Public Relations Theory

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Publisher : John Wiley & Sons
ISBN 13 : 1119373158
Total Pages : 272 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Public Relations Theory by : Brigitta R. Brunner

Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Sum of Squares: Theory and Applications

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Publisher : American Mathematical Soc.
ISBN 13 : 1470450259
Total Pages : 142 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Sum of Squares: Theory and Applications by : Pablo A. Parrilo

Download or read book Sum of Squares: Theory and Applications written by Pablo A. Parrilo and published by American Mathematical Soc.. This book was released on with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is based on lectures delivered at the 2019 AMS Short Course “Sum of Squares: Theory and Applications”, held January 14–15, 2019, in Baltimore, Maryland. This book provides a concise state-of-the-art overview of the theory and applications of polynomials that are sums of squares. This is an exciting and timely topic, with rich connections to many areas of mathematics, including polynomial and semidefinite optimization, real and convex algebraic geometry, and theoretical computer science. The six chapters introduce and survey recent developments in this area; specific topics include the algebraic and geometric aspects of sums of squares and spectrahedra, lifted representations of convex sets, and the algorithmic and computational implications of viewing sums of squares as a meta algorithm. The book also showcases practical applications of the techniques across a variety of areas, including control theory, statistics, finance and machine learning.

Grey Systems

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Publisher : Springer
ISBN 13 : 3642161588
Total Pages : 391 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Grey Systems by : Sifeng Liu

Download or read book Grey Systems written by Sifeng Liu and published by Springer. This book was released on 2010-12-09 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to inherent limitations in human sensing organs, most data collected for various purposes contain uncertainties. Even at the rare occasions when accurate data are available, the truthful predictions derived on the data tend to create chaotic consequences. So, to effectively process and make sense out of available data, we need methods to deal with uncertainty inherently existing inside the data. The intent of this monograph is to explore the fundamental theory, methods, and techniques of practical application of grey systems theory, initiated by Professor Deng Julong in 1982. This volume presents most of the recent advances of the theory accomplished by scholars from around the world. From studying this book, the reader will not only acquire an overall knowledge of this new theory but also be able to follow the most current research activities. All examples presented are based on practical applications of the theory when urgent real-life problems had to be addressed. Last but not the least, this book concludes with three appendices. The first one compares grey systems theory and interval analysis while revealing the fact that interval analysis is a part of grey mathematics. The second appendix presents an array of different approaches of studying uncertainties. And, the last appendix shows how uncertainties appear using general systems approach.

Theory and Application of Graphs

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Publisher : Springer Science & Business Media
ISBN 13 : 1441986987
Total Pages : 343 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Theory and Application of Graphs by : Junming Xu

Download or read book Theory and Application of Graphs written by Junming Xu and published by Springer Science & Business Media. This book was released on 2013-11-27 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the spectrum of mathematics, graph theory which studies a mathe matical structure on a set of elements with a binary relation, as a recognized discipline, is a relative newcomer. In recent three decades the exciting and rapidly growing area of the subject abounds with new mathematical devel opments and significant applications to real-world problems. More and more colleges and universities have made it a required course for the senior or the beginning postgraduate students who are majoring in mathematics, computer science, electronics, scientific management and others. This book provides an introduction to graph theory for these students. The richness of theory and the wideness of applications make it impossi ble to include all topics in graph theory in a textbook for one semester. All materials presented in this book, however, I believe, are the most classical, fundamental, interesting and important. The method we deal with the mate rials is to particularly lay stress on digraphs, regarding undirected graphs as their special cases. My own experience from teaching out of the subject more than ten years at University of Science and Technology of China (USTC) shows that this treatment makes hardly the course di:fficult, but much more accords with the essence and the development trend of the subject.

