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Author :
Publisher :
ISBN 13 :
Total Pages : 582 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-05 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angeline Close
Publisher : Routledge
ISBN 13 : 1848729693
Total Pages : 402 pages
Book Rating : 4.8/5 (487 download)
Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Berin Szoka
Publisher : TechFreedom
ISBN 13 : 0983820600
Total Pages : 578 pages
Book Rating : 4.9/5 (838 download)
Download or read book The Next Digital Decade written by Berin Szoka and published by TechFreedom. This book was released on 2011-06-10 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)
Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Gilles N'Goala
Publisher : John Wiley & Sons
ISBN 13 : 1119618266
Total Pages : 248 pages
Book Rating : 4.1/5 (196 download)
Download or read book Augmented Customer Strategy written by Gilles N'Goala and published by John Wiley & Sons. This book was released on 2019-04-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : Robert W. Palmatier
Publisher : Springer
ISBN 13 : 3319619853
Total Pages : 332 pages
Book Rating : 4.3/5 (196 download)
Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Author : Beatriz Peña-Acuña
Publisher : BoD – Books on Demand
ISBN 13 : 1789235146
Total Pages : 180 pages
Book Rating : 4.7/5 (892 download)
Download or read book Digital Communication Management written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2018-09-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Author : Ofra Mayseless
Publisher : Oxford University Press
ISBN 13 : 0199913617
Total Pages : 441 pages
Book Rating : 4.1/5 (999 download)
Download or read book The Caring Motivation written by Ofra Mayseless and published by Oxford University Press. This book was released on 2016 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caring Motivation is a pioneering attempt to bring the diverse research on caring together and to examine caring as a motivation from a broad perspective that relies on these very diverse literatures. Author Ofra Mayseless underscores that we as a species have an innate, biologically driven and evolutionarily chosen, yet contextually sensitive, general motivation to care, tend, empower, and nurture.
Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 981164795X
Total Pages : 195 pages
Book Rating : 4.8/5 (116 download)
Download or read book Entrepreneurial Innovation written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores and asserts that there are many different types of innovation but in order to bring about fundamental change to society the innovation must be entrepreneurial. The aim of this edited book is to focus on different elements of entrepreneurial innovation in order to understand emerging issues and trends. This book shows how this enables an increase in research attention placed on how entrepreneurial innovation must have a strategic intent in order to facilitate societal change. The role of competition in enabling organizations to utilise innovation that is cutting edge is discussed with the goal of bringing together the disparate literature on entrepreneurship and innovation in terms of international competitiveness. This book presents at length examinations on how entrepreneurship can facilitate healthier strategy and competition in organisations and beyond.
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Toija Cinque
Publisher : Taylor & Francis
ISBN 13 : 1040175597
Total Pages : 239 pages
Book Rating : 4.0/5 (41 download)
Download or read book Emerging Digital Media Ecologies written by Toija Cinque and published by Taylor & Francis. This book was released on 2024-11-18 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Digital Media Ecologies: The Concept of Medialogy investigates the profound ways in which digital media reshapes our cultural, socio-technological, political, and natural landscapes. Through interdisciplinary empirical and creative case studies, the book defines and illuminates the nuances of medialogy, emphasising the often-underestimated impact of emerging technologies across interactive education, data gathering, visual-data representations, and creative practice. It explores the intersection of the natural and technological worlds, contextualising our use of natural resources against climate change and sustainable economies. Divided into two parts, the book delves into the theoretical underpinnings of digital media ecologies and their practical applications. Part 1 traces the evolution of media technologies, examining their environmental impact and the foundational approaches to understanding media’s complex interconnections. Part 2 focuses on contemporary issues such as hyperpersonalised media, digital literacy, and the transformative power of Indigenous media narratives. Additionally, the monograph explores the revolutionary role of Artificial Intelligence (AI) and large language models like ChatGPT-4o and those that follow in shaping our digital future. It investigates how AI transforms creative practices, data processing, and communication, contributing to the formation of new media ecologies. The ethical implications, commodification, identity formation, and the impact of AI-driven technologies on everyday life are critically examined, offering insights into the future of human–technology interactions. This book is a crucial reference for scholars, practitioners, and students in digital humanities, media studies, environmental humanities, and anyone interested in the cultural implications of emerging digital technologies and their impact on our environment and society.
Author : Clay Shirky
Publisher : Penguin
ISBN 13 : 9781594201530
Total Pages : 344 pages
Book Rating : 4.2/5 (15 download)
Download or read book Here Comes Everybody written by Clay Shirky and published by Penguin. This book was released on 2008 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses and uses examples of how digital networks transform the ability of humans to gather and cooperate with one another.
Author : Pernille Rydén
Publisher : Routledge
ISBN 13 : 1000432769
Total Pages : 123 pages
Book Rating : 4.0/5 (4 download)
Download or read book Social Media Storms written by Pernille Rydén and published by Routledge. This book was released on 2021-08-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
Author : Mary Ellen Guffey
Publisher : South Western Educational Publishing
ISBN 13 : 9780324233643
Total Pages : 0 pages
Book Rating : 4.2/5 (336 download)
Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
