Think One Team

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Think One Team

Author : Graham Winter
Publisher : John Wiley & Sons
ISBN 13 : 1394241046
Total Pages : 231 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Think One Team by : Graham Winter

Download or read book Think One Team written by Graham Winter and published by John Wiley & Sons. This book was released on 2024-02-12 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock your team’s potential The era of disconnected teams and silo thinking is over. When leaders and teams are not aligned and don’t collaborate effectively, they put the whole organisation at risk. A disjointed organisation frustrates employees, irritates customers and causes countless opportunities to be lost. Think One Team: The Essential Guide to Building and Connecting Teams weaves an engaging narrative that reveals how to free your team and organisation of disunity. Inside this innovative bestseller, you’ll discover how to establish and nurture the mindset and habits of united leadership, cohesive teamwork and a one-team culture. With Think One Team, you will learn a powerful model for five practices that will transform fragmented groups into unified teams. Along the way, you’ll gain vital skills, tools and methods for being a strong team contributor. A revolutionary 90-day plan will guide you in empowering your team and organisation to truly thrive in a rapidly changing world. Discover how to: Replace obsolete silo-based thinking habits with a mindset that embraces and harnesses diversity in all its dimensions Collaborate and co-create to enable agility and adaptability Shape a culture where people achieve more together Lead, build and connect high-performing teams It’s time to unlock the potential in your team and organisation. Through the entertaining story of the Big Jelly Bean Team – and an easy-to-implement model – you’ll learn how to break the cycle of silo-based thinking and empower your team to act as a focused unit. Think One Team is an indispensable resource for creating and sustaining an agile, collaborative culture.

Think One Team

Author : Graham Winter
Publisher : John Wiley & Sons
ISBN 13 : 0730376931
Total Pages : 141 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Think One Team by : Graham Winter

Download or read book Think One Team written by Graham Winter and published by John Wiley & Sons. This book was released on 2011-09-28 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day around the world, thousands of organisations irritate customers, frustrate employees and lose countless opportunities because of one simple reason: they don’t think and act as one team. Sound familiar? Sydney, Australia. At O’Donnell’s Jelly Bean Company, life isn’t so sweet. Between communication breakdown, staff turnover and the dreaded ‘silo’ syndrome, morale is at an all-time low and the company’s outlook is grim. How will the staff at O’Donnell’s overcome these hurdles to unite and save the company? In Think One Team, Graham Winter weaves a fun and engaging business fable into a practical model that unlocks the power of teamwork across boundaries, empowering organisations to realise the possibilities that come from thinking and acting as one team. This book will inspire and guide you and your colleagues to: share the big picture not pursue separate agendas share the reality not avoid and deny share the air not stifle communication share the load not protect your own turf share the wins and losses not play I win, you lose. An enjoyable tale of jelly beans and a company overcoming crisis, Think One Team is a must-read for anyone who wants his or her organisation to perform at its highest level.

Think One Team

Author : Graham Winter
Publisher : John Wiley & Sons
ISBN 13 : 0730324753
Total Pages : 211 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Think One Team by : Graham Winter

Download or read book Think One Team written by Graham Winter and published by John Wiley & Sons. This book was released on 2015-12-21 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspire and empower your team to collaborate across any boundary Think One Team, 2nd Edition: The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations weaves a fascinating and entertaining tale that reveals how a simple change in approach can free your organisation of silo-based thinking, and empower your team to act as a single unit. This imaginative, yet practical text is fully revised and updated, and has been specifically designed to guide you in creating and sustaining the agile, teamwork-focused environment that is essential to thriving in a rapidly changing world. Throughout this enlightening resource, you will explore the five practices that define the difference between fragmented, silo-based groups and a team that thinks and acts as one. In the business world, when teams are not aligned and don't collaborate across the various boundaries, they put the whole organisation at risk. This irritates customers, frustrates employees and causes countless lost opportunities. Think One Team gives you the step-by-step guide to unlock the potential in your own team and to inspire others by showing them that the era of silo thinking is over. Break down old and outdated silo-based thinking habits, and replace them with nimble and effective decision-making methods Drive change through collaboration and co-creation, empowering teams to respond and adapt quickly Coach your team to think, learn and act as a single unit, rather than a fractured collection of independent professionals Leverage an online toolbox brimming with materials that reinforce lessons on how to lead and how to build and connect effective teams Think One Team, 2nd Edition: The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations is an engaging book that breaks the cycle of silo-based thinking and empowers your team to thrive in an ever-changing world.

