warner, Vivendi agreed on a merger with the Seagram Company and Canal+ and Viacom acquired the CBS Corporation. In 2001 the six biggest media conglomerates - AOL Time Warner, Walt Disney, Vivendi Universal, Viacom, Bertelsmann and News Corporation - alone generated revenues of $160 billion in comparison to aggregate revenues of $415 billion obtained by the Top 50 media companies. This development was triggered by radical changes in the US - Federal Communications Commission s (FCC) regulation policy. Though it is the change in the FCC s deregulation policy which made the wave of mergers possible to start off with, the reasons why companies actually merged were more complex. The headwords dominating most corporate growth strategies at that time were convergence , synergy and need for large scale . Looking at the assessments of media mergers and corporate strategies published by the press and investment analysts one notices that they underlie a certain tendency towards unanimous and trend affected formation of opinion. While in 1999 the idea of convergence was embraced and denominated as one of the biggest opportunities for media companies ever, in 2002 the ratings and assessments of companies which tried to obtain first mover advantage in the newly emerging converged market were principally critical. At large, these judgments correlated to a very high degree with the rise and downturn of the new economy. Accordingly, some of the executives, who pressed ahead with the idea of convergence and spurred on mergers in order to achieve synergies, like Mr. Middelhoff (former CEO of Bertelsmann), Mr. Messier (former CEO of Vivendi Universal) and recently Mr. Case (former chairman of AOL Time Warner) had to vacate their positions. Yet some business leaders are beginning to break up the fully integrated media groups that emanated from these mergers. This change in corporate strategies and in the assessment of media mergers brings up the following question: Is it that a fundamental change in the business environment has occurred? And did this change make the economic motives which not long ago underlay the wave of [...]
Book Synopsis The European Union and the Regulation of Media Markets by : Alison Harcourt
Download or read book The European Union and the Regulation of Media Markets written by Alison Harcourt and published by Manchester University Press. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: National broadcasting and press regulation is undergoing a process of convergence in Europe. This book, newly available in paperback, explains how this process has been shaped by the actions of the European Union (EU) institutions.Alison Harcourt observes that whilst communications is one of the EU's most successful policy areas, European decision-making is eroding the national capacity to regulate for the public interest. European-level efforts to protect public interest goals have been constrained by the European Treaties. The author argues that increased European coordination in public interest regulation could be more conducive to growth and competitiveness than the dismantling of existing national laws. This, however, would require changes to the political composition of the European Union.This book assesses the potential EU media regulation provides for market growth and the protection of media pluralism, the citizen and ultimately democracy itself. These opportunities are presented in the coming decade with the developing European Constitution, EU enlargement, and the implementation and revision of European regulation.
Book Synopsis Foreign Direct Investment Inflows Into the South East European Media Market by : Zvezdan Vukanović
Download or read book Foreign Direct Investment Inflows Into the South East European Media Market written by Zvezdan Vukanović and published by Springer. This book was released on 2016-07-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Book Synopsis International Encyclopedia of Hospitality Management by : Abraham Pizam
Download or read book International Encyclopedia of Hospitality Management written by Abraham Pizam and published by Routledge. This book was released on 2005-04-18 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants * Clubs * Time-share * Conventions As well as a functional one: * Accounting & finance * Marketing * Human resources * Information technology * Facilities management Its unique user-friendly structure enables readers to find exactly the information they require at a glance; whether they require broad detail which takes a more cross-sectional view across each subject field, or more focussed information which looks closely at specific topics and issues within the hospitality industry today. Section Editors: Peter Harris - ACCOUNTING & FINANCE Oxford Brookes University, UK Zheng Gu - ACCOUNTING & FINANCE University of Nevada, Las Vegas, USA Randall Upchurch - CLUB MANAGEMENT & TIMESHARE MANAGEMENT University of Central Florida, USA Patti Shock - EVENT MANAGEMENT University of Nevada, Las Vegas, USA Deborah Breiter - EVENT MANAGEMENT University of Central Florida, USA David Stipanuk - FACILITIES MANAGEMENT Cornell University, USA Darren Lee-Ross - HUMAN RESOURCES MANAGEMENT James Cook University, Australia Gill Maxwell - HUMAN RESOURCES MANAGEMENT Caledonian Glasgow University, UK Dimitrios Buhalis - INFORMATION TECHNOLOGY University of Surrey, UK Allan Stutts - LODGING MANAGEMENT American Intercontinental University, USA Stowe Shoemaker - MARKETING University of Houston, USA Linda Shea - MARKETING University of Massachusetts, USA Dennis Reynolds - RESTAURANTS & FOODSERVICE MANAGEMENT Washington State University, USA Arie Reichel - STRATEGIC MANAGEMENT Ben-Gurion University, Israel
Book Synopsis Media Competition and Coexistence by : John W. Dimmick
Download or read book Media Competition and Coexistence written by John W. Dimmick and published by Routledge. This book was released on 2002-12-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Book Synopsis Why Presidential Speech Locations Matter by : Shannon Bow O'Brien
Download or read book Why Presidential Speech Locations Matter written by Shannon Bow O'Brien and published by Springer. This book was released on 2018-04-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores speeches by American presidents. Domestic public presidential speechmaking helps us understand the pressures, priorities, and targeted audiences of different presidencies. Many administrations generally work to reinforce already existing support though some may try to reach out to new areas. Census areas help us better understand where presidents prioritize speeches in certain areas of the country. Designated Market Areas, or media markets, allow us to look at presidential speechmaking without geographical constraints and focus on areas of population concentrations. Electoral College results show that most administrations prefer to give speeches in places where they have the most electoral support to reinforce their bases. The chapter on vacation locations explores how some presidents use Camp David or their homes as places to actively speak, while some administrations just use them as retreats. Foreign speeches allow us to see that most presidents prefer to speak in openly free countries more than other places.