Theory and Application of Digital Signal Processing

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Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Theory and Application of Digital Signal Processing by : Lawrence R. Rabiner

Download or read book Theory and Application of Digital Signal Processing written by Lawrence R. Rabiner and published by . This book was released on 2016 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Estimation Theory with Applications to Communications and Control

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Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Estimation Theory with Applications to Communications and Control by : Andrew P. Sage

Download or read book Estimation Theory with Applications to Communications and Control written by Andrew P. Sage and published by . This book was released on 1979 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Turing Computability

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Publisher : Springer
ISBN 13 : 3642319335
Total Pages : 289 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Turing Computability by : Robert I. Soare

Download or read book Turing Computability written by Robert I. Soare and published by Springer. This book was released on 2016-06-20 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turing's famous 1936 paper introduced a formal definition of a computing machine, a Turing machine. This model led to both the development of actual computers and to computability theory, the study of what machines can and cannot compute. This book presents classical computability theory from Turing and Post to current results and methods, and their use in studying the information content of algebraic structures, models, and their relation to Peano arithmetic. The author presents the subject as an art to be practiced, and an art in the aesthetic sense of inherent beauty which all mathematicians recognize in their subject. Part I gives a thorough development of the foundations of computability, from the definition of Turing machines up to finite injury priority arguments. Key topics include relative computability, and computably enumerable sets, those which can be effectively listed but not necessarily effectively decided, such as the theorems of Peano arithmetic. Part II includes the study of computably open and closed sets of reals and basis and nonbasis theorems for effectively closed sets. Part III covers minimal Turing degrees. Part IV is an introduction to games and their use in proving theorems. Finally, Part V offers a short history of computability theory. The author has honed the content over decades according to feedback from students, lecturers, and researchers around the world. Most chapters include exercises, and the material is carefully structured according to importance and difficulty. The book is suitable for advanced undergraduate and graduate students in computer science and mathematics and researchers engaged with computability and mathematical logic.

Introduction to the Theory and Application of Data Envelopment Analysis

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Publisher : Springer Science & Business Media
ISBN 13 : 146151407X
Total Pages : 296 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Introduction to the Theory and Application of Data Envelopment Analysis by : Emmanuel Thanassoulis

Download or read book Introduction to the Theory and Application of Data Envelopment Analysis written by Emmanuel Thanassoulis and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1 DATA ENVELOPMENT ANALYSIS Data Envelopment Analysis (DEA) was initially developed as a method for assessing the comparative efficiencies of organisational units such as the branches of a bank, schools, hospital departments or restaurants. The key in each case is that they perform feature which makes the units comparable the same function in terms of the kinds of resource they use and the types of output they produce. For example all bank branches to be compared would typically use staff and capital assets to effect income generating activities such as advancing loans, selling financial products and carrying out banking transactions on behalf of their clients. The efficiencies assessed in this context by DEA are intended to reflect the scope for resource conservation at the unit being assessed without detriment to its outputs, or alternatively, the scope for output augmentation without additional resources. The efficiencies assessed are comparative or relative because they reflect scope for resource conservation or output augmentation at one unit relative to other comparable benchmark units rather than in some absolute sense. We resort to relative rather than absolute efficiencies because in most practical contexts we lack sufficient information to derive the superior measures of absolute efficiency. DEA was initiated by Charnes Cooper and Rhodes in 1978 in their seminal paper Chames et al. (1978). The paper operationalised and extended by means of linear programming production economics concepts of empirical efficiency put forth some twenty years earlier by Farrell (1957).

Leadership-as-Practice

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Publisher : Routledge
ISBN 13 : 1317408233
Total Pages : 324 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Leadership-as-Practice by : Joseph A. Raelin

Download or read book Leadership-as-Practice written by Joseph A. Raelin and published by Routledge. This book was released on 2016-01-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a new paradigm in the field of leadership studies, referred to as the "leadership-as-practice" (L-A-P) movement. Its essence is its conception of leadership as occurring as a practice rather than residing in the traits or behaviours of particular individuals. A practice is a coordinative effort among participants who choose through their own rules to achieve a distinctive outcome. It also tends to encompass routines as well as problem-solving or coping skills, often tacit, that are shared by a community. Accordingly, leadership-as-practice is less about what one person thinks or does and more about what people may accomplish together. It is thus concerned with how leadership emerges and unfolds through day-to-day experience. The social and material contingencies impacting the leadership constellation – the people who are effecting leadership at any given time – do not reside outside of leadership but are very much embedded within it. To find leadership, then, we must look to the practice within which it is occurring. The leadership-as-practice approach resonates with a number of closely related traditions, such as collective, shared, distributed, and relational leadership, that converge on leadership processes. These approaches share a line of inquiry that acknowledges leadership as a social phenomenon. The new focus opens up a plethora of research opportunities encouraging the study of social processes beyond influence, such as intersubjective agency, shared sense-making, dialogue, and co-construction of responsibilities.