Think One Team

Author : Graham Winter
Publisher :
ISBN 13 : 9780369315939
Total Pages : 232 pages
Book Rating : 4.3/5 (159 download)

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Book Synopsis Think One Team by : Graham Winter

Download or read book Think One Team written by Graham Winter and published by . This book was released on 2011-11-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graham Winter weaves a fascinating and entertaining business story that reveals an engagingly simple and powerful model to free organisations of 'silo thinking' and empower them to fulfil the possibilities that come from thinking and acting as one team. In an increasingly networked world, there is much to be said for giving business units the sort of focus that comes from being a silo, however few if any, can genuinely succeed without the ability to open the doors and windows of their silo to collaborate with others on problems and opportunities. Think One Team has been specifically designed to help readers, and everyone in their organisation to create and sustain the teamwork across boundaries that will enable them to experience the rewards of working as one team. Beginning with the fable of the big jelly bean team the readers join one companys engaging, enlightening and at times funny journey from silo - afflicted to one team. From their experiences you will learn the five practices that define the difference between think silos and think one team, and see what these practices mean for leaders and employees across an organization.

Everyone Deserves a Great Manager

Author : Scott Jeffrey Miller
Publisher : Simon & Schuster
ISBN 13 : 1982112077
Total Pages : 208 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Everyone Deserves a Great Manager by : Scott Jeffrey Miller

Download or read book Everyone Deserves a Great Manager written by Scott Jeffrey Miller and published by Simon & Schuster. This book was released on 2019-10-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***A WALL STREET JOURNAL BESTSELLER*** From the organizational experts at FranklinCovey, an essential guide to becoming the great manager every team deserves. A practical must-read, FranklinCovey’s Everyone Deserves a Great Manager is the essential guide for the millions of people all over the world making the challenging and rewarding leap to manager. Based on nearly a decade of research on what makes managers successful—and includes new ways of thinking, tips and techniques—this volume has been field-tested with hundreds of thousands of managers all over the world. Organized under four main roles every manager is expected to fill, Everyone Deserves a Great Manager focuses on how to lead yourself, people, teams, and change. Readers can start anywhere and go everywhere with this guide—depending on their current problem or time constraint. They can pick up a helpful tip in ten minutes or glean an entire skillset with deeper reading. The goal is for the busy manager to know what to do and how to do it without interrupting their regular workflow. Each role highlights the current, authentic problems managers face and briefly explores the limiting mindsets or common mistakes that led to those problems. With skill-based chapters that cover managerial skills like one-on-ones, giving feedback, delegating, hiring, building team culture, and leading remote teams, the book also includes more than thirty unique tools, such as a prep worksheets and a list of behavioral questions for your next interview. An approachable, engaging style using real-world stories, Everyone Deserves a Great Manager provides the blueprint for becoming the great manager every team deserves.

The ONE Thing

Author : Gary Keller
Publisher : Bard Press
ISBN 13 : 1885167806
Total Pages : 246 pages
Book Rating : 4.8/5 (851 download)

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Book Synopsis The ONE Thing by : Gary Keller

Download or read book The ONE Thing written by Gary Keller and published by Bard Press. This book was released on 2013-04-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: • More than 500 appearances on national bestseller lists • #1 Wall Street Journal, New York Times, and USA Today • Won 12 book awards • Translated into 35 languages • Voted Top 100 Business Book of All Time on Goodreads People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members. By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships. YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH — LESS AND MORE. In The ONE Thing, you'll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?

