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Author :
Publisher :
ISBN 13 :
Total Pages : 582 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-05 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael S. Trusov
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.:/5 ( download)
Download or read book Three Essays on Internet Marketing written by Michael S. Trusov and published by . This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell W. Belk
Publisher : Emerald Group Publishing
ISBN 13 : 1781900221
Total Pages : 386 pages
Book Rating : 4.7/5 (819 download)
Download or read book Research in Consumer Behavior written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2012-12-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668445166
Total Pages : 444 pages
Book Rating : 4.6/5 (684 download)
Download or read book Research Anthology on Fandoms, Online Social Communities, and Pop Culture written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-28 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen many fandoms and online social communities develop within the past decades. While there are some detriments to these communities, there are also many benefits and potential uses for the betterment of society. The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education. Covering topics such as digital communities, transmedia language learning, and digital humanities, this book is a vital tool for educators of K-12 and higher education, digital folklorists, sociologists, communications researchers, online administrators, community leaders, and academicians.
Author : Dasgupta, Subhasish
Publisher : IGI Global
ISBN 13 : 1466640235
Total Pages : 317 pages
Book Rating : 4.4/5 (666 download)
Download or read book Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations written by Dasgupta, Subhasish and published by IGI Global. This book was released on 2013-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantagesand challenges and hazardsfor organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608113
Total Pages : 567 pages
Book Rating : 4.1/5 (356 download)
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Author : Markus Kick
Publisher : Springer
ISBN 13 : 3658088370
Total Pages : 196 pages
Book Rating : 4.6/5 (58 download)
Download or read book Selected Essays on Corporate Reputation and Social Media written by Markus Kick and published by Springer. This book was released on 2015-02-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
Author : Angeline Close
Publisher : Routledge
ISBN 13 : 1848729693
Total Pages : 402 pages
Book Rating : 4.8/5 (487 download)
Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author : Howard Rheingold
Publisher : MIT Press
ISBN 13 : 9780262261104
Total Pages : 484 pages
Book Rating : 4.2/5 (611 download)
Download or read book The Virtual Community, revised edition written by Howard Rheingold and published by MIT Press. This book was released on 2000-10-23 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howard Rheingold tours the "virtual community" of online networking. Howard Rheingold has been called the First Citizen of the Internet. In this book he tours the "virtual community" of online networking. He describes a community that is as real and as much a mixed bag as any physical community—one where people talk, argue, seek information, organize politically, fall in love, and dupe others. At the same time that he tells moving stories about people who have received online emotional support during devastating illnesses, he acknowledges a darker side to people's behavior in cyberspace. Indeed, contends Rheingold, people relate to each other online much the same as they do in physical communities. Originally published in 1993, The Virtual Community is more timely than ever. This edition contains a new chapter, in which the author revisits his ideas about online social communication now that so much more of the world's population is wired. It also contains an extended bibliography.
Author : Jianguo Liu
Publisher : European Alliance for Innovation
ISBN 13 : 1631904442
Total Pages : 1261 pages
Book Rating : 4.6/5 (319 download)
Download or read book ICEMBDA 2023 written by Jianguo Liu and published by European Alliance for Innovation. This book was released on 2024-01-19 with total page 1261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 4th International Conference on Economic Management and Big Data Applications was successfully held in Tianjin, China from October 27th to 29th, 2023. This conference served as a platform for researchers, scholars, and industry professionals to exchange knowledge and insights in the field of economic management and the application of big data. The conference held great significance in advancing the understanding and application of economic management and big data. By bringing together experts from around the globe, the conference facilitated the exchange of innovative ideas and research findings, contributing to the development of these fields. The topics covered during the conference showcased the latest advancements and trends in enterprise economic statistics, information evaluation, blockchain technology, industrial structure optimization, information retrieval, data regression analysis, intelligent Internet of Things platforms, and data encryption. The discussions and presentations during the conference allowed participants to explore new methodologies, strategies, and technologies that can enhance economic management practices and leverage the potential of big data. The conference provided a platform for scholars and practitioners to share their experiences, insights, and best practices, fostering collaboration and networking opportunities. Furthermore, the proceedings were published, ensuring the dissemination of valuable research findings to a wider audience. The collective knowledge and research presented at the conference will contribute to the academic community, industry professionals, and policymakers, enabling them to make informed decisions and develop effective strategies in the fields of economic management and big data applications. Overall, the 4th International Conference on Economic Management and Big Data Applications played a pivotal role in promoting knowledge exchange, fostering innovation, and shaping the future of economic management by harnessing the power of big data.
Author : Dawn Iacobucci
Publisher : Emerald Group Publishing
ISBN 13 : 1787548244
Total Pages : 328 pages
Book Rating : 4.7/5 (875 download)
Download or read book Continuing to Broaden the Marketing Concept written by Dawn Iacobucci and published by Emerald Group Publishing. This book was released on 2020-09-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 159140794X
Total Pages : 3807 pages
Book Rating : 4.5/5 (914 download)
Download or read book Encyclopedia of Information Science and Technology, First Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2005-01-31 with total page 3807 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive coverage of critical issues related to information science and technology.
Author : Susan Hayes Godar
Publisher : IGI Global
ISBN 13 : 1591402042
Total Pages : 309 pages
Book Rating : 4.5/5 (914 download)
Download or read book Virtual and Collaborative Teams written by Susan Hayes Godar and published by IGI Global. This book was released on 2004-01-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual and Collaborative Teams is of importance to practitioners and researchers because it brings together in a single accessible source, a variety of current research and practice on the subject of virtual and collaborative teams. Geographic distance, technology, lack of social presence, lack of adequate training and lack of instructional resources are just some of the unique challenges faced by virtual teams. This book is a unique resource in that it provides a variety of research and practice from a wide range of disciplines, nationally and internationally. The essays blends theory and practice, encompassing quantitative and qualitative research, case studies, interview research and theoretical models.
Author : Frederic Nimmermann
Publisher : Springer Nature
ISBN 13 : 3658284218
Total Pages : 226 pages
Book Rating : 4.6/5 (582 download)
Download or read book Congruency, Expectations and Consumer Behavior in Digital Environments written by Frederic Nimmermann and published by Springer Nature. This book was released on 2019-10-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Author : Daniel, Ben Kei
Publisher : IGI Global
ISBN 13 : 160960041X
Total Pages : 912 pages
Book Rating : 4.6/5 (96 download)
Download or read book Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena written by Daniel, Ben Kei and published by IGI Global. This book was released on 2010-11-30 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book satisfies the need for methodological consideration and tools for data collection, analysis and presentation in virtual communities, covering studies on various types of virtual communities, making this reference a comprehensive source of research for those in the social sciences and humanities"--Provided by publisher.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