Game Theory and Its Applications

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Publisher : Springer
ISBN 13 : 443154786X
Total Pages : 265 pages
Book Rating : 4.4/5 (315 download)

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Book Synopsis Game Theory and Its Applications by : Akio Matsumoto

Download or read book Game Theory and Its Applications written by Akio Matsumoto and published by Springer. This book was released on 2015-09-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the fundamentals, methodology, and major application fields of noncooperative and cooperative games including conflict resolution. The topics addressed in the book are discrete and continuous games including games represented by finite trees; matrix and bimatrix games as well as oligopolies; cooperative solution concepts; games under uncertainty; dynamic games and conflict resolution. The methodology is illustrated by carefully chosen examples, applications and case studies which are selected from economics, social sciences, engineering, the military and homeland security. This book is highly recommended to readers who are interested in the in-depth and up-to-date integration of the theory and ever-expanding application areas of game theory.

Noise Theory and Application to Physics

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Publisher : Springer Science & Business Media
ISBN 13 : 0387225269
Total Pages : 294 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Noise Theory and Application to Physics by : Philippe Réfrégier

Download or read book Noise Theory and Application to Physics written by Philippe Réfrégier and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a unique approach to noise theory and its application to physical measurements that will find its place among the graduate course books. In a very systematic way, the foundations are laid and applied in a way that the book will also be useful to those not focusing on optics. Exercises and solutions help students to deepen their knowledge.

Theory and Applications of Ontology: Philosophical Perspectives

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Publisher : Springer Science & Business Media
ISBN 13 : 9048188458
Total Pages : 422 pages
Book Rating : 4.0/5 (481 download)

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Book Synopsis Theory and Applications of Ontology: Philosophical Perspectives by : Roberto Poli

Download or read book Theory and Applications of Ontology: Philosophical Perspectives written by Roberto Poli and published by Springer Science & Business Media. This book was released on 2010-08-28 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ontology was once understood to be the philosophical inquiry into the structure of reality: the analysis and categorization of ‘what there is’. Recently, however, a field called ‘ontology’ has become part of the rapidly growing research industry in information technology. The two fields have more in common than just their name. Theory and Applications of Ontology is a two-volume anthology that aims to further an informed discussion about the relationship between ontology in philosophy and ontology in information technology. It fills an important lacuna in cutting-edge research on ontology in both fields, supplying stage-setting overview articles on history and method, presenting directions of current research in either field, and highlighting areas of productive interdisciplinary contact. Theory and Applications of Ontology: Philosophical Perspectives presents ontology in philosophy in ways that computer scientists are not likely to find elsewhere. The volume offers an overview of current research traditions in ontology, contrasting analytical, phenomenological, and hermeneutic approaches. It introduces the reader to current philosophical research on those categories of everyday and scientific reasoning that are most relevant to present and future research in information technology.

Density Functional Calculations

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Publisher : BoD – Books on Demand
ISBN 13 : 1789231329
Total Pages : 274 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Density Functional Calculations by : Gang Yang

Download or read book Density Functional Calculations written by Gang Yang and published by BoD – Books on Demand. This book was released on 2018-05-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Density functional theory (DFT) ranks as the most widely used quantum mechanical method and plays an increasingly larger role in a number of disciplines such as chemistry, physics, material, biology, and pharmacy. DFT has long been used to complement experimental investigations, while now it is also regarded as an indispensable and powerful tool for researchers of different fields. This book is divided into five sections that include original chapters written by experts in their fields: "Method Development and Validation," "Spectra and Thermodynamics," "Catalysis and Mechanism," "Material and Molecular Design," and "Multidisciplinary Integration." I would like to express my sincere gratitude to all contributors and recommend this book to both beginners and experienced researchers.