Teaming

Author : Amy C. Edmondson
Publisher : John Wiley & Sons
ISBN 13 : 1118216768
Total Pages : 359 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Teaming by : Amy C. Edmondson

Download or read book Teaming written by Amy C. Edmondson and published by John Wiley & Sons. This book was released on 2012-03-20 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities. The pace of change and the fluidity of most work structures means that it's not really about creating effective teams anymore, but instead about leading effective teaming. Teaming shows that organizations learn when the flexible, fluid collaborations they encompass are able to learn. The problem is teams, and other dynamic groups, don't learn naturally. Edmondson outlines the factors that prevent them from doing so, such as interpersonal fear, irrational beliefs about failure, groupthink, problematic power dynamics, and information hoarding. With Teaming, leaders can shape these factors by encouraging reflection, creating psychological safety, and overcoming defensive interpersonal dynamics that inhibit the sharing of ideas. Further, they can use practical management strategies to help organizations realize the benefits inherent in both success and failure. Presents a clear explanation of practical management concepts for increasing learning capability for business results Introduces a framework that clarifies how learning processes must be altered for different kinds of work Explains how Collaborative Learning works, and gives tips for how to do it well Includes case-study research on Intermountain healthcare, Prudential, GM, Toyota, IDEO, the IRS, and both Cincinnati and Minneapolis Children's Hospitals, among others Based on years of research, this book shows how leaders can make organizational learning happen by building teams that learn.

Multipliers

Author : Liz Wiseman
Publisher : Harper Collins
ISBN 13 : 0061964395
Total Pages : 358 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Multipliers by : Liz Wiseman

Download or read book Multipliers written by Liz Wiseman and published by Harper Collins. This book was released on 2010-06-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a genius or a genius maker? We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.

Smart Leaders, Smarter Teams

Author : Roger M. Schwarz
Publisher : John Wiley & Sons
ISBN 13 : 0787988731
Total Pages : 279 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Smart Leaders, Smarter Teams by : Roger M. Schwarz

Download or read book Smart Leaders, Smarter Teams written by Roger M. Schwarz and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach for helping leaders and teams work together to achieve better decisions, greater commitment, and stronger results More than ever, effective leadership requires us to work as a team, but many leaders struggle to get the results they need. When stakes are high, you can't get great results by just changing what you do. You also need to change how you think. Organizational psychologist and leadership consultant Roger Schwarz applies his 30+ years of experience working with leadership teams to reveal how leaders can drastically improve results by changing their individual and team mindset. Provides practical guidance to help teams increase decision quality, decrease implementation time, foster innovation, get commitment, reduce costs and increase trust Outlines 5 core values leadership teams can adopt to exponentially improve results Author of The Skilled Facilitator and The Skilled Facilitator Fieldbook Get the results you and your team need. Start by applying the practical wisdom of Smart Leaders, Smarter Teams.

Radical Candor

Author : Kim Malone Scott
Publisher : Macmillan
ISBN 13 : 1760553026
Total Pages : 375 pages
Book Rating : 4.7/5 (65 download)

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Book Synopsis Radical Candor by : Kim Malone Scott

Download or read book Radical Candor written by Kim Malone Scott and published by Macmillan. This book was released on 2017-03-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success. Great bosses have a strong relationship with their employees, and Kim Scott Malone has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give actionable lessons to the reader, Radical Candor shows how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people both love their work, their colleagues and are motivated to strive to ever greater success.

Team Topologies

Author : Matthew Skelton
Publisher : IT Revolution
ISBN 13 : 1942788827
Total Pages : 208 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Team Topologies by : Matthew Skelton

Download or read book Team Topologies written by Matthew Skelton and published by IT Revolution. This book was released on 2019-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective software teams are essential for any organization to deliver value continuously and sustainably. But how do you build the best team organization for your specific goals, culture, and needs? Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity. In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help readers choose and evolve the right team patterns for their organization, making sure to keep the software healthy and optimize value streams. Team Topologies is a major step forward in organizational design for software, presenting a well-defined way for teams to interact and interrelate that helps make the resulting software architecture clearer and more sustainable, turning inter-team problems into valuable signals for the self-steering organization.