Book Synopsis The Routledge Companion to Digital Journalism Studies by : Bob Franklin
Download or read book The Routledge Companion to Digital Journalism Studies written by Bob Franklin and published by Taylor & Francis. This book was released on 2016-11-18 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Digital Journalism Studies offers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: ‘Who is a journalist?’ and ‘What is journalism?’. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companion draws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism’s products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companion sets the agenda for years to come in defining this new field of study as Digital Journalism Studies, making it an essential point of reference for students and scholars of journalism.
Book Synopsis Media Convergence and Deconvergence by : Sergio Sparviero
Download or read book Media Convergence and Deconvergence written by Sergio Sparviero and published by Springer. This book was released on 2017-10-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Book Synopsis Global Advertising Practice in a Borderless World by : Robert Crawford
Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Routledge. This book was released on 2017-07-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Hachette UK. This book was released on 2016-02-02 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever—ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape today. The authors analyze the major trends in advertising in both presidential and congressional elections and the effect political ads have on voters—from the impact of today's regulatory environment on the sponsorship and content of political advertising, to how data analysis has allowed for more sophisticated targeting and how the rise of the Internet and social media has changed the distribution of ads. The authors, co-directors of the Wesleyan Media Project, draw from the most up-to-date data on political advertising to illustrate and support their arguments. Written in an accessible and easy to understand manner, this is a book that will appeal to students, scholars and political practitioners.
Author :United States. Congress. Senate. Committee on Rules and Administration Publisher : ISBN 13 : Total Pages :1040 pages Book Rating :4.:/5 (327 download)
Book Synopsis Senate Campaign Finance Proposals of 1991 by : United States. Congress. Senate. Committee on Rules and Administration
Download or read book Senate Campaign Finance Proposals of 1991 written by United States. Congress. Senate. Committee on Rules and Administration and published by . This book was released on 1991 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competitive Elections and the American Voter by : Keena Lipsitz
Download or read book Competitive Elections and the American Voter written by Keena Lipsitz and published by University of Pennsylvania Press. This book was released on 2011-06-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tight political races with their emotionally charged debates, mud-slinging, and uncertain outcomes are stressful for voters and candidates alike, but that stress may be healthy for democracy. In Competitive Elections and the American Voter, Keena Lipsitz argues that highly contested electoral battles create an environment that allows citizens to make more enlightened decisions. The first book to use democratic theory to evaluate the quality of campaign rhetoric, Competitive Elections and the American Voter offers a rare overview of political contests at different levels of government. Lipsitz draws on a range of contemporary democratic theories, including egalitarian and deliberative conceptions, to develop campaign communication standards. To promote the values of political competition, equality, and deliberation Lipsitz contends that voters must have access to abundant, balanced information, representing a range of voices and involving a high level of dialogue between the candidates. Using advertising data, the book examines whether competitive House, Senate, and presidential campaigns operating at the state level generate such facts and arguments. It also tests the connection between this knowledge and greater voter understanding and engagement. Because close elections can push candidates to attack their opponents, the book investigates how negative advertising affects voters as well. Given the link between electoral competitiveness and an informed electorate, the book includes reform proposals that enhance competition. Competitive Elections and the American Voter reminds us that we avoid political controversy and conflict at our peril. This eye-opening analysis of political communication and campaign information environments encourages citizens, scholars, and campaign reformers to recognize the crucial role that well contested elections play in a democracy.
Book Synopsis Lifeworlds in Online Social Networks in Germany by : Knut Linke
Download or read book Lifeworlds in Online Social Networks in Germany written by Knut Linke and published by BoD – Books on Demand. This book was released on 2019-02-20 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lifeworlds in Online Social Networks in Germany: ONLINE MARKET SEGMENTATION THROUGH SOCIAL STRUCTURE ANALYSIS" provides information about the German Social Network Market during the raising period of WhatsApp and Instagram. The research targets on a comparison of existing lifeworld (oriented on the German SINUS MILIEUS) and their online behavior. The research is influenced by the social structure analysis of Pierre Bourdieu which questioner was used to ask Internet users in Germany regarding their preferences and behavior. For the analysis 1.607 fulfilled questionnaires could be used. The resulting analysis provides information about the online and offline preferences of digital vanguards and responsibility-driven individuals. Those preferences were distinguished regarding i. e. media usage, purchase behavior und social network interaction.
Book Synopsis Reimagining Rural by : Gregory M. Fulkerson
Download or read book Reimagining Rural written by Gregory M. Fulkerson and published by Lexington Books. This book was released on 2016-06-20 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers a combination of insightful media analyses and examinations of knowledge construction that focus on popular culture and its portrayals of rural people and communities in the United States.
Author :United States. Congress. Senate. Committee on Rules and Administration Publisher : ISBN 13 : Total Pages :796 pages Book Rating :4.:/5 (327 download)
Book Synopsis Campaign Finance Reform Proposals of 1983 by : United States. Congress. Senate. Committee on Rules and Administration
Download or read book Campaign Finance Reform Proposals of 1983 written by United States. Congress. Senate. Committee on Rules and Administration and published by . This book was released on 1984 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