Group Theory

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (899 download)

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Book Synopsis Group Theory by : Morton Hamermesh

Download or read book Group Theory written by Morton Hamermesh and published by . This book was released on 1964 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Theory and Applications of the Poincaré Group

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Publisher : Springer Science & Business Media
ISBN 13 : 9400945582
Total Pages : 346 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Theory and Applications of the Poincaré Group by : Young Suh Kim

Download or read book Theory and Applications of the Poincaré Group written by Young Suh Kim and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special relativity and quantum mechanics, formulated early in the twentieth century, are the two most important scientific languages and are likely to remain so for many years to come. In the 1920's, when quantum mechanics was developed, the most pressing theoretical problem was how to make it consistent with special relativity. In the 1980's, this is still the most pressing problem. The only difference is that the situation is more urgent now than before, because of the significant quantity of experimental data which need to be explained in terms of both quantum mechanics and special relativity. In unifying the concepts and algorithms of quantum mechanics and special relativity, it is important to realize that the underlying scientific language for both disciplines is that of group theory. The role of group theory in quantum mechanics is well known. The same is true for special relativity. Therefore, the most effective approach to the problem of unifying these two important theories is to develop a group theory which can accommodate both special relativity and quantum mechanics. As is well known, Eugene P. Wigner is one of the pioneers in developing group theoretical approaches to relativistic quantum mechanics. His 1939 paper on the inhomogeneous Lorentz group laid the foundation for this important research line. It is generally agreed that this paper was somewhat ahead of its time in 1939, and that contemporary physicists must continue to make real efforts to appreciate fully the content of this classic work.

Measurement Theory and Applications for the Social Sciences

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Publisher : Guilford Publications
ISBN 13 : 1462532136
Total Pages : 686 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Measurement Theory and Applications for the Social Sciences by : Deborah L. Bandalos

Download or read book Measurement Theory and Applications for the Social Sciences written by Deborah L. Bandalos and published by Guilford Publications. This book was released on 2018-01-31 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which types of validity evidence should be considered when determining whether a scale is appropriate for a given measurement situation? What about reliability evidence? Using clear explanations illustrated by examples from across the social and behavioral sciences, this engaging text prepares students to make effective decisions about the selection, administration, scoring, interpretation, and development of measurement instruments. Coverage includes the essential measurement topics of scale development, item writing and analysis, and reliability and validity, as well as more advanced topics such as exploratory and confirmatory factor analysis, item response theory, diagnostic classification models, test bias and fairness, standard setting, and equating. End-of-chapter exercises (with answers) emphasize both computations and conceptual understanding to encourage readers to think critically about the material. ÿ

Functional Analysis

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Publisher : Courier Corporation
ISBN 13 : 0486145107
Total Pages : 802 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis Functional Analysis by : R.E. Edwards

Download or read book Functional Analysis written by R.E. Edwards and published by Courier Corporation. This book was released on 2012-10-25 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book contains an enormous amount of information — mathematical, bibliographical and historical — interwoven with some outstanding heuristic discussions." — Mathematical Reviews. In this massive graduate-level study, Emeritus Professor Edwards (Australian National University, Canberra) presents a balanced account of both the abstract theory and the applications of linear functional analysis. Written for readers with a basic knowledge of set theory, general topology, and vector spaces, the book includes an abundance of carefully chosen illustrative examples and excellent exercises at the end of each chapter. Beginning with a chapter of preliminaries on set theory and topology, Dr. Edwards then presents detailed, in-depth discussions of vector spaces and topological vector spaces, the Hahn-Banach theorem (including applications to potential theory, approximation theory, game theory, and other fields) and fixed-point theorems. Subsequent chapters focus on topological duals of certain spaces: radon measures, distribution and linear partial differential equations, open mapping and closed graph theorems, boundedness principles, duality theory, the theory of compact operators and the Krein-Milman theorem and its applications to commutative harmonic analysis. Clearly and concisely written, Dr. Edwards's book offers rewarding reading to mathematicians and physicists with an interest in the important field of functional analysis. Because of the broad scope of its coverage, this volume will be especially valuable to the reader with a basic knowledge of functional analysis who wishes to learn about parts of the subject other than his own specialties. A comprehensive 32-page bibliography supplies a rich source of references to the basic literature.