Team of Teams

Author : Gen. Stanley McChrystal
Publisher : Penguin
ISBN 13 : 0698178513
Total Pages : 304 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Team of Teams by : Gen. Stanley McChrystal

Download or read book Team of Teams written by Gen. Stanley McChrystal and published by Penguin. This book was released on 2015-05-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of My Share of the Task and Leaders, a manual for leaders looking to make their teams more adaptable, agile, and unified in the midst of change. When General Stanley McChrystal took command of the Joint Special Operations Task Force in 2004, he quickly realized that conventional military tactics were failing. Al Qaeda in Iraq was a decentralized network that could move quickly, strike ruthlessly, then seemingly vanish into the local population. The allied forces had a huge advantage in numbers, equipment, and training—but none of that seemed to matter. To defeat Al Qaeda, they would have to combine the power of the world’s mightiest military with the agility of the world’s most fearsome terrorist network. They would have to become a "team of teams"—faster, flatter, and more flexible than ever. In Team of Teams, McChrystal and his colleagues show how the challenges they faced in Iraq can be relevant to countless businesses, nonprofits, and organizations today. In periods of unprecedented crisis, leaders need practical management practices that can scale to thousands of people—and fast. By giving small groups the freedom to experiment and share what they learn across the entire organization, teams can respond more quickly, communicate more freely, and make better and faster decisions. Drawing on compelling examples—from NASA to hospital emergency rooms—Team of Teams makes the case for merging the power of a large corporation with the agility of a small team to transform any organization.

Leading Teams

Author : J. Richard Hackman
Publisher : Harvard Business Press
ISBN 13 : 1578513332
Total Pages : 330 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis Leading Teams by : J. Richard Hackman

Download or read book Leading Teams written by J. Richard Hackman and published by Harvard Business Press. This book was released on 2002 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hackman (social and organizational psychology, Harvard U.) identifies the factors of being a team leader that will enable a team to work together efficiently to achieve organizational goals. He suggests that five conditions are necessary: having a real team, a compelling direction, an enabling team structure, a supportive organizational context, and expert team coaching. He integrates insights from interviews with team leaders with concepts from the social sciences. Annotation copyrighted by Book News, Inc., Portland, OR

The Discipline of Teams

Author : Jon R. Katzenbach
Publisher : Harvard Business Review Press
ISBN 13 : 1633691039
Total Pages : 71 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Discipline of Teams by : Jon R. Katzenbach

Download or read book The Discipline of Teams written by Jon R. Katzenbach and published by Harvard Business Review Press. This book was released on 2009-01-08 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Discipline of Teams, Jon Katzenbach and Douglas Smith explore the often counter-intuitive features that make up high-performing teams—such as selecting team members for skill, not compatibility—and explain how managers can set specific goals to foster team development. The result is improved productivity and teams that can be counted on to deliver more than just the sum of their parts. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 304 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

One Team

Author : Indiana University Indiana Craig Ross
Publisher : Verus Global Leadership Press
ISBN 13 : 9780979376856
Total Pages : 254 pages
Book Rating : 4.3/5 (768 download)

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Book Synopsis One Team by : Indiana University Indiana Craig Ross

Download or read book One Team written by Indiana University Indiana Craig Ross and published by Verus Global Leadership Press. This book was released on 2015-01-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ugly truth: Most organizations score horribly in equipping employees to work together and deliver on their collective potential, despite the fact that teamwork is more important in the 21st century than it ever was before. From over 63,000 hours observing leaders and teams in more than 30 companies located in 20 countries, Ross and Paccione identify how even well-intentioned leaders sabotage their own best efforts at developing high performing teams - and what they must do differently to succeed.The promise: Regardless of your position, or whether your team operates in person or virtually, during the first 10 minutes of your next meeting, you can start, transform and accelerate productive teamwork. The proven, sophisticated and practical method in ONE Team equips you to activate the brilliant potential your team possesses.What will you do with your next 10 minutes? Start - and move the world.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.